Tag Archives: Mitsubishi Outlander

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Mitsubishi Motors North America Sales Continue to Rise in 2022

Mitsubishi Motors has been releasing next-generation models of nearly every model in the lineup, and for those that aren’t getting a renewal, they’re getting the Ralliart treatment instead. We can clearly see this with the next-gen 2023 Mitsubishi Outlander PHEV, upgraded for the new model year, whereas the Mitsubishi Mirage and Mirage G4 seem to be forgotten. Well, the Mirage G4 has anyway, since the Mitsubishi Mirage will also be coming out with a special Mitsubishi Mirage Ralliart Edition. Overseas, Mitsubishi Motors is getting some help with group partner Renault, of the Renault-Nissan-Mitsubishi Alliance, with a rebadged Renault Clio hybrid, to regain its footing. Here in the states, however, Mitsubishi has been making a comeback, and the automaker has the sales to prove it.

Every quarter this year (that’s every three months, from Q1 – Q4), Mitsubishi Motors North America (MMNA) seems to be having better sales as opposed to previous years. For the third quarter of 2022, the automaker reported a total of 16,782 vehicles for Q3. That’s a 20.5-percent increase as opposed to 2021. On top of that, in terms of year-to-date sales (as in 2022 from January to September), the automaker has seen a 43.3-percent increase in sales. It’s all thanks to the new generation Mitsubishi Outlander and Eclipse Cross models.

When the new generation of the Mitsubishi Outlander was released in 2022, this SUV made the Japanese automaker profitable again in the states. New styling changes and upgrades, including full-LED headlights and 20-inch wheels, followed by a suite of technology services available to consumers, such as an advanced 10-speaker Bose sound system with digital subwoofers, it really did feel like a new Outlander SUV. The success shows in the total sales, with the Outlander selling 30,481 units this year – that’s the second-best year-to-date performance for the SUV in the nameplate’s entire history, dating back to 2001.

Another fan favorite is the Outlander PHEV, known as the automaker’s most popular plug-in hybrid model. With the last of the 2022 models sold in July, MMNA expects a substantial sales increase with the next-generation of the 2023 model hitting dealership showrooms in November 2022. The early sellout of Outlander plug-in must be why only six sold during Q3 2022, but a total of 1,132 units were sold over the course of the year, only 500 less than 2021. There will be a slight increase for the 2023 Outlander PHEV, now with a starting MSRP of $39,845 (plus destination fee), this might be the last year before the new flagship – the Eclipse Cross PHEV – takes over.

We’re also looking forward to the rest of the Ralliart special edition models and what they could bring to the table. The Mitsubishi Mirage Ralliart Edition is mainly body graphics with some mud flaps and bolder wheel arches. Not much, but word has it that the Ralliart special editions could just be the start of MMNA returning to rally races and producing sports cars. At least, that’s how it sounds according to Mitsubishi Motors President Takao Kato during an interview with automotive media publication Response.

“We will also consider involvement in rallies…We made a big loss in the previous fiscal year, so we want to revive the company first and then give out as many cars as possible that fans are waiting for.” – Kato

What could that mean? If Mitsubishi Motors sales continue to do well, especially in North America, perhaps a sports car will finally be added to the mix. It’s been two years since Mitsubishi Motors announced a new model, and we haven’t seen anything. Here’s hoping it’s more akin to a sports car and not just the rebadged Clio that was under wraps during the Mitsubishi conference about the new generation model lineup. Interested to learn why consumers are going nuts over the Mitsubishi Outlander and Outlander PHEV? Find new Mitsubishi models at Miami Lakes Automall.

Photo Source/Copyright: Mitsubishi Media
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Mitsubishi Motors Continues to Rise in Consumer Satisfaction

Mitsubishi Motors has had some interesting developments in recent years since joining the Renault-Nissan-Mitsubishi Alliance. With details about the new 2023 Mitsubishi Motors lineup being released, there is still no plug-in hybrid electric vehicle (PHEV) or electric vehicle (EV). There are rumors that an upcoming electrified vehicle for Mitsubishi will be released in Europe under the guise of a rebadged, hybrid Renault Clio, but we’ll wait for the release. Despite its jagged history, Mitsubishi Motors North America, Inc. was ranked as the second highest automaker among mass-market automotive brands in customer experience.

“Mitsubishi Motors is in the midst of a brand-wide moment, proven by exciting new vehicles, welcoming new and updated dealerships, and an absolute commitment to customer satisfaction. To see that work validated in the 2022 Reputation Auto Report rankings is exciting, to say the least, and is proof of the value of this hard work…I am proud of the efforts from everyone in the MMNA family who had a hand in achieving this ranking; our ongoing partnership with Reputation has given us the tools to place Mitsubishi Motors at the forefront of the industry.” – Mark Chaffin, MMNA president and CEO

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Highlights for 2023 Mitsubishi Motors Lineup

We’re still in 2022, but automakers are known to start releasing 2023 models, or 2023 model info around this time and way in advance. Mitsubishi Motors is a prime example of this. Only August 2022, and information about the 2023 lineup has been released, highlighting new features and performance options after the revival of Ralliart. Check out what’s new for the 2023 Mitsubishi lineup.

2023 Outlander

After being released as a new generation model in 2022, the 2023 Outlander achieved the best four consecutive retail sales quarters since its initial release 20 years ago. Winning awards and changing the way consumers look at Mitsubishi models, the model will be expanding with a 40th Anniversary special edition later this year, plus a new Ralliart edition in early 2023. Also in 2023, the popular Black Edition will be made available on both the SE and SEL trim. For the first-time ever, Mitsubishi Motors will offer a black-roof factory option. Lastly, rear-door pull-up sunshades are now standard on the SEL trim, previously only available with the Touring package, and SE models also come with electric folding mirrors for MY23.

2023 Outlander Sport

Following a pattern, most Mitsubishi models, mainly the SUVs and Crossover(s), were released as a new generation model. The Outlander Sport has been one of Mitsubishi Motors best-selling models for many years, and this year calls for more adventure. Equipped standard with Mitsubishi’s All-Wheel Control (AWC), the Outlander Sport can handle various types of terrain and offer all-wheel drive. Like the Outlander, a Ralliart limited-edition will be released in 2023.

2023 Outlander PHEV

The Outlander PHEV has been a success overseas for over a decade, and came to America several years ago. Proving the high-performance and electric motors go together, the Outlander PHEV comes with Mitsubishi Super All-Wheel Control. Released as a next generation model, a new generation of Mitsubishi Motors’ twin-motor 4WD PHEV system will be powering this plug-in hybrid SUV with more powerful front and rear motors and a larger drive battery. With seven driver-selectable drive modes, consumers can find a style that matches their preference(s). Standard is Mitsubishi Connect with a two-year trial, the new Mitsubishi infotainment found in Outlander and Outlander PHEV models starting MY2023. This comes with the convenient option of remote start for cooling down or heating up the vehicle before entering.

2023 Eclipse Cross

With a mid-model refresh, the 2023 Eclipse Cross gets a revised interior, updated infotainment system, and rides on an all-new 18-inch wheel design. 2023 adds head- and fog-lights as standard equipment across the lineup for every model. Other standard equipment added includes Mitsubishi Motors’ signature S-AWC all-wheel drive system. Like other trims, a Ralliart-branded special edition will be made available in early 2023.

2023 Mirage and Mirage G4

Sadly, Mitsuishi Motors doesn’t seem to be releasing new generation models of the Mirage or Mirage G4 for MY23. Known as America’s most fuel-efficient non-hybrid, gasoline-fueled vehicle, the Mirage continues to be reliable for miles and years to come. This is thanks to Mitsubishi Motors warranty package, one of the industry’s best. All Mitsubishi vehicles are covered by a basic limited warranty for 5 years/60,000 miles, a powertrain limited warranty for 10 years/100,000 miles, 7 years or 100,000 miles of anti-corrosion coverage, and roadside assistance. In 2023, the hatchback will get its own Ralliart edition added to the lineup.

Ralliart

After Ralliart was revived, there was a lot of talk about a possible EVO nameplate returning, but so far, that’s not happening. Instead, Ralliart was brought back as an aftermarket name for unique body effects, graphics and other rally-inspired touches consumers can purchase and add to their Mitsubishi vehicles. All Ralliart models above will be available in White Diamond paint with a black roof, and only a limited number of units will be produced. Looking for the newest Mitsubishi models on the market. Find a new Mitsubishi at Miami Lakes Automall any day.

Photo Source/Copyright: Mitsubishi Media
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2022 Mitsubishi Outlander Receives New Blacked-Out Trim

The 2022 Mitsubishi Outlander SUV sure has been a hit for the automaker. A key part of the business strategy for Mitsubishi Motors, the Outlander has brought the brand back into the land of profitability, and is setting up Mitsubishi for the next phase in its production. A part of the Renault-Nissan-Mitsubishi Alliance, a recent conference was held by the Alliance to announce Alliance 2030, a new six year business strategy to revolutionize electric vehicles (EVs) and create a world of connected mobility. Currently, Mitsubishi is releasing next-generation variants of models in its current lineup, like the new generation of the Outlander for 2022, the Outlander PHEV, and the next-generation of the Mitsubishi Outlander Sport. It’s all adding up to a mystery vehicle, and we don’t think it’s one of the Renault vehicles Mitsubishi is tinkering with for Europe. Making as much dough as possible before the new release, in case it’s a flop, Mitsubishi just released a Bolder Black Edition Package for the 2022 Mitsubishi Outlander…except it’s not all black.

Now just an appearance package, this is actually an all-new trim being added to the Mitsubishi Outlander lineup. It makes sense that the automaker would add a new trim in its second year as the best-selling Outlander model for years. The new trim is already being made available at dealerships nationwide, and comes with a few changes, mainly to the appearance. This treatment for the Outlander is what many automakers call a “blacked-out” package. The most notable enhancements to the SUV are black front and rear bumper garnish, black door handle trim, black side mirrors, and black headliner and pillars, riding on 20-inch black alloy wheels. Built on the SE-trim level, these appearance changes don’t affect the list of great features already made available to the 2022 Outlander SE. It does add dual-zone climate control and a power panoramic sunroof, however, so that’s a nice touch.

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Mitsubishi Outlander Wins Crossover Utility of the Year by HMPA 2022

The all-new 2022 Mitsubishi Outlander sure has been quite the big news for Mitsubishi Motors. Then “Thunderstruck” campaign still captures attention when the ad plays, and the automaker is gearing up to launch a new lineup. Before it does that, the current lineup is getting next generation models (except for the Mirage and Mirage G4 – what, no love for the sedans and hatchbacks?). The Renault-Nissan-Mitsubishi Alliance shared its plans for the future with Alliance 2030, and it seems like something big is about to happen. Even if those plans are for way in the future, the Mitsubishi Motors lineup today is prime for automotive publications “Best of” lists and awards. In fact, although clearly an SUV, the 2022 Mitsubishi Outlander has been named Crossover Utility of the Year by the Hispanic Motor Press, during their annual Hispanic Motor Press Awards.

“The features that make the 2022 Mitsubishi Outlander an award winner from the Hispanic Motor Press are the same features that every customer seeks in a new vehicle: value, bold styling, engaging driving dynamics and an industry-leading warranty…Since its launch in 2021, the all-new Outlander has broken sales records, exceeded customers’ expectations and taken its place as the flagship of Mitsubishi Motors’ all-new or extensively revised showroom lineup. We could not be prouder to add this prestigious award to the vehicle’s growing trophy cabinet, and we thank all the jurors for the honor.” – MMNA Chief Operating Officer Mark Chaffin

This isn’t the first time the Mitsubishi Outlander has been highlighted by the Hispanic community. Back in January, 2022, Hispanic consumers voted for the 2022 Mitsubishi Outlander as the SUV of the Year by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards. According to Puros Autos, the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry. According to Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press and editor-in-chief at Garage Latino, Hispanic consumers make up 30-percent of the growth in new-vehicle sales.

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The 2022 Outlander Has Made Mitsubishi Motors Profitable Once More

Mitsubishi Motors has seen some crazy ups and downs over the last two years. Just when the Renault-Nissan-Mitsubishi Alliance was gearing up for the mid-term plans of Alliance 2022, the Coronavirus pandemic hit in full force. It messed up a lot of things in the economy, and the semiconductor shortage that followed in 2021 just worsened things. Mitsubishi Motors is supposed to be coming out with a new vehicle, but so far we’ve just seen the revival of the Ralliart as an appearance package during the 2022 Tokyo Auto Salon with Ralliart-infused Outlander and Eclipse Cross models. Right now, the 2022 Mitsubishi Outlander SUV is carrying the automaker into the land of profits, and sales are going up. The new generation really changed things up, and has become the break Mitsubishi needed.

Engineering

The power under the hood of the 2022 Mitsubishi Outlander SUV may not have changed much, with a 2.5-liter MIVEC DOHC four-cylinder direct-injection engine capable of generating 181 horsepower and 181lb-ft of torque. Keeping things fresh, the standard transmission is a continuously variable transmission (CVT) that helps to improve the control and fuel economy of the vehicle. Speaking of control, a new chassis and suspension have been installed for improved stability and performance, and with Mitsubishi’s new All-Wheel Control technology, this SUV can handle various types of terrain. Six drive modes have also been added to meet the demands of the driver.

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Hispanic Consumers Vote 2022 Mitsubishi Outlander SUV of the Year

2021 shook up the auto industry with the semiconductor chip shortage, but some vehicles managed to prevail regardless of what lack of resources they may be enduring. One of these automakers was Mitsubishi Motors, having spent its time and resources on the all-new and improved 2022 Mitsubishi Outlander SUV. Kicking things off on Amazon Live, Mitsubishi Motors launched its new “Thunderstruck” campaign, featuring music from AC/DC and highlighting features of the new SUV in a flash way. Winning awards all throughout the year, the 2022 Outlander was just named “SUV of the Year” by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards.

With all the awards Mitsubishi Motors earned, especially for the new Outlander, it comes as no surprise that more publications would be naming the SUV in their “Best of the Year” lists. The name Puros Autos may not be well-known, but it’s a largely trusted source on the web and the go-to site for the Hispanic demographic of the auto market. According to Puros Autos, one-out-of-every-four-cars purchased in the U.S. is by a Hispanic consumer, slowly making its way to a three-to-one ratio of the consumer base. With that in mind, the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry today.

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Mitsubishi Motors Accolades in 2021

In 2021, Mitsubishi Motors was a little quiet. With a lot of the marketing surrounding the next generation of the Mitsubishi Outlander, such as the Mitsubishi Thunderstruck campaign. With a lot of mystery still surrounding the plug-in hybrid electric vehicle (PHEV) entry into the C/D segment coming from the automaker after the Renault-Nissan-Mitsubishi Alliance discussed the group’s midterm plans in 2020, the focus may be on the Outlander SUV, but this next generation model is a true winner.

In 2022, Mitsubishi Motors North America (MMNA) will officially be celebrating 40 years of sales in the U.S. market, having first started selling on American shores in 1982. As the automaker places more focus and resources on electric vehicle (EV) development, the Mitsubishi Outlander remains the flagship of the automaker and will be receiving a special edition to commemorate the 40 year anniversary. In the coming years, a new flagship vehicle, the Eclipse Cross PHEV will be the new icon of Mitsubishi Motors. As a matter of fact, the Eclipse Cross was one of the first Mitsubishi vehicles to win an award this year, a 2021 AutoPacific Vehicle Satisfaction Award. The Mitsubishi Eclipse won this due to owner satisfaction measured across 36 individual vehicle attributes.

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Mitsubishi Motors NA is Celebrating 40 Years of Sales in the US

39 years ago, Mitsubishi Motors added Mitsubishi Motors North America (MMNA) to the company and set off for America with its new headquarters, Mitsubishi Motor Sales of America, in Fountain Valley, California. Starting off with vehicles sold through an initial dealer network of 70 facilities across the country, the Mitsubishi Tredia, Cordia, and Starion landed stateside in 1982. In 2022, Mitsubishi Motors will be celebrating its 40th Year Anniversary, and in honor of its flagship vehicle, the Mitsubishi Outlander SUV, a special edition will be released for the 2022 model year, the most recent edition of the Outlander.

Since Mitsubishi Motors came to America, the automaker has spread its wings and operated in multiple locations. After its first headquarters based in Fountain Valley, California, the automaker then took a home in Cypress, California for more than 30 years before making its most recent move to Franklin, Tennessee. Earning its right as a part of the community, MMNA has done a lot to support the civilians of TN, such as hosting free teen safe driving courses and helping to support disaster relief efforts and funding non-profit organizations, like the Charis Health Center in Middle Tennessee.

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The IIHS Awards 2022 Mitsubishi Outlander with TSP+

As we come closer to the end of the year, automakers are going to be introducing the new model year of their vehicles. With the 2021 global semiconductor chip shortage, this will be a chance for some automakers to bounce back, unable to fulfill orders or include certain features on their 2020 models. Aside from fancy features, consumers also care about safety, and automakers will need to rely on organizations like the National Highway Traffic Safety Administration and Insurance Institute of Highway Safety (IIHS) for high praise. Neither organization is a push over, so when the 2022 Mitsubishi Outlander receives a Top Safety Pick Plus (TSP+) rating from IIHS, the highest safety rating available from the organization, we know it’s a safe vehicle to choose.

Like we said, the IIHS is no pushover. When it comes to testing a vehicle for crashworthiness – or how well it handles a crash – the IIHS has five crash scenarios to test the vehicle’s structure and how well it reduces impact and damage to the driver and passengers inside the cabin. On top of this, safety features and systems designed to mitigate the damage or avoid a crash altogether are also tested. Each crash test receives a rating of “Poor”, “Marginal”, “Acceptable”, or “Good”, whereas the safety systems are rated with “Basic”, “Advanced”, and “Superior”.

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