The rumor mill has been hard at work for months about Ram Trucks entering the midsize pickup segment, with the intensity rising as other competitors rush to flood that segment. The truck maker acknowledged long ago that the lack of a midsize pickup was a problem in its portfolio. Out of an abundance of caution, Ram Trucks waited for the right moment to strike and not steal some of the Jeep Gladiator’s thunder. Read the rest of this entry
Ram Trucks is all in when it comes to their latest Ram 1500 TRX model. Setting the benchmark for pickup trucks, especially extreme-performance pickup trucks, is nothing new for the truck maker. Now that Ram has the “apex predator” of the pickup world in its lineup, Mopar (the parts, service, and customer care division of parent company Fiat Chrysler Automobiles) is offering over 100 factory-engineered accessories that’ll take the truck to the next level. Whether on the streets or out in the wild, the Ram 1500 TRX is hellbent on outperforming every other single production pickup on the planet. Mopar’s additional accessories are sure to take the Ram 1500 TRX to new heights, breaking the mold for what extreme capability means. Read the rest of this entry
Ram announced an addition to its 2021 lineup with the commemorative 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition. The Longhorn trim has long been referred to in the industry as the height of southwestern pickup luxury. By joining the lineup, the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition raises the bar for what it means to be an upscale pickup truck. Read the rest of this entry
Ram Trucks just disclosed that the all-new 2021 Ram 1500 TRX will be the first Fiat Chrysler Automobiles (FCA) model to be equipped with the new Know & Go mobile app. Originally pitched by a group of FCA employees when the automaker held its first “Pitch Night”, the app allows consumers to learn more about their vehicle and provides an overall immersive experience via augmented reality. Read the rest of this entry