Ram CEO Announces that Ram 1500 will Undergo a Facelift in the 2024 Model Year
Photo Source: Ram
In the full-size pickup truck segment, the battle between the three major American automakers is constant and fierce. Ram, which has made significant gains in the category over the past 25 years, remains in third place behind Ford and General Motors products. To stay competitive, it is essential to provide everything the buyer wants, but it is also crucial to consistently improve automotive offerings to keep them current.
The current generation Ram 1500 was introduced in 2019. Since then, Ford launched a new generation of its F-150 in 2021, while Chevrolet has made changes to the latest generation of its Silverado vehicle, also introduced for 2019. The same goes for the GMC Sierra, Chevrolet’s cousin to the Silverado.
Ram Fights Back
Spy photographs have revealed Ram is preparing an updated 1500 pickup truck. Camouflage has hidden the design upgrades, but enthusiasts will not have to wait long to view the complete picture. Courtesy of a recent remark by Dodge CEO Tim Kuniskis, who now doubles as CEO of the Ram brand, it has been confirmed that the refresh will launch at the beginning of the 2024 model year.
The current Ram 1500 premiered for the 2019 model year, so a mid-cycle refresh could do wonders for its level of popularity. Of note, the updated Ram could debut at the 2023 Los Angeles Auto Show in November. It might even break cover alongside its future electric sibling, scheduled for 2025, as well as the new, all-electric Ram ProMaster van. The latter will be showcased for the occasion and will be the first electric vehicle assembled by Stellantis in North America.
Hidden from View
Ram has hidden the styling modifications from curious eyes with cladding and camouflage, which it limits to the front and rear fascias. Granted, it is a challenge to see the changes underneath, but the lineup can be expected to receive updated headlights, bumpers, and grilles. Just in the month of August 2023, spy photographers caught sight of what could be the Rebel trim. It featured black mirror caps, lacked chrome accents, and had a distinct Rebel-like grille impression in the camouflage. It is also possible that the new Tungsten trim was spotted.
It is unclear if the brand will make any upgrades to the cabin. Even though automakers often carry over the interior in a vehicle’s mid-cycle refresh, that tendency is changing as they work to provide the latest features and technologies to their customers. For example, as things stand, Ram provides up to a 12.0-inch infotainment unit in the full-size truck, but that might grow or alter orientation with the redesign.
Under the Hood of the Ram 1500
The Ram 1500 could receive a powertrain update along with its mid-cycle refresh. As a matter of fact, the pickup truck could adopt Jeep’s twin-turbocharged 3.0-liter straight-six engine, discontinuing the Hemi V-8. Of course, the manufacturer has not officially confirmed this will occur. Still, the six-cylinder engine can generate up to 510 horsepower and produce 500 pound-feet of torque, so the engine will offer buyers an abundance of power.
It is ambiguous at this point if the upgraded Ram 1500 will go on sale for the 2024 or 2025 model year. Its debut in January 2024 offers Ram some leeway in designating the model year. The consumer-facing website does not display the 2024 automobile just yet, but it would be unsurprising if it debuted for the 2025 model year.
If you would like to keep the developments surrounding Ram in sight, please come visit Miami Lakes Automall. Our staff will answer any questions you have about financing or leasing a new ride or certified pre-owned. Visit us or give us a call today.