Posts Tagged ‘outlander phev’
In 2019, Mitsubishi Motors started an interesting project. Called the “Small Batch – Big Impact” Initiative, Mitsubishi produced a small batch of vehicles from its lineup and made use of each in ways that would benefit local communities. During much of this time, the Mitsubishi Outlander PHEV, a plug-in hybrid SUV, got a lot of free publicity, helping the Nashville-based Community Resource Center (CRC) with disaster relief efforts, and landing in the winner circle of the 2020 Rebelle Rally. What is coming up next is sure to make consumers think twice about going green and getting a plug-in hybrid, a mini documentary about renowned filmmaker Erika Gilsdorf’s year-long eco-tour across America in her 2020 Outlander PHEV. In partnership with Emergent Media, the production is called “Soul Pursuits”.
“Mitsubishi Motors applauds those who aren’t afraid to pursue their own path…Erika Gilsdorf is one of those people. Her mission to find and document the stories of other change makers really resonated with us, and the Outlander PHEV, which blends quiet, efficient EV technology with the capability of an SUV, is the perfect companion for her epic eco-tour. Through our partnership with Emergent Media, we’ve created a meaningful documentary series that is as inspiring and hopeful as it is unscripted and authentic.” – Mark Chaffin, Chief Operating Officer, MMNA
If there’s one thing people like to see, it’s when big businesses, with all the money they make and the many over-produced models they own, many of which have a percentage sitting on dealership lots for years, do something other than focus on the sales. It’s nice when one of these businesses, with millions of dollars to spare, get involved with the local community and give back. So when 2020 nearly destroyed the economy, and the automotive industry took a hit, and an automaker still spares the resources it can to help those in need – well that’s an automaker to get behind. One of several is Mitsubishi Motors North America (MMNA), making use of its Small Batch – Big Impact campaign, to help Nashville-based Community Resource Center (CRC) provide many non-profit organizations with the supplies needed to serve the community. MMNA has been doing this since March and has committed to another six months of aid. (more…)
Mitsubishi Motors has been quite the busy automaker in recent years, and after Mitsubishi Motors North America (MMNA) launched its corporate social responsibility initiative, “Small Batch – Big Impact”, the company has been busier than ever. The campaign was all about giving back to the community and helping to make the world a better place right here in our backyard, and with the disasters that 2020 has brought to the nation, and the world, we all could use a helping hand. Throughout 2019, Mitsubishi made several donations to charities and non-profit organizations, one of which was “Record the Journey”, a non-profit military veteran organization that helps military veterans transition back into civilian life and cope with their military experiences, such as combat, injury, and/or loss. Last year, Mitsubishi Motors and Record the Journey competed in the 2019 Rebelle Rally with a modified Eclipse Cross, and this year, the automaker and organization returned to the 2020 Rebelle Rally with the Mitsubishi Outlander PHEV.
This year, Record the Journey (RTJ) founder and navigator Sergeant Major Rachael Ridenour (Ret.), a 32-year U.S. Army combat veteran, experienced team navigator, multi-time Rebelle competitor, and past winner of the Rebelle Rally, returns to the cockpit. Last year, Air Force veteran Karah Behrend was in the driver’s seat, taking the Eclipse Cross through the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. This year, a new driver was getting behind the wheel, and RTJ needed another female veteran with the heart, grit, and tenacity that can handle more than 10 grueling days and more than 2,000 kilometers across the Nevada and California deserts in a blood-boiling competition of vehicles. After a long national search, RTJ found Master Sergeant Kristie Levy, a 25-year U.S. Army combat veteran and current federal law enforcement officer to get behind the wheel.
Rebelle Rally is the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. All of the drivers are women, and the vehicles entered into the race are competing for one of three categories: 4×4, Crossover, and battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV). Plug-in hybrid and electric vehicles were recently entered as a car segment for the Rally in 2020, allowing Mitsubishi Motors to enter the Outlander PHEV. With RTJ getting in the cockpit, the plug-in hybrid SUV needed a name and affectionately nicknamed “Electra” as it drove across the Nevada and California deserts, accumulating 1,034 points in the X-Cross class. This landed the Outlander PHEV another place on the podium in 2020.
“Electra served faithfully and reliably, impressing us with her versatility, capability and grit, not to mention her ability to travel on smooth, quiet electric power…Just completing the Rebelle is an accomplishment, and doing it in an electrified vehicle was a bit of an experiment, but the Outlander PHEV proved more than up to the task. She was a reliable partner in extreme circumstances – and being able to make coffee using the 110-volt outlet in the back was a luxurious taste of civilization in the middle of the desert.” – Ridenour
Looking to help Mitsubishi Motors give back? Want to help the world with a green vehicle? You can find your Mitsubishi Outlander PHEV at Miami Lakes Automall today.
Photo Source/Copyright: Mitsubishi Media
Mitsubishi Motors North America (MMNA) started an interesting corporate social responsibility initiative called “Small Batch – Big Impact” in 2019. Aimed at giving back to the community, the automaker produced a small number of units of each model in its lineup – the small batch – but each vehicle produced was used for the greater good, to help the community and non-profit organizations help fulfill their goals – the big impact. Amongst helping charities like the Goodie Two Shoes Foundation, or with disaster relief in Tennessee, Mitsubishi Motors also partnered with a non-profit organization dedicated to helping military veterans adjust to civilian life through the use of outdoor photography adventures to ease hurtful military experiences, including combat, injury, and loss. Team Record the Journey returns for the 2020 Rebelle Rally and Mitsubishi Motors is there to help once more.
“Record the Journey stands for those who never stop challenging, never give up and never stop driving ambition. We are proud to support them with the quality, dependability and reliability built into every Mitsubishi vehicle, and are excited to enter the first ever PHEV in the Rebelle Rally…The Rebelle Rally is the ultimate test of teamwork, vehicle reliability, and the ability to overcome obstacles. Our continued partnership with Team Record the Journey proudly stands in support of everyone who says ‘I can do that’ in the face of adversity.” – MMNA Chief Operating Officer Mark Chaffin
Known as the first all-women’s off-road navigational rally raid in the U.S, the Rebelle Rally spans from the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. It’s the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. Competition is always fierce, and this year has introduced a new category of winners. In addition to the 4×4 and Crossover class, Rebelle Rally added a category for hybrids and plug-in hybrids to highlight the highest-finishing battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV) in each car segment.
2020 has been some year, and it’s not even close to over. We still have several months and plenty of holidays to get through. While the year drags on, many automakers are doing their part to join the fray and help healthcare workers everywhere. It’s a real time to jump in and help the community. One automaker in particular has had a focus on the community since 2019 with a new marketing vision forging them ahead – it’s Mitsubishi Motors. Known for the “Small Batch – Big Impact” Initiative, Mitsubishi Motors North America has spread far and wide across the country, engaging communities in need of aid, whether its disaster relief during these troubling times or making history. Mitsubishi Motors plans to repeat history in 2020 with the first-ever all women’s hybrid or plug-in hybrid race.
There is a lot going on for Mitsubishi Motors after the new strategy for the Renault-Nissan-Mitsubishi Alliance was announced. Sounds like Mitsubishi already has a new vehicle set to come out for the C/D segment, of which could mean we could be getting anything from a subcompact to a large car. A lot is still up for guessing, but there is one thing we won’t have to guess – when the new lineup from Mitsubishi Motors will arrive on dealership lots. Starting in the fall of 2020, the revised, refreshed, and new-generation models from the Mitsubishi lineup will make their way to U.S. soil.
Recently, Mitsubishi Motors ranked high in the 2020 J.D. Power Initial Quality Study (IQS), with its famous 2020 Mitsubishi Outlander Sport coming in third place for the Small SUV car segment. Upgraded with new standard levels of equipment, the Outlander Sport continues to improve. The J.D. Power IQS ranks vehicles based on how well they keep their initial quality over 90 days of ownership. Data is collected by surveys sent out to owners of these vehicles, ultimately ranking each on a Problems-Per-100 units scale, or how many problems one would find in 100 vehicles by that automaker. With a score of 148 PP100, Mitsubishi Motors became the top-rated Japanese brand for 2020.
If you didn’t know it, the world’s best-selling plug-in hybrid electric vehicle (PHEV) is the Mitsubishi Outlander PHEV, and the 2021 Outlander PHEV model will be making its way to dealerships in winter 2020. With a new powertrain, an updated internal combustion engine is coupled with a larger and more refined electric drive system. Together, the Outlander PHEV generates more horsepower and offers an increase when driving on electricity alone with a longer all-electric range.
Because automakers all around the world have paused production during the COVID-19 pandemic, we thought it would be a good time to review some of the interesting moves automakers have made in the industry up to this point. One automaker that has kept us guessing it Mitsubishi Motors. With their sister company Mitsubishi Electric always unveiling some futuristic technology for upcoming vehicles, we wonder how advanced the next concept will be. We’ve also seen a variety of alternative fuel vehicles from Mitsubishi, with the latest MI-TECH Concept at the 2019 Tokyo Motor Show a real change in design. How did Mitsubishi Motors get here?
Possibly the first dip into alternative fuel vehicles for Mitsubishi Motors was the Mitsubishi i-MiEV. An all-electric vehicle, this was a steppingstone for Mitsubishi Motors, having produced the first highway-capable electric vehicle (EV). Not only that, but the i-MiEV won awards for its value, a gem for EVs at the time, able to drive 59 miles on a single charge with no emissions. Several systems were also on board to increase range, such as a regenerative braking system and an on-board battery charging system. The i-MiEV didn’t last for long in the U.S. however, and Mitsubishi decided to bring a different alternative fuel vehicle stateside.
Although the Mitsubishi Outlander PHEV had already seen its fair share of years overseas, the plug-in hybrid SUV has only been in the states for a few years. Another winner of awards, the Outlander PHEV was up to the same level of quality of most plug-in hybrids of the time. With an EPA estimated 74 MPGe and the ability to travel 22 miles emissions-free on electricity, the Outlander PHEV was a step in a new direction, with two electric motors making up the powertrain, one on each axle.
Mitsubishi Motors has been actively debuting new concepts for the past two years. Auto shows have been cancelled indefinitely for 2020 during the Coronavirus pandemic, but in 2019, Mitsubishi Motors wowed us with the Engelberg Tourer SUV concept at the 2019 Geneva International Motor Show, and again at the 2019 Tokyo Motor Show with their new MI-TECH concept. The former, a plug-in hybrid SUV, is meant to replace the aging Outlander PHEV, giving it a more robust and adventurous look, and is shaping up to be an SUV consumers could take to the racetrack with Mitsubishi Motors Super All-Wheel Control (S-AWC) system.
Going further, Mitsubishi Motors changed the way we look at plug-in hybrid electric vehicles at the Tokyo Motor Show. Mi-TECH, unveiled in an electric buggy, is not your usual gasoline engine/electric motor setup. Doubling down on the design of the original Outlander PHEV, the Mitsubishi Mi-TECH concept comes with four electric motors, one for each wheel, but changes things up by replacing the standard gasoline internal combustion engine with a gas turbine generator. Although output has yet to be released, we can only imagine a turbine generator would be more powerful than an automotive engine. Time will tell.
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Photo Source/Copyright: Mitsubishi
It’s pretty interesting how in recent years, the people of South Florida have been slowly becoming more and more aware of the natural agriculture that once was, and many Universities and colleges are starting to teach classes that educate students on the history of Florida. It’s amazing to think all of South Florida was once just everglades. What happened? Just like Floridians are looking for ways to preserve what agriculture is left, the UK is doing the same. Recently, the City of London Corporation made a deal with Mitsubishi Motors to utilize three Mitsubishi Outlander PHEV units as part of their goal to eventually have an electrified fleet for preserving and maintaining Epping Forest, a treasure of woodlands in London.
In the spirit of preserving agriculture, the City of London Corporation set a goal of being the first UK authority to have a fully zero-emission fleet. Although a plug-in hybrid electric vehicle isn’t a zero CO2 emission vehicle when driven on average, the beauty of a plug-in hybrid electric vehicle, or PHEV, is that most PHEVs offer consumers the ability to only drive on electric power provided by the larger lithium-ion battery. When driving on electric power alone, a consumer can get an all-electric range of up to 28 miles with the Mitsubishi Outlander PHEV.
With all the storms that hit South Florida, and especially crazy hurricanes like Dorian that left everyone in an anxious fit, one would think there would be some sort of disaster transportation unit to help. Yes, there are many organizations out there like the Red Cross and FEMA, but they can only do so much to help. Why isn’t the government stepping up? Why aren’t local businesses doing their part? Maybe it’s just the way it is, but our neighbors in the east are changing things – Mitsubishi Motors especially. Signing their second agreement with Shizuoka Prefecture and four affiliated dealers in the prefecture, Mitsubishi Motors Corp (MMC) and the aforementioned parties have agreed to provide services and units during disasters and disaster recovery. They do this through the use of their Mitsubishi Outlander PHEV, plug-in hybrid electric vehicle, and Dendo Drive House technology.
Does anyone remember the Dendo Drive House presentation by Mitsubishi during the 2019 International Geneva Motor Show? That was something else. Mitsubishi took their neutral-energy project with ENGIE and Hitachi Europe and downsized it into the size of a house. ENGIE, a Building Energy Management System (BEMS) outfitted with solar panels that collect and store energy in the building’s electric grid for use throughout the day was one part of the equation. When the building runs out of power, either due to longer winter nights or an emergency situation, through the use of a bi-directional vehicle-to-everything V2X charger from Hitachi, ENGIE is able to stay powered. This is because ENGIE is also able to collect and store excess energy converted through the V2X charger to charge up the Outlander PHEV and then take that energy back when necessary.
There’s been an interesting development with the sales of Mitsubishi Motors North America (MMNA) as of late. Although the flagships of the automaker are the Mitsubishi Outlander SUV and Mitsubishi Outlander Sport, their recent sales say otherwise. We’re halfway into 2019 and automakers are releasing their second-quarter sales. When we take a look at Mitsubishi Motors sales in the North American market, crossovers and hatchbacks surprisingly reign supreme. Let’s take a look at the changes coming to Mitsubishi Motors.
When the Mitsubishi Outlander PHEV first came to America, it really turned some heads. Sales for the Outlander PHEV were so good, that the automaker hit a large milestone, and sold 200,000 Mitsubishi Outlander PHEV units earlier this year (April 2019). With the Outlander plug-in hybrid doing so well, one would think that this just means Mitsubishi Motors needs to focus on its alternative fuel vehicles.