Posts Tagged ‘Mitsubishi Outlander’

2022 Mitsubishi Outlander Receives New Blacked-Out Trim

Wednesday, March 23rd, 2022
miami-lakes-mitsubishi-outlander-black-edition
miami-lakes-mitsubishi-outlander-black-edition

The 2022 Mitsubishi Outlander SUV sure has been a hit for the automaker. A key part of the business strategy for Mitsubishi Motors, the Outlander has brought the brand back into the land of profitability, and is setting up Mitsubishi for the next phase in its production. A part of the Renault-Nissan-Mitsubishi Alliance, a recent conference was held by the Alliance to announce Alliance 2030, a new six year business strategy to revolutionize electric vehicles (EVs) and create a world of connected mobility. Currently, Mitsubishi is releasing next-generation variants of models in its current lineup, like the new generation of the Outlander for 2022, the Outlander PHEV, and the next-generation of the Mitsubishi Outlander Sport. It’s all adding up to a mystery vehicle, and we don’t think it’s one of the Renault vehicles Mitsubishi is tinkering with for Europe. Making as much dough as possible before the new release, in case it’s a flop, Mitsubishi just released a Bolder Black Edition Package for the 2022 Mitsubishi Outlander…except it’s not all black.

Now just an appearance package, this is actually an all-new trim being added to the Mitsubishi Outlander lineup. It makes sense that the automaker would add a new trim in its second year as the best-selling Outlander model for years. The new trim is already being made available at dealerships nationwide, and comes with a few changes, mainly to the appearance. This treatment for the Outlander is what many automakers call a “blacked-out” package. The most notable enhancements to the SUV are black front and rear bumper garnish, black door handle trim, black side mirrors, and black headliner and pillars, riding on 20-inch black alloy wheels. Built on the SE-trim level, these appearance changes don’t affect the list of great features already made available to the 2022 Outlander SE. It does add dual-zone climate control and a power panoramic sunroof, however, so that’s a nice touch.

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Mitsubishi Outlander Wins Crossover Utility of the Year by HMPA 2022

Thursday, March 17th, 2022
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year

The all-new 2022 Mitsubishi Outlander sure has been quite the big news for Mitsubishi Motors. Then “Thunderstruck” campaign still captures attention when the ad plays, and the automaker is gearing up to launch a new lineup. Before it does that, the current lineup is getting next generation models (except for the Mirage and Mirage G4 – what, no love for the sedans and hatchbacks?). The Renault-Nissan-Mitsubishi Alliance shared its plans for the future with Alliance 2030, and it seems like something big is about to happen. Even if those plans are for way in the future, the Mitsubishi Motors lineup today is prime for automotive publications “Best of” lists and awards. In fact, although clearly an SUV, the 2022 Mitsubishi Outlander has been named Crossover Utility of the Year by the Hispanic Motor Press, during their annual Hispanic Motor Press Awards.

“The features that make the 2022 Mitsubishi Outlander an award winner from the Hispanic Motor Press are the same features that every customer seeks in a new vehicle: value, bold styling, engaging driving dynamics and an industry-leading warranty…Since its launch in 2021, the all-new Outlander has broken sales records, exceeded customers’ expectations and taken its place as the flagship of Mitsubishi Motors’ all-new or extensively revised showroom lineup. We could not be prouder to add this prestigious award to the vehicle’s growing trophy cabinet, and we thank all the jurors for the honor.” – MMNA Chief Operating Officer Mark Chaffin

This isn’t the first time the Mitsubishi Outlander has been highlighted by the Hispanic community. Back in January, 2022, Hispanic consumers voted for the 2022 Mitsubishi Outlander as the SUV of the Year by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards. According to Puros Autos, the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry. According to Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press and editor-in-chief at Garage Latino, Hispanic consumers make up 30-percent of the growth in new-vehicle sales.

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The 2022 Outlander Has Made Mitsubishi Motors Profitable Once More

Thursday, February 17th, 2022
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year

Mitsubishi Motors has seen some crazy ups and downs over the last two years. Just when the Renault-Nissan-Mitsubishi Alliance was gearing up for the mid-term plans of Alliance 2022, the Coronavirus pandemic hit in full force. It messed up a lot of things in the economy, and the semiconductor shortage that followed in 2021 just worsened things. Mitsubishi Motors is supposed to be coming out with a new vehicle, but so far we’ve just seen the revival of the Ralliart as an appearance package during the 2022 Tokyo Auto Salon with Ralliart-infused Outlander and Eclipse Cross models. Right now, the 2022 Mitsubishi Outlander SUV is carrying the automaker into the land of profits, and sales are going up. The new generation really changed things up, and has become the break Mitsubishi needed.

Engineering

The power under the hood of the 2022 Mitsubishi Outlander SUV may not have changed much, with a 2.5-liter MIVEC DOHC four-cylinder direct-injection engine capable of generating 181 horsepower and 181lb-ft of torque. Keeping things fresh, the standard transmission is a continuously variable transmission (CVT) that helps to improve the control and fuel economy of the vehicle. Speaking of control, a new chassis and suspension have been installed for improved stability and performance, and with Mitsubishi’s new All-Wheel Control technology, this SUV can handle various types of terrain. Six drive modes have also been added to meet the demands of the driver.

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Hispanic Consumers Vote 2022 Mitsubishi Outlander SUV of the Year

Tuesday, January 25th, 2022
miami-lakes-mitsubishi-2022-outlander-reveal
miami-lakes-mitsubishi-2022-outlander-reveal

2021 shook up the auto industry with the semiconductor chip shortage, but some vehicles managed to prevail regardless of what lack of resources they may be enduring. One of these automakers was Mitsubishi Motors, having spent its time and resources on the all-new and improved 2022 Mitsubishi Outlander SUV. Kicking things off on Amazon Live, Mitsubishi Motors launched its new “Thunderstruck” campaign, featuring music from AC/DC and highlighting features of the new SUV in a flash way. Winning awards all throughout the year, the 2022 Outlander was just named “SUV of the Year” by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards.

With all the awards Mitsubishi Motors earned, especially for the new Outlander, it comes as no surprise that more publications would be naming the SUV in their “Best of the Year” lists. The name Puros Autos may not be well-known, but it’s a largely trusted source on the web and the go-to site for the Hispanic demographic of the auto market. According to Puros Autos, one-out-of-every-four-cars purchased in the U.S. is by a Hispanic consumer, slowly making its way to a three-to-one ratio of the consumer base. With that in mind, the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry today.

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Mitsubishi Motors Accolades in 2021

Thursday, December 23rd, 2021
miami-lakes-automall-2022-outlander-thunderstruck
miami-lakes-automall-2022-outlander-thunderstruck

In 2021, Mitsubishi Motors was a little quiet. With a lot of the marketing surrounding the next generation of the Mitsubishi Outlander, such as the Mitsubishi Thunderstruck campaign. With a lot of mystery still surrounding the plug-in hybrid electric vehicle (PHEV) entry into the C/D segment coming from the automaker after the Renault-Nissan-Mitsubishi Alliance discussed the group’s midterm plans in 2020, the focus may be on the Outlander SUV, but this next generation model is a true winner.

In 2022, Mitsubishi Motors North America (MMNA) will officially be celebrating 40 years of sales in the U.S. market, having first started selling on American shores in 1982. As the automaker places more focus and resources on electric vehicle (EV) development, the Mitsubishi Outlander remains the flagship of the automaker and will be receiving a special edition to commemorate the 40 year anniversary. In the coming years, a new flagship vehicle, the Eclipse Cross PHEV will be the new icon of Mitsubishi Motors. As a matter of fact, the Eclipse Cross was one of the first Mitsubishi vehicles to win an award this year, a 2021 AutoPacific Vehicle Satisfaction Award. The Mitsubishi Eclipse won this due to owner satisfaction measured across 36 individual vehicle attributes.

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Mitsubishi Motors NA is Celebrating 40 Years of Sales in the US

Thursday, December 9th, 2021
Mitsubishi_logo - Mitsubishi in Miami
Mitsubishi_logo - Mitsubishi in Miami

39 years ago, Mitsubishi Motors added Mitsubishi Motors North America (MMNA) to the company and set off for America with its new headquarters, Mitsubishi Motor Sales of America, in Fountain Valley, California. Starting off with vehicles sold through an initial dealer network of 70 facilities across the country, the Mitsubishi Tredia, Cordia, and Starion landed stateside in 1982. In 2022, Mitsubishi Motors will be celebrating its 40th Year Anniversary, and in honor of its flagship vehicle, the Mitsubishi Outlander SUV, a special edition will be released for the 2022 model year, the most recent edition of the Outlander.

Since Mitsubishi Motors came to America, the automaker has spread its wings and operated in multiple locations. After its first headquarters based in Fountain Valley, California, the automaker then took a home in Cypress, California for more than 30 years before making its most recent move to Franklin, Tennessee. Earning its right as a part of the community, MMNA has done a lot to support the civilians of TN, such as hosting free teen safe driving courses and helping to support disaster relief efforts and funding non-profit organizations, like the Charis Health Center in Middle Tennessee.

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The IIHS Awards 2022 Mitsubishi Outlander with TSP+

Thursday, September 9th, 2021
miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain
miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain

As we come closer to the end of the year, automakers are going to be introducing the new model year of their vehicles. With the 2021 global semiconductor chip shortage, this will be a chance for some automakers to bounce back, unable to fulfill orders or include certain features on their 2020 models. Aside from fancy features, consumers also care about safety, and automakers will need to rely on organizations like the National Highway Traffic Safety Administration and Insurance Institute of Highway Safety (IIHS) for high praise. Neither organization is a push over, so when the 2022 Mitsubishi Outlander receives a Top Safety Pick Plus (TSP+) rating from IIHS, the highest safety rating available from the organization, we know it’s a safe vehicle to choose.

Like we said, the IIHS is no pushover. When it comes to testing a vehicle for crashworthiness – or how well it handles a crash – the IIHS has five crash scenarios to test the vehicle’s structure and how well it reduces impact and damage to the driver and passengers inside the cabin. On top of this, safety features and systems designed to mitigate the damage or avoid a crash altogether are also tested. Each crash test receives a rating of “Poor”, “Marginal”, “Acceptable”, or “Good”, whereas the safety systems are rated with “Basic”, “Advanced”, and “Superior”.

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2022 Mitsubishi Outlander Setting a New Standard for SUVs

Wednesday, August 18th, 2021
miami-lakes-2022-mitsubishi-outlander-sales
miami-lakes-2022-mitsubishi-outlander-sales

The 2022 Mitsubishi Outlander SUV is currently the bread-winner for Mitsubishi Motors North America (MMNA). That might not be the story for long, while the automaker shifts its focus to electric vehicle (EV) development and is set to make the new flagship of the automaker the Eclipse Cross PHEV. The original Eclipse Cross recently won a spot in the 2021 AutoPacific Vehicle Satisfaction Awards, so it’s already a great step in the right direction for the new flagship car of Mitsubishi Motors. For now, however, the 2022 Outlander is crushing it in sales and even with the current semiconductor chip shortage, the new SUV is attracting a higher-class crowd and big spenders that will keep Mitsubishi Motors going strong.

It may be surprising to think of an SUV as a luxury vehicle, but these large vehicles have become more than just machines that can handle various driving conditions. We’ve come a long way from the gas guzzlers SUVs once were, and these days, every automaker wants at least one SUV or model they can use to compete in the luxury vehicle class, and not just the mass market. Having sold 6,954 units so far, double the sales of 2020 to date, the new Outlander is forging the path for new and future Mitsubishi models.

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Mitsubishi Motors and The Chamberlain Group Add myQ to Select Models

Friday, April 16th, 2021
miami-lakes-mitsubishi-my-q-garage-opener

miami-lakes-mitsubishi-my-q-garage-opener

Mitsubishi Motors drivers may be aware of the My Mitsubishi Connect app. It’s a handy app that can work with select models to make auto maintenance and other services more readily available to the owner or driver. Recently, Mitsubishi Motors North America, Inc. (MMNA) decides that it was time to add another convenient feature to the My Mitsubishi Connect app. Every driver who owns or rents a house with a garage knows the joy of pulling in and having a place to store the car, away from the natural elements and safe. Those same drivers also know the pain of having to get out and punch in a code or something to get the garage door to go up – garage opener devices seem to fail us more often than not. Here is hoping the myQ Connected Garage, available through a partnership between The Chamberlain Group, Inc. (CGI) and MMNA, is more reliable.

CGI, global leader in access control solutions with its Chamberlain and LiftMaster garage door opener brands and myQ connected technology, is making Mitsubishi Motors the first automaker that gets a chance to make use of this technology in two models. Specifically, the all-new 2022 Mitsubishi Outlander and 2022 Eclipse Cross vehicles, as well as select 2018 and newer Eclipse Cross vehicles will be the first models to make use of this new feature, as long as they come equipped with Android Auto™ or have the My Mitsubishi Connect mobile app. Via either, drivers can easily use the myQ connected garage door opener from within the vehicle through the use of the touchscreen.

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The New Mitsubishi Outlander Offers A Lot More for 2022

Thursday, April 8th, 2021
miami-lakes-mitsubishi-2022-outlander-sales

miami-lakes-mitsubishi-2022-outlander-sales

2020 was a crazy year for the global economy and many industries that rely on the mass manufacturing of products. Although robots do a lot of the heavy lifting these days, it’s not all automated. Now that we’re in a new year, businesses are trying to bounce back, and more so than ever the automotive industry. Automakers are releasing plenty of new vehicles to stir up consumers and bring them back after the pandemic. One automaker refreshing its lineup for the new year is Mitsubishi Motors, and the new Outlander is quite the surprise.

The first surprise would be its questionable quarterly sales. Only 4106 units sold in comparison with its sporty sibling, the Outlander Sport, with 13,356 units sold. However, last year, during a pandemic, the Outlander outsold the Outlander Sport, but not by much. We think it could be because the Outlander Sport was offering a lot of features the Outlander did not. Well, that all changes with the new generation of the 2022 Mitsubishi Outlander.

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