Get Familiar With a Little Bit of Ram History

Before Ram Trucks decided to split from Dodge in 2009 to become its own brand, Dodge was the main pickup manufacturer for what came to be known as Fiat Chrysler Automobiles. In fact, Dodge has been making trucks since 1917, meaning the brand that became Ram has been part of farms, ranches, oil fields, prairies and families has been part of the American landscape for over 100 years. Here are some fun facts about the brand and how it arrived as the pickup truck powerhouse it is today. Read the rest of this entry >>

Ram Trucks Can Do It All

Ram Trucks has got potential buyers covered no matter their needs. There’s no better option on the market of half-ton trucks than the 2019 Ram 1500 – notably named MotorTrend’s Truck of the Year. In fact, the Ram 1500 is enjoying so much popularity that it currently ranks as the second most popular option, having dethroned Chevy. Let’s see where Ram Trucks stands today and how it intends to continue its successful run in the near future.  Read the rest of this entry >>

Ram Heavy Duty: Designed With Confidence

Ram wants to be a star in the work-driven heavy-duty segment. How does the truck maker hope to achieve that? With capability bragging rights of course. Back in January (2019), Ram introduced the revamped heavy-duty lineup at the North American International Auto Show with the main selling point – its 1,000 lb-ft of torque rating. Power doesn’t mean forgoing styling, not for Ram Trucks. According to Mike Gillam, Ram’s exterior design manager, the “visual durability” design team was not at odds with the function of the truck. Gillam spoke to Automotive News and detailed the collaboration between the design and engineering teams, here are a few interesting tidbits that let the public in on the work that goes on behind the scenes.  Read the rest of this entry >>

2019 Ram 1500 Sales Still Holding Steady

Pickup owners are known for their loyalty, but every once in a while a new truck comes into the market that entices diehard devotees to change things up. Not long ago it would’ve been wild if someone mentioned that perpetually third-ranked Fiat Chrysler Automobiles (FCA) would pass Chevrolet in full-size pickup sales. It was nearly unthinkable, but the truth is Ram already passed Chevrolet during the first half of 2019 after several years of steady market share gains that were effectively pushed over the edge by the redesigned 2019 Ram 1500. Even Ford, the reigning champ of the pickup market, referred to a “very competitive” market when reporting a slip in F-Series sales after the second quarter of 2019.  Read the rest of this entry >>

Ram Dakota Definitely in the Works

Last year, Ram confirmed that it is working on a new midsize pickup truck – likely one that’ll revive the old Dakota moniker. The last time the name was used, it was applied to a midsize truck manufactured by Dodge up until the mid-2000s. Now that Ram Trucks is its own brand under Fiat Chrysler Automobiles (FCA), the Dakota is likely to be revived for the 2021 model year according to experts. This time around the Dakota will be closely related to a not-too-distant cousin, the all-new Jeep Gladiator. The Dakota’s mission will be different from that of the Jeep Gladiator as the Dakota is intended to attract a broader slice of the truck market instead of catering to those who seek a truck with off-roading capability.  Read the rest of this entry >>