Tag Archives: rebelle rally

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Mitsubishi Motors and the 2021 Rebelle Rally

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Back in 2018, Mitsubishi Motors started a campaign called the “Small Batch – Big Impact” initiative. The premise was simple – the automaker produced a sample size of the vehicles available in the lineup, and then donated these vehicles to worthwhile causes, usually charities in need of transportation. Mitsubishi has also provided much help in Nashville, TN, the hometown of its new manufacturing plant. In 2019 Mitsubishi Motors got a little gutsy and entered a rally to show what the Eclipse Cross can do. It was the 2019 Rebelle Rally, and the mark Mitsubishi left on team Record the Journey spawned a tradition that continues in October for the 2021 Rebelle Rally.

This race is a continuation of the partnership between Mitsubishi Motors and Record the Journey (RTJ), a military veterans charity dedicated to helping service members transition back into civilian life successfully. RTJ is also involved in advocating for PTSD awareness. Sergeant Major Rachael Ridenour, a U.S. Army combat veteran with 32 years of service, is the RTJ charity founder and served as team navigator during the 2019 Rebelle Rally in a Mitsubishi Eclipse Cross and the 2020 Rebelle Rally in a Mitsubishi Outlander PHEV. This year, the responsibility lies on the shoulders of Selena “Mason” Converse and Erin Mason, and their two-and-a-half year-old German Shepherd, Sammy.

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Mitsubishi Enters 2021 Rebelle Rally with 2022 Outlander

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Mitsubishi Motors North America (MMNA) has been getting involved with the community and charities over the last few years, finding ways to give back and help how it can. 2020 was a year of hardships for many people, and automakers around the world started giving back in the form of donations, resources, and couriers with model units donated to organizations in need of transport. MMNA started its own program in 2018 – “Small Batch – Big Impact” – an initiative aimed at improving the community by producing a small batch of Mitsubishi Motors models and then using them to make a big impact on the community. It eventually spawned MMNA’s Community Utility Vehicle (CUV) Program, with its first donation to nonprofit organization Record the Journey, racing with RTJ in the annual Rebelle Rally. That tradition continues in 2021.

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Mitsubishi Motors Rocks 2020 Rebelle Rally with Outlander PHEV

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Mitsubishi Motors has been quite the busy automaker in recent years, and after Mitsubishi Motors North America (MMNA) launched its corporate social responsibility initiative, “Small Batch – Big Impact”, the company has been busier than ever. The campaign was all about giving back to the community and helping to make the world a better place right here in our backyard, and with the disasters that 2020 has brought to the nation, and the world, we all could use a helping hand. Throughout 2019, Mitsubishi made several donations to charities and non-profit organizations, one of which was “Record the Journey”, a non-profit military veteran organization that helps military veterans transition back into civilian life and cope with their military experiences, such as combat, injury, and/or loss. Last year, Mitsubishi Motors and Record the Journey competed in the 2019 Rebelle Rally with a modified Eclipse Cross, and this year, the automaker and organization returned to the 2020 Rebelle Rally with the Mitsubishi Outlander PHEV.

This year, Record the Journey (RTJ) founder and navigator Sergeant Major Rachael Ridenour (Ret.), a 32-year U.S. Army combat veteran, experienced team navigator, multi-time Rebelle competitor, and past winner of the Rebelle Rally, returns to the cockpit. Last year, Air Force veteran Karah Behrend was in the driver’s seat, taking the Eclipse Cross through the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. This year, a new driver was getting behind the wheel, and RTJ needed another female veteran with the heart, grit, and tenacity that can handle more than 10 grueling days and more than 2,000 kilometers across the Nevada and California deserts in a blood-boiling competition of vehicles. After a long national search, RTJ found Master Sergeant Kristie Levy, a 25-year U.S. Army combat veteran and current federal law enforcement officer to get behind the wheel.

Rebelle Rally is the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. All of the drivers are women, and the vehicles entered into the race are competing for one of three categories: 4×4, Crossover, and battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV). Plug-in hybrid and electric vehicles were recently entered as a car segment for the Rally in 2020, allowing Mitsubishi Motors to enter the Outlander PHEV. With RTJ getting in the cockpit, the plug-in hybrid SUV needed a name and affectionately nicknamed “Electra” as it drove across the Nevada and California deserts, accumulating 1,034 points in the X-Cross class. This landed the Outlander PHEV another place on the podium in 2020.

“Electra served faithfully and reliably, impressing us with her versatility, capability and grit, not to mention her ability to travel on smooth, quiet electric power…Just completing the Rebelle is an accomplishment, and doing it in an electrified vehicle was a bit of an experiment, but the Outlander PHEV proved more than up to the task. She was a reliable partner in extreme circumstances – and being able to make coffee using the 110-volt outlet in the back was a luxurious taste of civilization in the middle of the desert.” – Ridenour

Looking to help Mitsubishi Motors give back? Want to help the world with a green vehicle? You can find your Mitsubishi Outlander PHEV at Miami Lakes Automall today.

Photo Source/Copyright: Mitsubishi Media
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Mitsubishi Motors Returning to Rebelle Rally to Aid Military Veterans

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Mitsubishi Motors North America (MMNA) started an interesting corporate social responsibility initiative called “Small Batch – Big Impact” in 2019. Aimed at giving back to the community, the automaker produced a small number of units of each model in its lineup – the small batch – but each vehicle produced was used for the greater good, to help the community and non-profit organizations help fulfill their goals – the big impact. Amongst helping charities like the Goodie Two Shoes Foundation, or with disaster relief in Tennessee, Mitsubishi Motors also partnered with a non-profit organization dedicated to helping military veterans adjust to civilian life through the use of outdoor photography adventures to ease hurtful military experiences, including combat, injury, and loss. Team Record the Journey returns for the 2020 Rebelle Rally and Mitsubishi Motors is there to help once more.

“Record the Journey stands for those who never stop challenging, never give up and never stop driving ambition. We are proud to support them with the quality, dependability and reliability built into every Mitsubishi vehicle, and are excited to enter the first ever PHEV in the Rebelle Rally…The Rebelle Rally is the ultimate test of teamwork, vehicle reliability, and the ability to overcome obstacles. Our continued partnership with Team Record the Journey proudly stands in support of everyone who says ‘I can do that’ in the face of adversity.” – MMNA Chief Operating Officer Mark Chaffin

Known as the first all-women’s off-road navigational rally raid in the U.S, the Rebelle Rally spans from the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. It’s the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. Competition is always fierce, and this year has introduced a new category of winners. In addition to the 4×4 and Crossover class, Rebelle Rally added a category for hybrids and plug-in hybrids to highlight the highest-finishing battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV) in each car segment.

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Mitsubishi Motors Small Batch Joins the Community

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When a company gets involved with a community, it’s always nice to see that the head honcho cares more about the community than counting their money and making sales. It’s also a great way to score brownie points with the locales, but you know, altruism isn’t truly dead just yet. That’s why automaker Mitsubishi Motors is gearing up this year with their “Small Batch” initiative. Through this, they’re also getting involved with the Rebelle Rally, the first all-women’s off-road rally and the longest-running competition of its kind in the lower 48 states of the United States. This year, seven-year U.S. Air Force veteran Karah Behrend and Rachael Ridenour, a U.S. Army combat veteran with 31 years of service, are getting behind the wheel to make history. Behrend will become the first disabled athlete to compete in the Rebelle thanks to Mitsubishi Motors and a minimally modified 2018 Mitsubishi Eclipse Cross equipped with hand-controls.

Rachael Ridenour was deployed to Afghanistan, Iraq and Pakistan, and later got the idea for Record the Journey when facing the challenge of coming back to civilian life. Record the Journey utilizes photography as a therapy modality for veterans and their families. Karah Behrend had to medically retire after losing the use of her lower extremities and parts of her hands to a degenerative neurological disease. Together, they’re competing in the 2019 Rebelle Rally.

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