Tag Archives: small batch drive experience

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Mitsubishi Motors Campaign Expands to Free Teen Driving Safety Program

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Mitsubishi Motors started a new campaign, “Small Batch – Big Impact”, to give back to the community and their consumers with a limited run of Mitsubishi models. Like the title says, the limited run is the small batch, but Mitsubishi hopes to make a big impact, and their campaign has been spreading across the U.S. in many beneficial ways. Recently, Mitsubishi got involved with the community this year during the 2019 Rebelle Rally, the first all-women’s off-road rally, active in the lower 48 states of the United States. Two veterans were given the chance to race with a minimally modified 2018 Mitsubishi Eclipse Cross equipped with hand-controls, and then the vehicle was donated as a new kind of “CUV” – “Community Utility Vehicle”. The “Small Batch – Big Impact” continues to expand, this time in Nashville, Tennessee with a free advanced driver training program to teach teens and parents how to handle on-the-road auto emergencies.

It’s a scary experience being on the road during an auto accident. Whether its loss of control, distraction, or another driver, things can go from bad to worse in no time. With car crashes being the number-one cause of death among teens in the United States, two Nashville-area Mitsubishi Motors auto dealers decided to take driving safety into their own hands. It goes without saying that Mitsubishi Motors is fully backing them up. They’re even appointing their own nationally recognized nonprofit organization – Mitsubishi Road Safety Rally – to conduct the program.

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Mitsubishi Motors NA Kicks Off Small Batch Test Drive Program

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Mitsubishi Motors of North America has been working a new marketing strategy as of late known as the “Small Batch” marketing effort. According to Kimberley Gardiner, Vice President and CMO of Mitsubishi Motors North America, this marketing effort has been designed to show off some of the best products Mitsubishi has to offer the consumer market. Now, Mitsubishi Motors NA will be expanding that marketing effort with a new direct-to-consumer test-drive pilot program powered by BirdDog. It’s called the Small Batch Drive Experience, and places a large focus on the Mitsubishi Eclipse Cross, Mitsubishi Outlander PHEV, and Mitsubishi Outlander Sport.

In three major cities, New York, San Francisco, and Los Angeles, Mitsubishi Motors will be hosting the Small Batch Drive Experience where potential consumers have the chance to test drive either the Mitsubishi Eclipse Cross, Outlander PHEV, or Outlander Sport for up to 15 minutes. During this time, technology designed by BirdDog will activate what is being called a “pop-up ride and drive” mode. The first-of-its-kind, this test-driving experience will also be a tour that combines the power of engaged marketing with advanced targeting technology.

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