Posts Tagged ‘Mitsubishi Miami Dealer’
The 2022 Mitsubishi Outlander SUV is currently the bread-winner for Mitsubishi Motors North America (MMNA). That might not be the story for long, while the automaker shifts its focus to electric vehicle (EV) development and is set to make the new flagship of the automaker the Eclipse Cross PHEV. The original Eclipse Cross recently won a spot in the 2021 AutoPacific Vehicle Satisfaction Awards, so it’s already a great step in the right direction for the new flagship car of Mitsubishi Motors. For now, however, the 2022 Outlander is crushing it in sales and even with the current semiconductor chip shortage, the new SUV is attracting a higher-class crowd and big spenders that will keep Mitsubishi Motors going strong.
It may be surprising to think of an SUV as a luxury vehicle, but these large vehicles have become more than just machines that can handle various driving conditions. We’ve come a long way from the gas guzzlers SUVs once were, and these days, every automaker wants at least one SUV or model they can use to compete in the luxury vehicle class, and not just the mass market. Having sold 6,954 units so far, double the sales of 2020 to date, the new Outlander is forging the path for new and future Mitsubishi models.(more…)
Mitsubishi Motors North America (MMNA) started a new community program back in 2019 called the “Small Batch – Big Impact” initiative. More than a simple marketing campaign, Mitsubishi Motors got involved with community organizations and non-profit charities to help them in their missions and helping out the local community they serve. Throughout 2020, MMNA gave to multiple charities and donated one of their models, produced specifically for the “small batch” part of the initiative, to several foundations. This act quickly became known as MMNA’s Community Utility Vehicle (CUV) Program, and the latest generous act is a donation of a Mitsubishi Outlander Plug-in Hybrid Electric Vehicle (PHEV) to Middle Tennessee-based nonprofit organization Charis Health Center for six months.
“The Community Utility Vehicle Program amplifies the outreach and impact of small, community nonprofits in a way that only Mitsubishi Motors uniquely can – through loans of efficient, reliable, versatile vehicles…The partnership with Charis Health Center is the latest example of our commitment to safer, healthier communities across the country and at home in Middle Tennessee.” – MMNA Chief Operating Officer Mark Chaffin
The Charis Health Center is a health center for the uninsured in Mt. Juliet, Tennessee. Operated by a small staff and group of dedicated volunteers working together from two clinic locations, the Charis Health Center can benefit from the use of a plug-in hybrid SUV. Not only can the Mitsubishi Outlander PHEV offer 24-miles of all-electric range, not needing to gas up between transporting items and medication between clinics, but the Super All-Wheel Control all-wheel drive will help handle all sorts of road conditions. Not only this but the onboard 120-volt outlet in the Outlander PHEV can help power portable medical freezers. Charis can use these to help COVID vaccines and other temperature-sensitive medication.
This isn’t the first act by MMNA to help those in the city of Tennessee. In fact, during the first phase of the Coronavirus, Tennessee was hit by a couple of tornados and horrible storms. Those in Middle Tennessee were in dire need of help, and the Nashville-based Community Resource Center (CRC) went to work. Cooperating with over 100 nonprofit agencies in Middle Tennessee and provides them with new household goods, bedding, kitchenware, cleaning supplies, clothing, and personal hygiene items, the CRC needed as much help as it could get. Having recently moved its manufacturing plant from California to Tennessee, Mitsubishi Motors did the right thing by providing the CRC with a 2020 Mitsubishi Outlander PHEV to help with transporting all those items.
Throughout the year, Mitsubishi Motors also used the Small Batch – Big Impact CUV Program to donate a 2020 Mitsubishi Eclipse Cross to the Goodie Two Shoes Foundation. Another charity, Goodie Two Shoes provides disadvantaged children with many essential items required for good health and positive development. Mitsubishi Motors has also been returning to some of its racing roots with “Record the Journey”, a non-profit military veteran organization that helps military veterans transition back into civilian life and cope. Mitsubishi Motors donated a Mitsubishi Outlander PHEV to RTJ for the 2020 Rebelle Rally – the longest all-female racing event in the lower 48 states – and won.As Mitsubishi Motors continues to help out its community, you can also help support Mitsubishi. Come to Miami Lakes Automall and buy a new Mitsubishi Motors vehicle today.
Photo Source/Copyright: Mitsubishi Motors
With half of 2021 already over, automakers are gearing up for the 2022 model year, already releasing new models and updated features. Mitsubishi Motors had us all in the dark for a while there, but after a shareholder meeting in late June 2021, Mitsubishi discussed its future plans in electric vehicle development. Recently this year, the automaker released the all-new redesigned 2022 Mitsubishi Outlander SUV, bringing its sales up and growing the brand’s popularity. The Mitsubishi Eclipse Cross, skipping a year, has also been revamped for 2022, but the 2020 model had enough spunk to win an award from AutoPacific during the 2021 AutoPacific Vehicle Satisfaction Awards.
Mitsubishi Motors has been going through some changes over the last few years, with talk of a new vehicle soon to replace the aging Outlander PHEV, the automaker’s popular plug-in hybrid SUV. Recently, Mitsubishi announced that a new model will not only replace the Outlander PHEV but will also replace the Mitsubishi Outlander as the flagship of the brand. The new face of Mitsubishi Motors will be an Eclipse Cross plug-in hybrid crossover. The new award from AutoPacific is just another plus for the automaker and the sporty crossover model.
AutoPacific is a trusted name by many automakers, known for its future-oriented automotive marketing research, AutoPacific tends to consult many automotive brands. Consumers also trust AutoPacific to provide them with up-to-date information on the latest and newest vehicles in the market. When looking for a new vehicle, consumers look for reviews to help guide them, and “Best of” lists and awards help highlight the best of the best. The 2021 AutoPacific Vehicle Satisfaction Awards measures owner satisfaction across 36 individual vehicle attributes, covering traits such as driving performance, features, usability, seating comfort, and interior design. Mitsubishi scored at the top of the compact crossover SUV segment, earning higher marks in 32 of the 36 measured attributes. AutoPacific praised the Mitsubishi Eclipse Cross for its safety features and its success over competing models, the Jeep Compass, Hyundai Tucson, and Subaru Crosstrek.
“We strive to ensure Mitsubishi vehicles exceed the expectations of the most important critics…our owners…To obtain top-in-class satisfaction marks from our Mitsubishi Eclipse Cross family of owners reinforces that we are delivering performance, design and safety that is changing the way consumers view the brand and its new, redesigned lineup of vehicles.” – Cason Grover, Director of Product Planning, MMNA
The 2021 AutoPacific Vehicle Satisfaction Awards has been going on for 25 years, and now that Mitsubishi Motors is changing things up, starting with a new look for its 2022 lineup, winning this award is a great way to start. Also praised by AutoPacific, the available 2022 Mitsubishi Eclipse Cross is already doing well, having received a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration (NHTSA). Making forward collision mitigation and lane departure warning as a standard, and making blind-spot warning with lane change assist and rear cross traffic alert available on half of the lineup, the crossover is already a strong contender.You can find your 2022 Mitsubishi Eclipse Cross at Miami Lakes Automall Mitsubishi.
Photo Source/Copyright: Mitsubishi
It would seem that rally and race car fans have absolutely gone haywire in their efforts to show Mitsubishi Motors just how much their discontinued retail rally cars are missed and how much we want them back. It all started when the Renault-Nissan-Mitsubishi Alliance announced the Japanese automaker as the first of the three to launch a new vehicle, somewhere in the C- or D-car segment. This got people asking about the once beloved Lancer Evolution, but what really lit the match was the recent auctioning of the last Mitsubishi Lancer Evolution Tommi Makinen Edition in Europe and the release of never-before-seen concept art of the Mitsubishi Starion 4WD. This was a vehicle made by the one and only Ralliart, the high-performance team of Mitsubishi Motors recently taken out of retirement. People have been modifying the Mitsubishi Lancer and Lancer Evolution for more power in drag races, and a modified Lancer EVO IX in Europe is currently turning heads with its 706 horsepower.
Anything past 700 horsepower is a pretty crazy number for a standard vehicle, but the Lancer EVO IX is no passenger car, although it comes with four doors. This is a sports car, and it means business. We’ve talked about the Lancer EVO before, its high-performance and response that gives drivers a lot of control over a lot of power. Even at the sharpest of turns, the Lancer EVO could handle it no problem. Our last discussion was focused on the Lancer EVO VIII (eight-generation), with a video of TopGear with the Mitsubishi EVO racing a Lamborghini.
Over the last few years, Mitsubishi Motors has fiddled with a few new concepts, but nothing has some of them yet. The Mitsubishi Outlander PHEV, as successful as it is, is starting to show its age, and Mitsubishi wants to find its replacement. At the 2019 Geneva International Motor Show, there was the Engelberg Tourer, followed by the Mi-TECH at the 2019 Tokyo Motor Show. Neither of these concepts ever resurfaced again during the calamity of 2020, and now in 2021, Mitsubishi has released another concept, but the automaker has also revealed a finished model for production, the AIRTEK.
Possible Replacements for the Outlander PHEV
The first contended and the one that made the most sense was the Engelberg Tourer. Much like the Outlander PHEV, the Engelberg Tourer was sporty but luxurious. Designed for consumers that like to go off-road year-round, this new concept was outfitted with Mitsubishi Motors Super All-Wheel Control (S-AWC) system with an Active Yaw Control (AYC) for better torque control in various driving conditions. Also like the Outlander PHEV, the Engelberg Tourer had a plug-in hybrid powertrain with two electric motors (one in the front and one in the rear). Simply a more advanced version of the plug-in hybrid SUV, we expected this to be released in 2020, but clearly not.
At one time, Mitsubishi Motors was known for its rally cars. The first vehicle by the Japanese automaker entered into an international motorsports event set a track record – it was the Mitsubishi 500 Super Deluxe. The automaker would go on to soon be known as a legend, when a favorite model of consumers everywhere, won the World Rally Championship (WRC) for four years running. It was the Lancer Evolution Tommi Makinen Edition, and the last of which was recently auctioned off in Europe. Now, never before seen pictures of the last sports car coupe to come from Mitsubishi Motors are seeing light – the Starion 4WD.
As mentioned, the Starion 4WD never saw the light of day. Part of a collective called “Group B rally”, rally cars in this group were some of the fastest, most powerful, and most sophisticated rally cars manufactured. Some would go so far as to call it the golden era of rallying. However, due to some fatal events, including the death of late Champion Henri Toivonen and co-pilot Sergio Cresto during the Tour de Corse rally in 1986, Group B cars were banned from racing.
There has been a lot of guessing at what Mitsubishi Motors is up to next. After the Renault-Nissan-Mitsubishi Alliance held a virtual press conference in May 2020 to share business strategies for the Alliance going forward, one of the highlights is that the first new model to come from the automotive group will be coming from none other than Japanese automaker Mitsubishi Motors. A mini electric vehicle designed by Nissan and Mitsubishi was previously launched in Japan, Mitsubishi previewed the AIRTEK at the Shanghai Auto Show, and eventually, Mitsubishi will adopt and rebadge a Renault vehicle to gain a foothold in the European market, already leaving the UK after auctioning off the last Lancer EVO VI Tommi Makinen Edition. Hold that thought, because none of the above is the C-D segment vehicle Mitsubishi has promised us –could it be the new Mitsubishi Lancer?
C-segment vehicles are the 3rd category used for passenger cars, typically described as “medium cars”, but can range between “small family car” and even “compact car” in the states. D-segment vehicles are the 4th category, and although known as “large family cars”, present day D-segment vehicles are known as mid-size and muscle cars. You can feel it, can’t you? Mitsubishi Motors might be breaking away from SUVs – finally – and bringing back what we all want.
When the 2018 Mitsubishi Eclipse Cross was first revealed, there was a lot of backlash. Totally understandable, really. Mitsubishi Motors has pulled many of its sports cars out of the U.S., the Mitsubishi Eclipse amongst them, along with the Lancer and Lancer Evolution series. Some of the latter are still legends today. Teasing the revival of a rally car, only to reveal a crossover, was like salt on the wound, and the circulating artwork of a Lancer crossover isn’t helping. Talk of Mitsubishi Motors Corp (MMC) reviving Ralliart was reported recently by Forbes, and it feels like a rollercoaster all over again.
We can’t help but wonder if this comes from the recent auction for the last Mitsubishi Lancer Evolution Tommi Makinen Edition, sold in Europe for £100,100, or $121,000 USD. Mitsubishi Motors standing in Europe is currently confusing. The automaker is making its departure from the UK market, while simultaneously starting 2023 with two models produced by Groupe Renault but rebranded and restyled for Mitsubishi Motors. Only being released in selected markets in Europe, perhaps the automaker is looking for a cornerstone. After all, the press release from the Renault-Nissan-Mitsubishi Alliance was only two months ago (March 2021).
Since the Renault-Nissan-Mitsubishi Alliance formed, the new automotive group has had many interesting developments. Launching Alliance Ventures to partner with and invest in startups working on improved electric vehicle (EV) and autonomous car technology, the Alliance was on a fast track for success. In 2020, the COVID-19 pandemic slowed everything down, but Renault-Nissan-Mitsubishi held a virtual press conference in May to address business plans going forward. Based on recent news for the Alliance in 2021, a lot of cross-brand sharing is finally taking place.
Earlier on in 2020, Nissan presented a new electric vehicle platform available for use across all three brands. Designed to be flexible, the platform is able to change based on the size, style of its intended use, and perhaps hybrid or electric-augmented powertrains for vehicles that still run on internal combustion engines. In addition to this, a Renault is working on its own new E-body core system for electric-vehicle architecture, and Mitsubishi Motors is set to release the first new vehicle from the Alliance, a plug-in hybrid electric vehicle (PHEV). The thing with the Alliance, is that although Renault, Nissan, and Mitsubishi are working together and sharing tech, each automaker is still in competition with the other.
Regardless of internal competition, the world may already be seeing the fruits of the cross-brand EV platform from Nissan with a mini EV car set to launch in Japan. Known over there as a “kei car”, it’s $18,400 with over 120 miles of range. We won’t be seeing it in the states, however, but this is just the beginning of two of the automakers finally sharing resources and producing something together. Another recent development announced a Nissan engine in the new Mitsubishi Outlander, and in April Renault and Mitsubishi surfaced with news about a rebadge.
A rebadge model means the vehicle comes from one automaker, changed up a bit, and gets the appropriate decal slapped on it. Mitsubishi will rebadge a Renault vehicle for its European lineup, two actually, to increase its presence and success in the market. These vehicles will have a better chance of making it to the states, with Renault no longer selling in America but Mitsubishi Motors is still present, alive and well. Although the two models have not yet been named, the Japanese automaker will be adopting and adapting at the very least the Renault Clio. It’s currently the best-selling vehicle in its segment and the second-best selling and all of Europe. With some restyling for the Mitsubishi brand and the new Dynamic Shield integrated into the front fascia, the untrained eye may not even notice that the vehicle is a rebadge.
With electric vehicles also on the way, Renault and Nissan are experimenting with sharing battery technology as well, mainly to save on costs by designing a uniform battery that all three automakers can use. At the moment, each automaker is acquiring materials and batteries in their own way. If the Alliance can agree on one EV battery, it will become the first automotive group to cross the threshold of a million cars sold on the same battery module.
We’ll know more soon enough. Keep up with the new developments from the Alliance when you follow us on Miami Lakes Mitsubishi social media.
Photo Source/Copyright: Renault-Nissan-Mitsubishi Alliance
Mitsubishi Electric has been a little quiet as of late. With the COVID-19 pandemic and a lack of auto shows, the sister company of Mitsubishi Motors and part of Mitsubishi Motors North America (MMNA) hasn’t had a chance to show off its tech. Now that the auto industry is back up and running, Mitsubishi Electric is lighting up with Project Emerald Dove, a premium in-vehicle cabin experience using the latest and most powerful computing platform to create a unique and intuitive experience for consumers using the Google Android OS, an artificially intelligent (AI) assistant, and new and interesting features. Check out what’s new from Mitsubishi Electric.
First off is some pretty cool stuff. With eight displays with various resolutions ranging from HD to 4k, the entire infotainment system is controlled via the Android OS – recalling a news piece on Mitsubishi and the Google Android back in 2018. Through collaboration, Mitsubishi Electric worked with an AI startup to develop a customized automotive AI assistant that can aid consumers with some basic automotive applications. A simple example – the engine light comes on. The driver can ask the AI assistant to address the problem and schedule a service appointment if an immediate fix is needed. A display at the center of the dashboard will provide visuals for the user as well as offer user/assistant interaction.
“We aim to be ahead of the trends in the industry…The Mitsubishi Electric technologies in this demonstration system have received very positive feedback from our customers and partners and we continue to work towards realizing creative, premium entertainment solutions.” – Mark Rakoski, vice president, Advanced Engineering, Mitsubishi Electric Automotive America
Mitsubishi Electric is making it easier for Mitsubishi Motors consumers to make use of their vehicle in a multitude of ways. When used as a personal vehicle, the infotainment system becomes active throughout the cabin, giving access to all passengers. We did say eight displays, all with powerful computing and connectivity features through the cockpit platform. Passengers can browse personal music libraries, adjust the temperature of their zone in the cabin, and for those that like to play navigator, the two front displays can be linked together into one long monitor. Then, the front-passenger can collect navigation information and slide it onto the driver’s screen for upcoming directions and information.
The Android OS also helps with Mitsubishi consumers who use their vehicle also as a commercial vehicle, like ridesharing applications and food delivery. An external visor can be controlled to denote a ride-share or delivery service or when the vehicle is autonomous. Yes, self-driving functionality has also been hinted at. The driver can customize content on the display to better illustrate the service they are providing.
Mitsubishi Electric is also adding some helpful features for on and off the road. Although no parent should forget about their infant in the vehicle, an infant detection system has been installed for all rows. Continuing to hint at autonomous driving, an HD driving mode that can help the vehicle avoid lane blockage or heavy traffic, provide lane-level guidance, and report problems and road conditions. Lastly, Mitsubishi Electric has been working on cyber security.
Lots of cool stuff to talk about, finally. It’s been a while. Nice to see that Mitsubishi Electric is still working on some cool stuff for upcoming Mitsubishi Motors vehicles. Keep up with all the new tech coming from Mitsubishi Electric when you follow us on Miami Lakes Mitsubishi social media.