Tag Archives: mitsubishi eclipse cross

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Mitsubishi Eclipse Cross Recognized for S-AWC Overseas

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Mitsubishi Motors has had some surprising announcements this year. Possibly their most talked about debut would be the Mitsubishi Engelberg Tourer at the 2019 Geneva International Motor Show, alongside its Dendo Drive House (DDH) proposition. All of this good news could possibly be overshadowing their most recent addition to the automotive lineup, the Mitsubishi Eclipse Cross. This vehicle has also had some good news as of late, such as earning a Top Safety Pick from the Insurance Institute for Highway Safety (IIHS). The Mitsubishi Eclipse Cross is also known for its upgraded technology, such as a Mitsubishi Connect Telematics System with Safeguard, able to work with a recent smartphone app released by Mitsubishi, Road Assist+. With all these additions, Mitsubishi Motors continues to win awards for the Eclipse Cross overseas.

It took Mitsubishi Motors some time to break into the North American automotive market. Looking back at 100 years of Mitsubishi Motors, and it wasn’t until the 1980s that they joined the party. So of course, back in their homeland of Japan, there’s plenty of recognition for the last in-house vehicle, the Mitsubishi Eclipse Cross. One group in particular, holds an event every year, the Automotive Researchers’ & Journalists’ Conference of Japan (RJC), and for the second consecutive year, the Mitsubishi Eclipse Cross was also named the “RJC Car of the Year” for 2019.

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Mitsubishi Motors NA Kicks Off Small Batch Test Drive Program

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Mitsubishi Motors of North America has been working a new marketing strategy as of late known as the “Small Batch” marketing effort. According to Kimberley Gardiner, Vice President and CMO of Mitsubishi Motors North America, this marketing effort has been designed to show off some of the best products Mitsubishi has to offer the consumer market. Now, Mitsubishi Motors NA will be expanding that marketing effort with a new direct-to-consumer test-drive pilot program powered by BirdDog. It’s called the Small Batch Drive Experience, and places a large focus on the Mitsubishi Eclipse Cross, Mitsubishi Outlander PHEV, and Mitsubishi Outlander Sport.

In three major cities, New York, San Francisco, and Los Angeles, Mitsubishi Motors will be hosting the Small Batch Drive Experience where potential consumers have the chance to test drive either the Mitsubishi Eclipse Cross, Outlander PHEV, or Outlander Sport for up to 15 minutes. During this time, technology designed by BirdDog will activate what is being called a “pop-up ride and drive” mode. The first-of-its-kind, this test-driving experience will also be a tour that combines the power of engaged marketing with advanced targeting technology.

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Mitsubishi Started with Sports Cars – Where Are They Now

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Mitsubishi Motors is well on its way to making more alternative fuel vehicles, like the Engelberg Tourer concept shown at the 2019 Geneva International Motor Show, along with interesting technology. Mitsubishi Electric, another part of Mitsubishi Corp, demonstrated a lot of neat self-driving technology at the 2019 Consumer Electronics Show, and Mitsubishi recently made a deal with The Mobility House to help bring their Dendo Drive House to life. Even with all of this cool stuff though, a lot of racing car enthusiasts are wondering if Mitsubishi Motors will ever go back to their roots of rally cars. Here’s a blast from the past.

Mitsubishi 3000GT VR-4

Oh if there was a greatest sports car of all time, it would be the 3000GT (pictured above), also known as the Japanese GTO in its home country. This was powered by a twin-turbo 300 horsepower engine, came with an all-wheel drivetrain, and sweet active aerodynamics that helped it rev up from 0-60 mph in 5.4 seconds. Back then, it was faster than the Honda NSX and half the price. Not only this, but at one point, the 3000GT was rebadged and sold as the Dodge Stealth! Who knew?

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Mitsubishi July Sales Remind Us Hatchbacks Are Alive

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There’s been an interesting development with the sales of Mitsubishi Motors North America (MMNA) as of late. Although the flagships of the automaker are the Mitsubishi Outlander SUV and Mitsubishi Outlander Sport, their recent sales say otherwise. We’re halfway into 2019 and automakers are releasing their second-quarter sales. When we take a look at Mitsubishi Motors sales in the North American market, crossovers and hatchbacks surprisingly reign supreme. Let’s take a look at the changes coming to Mitsubishi Motors.

When the Mitsubishi Outlander PHEV first came to America, it really turned some heads. Sales for the Outlander PHEV were so good, that the automaker hit a large milestone, and sold 200,000 Mitsubishi Outlander PHEV units earlier this year (April 2019). With the Outlander plug-in hybrid doing so well, one would think that this just means Mitsubishi Motors needs to focus on its alternative fuel vehicles.

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Mitsubishi Eclipse Cross earns IIHS Top Safety Pick

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Every year, Mitsubishi Motors surprises the auto market with a new concept a new technological advancement, but as time goes on, it takes some time for their successes to truly shine. Take the Mitsubishi Eclipse Cross for instance – great example. The 2019 Mitsubishi Eclipse Cross has a lot to love, like new technology features by Mitsubishi Motors, and although at first it met some resistance, the new crossover broke its way into the auto market. Now that the crossover is going onto its third year in 2020, take a look at what makes it a winning vehicle with the 2019 Mitsubishi Eclipse Cross, recently named a Top Safety Pick by the Insurance Institute for Highway Safety.

“We’re focused on engineering safety, quality and reliability into every vehicle we build, which is reflected in the IIHSTOP SAFETY PICK recognition for the Eclipse Cross…Eclipse Cross continues to impress customers with its distinctive and rugged design, advanced connectivity features and available active safety equipment that current drivers desire in the popular compact SUV segment.” – said Mark Chaffin, chief operating officer, MMNA.

Those words hold true when it comes to an award from the Insurance Institute for Highway Safety, or IIHS. This non-profit group was set up by several large insurance companies to determine the safest vehicles on the road, and the IIHS been rating vehicles of nearly every make and model since. The IIHS runs several kinds of tests when determining a vehicle’s safety, or as the organization calls it, “crashworthiness”. First, there are five major tests: small overlap front, moderate overlap front, side, roof strength, and head restraints.

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Mitsubishi Motors Releases Road Assist+ Smartphone App

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Mitsubishi Motors isn’t an automaker that’s shied away from self-driving car technology or futuristic concepts. Developed by their sister company, Mitsubishi Electric, Mitsubishi Corp has developed autonomous driving technology and is currently working on artificially intelligent (A.I.) systems to help keep drivers safe. Having recently developed a new smartphone app that can help drivers improve their driving and safety, Mitsubishi Motors was named “Telematics OEM of the Year” at TU-Automotive Detroit, the world’s largest automotive technology conference and exhibition, for their innovative Road Assist+ smartphone application.

“We’re extremely honored to be recognized as OEM of the year by TU-Automotive for Road Assist+ and our work in the telematics space…Today’s drivers increasingly expect intelligent services that link to their car to provide a convenient and connected driving experience. Mitsubishi Road Assist+ is a seamless way to offer that while providing cost-savings opportunities for consumers through participating UBI insurance carriers.” Bryan Arnett, senior manager, product planning, MMNA.

Every year, the “Telematics OEM of the Year” award recognizes forward-thinking original equipment manufacturers (OEM) developed for the connected-vehicle space or vehicles that are more interconnected with consumer devices such as smartphones and even homes in some cases. Quickly becoming the next big thing in the auto industry, the “Telematics OEM of the Year” award is one of the most prestigious awards as is anticipated by many in the connected car industry.

Mitsubishi Road Assist+ is the first hardware-free smartphone-based application and is capable of doing a number of things. This application can:

       Collects driving behavior data through telematics technology and then provides feedback to help drivers improve their driving behaviors

       Also collects information given geospatial context to driving events, such as weather and road conditions, to collect more refined information based on how drivers respond in different driving situations

       Provides 24-hour emergency roadside assistance

       Comes with specialized technology (GPS and Driving Signature) that allows the app to give drivers access to exclusive Mitsubishi offers of their choosing

Some of this sounds familiar. Telematics? When Mitsubishi released the Mitsubishi Eclipse Cross, it became the first Mitsubishi vehicle to support a Telematics System as well as remote safeguard services. Through that system is how Mitsubishi Road Assist+ operates, but the beauty of this app is that it’s hardware-free. That means it doesn’t necessarily need a Telematics System. Mitsubishi Road Assist+ can still inform owners about the cost savings of usage-based insurance (UBI) without having to own a modern or “connected car” with built-in telematics capabilities or aftermarket-installed telematics hardware.

The ability to collect information on driving behavior with different conditions also reminds us of the artificial intelligence Mitsubishi Electric has been working on for future concepts. Most notably, they’re working on developing an AI system that acts as a virtual coach to help drivers on the road during difficult driving conditions and can completely take over driving the vehicle for the driver if necessary. There hasn’t been its debut at the Tokyo Motor Show in October 2017, but we’re keeping an eye on it.

Have a Mitsubishi Motors vehicle and Interested in Mitsubishi Road Assist+? It’s available now for both Android and iOS devices via download on the Google Play Store and Apple App Store. Looking for more Mitsubishi Motors news? Follow us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Mitsubishi
Miami Lakes Mitsubishi Super Wolf Blood Moon

Watch the Super Wolf Blood Moon with the Mitsubishi Eclipse Cross

Miami Lakes Mitsubishi Super Wolf Blood Moon

A special celestial event is starting off 2019. It’s the first lunar eclipse of the year, but a few different spectacles will be taking place that make this lunar eclipse so rare. Known as the “Super Wolf Blood Moon”, everyone in North America will get a chance to see it. So early in 2019, and South Florida is experiencing some strange weather – what a cold front. If looking to catch the lunar eclipse while keeping warm, check out a vehicle with a moonroof, or a dual-pane sunroof like that on the Mitsubishi Eclipse Cross.

Watch the Lunar Eclipse from the Eclipse

Although the Mitsubishi Eclipse Cross moniker may seem like a coincidence, the Eclipse Cross actually came out during 2017. Being the last in-house vehicle from Mitsubishi Motors, they capitalized on a celestial event happening that same year, “The Great American Eclipse”. They also developed a marketing campaign based around the eclipse. The Great American Eclipse was a solar eclipse where the time spent in totality, when the sun is completely blocked out by the moon and the Earth is cast in shadow, spanned across the entire country of the U.S.

Because the Mitsubishi Eclipse Cross is the last in-house vehicle, this model comes with some special features. Not only is the Eclipse Cross the first model to get Mitsubishi Connect, the automaker’s first infotainment system, but also a dual-pane power panoramic sunroof, another first for the lineup. With heated seats (standard for the front row in the SEL trim, along with the sunroof) What a perfect way to watch the Super Wolf Blood Moon event.

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Mitsubishi Unveils New Concepts in Tokyo

Miami Lakes Automall Mitsubishi Eclipse Cross Street Sport

2019 has begun, and after the exciting year for Mitsubishi Motors and the Renault-Nissan Alliance with the Alliance Ventures funding campaign, the automaker is already booming with news. New vehicles and vehicle concepts have begun to come out of the woodwork as it were, and the next concept(s) we’ll see will show up at the 2019 Tokyo Auto Salon this January, 2019. One of these concepts are destined to stay overseas, but the other two are new variants for the popular Mitsubishi Outlander PHEV and Mitsubishi Eclipse Cross.

The first new concept is actually another take on a vehicle already popular in Japan for Mitsubishi Motors. It’s a vehicle in the shape of a cargo van called the Delica. Now, we’re not sure if the Delica is like the Ram ProMaster that can come with upfits, but if anyone were to call the new Delica a cargo van, they’d be mistaken.

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Mitsubishi Motors 2018 Review

Miami Lakes Automall Mitsubishi-Crossovers

Mitsubishi Motors is getting back into the swing of things and has made many advancements to move forward in 2018. Much of this can be attested to new technology, not just for the industry but even a better world. In the beginning, much of what kept the automaker moving forward was the Renault-Nissan-Mitsubishi Alliance.

The Alliance

The Renault-Nissan-Mitsubishi Alliance pulled Mitsubishi Motors back from the edge, and with the automaker, started a six-year plan to get the alliance ahead. The Renault-Nissan-Mitsubishi alliance is placing a lot of their focus on alternative fuel vehicles like hybrids, plug-in hybrids, and electric vehicles (EVs), but also have a large focus on developing autonomous vehicles or investing in companies with similar goals. This started with partnerships with robotaxi startups and investments Alliance Ventures, the alliance funding campaign. Alliance Ventures also made investments in overseas companies, like DiDi in China. This was all just the beginning, for new autonomous technology and alternative fuel vehicles will be coming from Mitsubishi Motors and the Renault-Nissan-Mitsubishi Alliance.

New Tech; New World

Not looking to fall behind anytime soon, Mitsubishi Motors has placed a large focus on autonomous technology for Mitsubishi. In conjunction with this, Mitsubishi is developing artificial intelligence for a new concept, the e-Evolution. Moreover, a new infotainment system by Mitsubishi, Mitsubishi Connect, has already popped up in the 2018 Mitsubishi Eclipse Cross, but a next generation version of Mitsubishi Connect will be available in the e-Evolution, with an artificially intelligent driving coach to improve driving performance. That’s not all Mitsubishi has achieved, though.

Wouldn’t clean energy be something? With a partnership between Mitsubishi Motors, ENGIE, and Hitachi Europe, we’re getting close. If anything, Mitsubishi Electric tested the clean energy system for the costs and savings a neutral-energy building may experience, with more good than bad results.

Several Achievements

Mitsubishi Motors has also had its time to shine this year. If it’s not their recognition from the Automotive Science Group with the ASG Award, then it’s how well Mitsubishi Motors vehicles do in safety. The 2018 Eclipse Cross received five stars from JNCAP. Most recently, Mitsubishi also developed a new Eclipse Cross concept to enter the 2019 Dakar Rally. The automaker has already won several times with the overseas Outlander, the Pajero.

New Vehicles and Things to Look Forward To

Throughout 2018, we’ve seen many concepts and heard lots of rumors about upcoming Mitsubishi vehicles. We know the automaker is focusing on alternative fuel and electric vehicles, but we’ve also seen a concept or two for the new Mitsubishi Lancer crossover. Mitsubishi Motors also has a new truck to enter the auto market – just not in the US for now.

Other things to look forward to for Mitsubishi Motors have to do with another partnership. Aside from the Renault-Nissan-Mitsubishi Alliance and aside from its partnership with ENGIE and Hitachi Europe for clean energy, Mitsubishi Motors has also signed a partnership with google. Consumers can expect Google Android-based infotainment systems also becoming a choice in future Mitsubishi Vehicles.

There is a lot of good things coming from Mitsubishi Motors and we’re almost at the end of 2018. What will 2019 bring? Find out by staying up to date with Miami Lakes Mitsubishi social media. Take a look at the above new Mitsubishi vehicles and more at Miami Lakes Automall.

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Miami Lakes Automall Cristina Gutierrez Mitusbishi Eclipse Cross 2019 Dakar

Mitsubishi Motors to Compete at 2019 Dakar Rally

Miami Lakes Automall Cristina Gutierrez Mitusbishi Eclipse Cross 2019 Dakar

With the 2018 Mitsubishi Eclipse Cross having been on the streets for about a year now, the automaker decided to really test the new crossover by taking it to a different kind of terrain. Being the last in-house vehicle by Mitsubishi, the best way to remind consumers and auto enthusiasts what Mitsubishi Motors is capable of is to take the Eclipse Cross to a rally. For 2019, the first will be the Dakar Rally.

The Dakar Rally

The Dakar Rally has been running for 30 years, held and organized by the Amaury Sport Organisation. Held in various locations, the first rally was held in Paris, France, but for 2019, Peruvian fellows will get to see the rally live. They may have to drive a bit though, as the Dakar Rally isn’t like one’s average raceway or race track.

This is an off-road racing event, where off-road vehicles are tested for their endurance. Designed for more than off-road mods, a vehicle will need to be a true off-road vehicle, or built for off-roading from the get-go. With vehicles driving through dunes, mud, camel grass, rocks, and desert land, they’ll need to be able cross over 500 miles a day throughout the varying terrain.

Why the Eclipse Cross?

Two reasons. One – Mitsubishi has been racing the European Outlander, the Pajero, with Mitsubishi Evolution racing technology, for some time now. With this, the automaker has won the Dakar Rally twelve times. Now, to remind everyone how well Mitsubishi can race, they’re switching out the Pajero Evo with a new prototype for the Eclipse Cross – the Eclipse Cross T1.

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