Tag Archives: Fiat Chrysler Automobiles

Ram 1500 Classic Doesn’t Miss a Beat

Like we’ve mentioned before, yes, Ram does have a midsize pickup coming, though its exact arrival date is unknown for the time being. In the meantime, Ram is hoping to provide buyers with a similar option with its Ram 1500 Classic pickup. Although the Ram 1500 Classic is a full-size pickup, it is essentially priced in the midsize range thanks to the introduction of the all-new 2019 Ram 1500. Ram hasn’t announced when it plans to officially phase out the Ram 1500 Classic, but it’s likely that the upcoming midsize pickup will be its replacement in the distant future. Read the rest of this entry >>

FCA Confirms Midsize Ram Truck in the Near Future

Although Fiat Chrysler Automobiles (FCA) has declined to comment on recent rumors that have been making the rounds, it appears that there was some truth to one of them. According to Automotive News, Ram is, in fact, considering entering the midsize pickup market. When Jeep introduced its Gladiator midsize pickup, people pretty much assumed that this would be FCA’s only foray into the segment, but according to FCA CEO Mike Manley, nothing could be further from the truth. Read the rest of this entry >>

Ram Finally Topples Chevrolet Sales

The three traditional American truck makers – Ram, Chevy, and Ford – have been in competition with one another for over a quarter century now. Automotive innovations come and go as the big three attempt to outdo one another and reign supreme. Ram, the truck brand from automaker Fiat Chrysler Automobiles (FCA) has been coming in third place as the third-best seller of full-size pickup trucks in the U.S, behind second-place Chevrolet and industry leader Ford. Until now that is because change has finally come to the pickup segment and Ram is officially in second place. Anchored by its redesigned lineup, Ram can finally celebrate that sales officially surpassed the Chevrolet Silverado during the first quarter of this year (2019), effectively bumping Chevrolet to third place for the first time.

Ram sold 120,026 pickups During the first three months of 2019, a 15.4 percent gain when compared to the same time period a year earlier. Meanwhile, sales of the Silverado dropped 15.9 percent during the same period when compared to the year prior –  totaling 114,037 units. Chevrolet now occupies the third place spot thanks to Ram’s latest innovations, while Ford remains king at the top. Ford sold 216,611 F-Series pickups during the first quarter, managing to sell a few hundred more trucks when compared to the same time last year and cementing its status as king of pickups. Full-size pickup sales experienced a 2 percent decline overall when compared to the first quarter of 2018, with a sales total of 523,967 pickup trucks.

Ram and Chevrolet both have recently introduced newly redesigned half-ton trucks to the pickup market during the first quarter of the year. Additionally, each truck maker is expected to roll out new heavy-duty pickups to dealers this year. Meanwhile, Ford is slated to unveil an all-new F-150 model sometime next year, giving both Chevy and Ram a little time to blossom. While we can’t predict the future and see if Ram will maintain its lead for the entire year, it is no small feat that the brand finally topped Chevrolet after getting closer and closer over the past decade. The latest redesigns have proved successful as Ram seems to be the only truck maker dedicated to going above and beyond with its more than generous features. Ram sales grew a whopping 7 percent last year, while Silverado sales remained stagnant.

During a recent interview, Paul Waatti, the manager of product analysis at the AutoPacific consulting firm, stated “It’s also clear that Ram understands what today’s truck buyers are looking for and is gaining momentum by offering the most compelling packaging, tech, and content. Ram offers a mix of luxury and rugged lifestyle that has resonated with an increasingly growing audience of sophisticated pickup truck buyers that want comfort and capability, without compromising on either.”

Automotive industry analysts attribute Ram’s rising stats not only to their recent redesigns but also due to the Silverado’s dwindling popularity and the fact that GM produced lower inventory during the first quarter. The slow ramp-up of the new Silverado benefitted Ram so far, but the fact that Ram is aggressively pricing its trucks with incentives and discounts coupled with the fact that the company has good products to sell has definitely helped as well.

According to experts, Ram is projected to continue widening the sales gap over the Silverado. Explore the all-new 2019 Ram 100 inventory at Miami Lakes AutoMall as the Motor Trend Truck of the Year that’s revolutionizing what it means to drive a pickup. Follow Miami Lakes Ram on social media to be the first to know when the all-new Ram Heavy-Duty pickups arrive.

Photo Source/Copyright: Forbes

 

2019 Ram 1500 Classic Warlock Special Edition

Blacked-out trucks often look menacing and tend to come at a price, but Fiat Chrysler Automobiles (FCA) recently introduced the 2019 Ram 1500 Classic Warlock as a no-compromise off-road desert racer that won’t break the bank. The special edition pickup taps into that nostalgia magic that seems to be going around – it’s built to attract the same kind of buyers that Chrysler initially wooed back in 1976 with the Dodge D10 Warlock. As with the past versions, the 2019 Warlock offers an intense appearance and a touch of additional off-road capabilities.

Head of Ram Brand, Reid Bigland, is proud of the Warlock Edition, saying “The Ram 1500 Classic Warlock is proof positive that value never goes out of style. With its sinister monochromatic exterior, award-winning interior and great price, this mean machine is certain to resonate positively with consumers.”

As mentioned above, the 2019 Warlock special edition is available only with the previous generation 2019 Ram 1500 Classic, not with the all-new 2019 Ram 1500. Since the demand for Ram pickups outpaced supply, Ram decided to continue selling the older version of the 1500 as well until all manufacturing facilities switch over to producing the redesigned truck only. Those looking to buy the Warlock Edition will have to stick with the last generation Ram 1500 pickup.

Details on the new Ram Warlock include powder-coated bumpers on the front and rear, Warlock decals, a 1-inch ride lift, and RAM badge lettering on the front grille. There’s also an optional Sport hood available as well. 20-inch semi-gloss black aluminum wheels, heavy-duty rear shocks, dark-bezeled projector headlamps, tow hooks, and LED rear tail lamps complete the Warlock’s sinister look. Those looking to drive off the beaten path will be happy with the shocks and extra inch of clearance, but they’ll also have plenty of FCA options to choose from if they’re looking for something a bit more potent.

Standard on the Warlock 1500 Classic is the brand’s Luxury Group Package which includes a leather-wrapped steering wheel, an auto-dimming rearview mirror, an overhead console, 7-inch cluster display, LED bed lighting, and foldaway power mirrors. Diesel Grey cloth upholstery and ParkSense rear park assist are also standard features. Powertrain choices vary from FCA’s classic 3.6-liter Pentastar V6 that generates 360 horsepower, while a 5.7-liter HEMI V8 capable of generating 395 horsepower is an available upgrade. Buyers can choose between two-wheel-drive or four-wheel-drive with quad or crew cab four-door bodies.

Traditionally special edition vehicles are offered in very few coat colors, but FCA is offering a wide array that includes Blue Streak, Bright Silver Metallic, Bright White, Diamond Black, Delmonico Red, Flame Red, Granite Crystal Metallic, Maximum Steel, Pearl White, and True Blue. Although some of the color choices don’t score very high on the “sinister Warlock” meter, the fact that this is a style edition makes up for that. According to FCA, the 2019 Ram 1500 Classic Warlock will have a starting MSRP of $37,040 (plus destination fee) and will be available during the late first quarter.

Explore the 2019 Ram Classic here at Miami Lakes AutoMall, or if you’re looking for a truck that’s more modernized, look no further than the all-new 2019 Ram 1500. Follow Miami Lakes Ram on social media to stay up to date with all of the Ram brand’s latest news.

Photo Source/Copyright: Ram

Ram Teases With All-new Heavy-duty Trucks

Motor Trend was onto something when they chose the all-new 2019 Ram 1500 as the Truck of the Year after witnessing how the brand and vehicle managed to carve a significant portion of the pickup segment for themselves when pitted against bitter rivals Chevrolet and Ford. Riding the coattails of that success, it appears that the Ram brand is well on its way to recreating this magic with the programmed introduction of their heavy-duty pickup trucks at the 2019 North American International Auto Show (NAIAS). Said to be inspired by the transformation of the 1500, the heavy-duty variants (2500 and 3500) will help Fiat Chrysler Automobiles (FCA)  kick off the 2019 heavy-duty pickup race with them in the lead. Plenty of prototypes have been seen testing on the outskirts and streets of Detroit by spy photographers for months now, but what can we learn from the latest teaser supplied by the Ram brand itself? Let’s find out. Read the rest of this entry >>

fca names new management miami lakes ram

Mike Manley Announces New Executive Leadership Team For Jeep and Ram

fca names new management miami lakes ram

Photo Credit/Copyright: automotivenews.com

Mike Manley, the successor to the late Sergio Marchionne, released his new executive leadership team in a letter to his employees on October 1st, 2018. Consisting of a diverse mix of American and European executives, Manley is transitioning company veterans into new roles at leading brands – effective immediately.

For starters, Manley stated that Tim Kuniskis, who will continue his role as global head of Alfa Romeo, will also now be in charge of Jeep in North America. Kuniskis, after overseeing the production launch of the Dodge Challenger SRT Demon last year, was promoted to the head of Alfa Romeo. Maintaining his role as the lead for Ram, Reid Bigland will also keep his roles for Canadian operations and U.S. sales. Furthermore, Pietro Gorlier was named as the lead for European operations. According to Autotrader Executive Analyst, Michelle Krebs, “The appointment of Kuniskis to Jeep and Bigland to Ram are logical, solid choices. Both brands, particularly Jeep, are critical to FCA’s future success,” she said.

“Having been deeply involved in the development of the plan, I can tell you that it was created with the sure knowledge that we have the depth and breadth of talent and skills we need to meet our objective of becoming one of the world’s most profitable automakers,” Manley said in the letter to his employees. “One key element in the plan is to ensure that our leadership team is best aligned to our objectives going forward.”  

Here is the full list of appointments:

  • Scott Garberding: Successor to Stefan Ketter, Garberding was named the global chief manufacturing officer. With almost 30 years of industrial experience at Fiat Chrysler Automobiles (FCA) underneath his belt, Stefan Garberding has also led North American manufacturing and recently led global quality as well.
  • Tim Kuniskis: While maintaining his role as global head of Alfa Romeo, Kuniskis will now be head of Jeep brand North America as well.
  • Reid Bigland: After previously leading Ram in 2013-2014, Bigland will once again lead the Ram Brand while also keeping his roles in leading Canadian operations and U.S. sales.
  • Steve Beahm: While maintaining his role as head of the Chrysler, Dodge, and Fiat Brands in North America, Steve Beahm will now be head of Mopar in North America.
  • Pietro Gorlier: Former chief operating officer of FCA business components, Gorlier was named the COO of the company’s Europe, Middle East, and Africa region while maintaining his role as head of Mopar globally.
  • Ermanno Ferrari: After recently serving as head of Magneti Marelli’s lighting division, Ferrari will now be the CEO and also join the Group Executive Council (GEC).
  • Harald Wester: Will maintain his role as Chief Operating Officer (COO) for Maserati and also his role as chief technology officer.
  • Richard Schwarzwald: After previously leading FCA’s quality organization in Latin America, Schwarzwald is now Scott Garberding’s successor as global head of quality.
  • Mark Champine: Head of quality in North America.
  • Geraldo Barra: Head of quality in Latin America.  

Manley, who has previously led Jeep and Ram globally before succeeding the late Sergio Marchionne, referred to the new management team as an “evolution” and is confident that this will be the best help to execute the newest five-year plan.

“The next five years will continue to be extremely challenging for our industry, with tougher regulations, intense competition and probably slower industry growth around the world. Nevertheless, with a laser focus on execution and a continued flexibility that allows us to adjust as circumstances change — something that has become one of our most unique characteristics and strengths — we have a clear line of sight to achieving our five-year ambitions.” – Mike Manley

The future is looking bright for Fiat Chrysler Automobiles. Stop by the Miami Lakes Automall and test drive the all-new 2019 Ram 1500. Located in Miami Lakes, FL, for more information on our entire new car inventory selection, visit our website or follow us on social media.