Brand loyalty among pickups has always been a very real thing. To see someone switch brands 10, 15 sometimes even 20 years into driving is highly unusual. And it makes sense why. As a general rule, pickup drivers are not a fickle people.
RAM owners not interested in the latest or greatest. They don’t care about looks as much as strength, durability and reliability. RAM owners have little use for image and popularity. They are salt-of-the-earth and they expect the same from their pickups as they do from themselves; hardworking, loyal and dependable.