Posts Tagged ‘mitsubishi miami dealership’

2022 Mitsubishi Outlander Receives New Blacked-Out Trim

Wednesday, March 23rd, 2022
miami-lakes-mitsubishi-outlander-black-edition
miami-lakes-mitsubishi-outlander-black-edition

The 2022 Mitsubishi Outlander SUV sure has been a hit for the automaker. A key part of the business strategy for Mitsubishi Motors, the Outlander has brought the brand back into the land of profitability, and is setting up Mitsubishi for the next phase in its production. A part of the Renault-Nissan-Mitsubishi Alliance, a recent conference was held by the Alliance to announce Alliance 2030, a new six year business strategy to revolutionize electric vehicles (EVs) and create a world of connected mobility. Currently, Mitsubishi is releasing next-generation variants of models in its current lineup, like the new generation of the Outlander for 2022, the Outlander PHEV, and the next-generation of the Mitsubishi Outlander Sport. It’s all adding up to a mystery vehicle, and we don’t think it’s one of the Renault vehicles Mitsubishi is tinkering with for Europe. Making as much dough as possible before the new release, in case it’s a flop, Mitsubishi just released a Bolder Black Edition Package for the 2022 Mitsubishi Outlander…except it’s not all black.

Now just an appearance package, this is actually an all-new trim being added to the Mitsubishi Outlander lineup. It makes sense that the automaker would add a new trim in its second year as the best-selling Outlander model for years. The new trim is already being made available at dealerships nationwide, and comes with a few changes, mainly to the appearance. This treatment for the Outlander is what many automakers call a “blacked-out” package. The most notable enhancements to the SUV are black front and rear bumper garnish, black door handle trim, black side mirrors, and black headliner and pillars, riding on 20-inch black alloy wheels. Built on the SE-trim level, these appearance changes don’t affect the list of great features already made available to the 2022 Outlander SE. It does add dual-zone climate control and a power panoramic sunroof, however, so that’s a nice touch.

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Mitsubishi Motors Rocks 2020 Rebelle Rally with Outlander PHEV

Thursday, October 22nd, 2020
miami-lakes-mitsubishi-outlander-phev-2020-rebelle-rally

miami-lakes-mitsubishi-outlander-phev-2020-rebelle-rally

Mitsubishi Motors has been quite the busy automaker in recent years, and after Mitsubishi Motors North America (MMNA) launched its corporate social responsibility initiative, “Small Batch – Big Impact”, the company has been busier than ever. The campaign was all about giving back to the community and helping to make the world a better place right here in our backyard, and with the disasters that 2020 has brought to the nation, and the world, we all could use a helping hand. Throughout 2019, Mitsubishi made several donations to charities and non-profit organizations, one of which was “Record the Journey”, a non-profit military veteran organization that helps military veterans transition back into civilian life and cope with their military experiences, such as combat, injury, and/or loss. Last year, Mitsubishi Motors and Record the Journey competed in the 2019 Rebelle Rally with a modified Eclipse Cross, and this year, the automaker and organization returned to the 2020 Rebelle Rally with the Mitsubishi Outlander PHEV.

This year, Record the Journey (RTJ) founder and navigator Sergeant Major Rachael Ridenour (Ret.), a 32-year U.S. Army combat veteran, experienced team navigator, multi-time Rebelle competitor, and past winner of the Rebelle Rally, returns to the cockpit. Last year, Air Force veteran Karah Behrend was in the driver’s seat, taking the Eclipse Cross through the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. This year, a new driver was getting behind the wheel, and RTJ needed another female veteran with the heart, grit, and tenacity that can handle more than 10 grueling days and more than 2,000 kilometers across the Nevada and California deserts in a blood-boiling competition of vehicles. After a long national search, RTJ found Master Sergeant Kristie Levy, a 25-year U.S. Army combat veteran and current federal law enforcement officer to get behind the wheel.

Rebelle Rally is the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. All of the drivers are women, and the vehicles entered into the race are competing for one of three categories: 4×4, Crossover, and battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV). Plug-in hybrid and electric vehicles were recently entered as a car segment for the Rally in 2020, allowing Mitsubishi Motors to enter the Outlander PHEV. With RTJ getting in the cockpit, the plug-in hybrid SUV needed a name and affectionately nicknamed “Electra” as it drove across the Nevada and California deserts, accumulating 1,034 points in the X-Cross class. This landed the Outlander PHEV another place on the podium in 2020.

“Electra served faithfully and reliably, impressing us with her versatility, capability and grit, not to mention her ability to travel on smooth, quiet electric power…Just completing the Rebelle is an accomplishment, and doing it in an electrified vehicle was a bit of an experiment, but the Outlander PHEV proved more than up to the task. She was a reliable partner in extreme circumstances – and being able to make coffee using the 110-volt outlet in the back was a luxurious taste of civilization in the middle of the desert.” – Ridenour

Looking to help Mitsubishi Motors give back? Want to help the world with a green vehicle? You can find your Mitsubishi Outlander PHEV at Miami Lakes Automall today.

Photo Source/Copyright: Mitsubishi Media

Mitsubishi Electric Develops Zero Energy Building

Tuesday, October 6th, 2020
miami-lakes-mitsubishi-electric-sustie-zeb-building

miami-lakes-mitsubishi-electric-sustie-zeb-building

Mitsubishi Motors Corp (MMC) has been pretty quiet lately. Pre-Coronavirus, lots of automotive companies were working on new technology and mobility projects to get ready for the next step to take in the automotive industry after alternative fuel vehicles and self-driving autonomous cars. A mobile ecosystem is next on the list, offering every consumer some form of transportation. All of that took a step back when COVID-19 shut down automotive manufacturing plants for months, and the reduction in sales automakers forced many of them to shelve new concepts and tech development and focus on releasing new vehicles. With Renault and Nissan behind Mitsubishi Motors in the Renault-Nissan-Alliance, the sister company, Mitsubishi Electric, is able to stay focused on its tasks – like the construction of possibly the world’s first net zero-energy building (ZEB).

The term a “zero-energy building” should ring a couple of bells. During the 2019 Geneva International Motor Show, Mitsubishi showcased the Dendo Drive House. This house is the residential version of a Building Energy Management System (BEMS). With a focus on consumer use, the Dendo Drive House (DDH) is outfitted with solar panels, converts solar energy into electricity, and then stores it in a battery that can power an entire home. Excess energy can be redirected into a plug-in hybrid to not only charge the vehicle but act as a portable energy unit. A lot of these developments came from the success of a neutral energy project between Mitsubishi Motors, Hitachi Europe Ltd., and ENGIE, the owner of a BEMS in France. Following the same formula as this project, the DDH was born.

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Mitsubishi Motors Campaign Expands to Free Teen Driving Safety Program

Thursday, November 7th, 2019
miami-lakes-mitsubishi-road-safety-rally-teen-drivers

miami-lakes-mitsubishi-road-safety-rally-teen-drivers

Mitsubishi Motors started a new campaign, “Small Batch – Big Impact”, to give back to the community and their consumers with a limited run of Mitsubishi models. Like the title says, the limited run is the small batch, but Mitsubishi hopes to make a big impact, and their campaign has been spreading across the U.S. in many beneficial ways. Recently, Mitsubishi got involved with the community this year during the 2019 Rebelle Rally, the first all-women’s off-road rally, active in the lower 48 states of the United States. Two veterans were given the chance to race with a minimally modified 2018 Mitsubishi Eclipse Cross equipped with hand-controls, and then the vehicle was donated as a new kind of “CUV” – “Community Utility Vehicle”. The “Small Batch – Big Impact” continues to expand, this time in Nashville, Tennessee with a free advanced driver training program to teach teens and parents how to handle on-the-road auto emergencies.

It’s a scary experience being on the road during an auto accident. Whether its loss of control, distraction, or another driver, things can go from bad to worse in no time. With car crashes being the number-one cause of death among teens in the United States, two Nashville-area Mitsubishi Motors auto dealers decided to take driving safety into their own hands. It goes without saying that Mitsubishi Motors is fully backing them up. They’re even appointing their own nationally recognized nonprofit organization – Mitsubishi Road Safety Rally – to conduct the program.

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Mitsubishi Motors Corp Helps Expand Whim Mobile App

Wednesday, September 25th, 2019
miami-lakes-mitsubishi-maas-global-whim

miami-lakes-mitsubishi-maas-global-whim

Imagine walking out the door every day to go to work, meet with friends, or join a party all the way downtown with multiple stops and methods of transportation. On average, many consumers do that on the daily, and they have multiple apps, cards, and payment methods to keep track of just to make it to their destination. Now imagine doing all that with one app and having access to bus, tram, taxi, car, bicycles, and more transportation services when you want it. That’s the Whim app, a smartphone application by a Finnish company in Helsinki, and Mitsubishi Motors Corp just bought shares in MaaS Global Oy, the parent company behind Whim.

“This is what a car tends to represent to people, it’s this promise of freedom to go anytime, anywhere on a whim…We really need to concentrate on delivering that.” – Chief Executive Officer Sampo Hietanen

No longer would people have to switch between ride-sharing apps like Uber or Lyft and manage multiple bus cards. Like Lulu from The Fifth Element, we have a Multi-Pass, except it unlocks a variety of modes of transportation versus rolling an ID and credit card into one – the future, everybody! There’s just one problem.

Currently, Whim mainly operates in its homeland of Finland, mostly in Helsingin seudun liikenne or HSL. Since its launch in 2017, MaaS Global has been able to expand the Whim service to Birmingham, U.K. and Antwerp, Belgium, but so far that’s it. That’s where Mitsubishi Motors Corp (MMC) comes in.

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Mitsubishi July Sales Remind Us Hatchbacks Are Alive

Friday, August 2nd, 2019
miami-lakes-automall-mitsubishi-sales-july-eclipse-cross

miami-lakes-automall-mitsubishi-sales-july-eclipse-cross

There’s been an interesting development with the sales of Mitsubishi Motors North America (MMNA) as of late. Although the flagships of the automaker are the Mitsubishi Outlander SUV and Mitsubishi Outlander Sport, their recent sales say otherwise. We’re halfway into 2019 and automakers are releasing their second-quarter sales. When we take a look at Mitsubishi Motors sales in the North American market, crossovers and hatchbacks surprisingly reign supreme. Let’s take a look at the changes coming to Mitsubishi Motors.

When the Mitsubishi Outlander PHEV first came to America, it really turned some heads. Sales for the Outlander PHEV were so good, that the automaker hit a large milestone, and sold 200,000 Mitsubishi Outlander PHEV units earlier this year (April 2019). With the Outlander plug-in hybrid doing so well, one would think that this just means Mitsubishi Motors needs to focus on its alternative fuel vehicles.

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Mitsubishi Engelberg Concept Coming to Geneva

Thursday, January 31st, 2019
Miami Lakes Mitsubishi Concept Geneva Motor Show

Miami Lakes Mitsubishi Concept Geneva Motor Show

With the auto market changing, many automakers are looking for new ways to bring some buzz to some of their more faithful consumer models. Crossovers and SUVs are all the rage, and a new car segment, mini crossovers, is starting to get attention as the next passenger vehicle. Sedans may be slowly falling off the market, and we can only hope some will remain. Until then, automakers like Mitsubishi Motors may stay closer to their bread-and-butter, and their newest concept has us all wondering. Is it the new Lancer Crossover or another model altogether? If anything, please don’t let it be another overseas exclusive.

Coming to the 2019 Geneva Motor Show

It’s the new concept from Mitsubishi, the Mitsubishi Engelberg Tourer. What’s in a name? For Mitsubishi, it’s a rugged Alpine town ski resort in Switzerland. Like many of Mitsubishi marketing campaigns for new vehicles, the majority of this new vehicle is in the dark. We’re presented with curvaceous blue LEDs, futuristic wing-type mirrors, and a couple of off-road lights on the roof. Could Mitsubishi be bringing a different off-road vehicle to the states? After skipping us on the 2019 Triton, one can only hope.

There’s also the possibility of this being the new Mitsubishi Lancer Crossover. Look at that image.

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Automotive Cyber Security from Mitsubishi Electric

Tuesday, January 22nd, 2019
Miami Lakes Mitsubishi Electric Cyber Attack Security

Miami Lakes Mitsubishi Electric Cyber Attack Security

Gotta say, we’ve been wondering what Mitsubishi Motors has been up to recently. Working tightly with Renault and Nissan through the Renault-Nissan-Mitsubishi Alliance, the company has been pretty tight-lipped on a lot. Finally some interesting news is coming to America, and it comes from Mitsubishi Motors sibling company, Mitsubishi Electric. We got an interesting glimpse at a lot of the autonomous and “smart” car technology that Mitsubishi Electric is working during the 2019 Consumer Electronics Show. Like any good idea, it’s easy to poke some holes, but the company is already looking to plug them up with new security measures.

New Tech Review

For a quick look at the technology Mitsubishi Electric brought to the 2019 CES, a lot of it was centered around autonomous car features and artificial intelligence. Amongst facial recognition and virtual assistance for driver safety, two interesting features that stood out were systems that allowed vehicles to “talk” to one another. Not only could a group of vehicles could all listen to the same music by sharing it between cars, but passengers could also chat and share files with other vehicles.

When it comes to Wi-Fi and Bluetooth, unless the connection is secure, than those files, conversations, and other sensitive data are prone to cyber attackers. In the worst case scenario, if anyone saw the movie Upgrade, a self-driving autonomous vehicle could potentially be hijacked by a hacker and taken to a disclosed location for…something bad. Kind of like thieves setting up loot marks in Pokémon Go to attract their victims. What is Mitsubishi Electric’s response to this? A multi-layered defense technology system.

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Mitsubishi Electric Debuting Tech at 2019 CES

Wednesday, January 9th, 2019
Miami Lakes Mitsubishi Electric AI Mirrors

Miami Lakes Mitsubishi Electric AI Mirrors

During this week in January, the 2019 Consumer Electronics Show is taking place. Because this convention is more so focused on consumer-based technology, appliances, and products, one wouldn’t expect to see big names in the auto industry to pop up. Mitsubishi Motors and their sibling corporation Mitsubishi Electric tend to break that norm and are doing so this year by debuting new technologies and features aimed at a pre- and post-autonomous future. The automotive industry and market is changing, and with many automakers aiming to break into autonomy by 2020, Mitsubishi is hot on their trails with their own developments.

Autonomy and Artificial Intelligence in Cars

Self-driving vehicles and artificially intelligent technologies are slowly starting to become the norm in 2019. These days, who doesn’t have an Amazon Alexa, Google Home device, or some variation where a smartphone app is all they need to connect with their home from afar? Owning one of these smart devices is becoming commonplace quickly, and with the rise in artificially intelligent smart devices, from smartphones to smart homes, the next logical step is “smart” cars.

Over the course of 2018, Mitsubishi Motors and Mitsubishi Electric had many technological breakthroughs. During this time, Mitsubishi Electric also further developed an autonomous car technology with capabilities similar to the popular Google Waymo self-driving car project. Some of this technology is said to go into one of their futuristic concepts, the Mitsubishi e-Evolution, currently a contender for the new Mitsubishi Lancer crossover. Especially last year, at the 2018 Consumer Electronics Show (CES), Mitsubishi Electric showed off their own autonomous vehicle with similar features, the Mitsubishi Emirai 4, equipped with AI-powered cameras designed to replace current vehicle mirrors.

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Mitsubishi Motors 2018 Review

Thursday, December 27th, 2018
Miami Lakes Automall Mitsubishi-Crossovers

Miami Lakes Automall Mitsubishi-Crossovers

Mitsubishi Motors is getting back into the swing of things and has made many advancements to move forward in 2018. Much of this can be attested to new technology, not just for the industry but even a better world. In the beginning, much of what kept the automaker moving forward was the Renault-Nissan-Mitsubishi Alliance.

The Alliance

The Renault-Nissan-Mitsubishi Alliance pulled Mitsubishi Motors back from the edge, and with the automaker, started a six-year plan to get the alliance ahead. The Renault-Nissan-Mitsubishi alliance is placing a lot of their focus on alternative fuel vehicles like hybrids, plug-in hybrids, and electric vehicles (EVs), but also have a large focus on developing autonomous vehicles or investing in companies with similar goals. This started with partnerships with robotaxi startups and investments Alliance Ventures, the alliance funding campaign. Alliance Ventures also made investments in overseas companies, like DiDi in China. This was all just the beginning, for new autonomous technology and alternative fuel vehicles will be coming from Mitsubishi Motors and the Renault-Nissan-Mitsubishi Alliance.

New Tech; New World

Not looking to fall behind anytime soon, Mitsubishi Motors has placed a large focus on autonomous technology for Mitsubishi. In conjunction with this, Mitsubishi is developing artificial intelligence for a new concept, the e-Evolution. Moreover, a new infotainment system by Mitsubishi, Mitsubishi Connect, has already popped up in the 2018 Mitsubishi Eclipse Cross, but a next generation version of Mitsubishi Connect will be available in the e-Evolution, with an artificially intelligent driving coach to improve driving performance. That’s not all Mitsubishi has achieved, though.

Wouldn’t clean energy be something? With a partnership between Mitsubishi Motors, ENGIE, and Hitachi Europe, we’re getting close. If anything, Mitsubishi Electric tested the clean energy system for the costs and savings a neutral-energy building may experience, with more good than bad results.

Several Achievements

Mitsubishi Motors has also had its time to shine this year. If it’s not their recognition from the Automotive Science Group with the ASG Award, then it’s how well Mitsubishi Motors vehicles do in safety. The 2018 Eclipse Cross received five stars from JNCAP. Most recently, Mitsubishi also developed a new Eclipse Cross concept to enter the 2019 Dakar Rally. The automaker has already won several times with the overseas Outlander, the Pajero.

New Vehicles and Things to Look Forward To

Throughout 2018, we’ve seen many concepts and heard lots of rumors about upcoming Mitsubishi vehicles. We know the automaker is focusing on alternative fuel and electric vehicles, but we’ve also seen a concept or two for the new Mitsubishi Lancer crossover. Mitsubishi Motors also has a new truck to enter the auto market – just not in the US for now.

Other things to look forward to for Mitsubishi Motors have to do with another partnership. Aside from the Renault-Nissan-Mitsubishi Alliance and aside from its partnership with ENGIE and Hitachi Europe for clean energy, Mitsubishi Motors has also signed a partnership with google. Consumers can expect Google Android-based infotainment systems also becoming a choice in future Mitsubishi Vehicles.

There is a lot of good things coming from Mitsubishi Motors and we’re almost at the end of 2018. What will 2019 bring? Find out by staying up to date with Miami Lakes Mitsubishi social media. Take a look at the above new Mitsubishi vehicles and more at Miami Lakes Automall.

Photo Source/Copyright: Mitsubishi