Posts Tagged ‘pickups’
Ford and Chevrolet will have to make room – there’s a new champ in town as the 2019 Ram 1500 has been crowned king at the 2019 Detroit Auto Show. The all-new 2019 Ram 1500 is the latest recipient of top honors at the 2019 Detroit Auto Show as the North American Truck of the Year. Reimagined in 2018 and debuting at last year’s show, the all-new 1500 made its way to dealer lots the past Summer. Consumers have the ability to choose from a vast range of models and trims complete with luxurious interiors, and improved payload and towing capacity when compared to its predecessor. A panel of media jurors from the U.S. and Canada is responsible for determining the winner.
A large part of the Ram 1500’s success can be attributed to its eTorque mild-hybrid system. Standard on all V6 engines, and optional on the V8 HEMI powertrain option, the eTorque system runs from a 48-volt battery that replaces the alternator and is responsible for reducing the burden of running additional electronics from the engine. In fact, Fiat Chrysler Automobiles (FCA) engineers claim that the all-new Ram 1500 saves 1.7 ounces of fuel at an average 90-second stoplight when options with the V8 engine and eTorque system. Payload and towing capacity remain unchanged regardless of the addition of the system since it weighs about 100 pounds total and the compact batteries reside in the dead space behind the rear seat bench. In the long run, those 1.7 ounces saved add up, making the all-new Ram 1500 one of the most fuel-efficient pickups in the light-duty segment.
The Ram brand sold a total of 537,000 units in 2018, a substantial increase of 7.2 percent when compared with the prior year. Much of its success is largely attributed to its impressive redesign. Thanks to the substantial units gained, FCA and Ram both conquered a considerable share of the pickup segment and now pose as a credible threat to crosstown rivals Chevrolet and Ford. Reid Bigland, head of the Ram brand, is happy to reap the benefits of the Ram’s latest success, stating “It’s great that consumers can see what we see in the Ram 1500.”
Truck buyers who need a pickup for work but would also want a nice interior and advanced tech features are the perfect suitors for Ram. Weekend warriors and commuters alike are poised to benefit from the 1500. As for the brand’s strategy, it’s clear their interest lies in recreating some of the magic of the 1500 and spreading it onto the other pickups in the lineup as evidenced by the latest debut of heavy-duty trucks at the Detroit Auto Show. While the latest heavy-duty trucks from Ram offer serious towing capability and payload capacity, their interiors are outfitted with features intending to make the ride as pleasant as possible.
Check out the extensive inventory of the all-new Ram 1500 here at Miami Lakes AutoMall and experience it for yourself. Schedule a test drive today and follow Miami Lakes Ram on social media to stay up to date with the latest Ram innovations.