Ram & Wolverine Partner For New ‘Built for the Driven’ Collection – Miami Lakes Automall Ram

September 9th, 2022 by

Known for its slogan, “Built to Serve,” Ram is once again collaborating to help support the SkillsUSA nonprofit organization. The automaker will be partnering with Wolverine which is a 139-year-old boot and clothing company to support America’s workers. While Ram has been busy supplying America with its iconic Ram 1500 and other highly capable pickup trucks , the automaker wants to give even more. In celebration of Labor Day, Ram and Wolverine will offer the ‘Built for the Driven’ collection. Proceeds from the collection will go toward supporting educational opportunities within skilled trades. We’ll take a look at this partnership and see how it will benefit the future skilled tradesmen of America.

Ram and Wolverine Partner for Skilled Tradespeople

Ram will be partnering with the 139-year-old work brand Wolverine to offer a ‘Built For the Driven’ collection. Both Ram and Wolverine have spent decades giving back to the community and this is yet another way to support it. As part of a celebration of Labor Day, the two companies will use this partnership to inspire future tradespeople of America and provide educational opportunities. Together, the two brands will support SkillsUSA which is a nonprofit organization dedicated to strengthening the nation’s workforce. By helping students develop personal and technical skills, the organization ensures that students have what’s necessary to become employable.

The ‘Built for the Driven’ collection will comprise American-made clothing and accessories. This includes items from 2021’s collection such as Wolverine x Ram Tradesman Safety Toe work boots and co-branded socks. There are also new graphic T-shirts, sweatshirts, and beanies. The theme for the collection is one of reflection on the quality and craftsmanship that both Ram and Wolverine are known for. In addition to the proceeds, Wolverine will also donate $75,000 to the SkillsUSA Hope Fund which provides equitable access to opportunities for America’s youth seeking skilled trades. Those interested in the collection can search www.wolverine.com . About their partnership, Stellantis senior vice president of marketing Marissa Hunter said,

“Together with Wolverine, we’re excited to release our second licensed collection ‘Built for the Driven’ to create more awareness around educational opportunities in the skilled trades workforce,” said Hunter. “From the thoughtfully designed work boots to the graphic tees, this collection is designed to educate and empower young men and women entering the workforce about the many reputable career occupations available in skilled trades.”

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Photo Credit: Stellantis

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