Ram to Release ‘Built to Serve’ Trucks, Inspired by First Responders

Ram will be launching the second phase of its ‘Built to Serve’ pickup truck lineup. Inspired by first responders, these trucks will honor those who put their lives on the line to save and rescue others. First responders like police officers, firefighters, and emergency medical personnel will be honored with this new lineup of pickups. They will come custom-made with exterior cues, interior upholstery, and profession-aiding features that all honor first responders. The Ram 1500 has served as a powerful and fully capable pickup capable of getting almost any job done. Now Ram will use its powerful pickup to help out those who give so much. We’ll dive in and see what first responders can expect from these pickups, but this is great recognition on Ram’s part. 

Ram ‘Built to Serve’ Lineup Announced 

Ram will be rolling out its all-new ‘Built to Serve’ lineup inspired by first responders. The pickup trucks will consist of materials and features that aid first responders like police officers, firefighters, and emergency medical personnel. Ram has decided to honor those individuals who are always giving to others. These trucks will recognize their hard work and sacrifice to keep the general public safe and protected. About the new ‘Built to Serve’ lineup, Ram brand CEO Mike Koval Jr. said, 

“After honoring each branch of the U.S. Armed Forces with our initial Built to Serve models, we felt it would be equally important to also extend our gratitude to all first responders who serve or have served our communities,” said Mike Koval Jr. “Whether a first responder or civilian, Ram truck owners are very familiar with this adage as it’s something we strive to build into every truck and van we produce.”

Each truck in the ‘Built to Serve’ lineup will consist of a specialized trim geared toward the corresponding first responder department. They will come equipped with unique low-volume exterior paint colors that represent the MO and history of the pertaining department. The firefighter-inspired Ram 1500 Built to Serve edition will come available in Redline and Diamond Black exterior colors with a black interior and orange accent stitching. 

‘Built to Serve’ Interior 

Ram’s Built to Serve lineup will consist of unique exterior and interior features that represent each individual first responder department. The Ram 1500 Built to Serve trucks will feature a United States flag and a Built to Serve decal on each of the rear quarter panels. The truck’s exterior will also consist of an all-black grille with black bumpers, black-bezel premium lightning, and 20-inch aluminum wheels with a unique Technical Gray finish.  

Inside the Built to Serve trucks, first responders will note unique color stitching that matches the pertaining emergency service. The first installment will feature orange accent stitching but the following will match the particular department. The trucks will also feature Built to Serve-embroidered velcro panels on the front seats. There’s also velcro on the front seat inboard shoulder panel. This is for patches, tapes, and any special memorabilia special to the corresponding first responders. The front seat-back panels will also be covered with Pouch Attachment Laddy System/Modular Lightweight Load-bearing Equipment webbing to allow for special equipment. 

Ram’s ‘Built to Serve’ lineup will start at an MSRP of $46,625 (plus destination fee). The first installment will be the firefighter-inspired Ram 1500. These Built to Serve trucks will honor the three main emergency services for all their work. They will recognize and honor police officers, firefighters, and emergency medical service providers. 

Come Test Drive a Brand-New Ram at Miami Lakes Automall!

Are you excited about getting a new Ram? So are we! At Miami Lakes Automall, we’re more than excited to help our customers find what they’re looking for. Check out our new vehicle inventory or browse our quality pre-owned vehicles. We offer suggestions like auto financing to help make paying for a vehicle easier. 


If you’re in need of service, schedule an online service appointment with our expert technicians. Allow our professional techs to get started on all repairs or maintenance work. Stop by today and see what we can do for you right now.

Photo Credit: Ram

Ram To Announce Ram Revolution Insider Program

Ram recently announced an exclusive insider program for Ram fans. Ram will be calling this new program Ram Revolution after its all-new Ram EV. The program will allow fans to travel alongside the automaker on its journey with the all-electric pickup. The Ram Revolution was recently announced as a powerful all-electric pickup that would transform the pickup market. Ram has been intent on crafting a pickup that can defy all odds while still being environmentally friendly. To do this, the automaker will be listening for feedback from consumers using its insider program. We’ll take a look at what consumers invited to the exclusive program can hope to expect.

Ram to Invite Consumers to Speak About Ram EV 

Ram will be opening up a dialogue with its devout fans. The automaker will be creating the Ram Revolution program which is an exclusive insider program. Ram fans will be able to join the automaker as it crafts and improves the Ram EV. Along with this insider program, Ram will be opening up a new site called RamRevolution.com. It will provide consumers with a first-hand look at Ram’s philosophy and direction for its first EV. The site will also provide meaningful updates along with visuals and content. About its new program and site, Ram CEO Mike Koval Jr. said,

“Launched as a stand-alone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market,” said Mike Koval Jr. “Our new Ram Revolution campaign will allow us to engage with consumers in a close and personal way, so we can gather meaningful feedback, understand their wants and needs and address their concerns – ultimately allowing us to deliver the best electric pickup truck on the market with the Ram 1500 BEV.”

Mike Koval Jr. Ram CEO Branch of Stellantis

Ram will use the power of public opinion to strengthen its Ram Revolution EV. The automaker will open up conversations to hear consumer feedback on what an EV pickup should consist of. The automaker’s Ram Real Talk Tour will continue these conversations to better understand what’s expected from an electric pickup. Ram has boasted that its electric pickup will carry an impressive amount of battery range and that it will also be just as powerful, if not more, than its current gasoline lineup. These insider programs and conversations will ensure this. The Ram Revolution EV is set to release in 2024. For now, we’ll be paying close attention as we follow along the automaker’s journey with its first EV.

Come Test Drive a Brand-New Ram at Miami Lakes Automall!

Are you excited about getting a new Ram? So are we! At Miami Lakes Automall, we’re more than excited to help our customers find what they’re looking for. Check out our new vehicle inventory or browse our quality pre-owned vehicles. We offer suggestions like auto financing to help make paying for a vehicle easier. 


If you’re in need of service, schedule an online service appointment with our expert technicians. Allow our professional techs to get started on all repairs or maintenance work. Stop by today and see what we can do for you right now.

Photo Credit: Stellantis

A Look at the Ram 2500 Power Wagon’s Best Features

Ram-2500-power-wagon

Ram’s Power Wagon has been around for some time now. The off-road pickup first found its inspiration from World War 2 Dodge-produced trucks. Ever since its debut, the Power Wagon has been able to continue to make a name for itself as one of the most capable and efficient pickup trucks available. Although the name itself was discontinued in 1980 in favor of the Power Ram, the Power Wagon name was soon revived in 2010. Flash forward to today and the Power Wagon remains just as relevant as ever. We’ll go into detail about some of the best features of the 2022 Ram Power Wagon and why it stands as such a powerful and capable pickup.

Power Wagon’s 6.4L V8

One of the main features that give the 2022 Ram 2500 Power Wagon its oomph’ is its 6.4L V8 Hemi engine. Ram ensured that the pickup would have the power and performance to take care of just about any job. The 6.4L V8 is capable of a respectable 410 horsepower and 429 lb-ft of torque. With this engine, Wagon owners are able to get an astounding tow capacity of up to 17,520 pounds. They’re also able to get another 4,010 pounds of payload in the truck bed. The Ram 2500 Power Wagon also features variable-cam timing, a fully electronic automatic transmission, and on-the-fly shift mapping. 

Power Wagon’s Gas-charged Monotube Shocks

Another key feature unique to the 2022 Ram 2500 Power Wagon is its monotube shocks. These come courtesy of the company Bilstein which utilizes their private facility in Nurburgring, Germany to produce some of the most capable shocks in the off-roading sector. The Power Wagon remains light and agile thanks to the suspension upgrades and gas-charged shocks. The powerful pickup also receives a larger carrying capacity while reducing uncontrolled movement. The shocks are also able to last longer thanks to their increased dampening power.

Power Wagon’s Front sway bar

In addition to its V8 engine and gas-charged shocks, the 2022 Ram 2500 Power Wagon comes equipped with an electronically disconnecting front sway bar. This front sway bar drastically improves the Wagon’s off-road capabilities and maximizes articulation for the toughest of terrains. Typically used on 4x4s and off-roaders, this sway bar helps each wheel work independently of one another. This helps maintain contact with the ground when going off-road.

Power Wagon’s Warn Zeon-12 Winch

The 2022 Ram 2500 Power Wagon has one final feature that allows it to be such a powerful off-road pickup. This is the Warn Zeon-12 Winch which is a 12-volt winch that features a synthetic cable. This lightweight winch can pull up to 12,000 pounds with a single line. It also has over 80 feet of slack. Power Wagon owners will be happy to know that the Zeon-12 winch features a black powder-coated finish with stainless steel fasteners which helps reduce corrosion. For longevity, this is the optimal choice. Given all its features and capabilities, the 2022 Ram 2500 Power Wagon is a pickup unlike any other.

Come Test Drive a Brand-New Ram at Miami Lakes Automall!

Are you excited about getting a new Ram 2500? So are we! At Miami Lakes Automall, we’re more than excited to help our customers find what they’re looking for. Check out our new vehicle inventory or browse our quality pre-owned vehicles. We offer suggestions like auto financing to help make paying for a vehicle easier. 


If you’re in need of service, schedule an online service appointment with our expert technicians. Allow our professional techs to get started on all repairs or maintenance work. Stop by today and see what we can do for you right now.

Photo Credit: Ram

All-New Ram EV Sees Potential Name, ‘Ram Revolution’

Stellantis recently filed a trademark application for the name Ram Revolution. This comes as huge news for the automaker as it has been turning its attention toward EVs. Just recently Stellantis stated that it was investing as much as $34 billion into its development and software. Now, as computer-generated images make their way across the internet, many are hoping the news revolves around the all-new all-electric Ram EV. Based on the trademark application, many are assuming that this will be the name for the next-generation electric Ram pickup. It makes sense given Stellantis’ recent statement about starting work on an EV pickup. The automaker was able to disclose a launch date of 2024 for the EV pickup but for now, just the name is enough to satisfy consumers. We’ll be looking at additional information about the Ram EV, but Ram fans will certainly want to stay tuned as Stellantis has stated that it will be offering a more powerful alternative to the Ford F-150 Lightning and Tesla Cybertruck.

Will the Ram EV be called the Ram Revolution?

Ram’s parent company Stellantis recently filed a trademark application with the United States Patent Trademark Office. The application was filed in January of 2022 and it was for the name Ram Revolution. According to the online publication Autoblog, this trademark request applied specifically to passenger truck names. Given Stellantis’ approach to EVs and all the teaser images of the Ram EV pickup, it’s very likely that this will be the name used for the Ram EV.

The all-new all-electric Ram pickup first made an appearance at Stellantis’ EV Day in 2021. The electric pickup was only a computer-generated image, but it still evoked a sense of hope for the future of pickups. Stellantis knows that it will have to compete with Ford and Tesla. Although these competitors have got a headstart on the EV pickup sector, it offers Stellantis a chance to fine-tune their own EV pickup. About the upcoming Ram EV, Ram’s senior brand marketing manager Carl Lally said,

“What we’ve heard from our consumers is that they’re not looking for a compromised truck solution, so really, some of the core attributes that we communicate to our customers about our trucks, the capability and the durability, those aren’t going to change, I think, as you look forward to an EV-oriented truck product.”

Stellantis is making sure to take advantage of the time it has. The Ram EV is set to debut in 2024, so the automaker still has time to enhance and improve its pickup. Stellantis has already started hyping up its pickup stating that the Ram EV will offer 500 miles of battery range. This range is currently unheard of, but as time progresses, automakers may figure out a feasible way to make it happen. We hope to see more of the Ram EV but for now, the Ram Revolution has a nice ring to it. 

Come Test Drive a Brand-New Ram at Miami Lakes Automall!

Are you excited about getting a new Ram? So are we! At Miami Lakes Automall, we’re more than excited to help our customers find what they’re looking for. Check out our new vehicle inventory or browse our quality pre-owned vehicles. We offer suggestions like auto financing to help make paying for a vehicle easier. 


If you’re in need of service, schedule an online service appointment with our expert technicians. Allow our professional techs to get started on all repairs or maintenance work. Stop by today and see what we can do for you right now.

Photo Credit: Stellantis