Dodge has been making trucks since 1917. For 98 years, Dodge has been providing America with trucks that have been on farms and ranches, mountains and dockside, oil fields and soccer fields.
They are part of the landscape. As our culture has changed, so have the needs and wants of the people. What hasn’t changed are the reasons why people still drive pickups.
Dodge Ram dealers have been smart enough to see that times do indeed change and to stay relevant, one much change with the times. They have shown that with their trucks.
In 1981 Dodge introduced their new line RAM. Donning the head of a ram as its logo on their grill as their nameplate, it serves as both their namesake as well as a warning.
They are impressive trucks and have continued to be since their birth 34 years ago. Just as the times have changed in the previous 34 years, so has the RAM.
Let’s take a look at how some of those changes have helped define and redefine the driver and truck.
