Posts Tagged ‘Built Tough’

Ram Truck Launches New Campaign With a Little Help From Chris Stapleton

Friday, March 19th, 2021

Ram Trucks is on a mission to reinforce just how much its award-winning pickups are “Built to Serve” thanks to a new storytelling ad campaign called “I’m a Ram”. The new campaign features five-time Grammy-winning singer/songwriter Chris Stapleton. A combination of commercials and long-form content that spans across traditional broadcast, digital, and the truck maker’s social media channels via Facebook, Instagram, and Twitter. The first two spots, titled “Neighbor” and “Provider,” are slated to debut during the NCAA March Madness telecast. Ram Truck is releasing an extended 60-second spot titled “Anthem” on its official Youtube channel.  (more…)