Posts Tagged ‘Mitsubishi’
When the 2018 Mitsubishi Eclipse Cross was first revealed, there was a lot of backlash. Totally understandable, really. Mitsubishi Motors has pulled many of its sports cars out of the U.S., the Mitsubishi Eclipse amongst them, along with the Lancer and Lancer Evolution series. Some of the latter are still legends today. Teasing the revival of a rally car, only to reveal a crossover, was like salt on the wound, and the circulating artwork of a Lancer crossover isn’t helping. Talk of Mitsubishi Motors Corp (MMC) reviving Ralliart was reported recently by Forbes, and it feels like a rollercoaster all over again.
We can’t help but wonder if this comes from the recent auction for the last Mitsubishi Lancer Evolution Tommi Makinen Edition, sold in Europe for £100,100, or $121,000 USD. Mitsubishi Motors standing in Europe is currently confusing. The automaker is making its departure from the UK market, while simultaneously starting 2023 with two models produced by Groupe Renault but rebranded and restyled for Mitsubishi Motors. Only being released in selected markets in Europe, perhaps the automaker is looking for a cornerstone. After all, the press release from the Renault-Nissan-Mitsubishi Alliance was only two months ago (March 2021).
In 2019, Mitsubishi Motors started an interesting project. Called the “Small Batch – Big Impact” Initiative, Mitsubishi produced a small batch of vehicles from its lineup and made use of each in ways that would benefit local communities. During much of this time, the Mitsubishi Outlander PHEV, a plug-in hybrid SUV, got a lot of free publicity, helping the Nashville-based Community Resource Center (CRC) with disaster relief efforts, and landing in the winner circle of the 2020 Rebelle Rally. What is coming up next is sure to make consumers think twice about going green and getting a plug-in hybrid, a mini documentary about renowned filmmaker Erika Gilsdorf’s year-long eco-tour across America in her 2020 Outlander PHEV. In partnership with Emergent Media, the production is called “Soul Pursuits”.
“Mitsubishi Motors applauds those who aren’t afraid to pursue their own path…Erika Gilsdorf is one of those people. Her mission to find and document the stories of other change makers really resonated with us, and the Outlander PHEV, which blends quiet, efficient EV technology with the capability of an SUV, is the perfect companion for her epic eco-tour. Through our partnership with Emergent Media, we’ve created a meaningful documentary series that is as inspiring and hopeful as it is unscripted and authentic.” – Mark Chaffin, Chief Operating Officer, MMNA
Mitsubishi Motors is quickly becoming a hot automaker to watch as they constantly release new exciting technology, like the autonomous features at the 2019 Consumer Electronics Show, and the Dendo Drive House at 2019 Geneva International Motor Show. During the Geneva Motor Show, the new plug-in hybrid Engelberg Tourer by Mitsubishi also debuted, the newest vehicle that may soon be added to the lineup. With Mitsubishi Motors needing to make room for new vehicles, the automaker is also making sure that its icon cars are still in the race, such as adding new safety tech to the Mitsubishi Outlander Sport.
New Safety in the Mitsubishi Outlander Sport
That’s right, the sporty sibling of the Mitsubishi Outlander is finally getting its dues with some upgraded tech. Currently, the Mitsubishi Outlander Sport comes with an assortment of standard safety features, including an anti-lock braking system (ABS), traction and stability control systems, a total of seven airbags around the cabin (including the driver’s knee airbag and advanced dual-stage STS front airbags), three-point seatbelts and head restraints, a LATCH child seat anchor system, an anti-theft alarm system, and engine immobilizer. Also constructed along the Mitsubishi Motors Reinforced Impact Safety Evolution (RISE) design, their vehicles are made to protect all passengers in an auto incident.
Some advanced safety features have turned up in recent years, such as forward collision mitigation, lane departure warning, and automatic high beam headlights. Going forward, Mitsubishi Motors has also added Blind Spot Warning, Rear Cross Traffic Alert, and Lane Change Assist as available advanced safety option to the Outlander Sport lineup. Together, all of these work to give the driver a sense of all directions, even without the available multi-view camera, standard on the GT trim.
Customer satisfaction is a big deal in the auto industry, probably one of the largest affecting, too. In fact, it actually is – 77-percent of vehicle owners are most likely to promote their vehicle after one year of ownership? For better or for worse, the auto industry will thrive on word of mouth, and that’s why they rely on big organizations like J.D. Power to back them up when it comes to being credible and providing customer satisfaction. Having recently finished collecting and analyzing the data from their 2019 Customer Satisfaction Index Study (CSI), also known as Customer Service Index Study, Mitsubishi Motors placed third among the mass market of popular vehicle brands.
What does this mean for Mitsubishi Motors? Among non-luxury brands, Mitsubishi has jumped from the 10th position amongst mass-market brand from 2018 to 2019, winning over large names like GMC, Toyota, Nissan, and Subaru. With a score of 846-out-of-1000 based on survey responses from consumers with vehicles one-to-three years of age, Mitsubishi jumped from the 21st to 12th position in the overall industry ranking. This makes Mitsubishi Motors the fastest-growing Asian brand in the U.S. for the second consecutive year.
Heads up, because the Mitsubishi Motors Corporation (MMC) has let loose a bunch of information on what they’re bringing to the 2019 Geneva Motor Show with a hot new press release. We’re talking new concept models, new technology, and ground-breaking stuff. Mitsubishi Electric surprised it with some of the tech they’re working on at the 2019 Consumer Electronics Show and autonomous technology. Now, Mitsubishi Motors is going to be showcasing the results of their 2018 neutral-energy project.
Fruits of their Labor
Can we just say we called this? Back when we talked about the partnership between Mitsubishi Motors, Hitachi Europe, and ENGIE, they were working on renewable energy, also known as recycled energy that could be used, collected, stored, and used again. All three had a part to play in this project: ENGIE had designed their headquarters office building in La Défense, France as a Building Energy Management System (BEMS), Hitachi brought vehicle-to-everything V2X charger, and Mitsubishi Motors used the Outlander PHEV.
The 2019 Geneva Motor Show is shaping up to be a large event this year. Well, it’s one of the largest auto shows every year, but this year, the competition is already quickly heating up. Some of this heat is coming from the far east, Japan, straight from Mitsubishi Motors. They’ve already dazzled us a bit with the very secretive Engelberg Tourer Concept coming to the Sweden auto show, but there’s not a whole lot to go on. Just when you think Mitsubishi is going to tease us with another vehicle far overseas, they debut a promo video for their new and improved 2020 Mitsubishi Outlander Sport compact SUV. Lovely!
Let’s face it, the Mitsubishi Outlander Sport needed an upgrade, looking like an exact replica of its older sibling, the Mitsubishi Outlander, it’s tough to tell the two apart if looking at them from the front or rear. Only a profile view of the difference in length is all one would notice from the outside. The interior may be a little more flashy, but now the exterior will match. Known as the 2020 Outlander Sport, also the RVR and ASX in other auto markets around the globe, we’re finally getting a compact SUV from Mitsubishi that matches its namesake.
It all starts with looks and the impact a vehicle makes on consumers. So, Mitsubishi took a proverbial hammer to the body of the Outlander Sport and reworked its front and rear fascias. The signature design concept from Mitsubishi, their “Dynamic Shield”, was changed up a bit when adopted to the 2020 Mitsubishi Outlander Sport, encapsulated with horizontal and vertical lines placed along the grille and skid plate for a more robust and tough feeling that should emanate from the new model. Multiple LEDs that make up the front headlamps, a distinctive lamp layout of the fog and turning lights, the large grille and bumper all give the hood a sunken look for a little more edge.
The rear is also new, designed with a bold design that stretches the entire width of the rear. Black corners were added to the sides of the rear bumper for a more stable presence. They’re also a great contrast to the taillight designs, giving the compact SUV a sharper image with LEDs.
Bringing the sporty look full circle are three new colors. Bathe like a King in a tub of rupees with the Red Diamond or feel a sense of luxury with the rich Oak Brown. For a spark of energy every time you see it in the driveway, go with the vivid Sunshine Orange.
The entertainment system comes with some unusual upgrades. A larger, now 8-inch touchscreen is situated in the front center console, and the Smartphone-link Display Audio (SDA) system comes with more advanced connectivity and improved functionality. On top of that, the entertainment system allows consumers to play videos on the touchscreen from an outside source via a USB drive…but the feature is only available if the vehicle is stopped. Possibly going a little more into their Mitsubishi Connect and Telematics system of the Eclipse Cross, Mitsubishi also added a nifty smartphone app that allows consumers to monitor fuel levels, servicing intervals, etc for the 2020 Outlander Sport.
Most of what’s been shared so far comes down to looks and style. We should know more about the powertrain, most likely a choice of 2.0-liter or 2.4-liter engine optimized with Mitsubishi Motors Mitsubishi Innovative Valve timing Electronic Control system (MIVEC). Along with their Reinforced Safety Impact Evolution (RISE) body construction, a Forward Collision Mitigation (FCM) braking system, Blind Spot Warning (BSW), and Rear Cross Traffic Alert (RCTA) will most likely remain as the available safety features.
Come March 7, we’ll know more as the 2019 Geneva Motor Show takes place through the following ten days. Follow us on Miami Lakes Mitsubishi social media for more information. Test drive the 2019 Mitsubishi Outlander Sport and find out what all the fuss is about.
Photo Source/Copyright: Mitsubishi
With the auto market changing, many automakers are looking for new ways to bring some buzz to some of their more faithful consumer models. Crossovers and SUVs are all the rage, and a new car segment, mini crossovers, is starting to get attention as the next passenger vehicle. Sedans may be slowly falling off the market, and we can only hope some will remain. Until then, automakers like Mitsubishi Motors may stay closer to their bread-and-butter, and their newest concept has us all wondering. Is it the new Lancer Crossover or another model altogether? If anything, please don’t let it be another overseas exclusive.
Coming to the 2019 Geneva Motor Show
It’s the new concept from Mitsubishi, the Mitsubishi Engelberg Tourer. What’s in a name? For Mitsubishi, it’s a rugged Alpine town ski resort in Switzerland. Like many of Mitsubishi marketing campaigns for new vehicles, the majority of this new vehicle is in the dark. We’re presented with curvaceous blue LEDs, futuristic wing-type mirrors, and a couple of off-road lights on the roof. Could Mitsubishi be bringing a different off-road vehicle to the states? After skipping us on the 2019 Triton, one can only hope.
There’s also the possibility of this being the new Mitsubishi Lancer Crossover. Look at that image.
Gotta say, we’ve been wondering what Mitsubishi Motors has been up to recently. Working tightly with Renault and Nissan through the Renault-Nissan-Mitsubishi Alliance, the company has been pretty tight-lipped on a lot. Finally some interesting news is coming to America, and it comes from Mitsubishi Motors sibling company, Mitsubishi Electric. We got an interesting glimpse at a lot of the autonomous and “smart” car technology that Mitsubishi Electric is working during the 2019 Consumer Electronics Show. Like any good idea, it’s easy to poke some holes, but the company is already looking to plug them up with new security measures.
New Tech Review
For a quick look at the technology Mitsubishi Electric brought to the 2019 CES, a lot of it was centered around autonomous car features and artificial intelligence. Amongst facial recognition and virtual assistance for driver safety, two interesting features that stood out were systems that allowed vehicles to “talk” to one another. Not only could a group of vehicles could all listen to the same music by sharing it between cars, but passengers could also chat and share files with other vehicles.
When it comes to Wi-Fi and Bluetooth, unless the connection is secure, than those files, conversations, and other sensitive data are prone to cyber attackers. In the worst case scenario, if anyone saw the movie Upgrade, a self-driving autonomous vehicle could potentially be hijacked by a hacker and taken to a disclosed location for…something bad. Kind of like thieves setting up loot marks in Pokémon Go to attract their victims. What is Mitsubishi Electric’s response to this? A multi-layered defense technology system.
During this week in January, the 2019 Consumer Electronics Show is taking place. Because this convention is more so focused on consumer-based technology, appliances, and products, one wouldn’t expect to see big names in the auto industry to pop up. Mitsubishi Motors and their sibling corporation Mitsubishi Electric tend to break that norm and are doing so this year by debuting new technologies and features aimed at a pre- and post-autonomous future. The automotive industry and market is changing, and with many automakers aiming to break into autonomy by 2020, Mitsubishi is hot on their trails with their own developments.
Autonomy and Artificial Intelligence in Cars
Self-driving vehicles and artificially intelligent technologies are slowly starting to become the norm in 2019. These days, who doesn’t have an Amazon Alexa, Google Home device, or some variation where a smartphone app is all they need to connect with their home from afar? Owning one of these smart devices is becoming commonplace quickly, and with the rise in artificially intelligent smart devices, from smartphones to smart homes, the next logical step is “smart” cars.
Over the course of 2018, Mitsubishi Motors and Mitsubishi Electric had many technological breakthroughs. During this time, Mitsubishi Electric also further developed an autonomous car technology with capabilities similar to the popular Google Waymo self-driving car project. Some of this technology is said to go into one of their futuristic concepts, the Mitsubishi e-Evolution, currently a contender for the new Mitsubishi Lancer crossover. Especially last year, at the 2018 Consumer Electronics Show (CES), Mitsubishi Electric showed off their own autonomous vehicle with similar features, the Mitsubishi Emirai 4, equipped with AI-powered cameras designed to replace current vehicle mirrors.
With the 2018 Mitsubishi Eclipse Cross having been on the streets for about a year now, the automaker decided to really test the new crossover by taking it to a different kind of terrain. Being the last in-house vehicle by Mitsubishi, the best way to remind consumers and auto enthusiasts what Mitsubishi Motors is capable of is to take the Eclipse Cross to a rally. For 2019, the first will be the Dakar Rally.
The Dakar Rally
The Dakar Rally has been running for 30 years, held and organized by the Amaury Sport Organisation. Held in various locations, the first rally was held in Paris, France, but for 2019, Peruvian fellows will get to see the rally live. They may have to drive a bit though, as the Dakar Rally isn’t like one’s average raceway or race track.
This is an off-road racing event, where off-road vehicles are tested for their endurance. Designed for more than off-road mods, a vehicle will need to be a true off-road vehicle, or built for off-roading from the get-go. With vehicles driving through dunes, mud, camel grass, rocks, and desert land, they’ll need to be able cross over 500 miles a day throughout the varying terrain.
Why the Eclipse Cross?
Two reasons. One – Mitsubishi has been racing the European Outlander, the Pajero, with Mitsubishi Evolution racing technology, for some time now. With this, the automaker has won the Dakar Rally twelve times. Now, to remind everyone how well Mitsubishi can race, they’re switching out the Pajero Evo with a new prototype for the Eclipse Cross – the Eclipse Cross T1.