As we’ve mentioned before, Ram Trucks is enjoying an era of success – an all-new heavy-duty debut at the 2019 Detroit Auto Show, the all-new 2019 Ram 1500 was named Motor Trend’s Truck of the Year and the fact that the brand managed to record its best sales in 2018 since the brand debuted its lineup of trucks over a quarter century ago. In fact, Ram is so poised for success that the redesigned Ram 1500 beat out both the Chevy Silverado and GMC Sierra for North American Truck of the Year, and according to a survey from IHS Markit, had the highest customer loyalty for the third consecutive year. Read the rest of this entry
Ford and Chevrolet will have to make room – there’s a new champ in town as the 2019 Ram 1500 has been crowned king at the 2019 Detroit Auto Show. The all-new 2019 Ram 1500 is the latest recipient of top honors at the 2019 Detroit Auto Show as the North American Truck of the Year. Reimagined in 2018 and debuting at last year’s show, the all-new 1500 made its way to dealer lots the past Summer. Consumers have the ability to choose from a vast range of models and trims complete with luxurious interiors, and improved payload and towing capacity when compared to its predecessor. A panel of media jurors from the U.S. and Canada is responsible for determining the winner.
A large part of the Ram 1500’s success can be attributed to its eTorque mild-hybrid system. Standard on all V6 engines, and optional on the V8 HEMI powertrain option, the eTorque system runs from a 48-volt battery that replaces the alternator and is responsible for reducing the burden of running additional electronics from the engine. In fact, Fiat Chrysler Automobiles (FCA) engineers claim that the all-new Ram 1500 saves 1.7 ounces of fuel at an average 90-second stoplight when options with the V8 engine and eTorque system. Payload and towing capacity remain unchanged regardless of the addition of the system since it weighs about 100 pounds total and the compact batteries reside in the dead space behind the rear seat bench. In the long run, those 1.7 ounces saved add up, making the all-new Ram 1500 one of the most fuel-efficient pickups in the light-duty segment.
The Ram brand sold a total of 537,000 units in 2018, a substantial increase of 7.2 percent when compared with the prior year. Much of its success is largely attributed to its impressive redesign. Thanks to the substantial units gained, FCA and Ram both conquered a considerable share of the pickup segment and now pose as a credible threat to crosstown rivals Chevrolet and Ford. Reid Bigland, head of the Ram brand, is happy to reap the benefits of the Ram’s latest success, stating “It’s great that consumers can see what we see in the Ram 1500.”
Truck buyers who need a pickup for work but would also want a nice interior and advanced tech features are the perfect suitors for Ram. Weekend warriors and commuters alike are poised to benefit from the 1500. As for the brand’s strategy, it’s clear their interest lies in recreating some of the magic of the 1500 and spreading it onto the other pickups in the lineup as evidenced by the latest debut of heavy-duty trucks at the Detroit Auto Show. While the latest heavy-duty trucks from Ram offer serious towing capability and payload capacity, their interiors are outfitted with features intending to make the ride as pleasant as possible.
Check out the extensive inventory of the all-new Ram 1500 here at Miami Lakes AutoMall and experience it for yourself. Schedule a test drive today and follow Miami Lakes Ram on social media to stay up to date with the latest Ram innovations.
Photo Source/Copyright: Ram
The all-new heavy-duty Ram 2500 and 3500 were recently unveiled at the 2019 Detroit Auto Show and it’s got everyone’s tongues wagging thanks to its promises of industry-leading towing and hauling capabilities. Aiming to win the hearts of truck buyers by emulating the success of the Ram 1500 (whose 2018 redesign earned it plenty Truck of the Year awards), both of these heavy-duty pickups will offer highly-coveted advanced safety features, bigger and beefier design, a world-class cabin, luxurious trims and so much more. With Ram riding the coattails of their own success it’s easy to predict that Detroit truck battles are going to intensify. Here’s what we know so far. Read the rest of this entry
Motor Trend was onto something when they chose the all-new 2019 Ram 1500 as the Truck of the Year after witnessing how the brand and vehicle managed to carve a significant portion of the pickup segment for themselves when pitted against bitter rivals Chevrolet and Ford. Riding the coattails of that success, it appears that the Ram brand is well on its way to recreating this magic with the programmed introduction of their heavy-duty pickup trucks at the 2019 North American International Auto Show (NAIAS). Said to be inspired by the transformation of the 1500, the heavy-duty variants (2500 and 3500) will help Fiat Chrysler Automobiles (FCA) kick off the 2019 heavy-duty pickup race with them in the lead. Plenty of prototypes have been seen testing on the outskirts and streets of Detroit by spy photographers for months now, but what can we learn from the latest teaser supplied by the Ram brand itself? Let’s find out. Read the rest of this entry