Word is, Ram and Mopar will be putting on a product presentation at the 2018 Chicago Auto Show on Friday, February 9th, 2018. Given Mopar’s history, we think we already know what it is. But first, why is this news? Unless getting into the Chicago Auto Show, then does it really matter? Well that’s why this year, Ram and Mopar will be hosting a webcast live from the Chicago Auto Show at 11 am Eastern/10 am Central.
About the Mopar Brand
Mopar first started out as a custom auto parts business but soon became the one-stop shop for all things performance. Known for their performance parts catalog, Mopar can exchange the exhaust for the cat-back exhaust for a more aggressive sound and less tension, install a cold air intake system for more horsepower, or even trim the interior upholstery with Katzkin leather interior seating for amazing comfort. They’re also known for several vehicle firsts.
For the first time-ever, automobiles came with vehicle-information apps, apps for smartphones that can let drivers know about the condition of their vehicle, even from afar thanks to Mopar’s innovation. Mopar was also the first to market a new interactive vehicle tracking device that sends owner a text when the vehicle is driven too fast or too far based on pre-set parameters; several products and Chevrolet’s Teen Driver surely got the idea from here. Wi-fi was first made possible to consumers with a wireless hotspot by Mopar, and Mopar also started the paperless owner’s manual trend, introducing them as digital forms that one can view on their smartphone. If owning an FCA vehicle and in need of service, Mopar also developed the wiADVISOR, a tablet-based service lane tool for faster service via dealership service departments.