Posts Tagged ‘mitsubishi motors’

Mitsubishi Unveils 2023 Outlander PHEV at 2022 Twin Cities Auto Show

Thursday, May 19th, 2022
miami-lakes-automall-mitsubishi-2020-rebelle-rally-outlander-phev
miami-lakes-automall-mitsubishi-2020-rebelle-rally-outlander-phev

Mitsubishi Motors is currently placing all of its focus on reincarnations of every model in its lineup. Although we’re all waiting for something new, it would seem the Japanese automaker wants to release the best version of every model it can before releasing an unknown vehicle. The latest to get a renewal is the Mitsubishi Outlander PHEV, released for the 2023 model year. Recently released in America in 2017 as a 2018 model, the vehicle has reinforced its credentials as the best-selling PHEV sport-utility vehicle in the world. With the 2023 model scheduled to go on sale in the second half of 2022, the PHEV made its debut at the 2022 Twin Cities Auto Show.

“Since its launch in March 2022, the gasoline version of all-new Outlander has been a homerun, setting sales records monthly even in the face of global supply challenges…When sales begin in the U.S., the 2023 Outlander PHEV will take its place as the flagship of the Mitsubishi fleet. It is the most advanced and best equipped vehicle we have ever sold, and it is the perfect blend of quiet and clean electric motoring, with the range and ease of refueling of a gasoline-powered vehicle.” Mark Chaffin, MMNA president and CEO

Running May 14-22, 2022, the 2022 Twin Cities Auto Show got its first glimpse at the new Mitsubishi Outlander PHEV. A plug-in hybrid electric vehicle (PHEV), this SUV is high up there on the lineup when it comes to sales and success, right next to the original Mitsubishi Outlander. Outfitted with the automaker’s Super All-Wheel Control (S-AWC) all-wheel drive system, this SUV will always be able to handle a variety of terrains and driving conditions. Plus, S-AWC offers seven drive modes that the consumer can choose from, depending on their driving style and road conditions. This gives consumers a sense of security, confidence, and comfortable driving.

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Mitsubishi North America Releases New Work-From-Home Policy

Wednesday, April 20th, 2022
Mitsubishi_logo - Mitsubishi in Miami
Mitsubishi_logo - Mitsubishi in Miami

Back in 2020, the world changed, possibly forever with the Covid-19 pandemic. Affecting people and businesses world-wide, many industries were hit hard, the auto industry included. It affected sales and resources, with the semi-conductor chip shortage that followed in 2021. People’s lives were affected as well, whether it was their health or the health of loved ones, but it also changed the daily grind for a lot of people. With the Coronavirus spreading, facilities were temporarily shutting down, many businesses went bankrupt, and companies that were still afloat sent their workers home. Remote work is quickly becoming the norm with the virus still making rounds across the globe, and honestly, most people can do their job from home these days. Mitsubishi Motors clearly knows this, and Mitsubishi Motors North America, Inc. (MMNA) recently announced a new work-from-home policy for its corporate workers.

“Our new work from home policy comes down to one thing: tremendous trust in our employee team…Over the last two years, our employees have risen to the challenges of a global pandemic and historic supply chain disruptions, and they’ve propelled the brand to record-breaking sales success. They’ve demonstrated they can do it all, while working from their home and company offices. That commitment should be rewarded with confidence and flexibility, and today, that’s what we’re doing.” – MMNA CEO Mark Chaffin

Anyone working on a computer right now knows this is the way to go. Why spend eight hours in a stuffy office that feels more like a fishbowl when you can spend a fraction of the time working at home? Not only that, many people have voiced how much their production and well-being has been affected by working from home. Many businesses are pressuring employees to return for the office to improve “morale” – more like a micromanaging power move – and it was the spark that lit the match on “The Great Resignation”. People are quitting their jobs after realizing how much the daily grind affects their lives, their health, and how the pay rate simply isn’t enough to make one’s well-being a second-priority. It never should be.

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Have You Heard of the Surprising Mitsubishi Minicab MiEV?

Wednesday, April 6th, 2022
miami-lakes-mitsubishi-minicab-miev
miami-lakes-mitsubishi-minicab-miev

The Mitsubishi i-Miev has a hard life in the North American market. Although named the “Best Value Electric Vehicle Passenger Car in America” by Vincentric in 2017, Mitsubishi Motors pulled the electric vehicle (EV) from the U.S. The i-Miev was a big deal, however, known as the first highway-capable EV to ever be released. Of course, it is no longer the only EV capable of high speeds and leaving city roads behind. Overseas, Mitsubishi Motors hasn’t given up, and if anything, has improved the i-Miev over the years, going from a super small vehicle akin to the now discontinued Smart Cars to a compact van. Surprisingly, this mini-mini van is turning heads, and it’s not just because this EV isn’t available in America.

Our story today comes from Chris and Sarah Jensen, owners of a seven-year-old Mitsubishi Minicab MiEV. While driving down Coronation Drive in Brisbane, Chris received a lot of questions from tradespeople in passing, many of which were interested in the vehicle’s capabilities. A new Mitsubishi Minicab MiEV can offer about 100 miles of emissions-free travel on a single charge, but the minicab in question is a bit old, offering about 75 miles of electric range. That’s still a lot of breathing room, and much more than the average daily commute – assuming your company has adopted the “back to work” culture. Like many EVs and battery-electric vehicles (BEVs), the Mitsubishi Minicab MiEV can also charge overnight.

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2022 Mitsubishi Outlander Receives New Blacked-Out Trim

Wednesday, March 23rd, 2022
miami-lakes-mitsubishi-outlander-black-edition
miami-lakes-mitsubishi-outlander-black-edition

The 2022 Mitsubishi Outlander SUV sure has been a hit for the automaker. A key part of the business strategy for Mitsubishi Motors, the Outlander has brought the brand back into the land of profitability, and is setting up Mitsubishi for the next phase in its production. A part of the Renault-Nissan-Mitsubishi Alliance, a recent conference was held by the Alliance to announce Alliance 2030, a new six year business strategy to revolutionize electric vehicles (EVs) and create a world of connected mobility. Currently, Mitsubishi is releasing next-generation variants of models in its current lineup, like the new generation of the Outlander for 2022, the Outlander PHEV, and the next-generation of the Mitsubishi Outlander Sport. It’s all adding up to a mystery vehicle, and we don’t think it’s one of the Renault vehicles Mitsubishi is tinkering with for Europe. Making as much dough as possible before the new release, in case it’s a flop, Mitsubishi just released a Bolder Black Edition Package for the 2022 Mitsubishi Outlander…except it’s not all black.

Now just an appearance package, this is actually an all-new trim being added to the Mitsubishi Outlander lineup. It makes sense that the automaker would add a new trim in its second year as the best-selling Outlander model for years. The new trim is already being made available at dealerships nationwide, and comes with a few changes, mainly to the appearance. This treatment for the Outlander is what many automakers call a “blacked-out” package. The most notable enhancements to the SUV are black front and rear bumper garnish, black door handle trim, black side mirrors, and black headliner and pillars, riding on 20-inch black alloy wheels. Built on the SE-trim level, these appearance changes don’t affect the list of great features already made available to the 2022 Outlander SE. It does add dual-zone climate control and a power panoramic sunroof, however, so that’s a nice touch.

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Mitsubishi Motors Current Business Strategy

Thursday, March 3rd, 2022
Mitsubishi_logo - Mitsubishi in Miami
Mitsubishi_logo - Mitsubishi in Miami

Okay, seriously, what is Mitsubishi Motors up to? A lot has happened to the automaker since it joined the Renault-Nissan Alliance, and even more so since the now Renault-Nissan-Mitsubishi Alliance discussed mid-term plans for its five-year business strategy. What was supposed to be a “follow the leader” strategy where Mitsubishi Motors was supposed to be the first automaker of the three to release a brand new model, since then, Mitsubishi pulled out of the race in the European market before Renault agreed to build vehicles for Mitsubishi, and with the next-generation of the Mitsubishi Outlander being the main focus, whatever happened to the new car? The latest reports have been about an Eclipse Cross PHEV taking the spotlight, a Ralliart concept, and a next-generation Outlander Sport.

This may sound like a bad thing, the company and the Alliance doesn’t seem to be making good on its new business plan, but at the same time, Mitsubishi Motors definitely reignited its presence in the auto market with the release of the new generation of the Outlander and the fourth-generation of the Outlander PHEV last year (2021). Shaking up the competition, the new Outlander PHEV could sway consumers from Honda and Toyota when it came to the full-sized, plug-in electric SUV segment. It wasn’t so much a change in style that got attention, although there were just enough changes to the appearance, but the performance.

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The 2022 Outlander Has Made Mitsubishi Motors Profitable Once More

Thursday, February 17th, 2022
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year

Mitsubishi Motors has seen some crazy ups and downs over the last two years. Just when the Renault-Nissan-Mitsubishi Alliance was gearing up for the mid-term plans of Alliance 2022, the Coronavirus pandemic hit in full force. It messed up a lot of things in the economy, and the semiconductor shortage that followed in 2021 just worsened things. Mitsubishi Motors is supposed to be coming out with a new vehicle, but so far we’ve just seen the revival of the Ralliart as an appearance package during the 2022 Tokyo Auto Salon with Ralliart-infused Outlander and Eclipse Cross models. Right now, the 2022 Mitsubishi Outlander SUV is carrying the automaker into the land of profits, and sales are going up. The new generation really changed things up, and has become the break Mitsubishi needed.

Engineering

The power under the hood of the 2022 Mitsubishi Outlander SUV may not have changed much, with a 2.5-liter MIVEC DOHC four-cylinder direct-injection engine capable of generating 181 horsepower and 181lb-ft of torque. Keeping things fresh, the standard transmission is a continuously variable transmission (CVT) that helps to improve the control and fuel economy of the vehicle. Speaking of control, a new chassis and suspension have been installed for improved stability and performance, and with Mitsubishi’s new All-Wheel Control technology, this SUV can handle various types of terrain. Six drive modes have also been added to meet the demands of the driver.

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Mitsubishi Teases Next-Gen Outlander Sport

Friday, February 4th, 2022
miami-lakes-mitsubishi-2023-lancer
miami-lakes-mitsubishi-2023-lancer

Mitsubishi Motors has been a little rowdy lately. While still no news on the mysterious C-D segment car Mitsubishi was supposedly due to debut as the first new vehicle from the Renault-Nissan-Mitsubishi Alliance, it’s starting to feel like the automaker sort of gave up on that. If anything, the automaker can’t shut up about its next-gen Mitsubishi Outlander SUV, as tired as it is. Mitsubishi even announced an upcoming Eclipse Cross PHEV as the new flagship vehicle of the brand, and not too long ago, was due to leave the European market. Mitsubishi Motors is instead getting a hand from Renault two refresh and rebadge two of their models to give Mitsubishi a stake hold in the market. The latest conference held by the Renault-Nissan-Mitsubishi debuted the first rebadge, a new generation Outlander Sport.

Face, meet palm.

It’s not a new model, and although the new Ralliart Concept vehicle that debuted during the 2022 Tokyo Auto Salon seemed promising, concepts almost never make it to a prototype. Mitsubishi Motors brought Ralliart back to breathe some life back into the lineup, and for a while, a lot of people were excited about the possible return of the Mitsubishi Lancer Evolution. After all, Ralliart is the reason the Evolution nameplate ever happened, but the automaker eventually silenced all hope when it announced electric vehicles (EVs) are the major focus. Ralliart will instead be more of an aftermarket accessories store for Mitsubishi owners to purchase performance enhancements and the like, as well as appearance packages. We saw what this could look like, with two examples outfitted with all-terrain tires, bumper protectors, mud guards, a roof carrier, and a trailer hitch.

Set to hit the markets in 2023, the first rebadged model from the French automaker baring a diamond logo is set to replace the Outlander Sport, known as the ASX and RVR overseas. Having had its last generation debut in 2010, with three facelifts since then, it’s time to replace it or overhaul everything. A new platform can help, but we wonder if Mitsubishi will do any changes to the chassis. After all, Mitsubishi Motors’ Reinforced Impact Safety Evolution (RISE) safety body construction is just as much of a staple of the automaker as is their four-wheel drive all-terrain drivetrains, the All-Wheel Control (AWC) and Super All-Wheel Control (S-AWC). Based on the conference, it seems the new Outlander Sport will be more than just a rebadge, although still heavily based on a Renault vehicle.

The slight teaser (above) definitely has a “sportier” look. Every automaker goes with the “swept-back” roof these days to increase how sporty a model looks, and aside from the thin and slanted LED headlights, we can’t see much just yet. During the conference, there was a second undisclosed model. Could it be the fabled C-D segment car? Can you really call it a new model if it’s a rebadge and rehash of a model already in the market under another name? This model under the sheets is said to also be a Mitsubishi design based on a Renault model with an electric or plug-in hybrid powertrain. Aside from that, it could be anything. Time will tell what Mitsubishi Motors is working on, with both models set for 2023 release. Follow along with us on Miami Lakes Mitsubishi social media for more information.

Photo Source/Copyright: motor1.com/Mitsubishi Motors

Did Mitsubishi Preview the New Ralliart Vehicle in Tokyo?

Thursday, January 13th, 2022
miami-lakes-mitsubishi-ralliart-style-outlander
miami-lakes-mitsubishi-ralliart-style-outlander

Mitsubishi Motors may not have shown up at the 2022 Consumer Electronics Show – Mitsubishi Electric was the one rocking that stage. Both part of the Mitsubishi Motors Corporation (MMC), whatever tech the latter is working on will eventually find its way into upcoming Mitsubishi models. Speaking of which, we’re all still in the dark about the new vehicle coming from Mitsubishi since the Renault-Nissan-Mitsubishi Alliance broke the silence. We thought it might be a new sports car thanks to the revival of Mitsubishi Ralliart, but Mitsubishi is still focused on electric vehicle (EV) development. Instead, the Ralliart team will be there to spice up already existing models. During the 2022 Tokyo Auto Salon, Mitsubishi Motors showed us a little tease of how the Ralliart name can change the current lineup.

See, way back when, “Ralliart” was the name known for the Lancer Evolution, the still popular vehicle used by rally drag racers everywhere. Making it just an afterthought sounds blasphemous, but adding the same flair onto current models will save resources for whatever the automaker is working on in the background. If anything, the new vehicle teased during the Tokyo Auto Salon, the Mitsubishi Vision Ralliart Concept, could be what we’ve all been waiting for.

The tease is exactly that – a tease. Aside from a huge rear diffuser with a simple Ralliart badge, we can’t see much else. The automaker did chime in to give us a little more information about exterior features, including large brake rotors and six-piston brake calipers for more stopping power, 22-inch wheels with bigger tires, unique front and rear bumpers, wider fenders in the front and rear for more rugged looks, and a new front grille. It’s definitely sounding like a more muscular version of current SUVs in the lineup. With rumors circulating that the concept is built on the Outlander PHEV, that raises some interesting questions. Also during the auto show, Mitsubishi Motors introduced the Outlander SUV in Ralliart Style and an Eclipse Cross in Ralliart Style, and with the Outlander PHEV getting replaced by the Eclipse Cross PHEV as the new electric flagship of Mitsubishi, we know it’s not just another Outlander PHEV. According to the automaker, this concept “embodies Mitsubishi Motors’ vision for the new Ralliart”.

The Outlander Ralliart Style and Eclipse Cross Ralliart Style didn’t look too different in comparison to their counterparts, aside from red accents with new white/black badges. They’re most likely previews of Ralliart appearance packages that will become available during or after production. If Ralliart is going to do more than style and focus on aftermarket accessories, the Outlander Wild Adventure Style based on the PHEV was a great example. Outfitted with all-terrain tires, bumper protectors, mud guards, a roof carrier, trailer hitch, and more, this SUV is not only nature-friendly, but it’s made for the outdoors.

Other vehicles that popped up have been popular overseas but have yet to make it to the states, and probably never might. One is a new Mitsubishi Delica and the new generation of the EV minicar in Japan, known as “kei cars”. Able to be used as a commercial vehicle (electric taxi) or a personal vehicle, it’s interesting that Mitsubishi Motors hasn’t used it to expand the North American lineup.2021 was all about the Mitsubishi Outlander. Maybe 2022 will finally give us the new Mitsubishi vehicle we’ve been waiting on for the last two years. You can also check out the Mitsubishi Outlander and Eclipse Cross anytime at Miami Lakes Automall.

Photo Source/Copyright: autoblog.com

Mitsubishi Motors Accolades in 2021

Thursday, December 23rd, 2021
miami-lakes-automall-2022-outlander-thunderstruck
miami-lakes-automall-2022-outlander-thunderstruck

In 2021, Mitsubishi Motors was a little quiet. With a lot of the marketing surrounding the next generation of the Mitsubishi Outlander, such as the Mitsubishi Thunderstruck campaign. With a lot of mystery still surrounding the plug-in hybrid electric vehicle (PHEV) entry into the C/D segment coming from the automaker after the Renault-Nissan-Mitsubishi Alliance discussed the group’s midterm plans in 2020, the focus may be on the Outlander SUV, but this next generation model is a true winner.

In 2022, Mitsubishi Motors North America (MMNA) will officially be celebrating 40 years of sales in the U.S. market, having first started selling on American shores in 1982. As the automaker places more focus and resources on electric vehicle (EV) development, the Mitsubishi Outlander remains the flagship of the automaker and will be receiving a special edition to commemorate the 40 year anniversary. In the coming years, a new flagship vehicle, the Eclipse Cross PHEV will be the new icon of Mitsubishi Motors. As a matter of fact, the Eclipse Cross was one of the first Mitsubishi vehicles to win an award this year, a 2021 AutoPacific Vehicle Satisfaction Award. The Mitsubishi Eclipse won this due to owner satisfaction measured across 36 individual vehicle attributes.

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Mitsubishi Motors NA is Celebrating 40 Years of Sales in the US

Thursday, December 9th, 2021
Mitsubishi_logo - Mitsubishi in Miami
Mitsubishi_logo - Mitsubishi in Miami

39 years ago, Mitsubishi Motors added Mitsubishi Motors North America (MMNA) to the company and set off for America with its new headquarters, Mitsubishi Motor Sales of America, in Fountain Valley, California. Starting off with vehicles sold through an initial dealer network of 70 facilities across the country, the Mitsubishi Tredia, Cordia, and Starion landed stateside in 1982. In 2022, Mitsubishi Motors will be celebrating its 40th Year Anniversary, and in honor of its flagship vehicle, the Mitsubishi Outlander SUV, a special edition will be released for the 2022 model year, the most recent edition of the Outlander.

Since Mitsubishi Motors came to America, the automaker has spread its wings and operated in multiple locations. After its first headquarters based in Fountain Valley, California, the automaker then took a home in Cypress, California for more than 30 years before making its most recent move to Franklin, Tennessee. Earning its right as a part of the community, MMNA has done a lot to support the civilians of TN, such as hosting free teen safe driving courses and helping to support disaster relief efforts and funding non-profit organizations, like the Charis Health Center in Middle Tennessee.

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