Ram is getting ready to relaunch its Ram BandVan program. Due to the global pandemic, most things have had to be canceled or postponed. Ram first initiated its BandVan program back in 2018 as a way to help emerging bands by providing them with a ProMaster BandVan. At the time, Ram partnered with SiriusXM and Pandora to give fans an opportunity to hear their favorite bands live. Ram had become the first automaker to offer SiriusXM with 360L and it was also the first to feature personalized stations powered by Pandora. Now all three companies are working together again to promote new and upcoming artists as well as iconic bands like the Foo Fighters. This fall, look out for the Ram BandVan as it crosses state lines bringing music everywhere it goes.
Ram is Hitting the Road
Ram is launching its Ram BandVan once again. The first group to be featured in the Back to Live Tour will be the Foo Fighters. They will be joined by Radkey. In addition to the Foo Fighters and Radkey, Ram will be supporting at least five other emerging artists. New content will be viewable at RamBandVan.com and on social media sites like YouTube, Facebook, and Instagram. The punk band Radkey will be the first act of the year. Speaking about the tour Radkey said,
“This has been a year like no other, and now to finally be back on the road rocking with fans in real life, is an incredible feeling,” said Radkey. “We are so thankful to Ram Truck, SiriusXM, and Pandora for our Ram BandVan, enabling us and fellow musicians alike to hit the road running and tour once again.”Radkey
Ram will be providing the touring artists with the ProMaster Ram BandVan. It will be equipped with SiriusXM so that the artists themselves can also enjoy a variety of ad-free music. Along with music, artists will be able to enjoy sports, talk, comedy, and other radio genres. The Back to Live Tour will use Ram’s recent ad campaign “Spotlight” with Dave Grohl as well as a feature-film documentary called “What Drives Us,” to start the musical journey off. Ram is excited to offer fans a return to normalcy. The automaker is also excited to help artists get on their feet and reconnect with their fans. As the vice president of Stellantis Marissa Hunter said,
“Our Ram BandVan program first launched in 2018 and we are thrilled to activate the next phase of the initiative to help support musicians doing what they love and bringing their fans the performances that they have missed,” said North America Stellantis Vice President Marissa Hunter. “As the brand that is ‘Built to Serve,’ we share mutual values of hard work and dedication with these talented artists, and it is our pleasure to provide them reliable, comfortable, and spacious ProMaster vans, supporting their careers and helping them to reconnect with friends and fans across the country.”Stellantis Vice President Marissa Hunter
Be sure to catch the Foo Fighters as they tour this fall inside the Ram BandVan. Alongside them will be at least five other musicians and groups so stay tuned for more details.
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Photo Credit: Ram