Back in 2020, the world changed, possibly forever with the Covid-19 pandemic. Affecting people and businesses world-wide, many industries were hit hard, the auto industry included. It affected sales and resources, with the semi-conductor chip shortage that followed in 2021. People’s lives were affected as well, whether it was their health or the health of loved ones, but it also changed the daily grind for a lot of people. With the Coronavirus spreading, facilities were temporarily shutting down, many businesses went bankrupt, and companies that were still afloat sent their workers home. Remote work is quickly becoming the norm with the virus still making rounds across the globe, and honestly, most people can do their job from home these days. Mitsubishi Motors clearly knows this, and Mitsubishi Motors North America, Inc. (MMNA) recently announced a new work-from-home policy for its corporate workers.
“Our new work from home policy comes down to one thing: tremendous trust in our employee team…Over the last two years, our employees have risen to the challenges of a global pandemic and historic supply chain disruptions, and they’ve propelled the brand to record-breaking sales success. They’ve demonstrated they can do it all, while working from their home and company offices. That commitment should be rewarded with confidence and flexibility, and today, that’s what we’re doing.” – MMNA CEO Mark Chaffin
Anyone working on a computer right now knows this is the way to go. Why spend eight hours in a stuffy office that feels more like a fishbowl when you can spend a fraction of the time working at home? Not only that, many people have voiced how much their production and well-being has been affected by working from home. Many businesses are pressuring employees to return for the office to improve “morale” – more like a micromanaging power move – and it was the spark that lit the match on “The Great Resignation”. People are quitting their jobs after realizing how much the daily grind affects their lives, their health, and how the pay rate simply isn’t enough to make one’s well-being a second-priority. It never should be.
Mitsubishi Motors North America (MMNA) started an interesting corporate social responsibility initiative called “Small Batch – Big Impact” in 2019. Aimed at giving back to the community, the automaker produced a small number of units of each model in its lineup – the small batch – but each vehicle produced was used for the greater good, to help the community and non-profit organizations help fulfill their goals – the big impact. Amongst helping charities like theGoodie Two Shoes Foundation, or withdisaster relief in Tennessee, Mitsubishi Motors also partnered with a non-profit organization dedicated to helping military veterans adjust to civilian life through the use of outdoor photography adventures to ease hurtful military experiences, including combat, injury, and loss. Team Record the Journey returns for the 2020 Rebelle Rally and Mitsubishi Motors is there to help once more.
“Record the Journey stands for those who never stop challenging, never give up and never stop driving ambition. We are proud to support them with the quality, dependability and reliability built into every Mitsubishi vehicle, and are excited to enter the first ever PHEV in the Rebelle Rally…The Rebelle Rally is the ultimate test of teamwork, vehicle reliability, and the ability to overcome obstacles. Our continued partnership with Team Record the Journey proudly stands in support of everyone who says ‘I can do that’ in the face of adversity.” – MMNA Chief Operating Officer Mark Chaffin
Known as the first all-women’s off-road navigational rally raid in the U.S, the Rebelle Rally spans from the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. It’s the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. Competition is always fierce, and this year has introduced a new category of winners. In addition to the 4×4 and Crossover class, Rebelle Rally added a category for hybrids and plug-in hybrids to highlight the highest-finishing battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV) in each car segment.
Mitsubishi Motors of North America has been working a new marketing strategy as of late known as the “Small Batch” marketing effort. According to Kimberley Gardiner, Vice President and CMO of Mitsubishi Motors North America, this marketing effort has been designed to show off some of the best products Mitsubishi has to offer the consumer market. Now, Mitsubishi Motors NA will be expanding that marketing effort with a new direct-to-consumer test-drive pilot program powered by BirdDog. It’s called the Small Batch Drive Experience, and places a large focus on the Mitsubishi Eclipse Cross, Mitsubishi Outlander PHEV, and Mitsubishi Outlander Sport.
In three major cities, New York, San Francisco, and Los Angeles, Mitsubishi Motors will be hosting the Small Batch Drive Experience where potential consumers have the chance to test drive either the Mitsubishi Eclipse Cross, Outlander PHEV, or Outlander Sport for up to 15 minutes. During this time, technology designed by BirdDog will activate what is being called a “pop-up ride and drive” mode. The first-of-its-kind, this test-driving experience will also be a tour that combines the power of engaged marketing with advanced targeting technology.