How the Ram Brand Hit the Ground Running in 2018

December 26th, 2018 by

2018 is one for the record books over at Ram Trucks thanks to its consistent (nearly non-stop if we’re honest) output of trucks, special edition trims and packages, and even a new engine. As the year comes to a close, Ram is earning top honors and awards from reputable sources that are sure to catapult the brand into a top-seller and help it further expand its vision for the future. Without further ado, here is Ram’s year in review.

All-new 2019 Ram 1500 Reigns Supreme

The all-new 2019 Ram 1500 was crowned Motor Trend’s Truck of the Year , proving itself more efficient at catering to the pickup segment than bitter rivals Chevrolet and Ford. Of course, the revamped 2019 Ram 1500 has been turning heads since its debut at the North American International Auto Show (NAIAS) back in January. The redesign of the Ram 1500 included a lighter frame, improved fuel efficiency thanks to the latest Pentastar engine enhanced with eTorque, an available 12-inch touchscreen (8.4-inch is the standard) and infotainment display, advanced safety features, and improved storage systems as well.

Speaking of the eTorque system, the Ram 1500 also earns top honors as the most efficient full-size pickup truck with an EPA-rated fuel economy of 20 mpg in the city and 25 mpg on the highway. The regenerative eTorque system combines the advantages of idling on battery power and effortlessly helps accelerate the pickup before transitioning to all-gas power, seamlessly saving fuel in the process. Awards for the all-new Ram didn’t only showcase its power, efficiency, and overall design only – _ WardsAuto _ also announced that the pickup had earned a top spot in its 10 Best Interiors list. It paid off to completely overhaul the Ram 1500 with acoustic glass, a spacious center console that can double as a workstation, and a very generous 12-inch touchscreen that’s fully loaded with the latest Uconnect infotainment system among other upgrades.

*Trims, Packages & Special Editions Galore *

We mentioned earlier that the brand had worked non-stop throughout the year bringing consumers brand new trims, packages, and special editions on what seemed like a monthly basis. The Tradesman trim packed a punch with its 3.6-liter Pentastar with eTorque with a more powerful V8 engine available as an upgrade, while the Limited trim offered consumers the option to upgrade to a much more potent 5.7-liter V8 HEMI engine, luxurious leather seats, and other tech-oriented luxuries as the standard.

An all-new Ram Rebel covered all the basic off-roading needs for those looking to push their pickups to the limit, a Longhorn Ram Rodeo Edition made its way to the Texas State Fair, a special Lone Star trim wowed those in attendance at the Dallas Auto Show, and a North Edition arrived in November (2018) to close out the year. Even the 2018 models got in on the action with a Mojave Sand Package available exclusively for the Ram Power Wagon, a luxurious Limited Tungsten Edition that’s offered on the 1500, 2500, and 3500, and in what was the Ram brand’s timeliest move yet – the unveiling of the Harvest Edition Chassis cab trucks just in time for harvest season.

Looking to the Future

The future of Ram will likely get busier and busier as the 2019 Ram 1500 makes a name for itself in the pickup segment. Complete overhauls like the one performed on the 1500 are expected across the entire Ram lineup within the coming years. Spy photographers have been hard at work capturing all the prototypes cruising the streets of Detroit in preparation for the 2019 NAIAS that’s taking place from January 14 – January 27. From the looks of it an all-new Power Wagon is likely to debut, complete with a renewed interior that’s based on the latest 1500. Ram Heavy Duty trucks are also currently undergoing a transformation that promises beefier and bigger pickups ready to fight back at the competition.

So what do you say – Don’t you want to get behind the wheel of Motor Trend’s Truck of the Year? Pass by Miami Lakes Ram and test drive the all-new 2019 Ram 1500 , and follow us on social media to stay up to date with the latest Ram news as the brand evolves.

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