Ram Trucks Launches New “Giants” Ad Campaign

Spring is in and the commercial truck season is among us. Ram Truck is currently giving commercial truck season its all with special incentives on its commercial lineup of heavy-duty pickups, vans, and even chassis cabs. A new advertising campaign titled “Giants”celebrates everyday American working-class heroes and highlights small businesses currently mobilized in helping their communities. The campaign’s main focus is to showcase the determination of the working class and its role in shaping the nation’s future. 
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Five Parts and Accessories From Mopar That Take the 2021 Ram 1500 to New Heights

One of the biggest perks of getting behind the wheel of a new vehicle is the ability to make it one’s own. Plenty of truck buyers love to accessorize their rides once they take the vehicle home, and owners of the latest Ram 1500 are no different. The best accessories and parts for Ram pickups come from Mopar, the brand’s official parts, service and customer care division. With hundreds of parts and accessories, it’s easy to get overwhelmed while sifting through the Mopar catalog. However, new wheels and tires, along with lift kits and light bars, tend to be some of the most common upgrades. Here are five parts and accessories from Mopar that take the 2021 Ram 1500 to new heights.  Read the rest of this entry >>

Mopar Teams Up With Ram for the All-new Mopar ‘21 Ram 1500 Special Edition

There’s a new-and-exclusive Mopar ‘21 Ram 1500 Special Edition pickup available from Ram Trucks according to Stellantis (Ram’s new parent company). Built with a unique package of Mopar performance parts and accessories, the Mopar ‘21 Ram 1500 Special Edition is an extremely limited affair with only 250 total units assembled. Of those 250 units, the U.S. will receive 210 of them, while our neighbors up north in Canada will receive the other 40 units. Based on the 2021 Ram 1500 Big Horn/Lone Star Crew Cab 4×4 trim and configuration, the new Mopar ‘21 Ram 1500 offers a variety of Mopar accessories that set it apart from the rest and reinforce the automaker’s no-compromise style. Buyers will have a choice of four exterior shades: Flame Red, Billet Silver, Hydro Blue, and Bright White. Read the rest of this entry >>

The 2021 Ram 1500 TRX Strikes Again as the “Truck of the Year”

Once again, the 2021 Ram 1500 TRX finds itself a “Truck of the Year” recipient. The Rocky Mountain Automotive Press (RMAP) deemed the new 2021 Ram 1500 TRX its “Truck of the Year.” All in all, especially as it begins rolling out across dealer lots, the 2021 Ram 1500 TRX remains the segment disruptor it was designed to be.

“There was some really great competition this year for ‘Truck of the Year’ in the Denver region. However, the Ram 1500 TRX was the run-away winner among the Rocky Mountain Automotive Press group of automotive journalists,” said RMAP President Craig Conover.  The 2021 Ram 1500 TRX Strikes Again as the “Truck of the Year” Read the rest of this entry >>

2021 Ram 1500 TRX VIN 001 Auction Proceeds go to The United Way

A promise made is a promise kept for Ram Trucks as the truck maker auctioned off the very first 2021 Ram 1500 TRX VIN 001. The Barrett-Jackson Scottsdale Auction raised a whopping $410,000 for The United Way for Southeast Michigan’s 2-1-1 helpline. The organization focuses on providing services for veterans and their families. Singled out to commemorate the launch of the Ram 1500 TRX and its 702 horsepower straight from the factory, Ram made exactly 702 units of the Ram 1500 TRX Launch Edition, of which sold out in under three hours.  Read the rest of this entry >>