Posts Tagged ‘light-duty pickup’
Ram Trucks is ready to close out 2019 on top; the truck maker is about to dethrone the Chevrolet Silverado from the number two slot officially. Automotive experts believe that once everything is said and done, the truck market will be changed for years to come. Ram sold 461,115 units during the first nine months of the year (2019), averaging about 25.5 percent of the light-duty truck segment. A decade ago, when Ram was branching out as a standalone brand, it barely held 5.9 percent of the entire market. Suffice it to say; Ram certainly can be proud of its accomplishments in the past decade. (more…)
Pickup trucks have taken over for the Detroit Three in terms of sales. FCA is currently making big strides in sales after dethroning longtime second-place rival Chevrolet, but what exactly is fueling these sales? Well, the product lineup couldn’t possibly be better. The variety of trims available, coupled with its affordability and forward-thinking design make the Ram 1500 one of the best-selling vehicles across the board. To draw in even more customers, Ram is making a few changes to the 2020 Ram 1500 Rebel. (more…)
Innovation is a cornerstone of Ram Trucks. Whether it’s a 12-inch multimedia display, bedside storage bins, or interiors that rival luxury cars, Ram continues to prove itself in the pickup market year after year. As the pickup-focused division that spun off from Dodge in 2009, Ram has been granted more freedom “to carve out our own space, define what we want to be good at and continue to grow,” said Jim Morrison, head of Ram in North America. So how does Ram plan to stay competitive in the cutthroat business that is the pickup truck segment? By listening to its customers and continuously innovating. (more…)
The trucks wars feel as if they’re never-ending. Right when we think there’s some breathing room between the big three truck manufacturers (Ram, Ford, and Chevrolet), a new feature appears and we soar to new heights. The latest innovative feature? It’s all about multifunction tailgates, a rather innocuous part of a pickup until recently when they became a hotbed of invention. The feature race began when GMC introduced a MultiPro tailgate on its Sierra 1500 pickup last year (2018), but Ram is ready to call their bluff with their latest introduction – a Multifunction tailgate that goes above and beyond is due in dealerships this Spring. (more…)
As we’ve mentioned before, Ram Trucks is enjoying an era of success – an all-new heavy-duty debut at the 2019 Detroit Auto Show, the all-new 2019 Ram 1500 was named Motor Trend’s Truck of the Year and the fact that the brand managed to record its best sales in 2018 since the brand debuted its lineup of trucks over a quarter century ago. In fact, Ram is so poised for success that the redesigned Ram 1500 beat out both the Chevy Silverado and GMC Sierra for North American Truck of the Year, and according to a survey from IHS Markit, had the highest customer loyalty for the third consecutive year. (more…)
Ford and Chevrolet will have to make room – there’s a new champ in town as the 2019 Ram 1500 has been crowned king at the 2019 Detroit Auto Show. The all-new 2019 Ram 1500 is the latest recipient of top honors at the 2019 Detroit Auto Show as the North American Truck of the Year. Reimagined in 2018 and debuting at last year’s show, the all-new 1500 made its way to dealer lots the past Summer. Consumers have the ability to choose from a vast range of models and trims complete with luxurious interiors, and improved payload and towing capacity when compared to its predecessor. A panel of media jurors from the U.S. and Canada is responsible for determining the winner.
A large part of the Ram 1500’s success can be attributed to its eTorque mild-hybrid system. Standard on all V6 engines, and optional on the V8 HEMI powertrain option, the eTorque system runs from a 48-volt battery that replaces the alternator and is responsible for reducing the burden of running additional electronics from the engine. In fact, Fiat Chrysler Automobiles (FCA) engineers claim that the all-new Ram 1500 saves 1.7 ounces of fuel at an average 90-second stoplight when options with the V8 engine and eTorque system. Payload and towing capacity remain unchanged regardless of the addition of the system since it weighs about 100 pounds total and the compact batteries reside in the dead space behind the rear seat bench. In the long run, those 1.7 ounces saved add up, making the all-new Ram 1500 one of the most fuel-efficient pickups in the light-duty segment.
The Ram brand sold a total of 537,000 units in 2018, a substantial increase of 7.2 percent when compared with the prior year. Much of its success is largely attributed to its impressive redesign. Thanks to the substantial units gained, FCA and Ram both conquered a considerable share of the pickup segment and now pose as a credible threat to crosstown rivals Chevrolet and Ford. Reid Bigland, head of the Ram brand, is happy to reap the benefits of the Ram’s latest success, stating “It’s great that consumers can see what we see in the Ram 1500.”
Truck buyers who need a pickup for work but would also want a nice interior and advanced tech features are the perfect suitors for Ram. Weekend warriors and commuters alike are poised to benefit from the 1500. As for the brand’s strategy, it’s clear their interest lies in recreating some of the magic of the 1500 and spreading it onto the other pickups in the lineup as evidenced by the latest debut of heavy-duty trucks at the Detroit Auto Show. While the latest heavy-duty trucks from Ram offer serious towing capability and payload capacity, their interiors are outfitted with features intending to make the ride as pleasant as possible.
Check out the extensive inventory of the all-new Ram 1500 here at Miami Lakes AutoMall and experience it for yourself. Schedule a test drive today and follow Miami Lakes Ram on social media to stay up to date with the latest Ram innovations.