Ram is planning on debuting an all-new mid-size pickup truck in March. Having debuted its first all-electric Ram 1500 REV, many wonder if the new mid-size truck will also be electric. Ram has long since been a dominating brand in the truck segment. With competent and versatile trucks like the Ram 1500, 2500, and 3500, many competitors pale in comparison. The Ram 1500 REV is also looking to dominate the EV truck segment with its innovative design and powerful capabilities. Ram’s CEO Mike Koval Jr. recently stated that Ram will be showcasing a new concept truck and that it will gauge reactions to determine if it will release it to the public. While we do not have many details about the truck, we’ll take a closer look and see what consumers can expect.
Ram Will Introduce New Mid-Size Pickup Truck
Ram will be showcasing an all-new mid-size pickup truck in March. Ram CEO Mike Koval Jr. said the model will be shown at a large dealer meeting. Based on the reactions it receives, the automaker will decide to go forward with the concept. Ram’s CEO provided no additional information about the mid-size truck, so details are scarce. Should the automaker produce a mid-size truck, it would fill a vacant slot in its current lineup. This could give the automaker a promising opportunity to take a more significant percentage of sales from competitors like Ford and Chevrolet.
Ram is eyeing innovations, as evidenced by its latest Ram 1500 REV. The electric pickup truck stunned consumers with its innovative design and unique features. The all-electric truck marks the first of many as Ram aims to fulfill its Stellantis Dare Forward 2030 strategic plan. The green initiative aims to reduce global carbon emissions by using clean and innovative solutions. With this goal in mind, it’s still being determined if Ram will introduce an all-electric mid-size truck. The new truck could also be a hybrid variant.
The last time Ram offered a mid-size pickup truck was the Ram Dakota which was discontinued in 2011. Ram recently hinted that the mid-size truck may be making a comeback in 2024. The new concept truck set to debut in March could be the Ram Dakota. Since it’s been over a decade since it was discontinued, consumers can expect the Ram Dakota to arrive with more capability and power than its predecessor. We’re still determining if Ram will equip the 2024 Ram Dakota with a 3.6L V6 engine or give it a hybrid powertrain. Either way, seeing that Ram has something new in store is exciting. Until the official reveal, we’ll be staying tuned.
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Photo Credit: Ram