Tag Archives: mitsubishi motors corp

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Mitsubishi Electric at the 2020 Consumer Electronics Show

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The 2020 Consumer Electronics Show is one of the most sought after exhibits every year, and because it takes place so early in the year (January 7-10, 2020), consumers are able to get a good look at appliances, electronics, products, and technologies soon coming to the market. Simultaneously, the Consumer Electronics Show (CES) also attracts many automakers looking to show off their new tech and features coming soon to new models. One automotive corporation, in particular, Mitsubishi Motors Corp, tends to show up to CES 2020 with their sister company Mitsubishi Electric. After the recent partnership between Mitsubishi Motors Corp and MaaS Global Oy, we’re seeing a lot of interesting concepts from Mitsubishi Electric at CES 2020.

Mobility for Everyone

The core of the partnership between MMC and MaaS Global Oy is to create an ecosystem of mobility where every consumer has access to some form of private or public transportation. MaaS Global already has a handle on that with its Whim app in Finland – consumers can sign up for various plans that will give them access to buses, trams, taxis, cars, bicycles, and more transportation services. Working on self-driving and autonomous technology, one interesting concept from MMC and MaaS Global is personal mobile living spaces. On the outside, they look like windowless vans, but on the inside, it can be a miniature office or living room. The vehicle drives itself with the use of a radar and camera fusion piloting system that helps it recognize other cars, pedestrians, and bicyclists, and puts together the best routes to avoid obstacles in real-time.

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Mitsubishi Electric Steps Up Their Self-Driving Vehicle Game with the xAUTO

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Mitsubishi Motors and Mitsubishi Electric are travelling together for the 2019 Tokyo Motor Show. Only happening every other year, the 46th Tokyo Motor Show this year takes place between October 24 and November 4. The parent company, Mitsubishi Motors Corp (MMC) recently partnered with MaaS Global Oy, and a good part of the exhibits between Mitsubishi Motors and Mitsubishi Electric will be demonstrating how this partnership will evolve in the future. During this time, Mitsubishi Electric will also be showcasing new hybrid and electric vehicle technology, along with two of their self-driving vehicle concepts. The first is a self-driving vehicle concept we’ve seen before, the Mitsubishi Electric Emirai, now in its new form, EMIRAI S. The second self-driving vehicle they’re bringing to the stage is the xAUTO, an autonomous vehicle with a lot going for it.

Featured in the xAUTO

At the 2019 Tokyo Motor Show, Mitsubishi Electric will be focusing on three main features of the xAUTO: (1) its ability to travel on roads where no digital maps are available, (2) capability to self-park indoors (parking garage) and outdoors, and (3) formulate digital maps of the vehicle’s surroundings in real-time without delay. All of this is thanks to the ever-improving self-driving technology designed by Mitsubishi Electric. Their most well-known system is their Mobile Mapping System (MMS), which makes all of this possible.

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Mitsubishi Electric Bringing New Tech to 2019 Tokyo Motor Show

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Back in 2017, Mitsubishi Motors and Mitsubishi Electric came to the Tokyo Motor Show and had two brand new concepts to show off. These were the Mitsubishi e-Evolution concept, destined to bring back the “EVO” nameplate previously thought to be discontinued, but new plans for a Lancer Crossover by Mitsubishi may have taken over – actually, it may be the same concept based on the digital renders. The second concept was Emirai4, a self-driving vehicle currently in the testing phase. Two years later, and Mitsubishi Motors Corp (MMC) is packing heat. Their hand in the Renault-Nissan Alliance and Alliance Ventures has paid off. With their recent partnership with MaaS Global Oy, a whole new vision is about to take off.

Mitsubishi Motors Corp and MaaS Global Oy

MaaS Global Oy is the company behind an overseas mobile app called Whim. It’s basically a ride-hailing app that rolls all the various apps, cards, and payment methods for buses, trams, taxis, cars, bicycles, and more into just one app. It basically offers everyone (in Helsingin seudun liikenne, Finland) the ability to subscribe to a plan that gives them access to all of these transportation services – public, personal, and even rentals. Since it launched in 2017, the service has expanded to Birmingham, U.K. and Antwerp, Belgium, and with a recent investment by Mitsubishi Motors Corp and Toyotsa Financing Solutions, MaaS Global plans to expand to Vienna, Singapore; several cities in Japan; and eventually over to the states in Miami and Chicago, and again in North America in Vancouver, B.C. Canada.

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Mitsubishi Motors Corp Helps Expand Whim Mobile App

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Imagine walking out the door every day to go to work, meet with friends, or join a party all the way downtown with multiple stops and methods of transportation. On average, many consumers do that on the daily, and they have multiple apps, cards, and payment methods to keep track of just to make it to their destination. Now imagine doing all that with one app and having access to bus, tram, taxi, car, bicycles, and more transportation services when you want it. That’s the Whim app, a smartphone application by a Finnish company in Helsinki, and Mitsubishi Motors Corp just bought shares in MaaS Global Oy, the parent company behind Whim.

“This is what a car tends to represent to people, it’s this promise of freedom to go anytime, anywhere on a whim…We really need to concentrate on delivering that.” – Chief Executive Officer Sampo Hietanen

No longer would people have to switch between ride-sharing apps like Uber or Lyft and manage multiple bus cards. Like Lulu from The Fifth Element, we have a Multi-Pass, except it unlocks a variety of modes of transportation versus rolling an ID and credit card into one – the future, everybody! There’s just one problem.

Currently, Whim mainly operates in its homeland of Finland, mostly in Helsingin seudun liikenne or HSL. Since its launch in 2017, MaaS Global has been able to expand the Whim service to Birmingham, U.K. and Antwerp, Belgium, but so far that’s it. That’s where Mitsubishi Motors Corp (MMC) comes in.

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Mitsubishi Opens New Low-Price EV Charging Plan in Japan

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Earlier this year, 2019, Mitsubishi Motors hit a large milestone for alternative fuel vehicles everywhere. Back in April, Mitsubishi took the plug-in hybrid market by storm after selling 200,000 Mitsubishi Outlander PHEV units worldwide. Sold in more than 50 countries around the world, the plug-in SUV is becoming more popular with time, but the new concept from Mitsubishi, the Engelberg Tourer, seems to be another contender for taking over the plug-in hybrid market. Whichever direction Mitsubishi Motors decides to take the company in, the automaker continues to succeed in the alternative fuel market with its newest program. In partnership with MC Retail Energy Co., Ltd. (MCRE), MMC-affiliated dealers in Japan will start offering consumers a low-price electric car charging plan, starting October 1, 2019.

Yes, it’s only in Japan for now. Depending on how well things go, the program could always make its way over here. Mitsubishi brought the Outlander PHEV to the states back in 2017 and so far it’s here to stay. If the automaker wants to continue its success in the alternative fuel market on a global scale, then expanding programs like this charging plan is the next step. It does make sense to not go global with it just yet, for two reasons. For one, a lot of plug-in hybrid and electric vehicle sales for Mitsubishi come from Europe in Japan, so setting up a special program here probably wouldn’t be much of a payoff.

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