Tag Archives: infotainment

Ram is Changing Pickup Segment Expectations

Truck makers have to go above and beyond nowadays to stay competitive in the U.S. truck market. Towing capacity accompanied by overwhelming torque figures and brute engines under the hood isn’t enough to sell trucks anymore. The next battleground for truck makers? Dashboard display screens much bigger than the average are what’s winning over truck owners now. Fiat Chrysler Automobiles (FCA) was ahead of the curve with this feature as the automaker provided an Apple iPad-inspired 12-inch touchscreen in the center console on its redesigned 2019 Ram 1500 pickup. Read the rest of this entry >>