Posts Tagged ‘miami mitsubishi’

Closer Look at Renault-Nissan-Mitsubishi EV Plans

Saturday, June 25th, 2022
miami-lakes-mitsubishi-renault-nissan-mitsubishi-business-plans
miami-lakes-mitsubishi-renault-nissan-mitsubishi-business-plans

Back in March 2022, the Renault-Nissan-Mitsubishi Alliance shared their plans for 2030, and so did just about every other large automotive group. This is why competition in an industry is such a crazy thing – everyone does the same thing, but tries to do it better. Building on business plans announced in May 2020, all eyes are on Mitsubishi Motors for the next new model to launch, and electric vehicles (EVs) and battery-electric vehicles (BEVs) seem to be the next move for the Alliance. Some new information on the road to an EV lineup has been released since then, expanding a bit more on the new EV platforms and batteries under development by the Alliance.

The Roadmap to 2030

The Renault-Nissan-Mitsubishi Alliance boasted their experience in EV Research and Development (R&D), engineering, and mass production for over ten years. With a total sum of $1,056,770,000 already invested, the Alliance has poured many of its EV resources into 15 manufacturing plants already in operation, building parts, motors, and batteries for 10 upcoming EV models. Working to develop the next generation of EV technologies and car connectivity, the Alliance intends to invest $24,305,710,000 more into its production for a total of 35 new EV models by 2030. Some of this has already begun with an investment into a new EV facility for the Renault-Nissan-Mitsubishi Alliance.

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Mitsubishi North America Releases New Work-From-Home Policy

Wednesday, April 20th, 2022
Mitsubishi_logo - Mitsubishi in Miami
Mitsubishi_logo - Mitsubishi in Miami

Back in 2020, the world changed, possibly forever with the Covid-19 pandemic. Affecting people and businesses world-wide, many industries were hit hard, the auto industry included. It affected sales and resources, with the semi-conductor chip shortage that followed in 2021. People’s lives were affected as well, whether it was their health or the health of loved ones, but it also changed the daily grind for a lot of people. With the Coronavirus spreading, facilities were temporarily shutting down, many businesses went bankrupt, and companies that were still afloat sent their workers home. Remote work is quickly becoming the norm with the virus still making rounds across the globe, and honestly, most people can do their job from home these days. Mitsubishi Motors clearly knows this, and Mitsubishi Motors North America, Inc. (MMNA) recently announced a new work-from-home policy for its corporate workers.

“Our new work from home policy comes down to one thing: tremendous trust in our employee team…Over the last two years, our employees have risen to the challenges of a global pandemic and historic supply chain disruptions, and they’ve propelled the brand to record-breaking sales success. They’ve demonstrated they can do it all, while working from their home and company offices. That commitment should be rewarded with confidence and flexibility, and today, that’s what we’re doing.” – MMNA CEO Mark Chaffin

Anyone working on a computer right now knows this is the way to go. Why spend eight hours in a stuffy office that feels more like a fishbowl when you can spend a fraction of the time working at home? Not only that, many people have voiced how much their production and well-being has been affected by working from home. Many businesses are pressuring employees to return for the office to improve “morale” – more like a micromanaging power move – and it was the spark that lit the match on “The Great Resignation”. People are quitting their jobs after realizing how much the daily grind affects their lives, their health, and how the pay rate simply isn’t enough to make one’s well-being a second-priority. It never should be.

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2022 Mitsubishi Outlander Wins Vehicle of the Year Award

Thursday, December 2nd, 2021
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year

The all-new 2022 Mitsubishi Outlander has been winning since its release earlier this year, back in the first quarter. Crazy, right? Where does the time go…anyways, it’s all good. This Mitsubishi SUV has been rocking all it has to offer. In September, the Insurance Institute of Highway Safety (IIHS) awarded the 2022 Mitsubishi Outlander with its highest honor, a Top Safety Pick Plus (TSP+). Recently, the 2022 Outlander landed on the WardsAuto 10 Best Interiors List. To keep the commotion going, Mitsubishi Motors also launched a new marketing campaign using the popular AC/DC song – Thunderstruck. November brings us another accolade for the 2022 Mitsubishi Outlander – named “Vehicle of the Year” by the online publication Victory & Reseda.

“Since its launch in March of this year, the all-new 2022 Outlander has exceeded expectations, broken sales records and introduced Mitsubishi Motors to a new customer…Each award and each title the vehicle wins reinforces that now is the time to shop your local Mitsubishi Motors dealer, and take a look at our award-winning lineup. Special thanks to the editorial team at Victory & Reseda for this fantastic award, and to everyone who voted for the Outlander.” – Mark Chaffin, Mitsubishi Motors North America Chief Operating Officer

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Mitsubishi Motors Introduces New Flagship PHEV

Friday, July 16th, 2021
Miami Lakes 2018 Mitsubishi Eclipse Cross
Miami Lakes 2018 Mitsubishi Eclipse Cross

The Mitsubishi Eclipse Cross surprised everyone didn’t it? Once known as a sports car, the Mitsubishi Eclipse, there were some racing fans that didn’t like the fact that one of their favorites was coming back as a crossover. It was, at least in the first year, a huge disappointment. That tune quickly changed the following year as reviews about the Eclipse Cross and what it can offer consumers started to appear on the internet. Selling nearly 20,000 units in 2019, it was a better year for the crossover, and as it returns for the new model year, the 2022 Mitsubishi Eclipse Cross has found itself, produced with changes in appearance and features. The automaker is so confident, a Mitsubishi Eclipse Cross plug-in hybrid is currently in the works.

So, here’s the thing – Mitsubishi Motors finally broke its silence in late June 2021 about the rumors surrounding a revival of the Lancer Evolution series, a rally car the automaker became popular for. The signs were there for a return with Mitsubishi reopening Ralliart, the team responsible for the Lancer Evolution, and releasing concept art for the never-before-seen rally car, the Mitsubishi Starion 4WD. And yet, during a shareholders’ meeting, but the automaker confirmed that Mitsubishi Motors is focused on electric vehicle development.

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Mitsubishi Electric Introduces All New Tech

Wednesday, May 12th, 2021
miami-lakes-mitsubishi-electric-logo

miami-lakes-mitsubishi-electric-logo

Mitsubishi Electric has been a little quiet as of late. With the COVID-19 pandemic and a lack of auto shows, the sister company of Mitsubishi Motors and part of Mitsubishi Motors North America (MMNA) hasn’t had a chance to show off its tech. Now that the auto industry is back up and running, Mitsubishi Electric is lighting up with Project Emerald Dove, a premium in-vehicle cabin experience using the latest and most powerful computing platform to create a unique and intuitive experience for consumers using the Google Android OS, an artificially intelligent (AI) assistant, and new and interesting features. Check out what’s new from Mitsubishi Electric.

First off is some pretty cool stuff. With eight displays with various resolutions ranging from HD to 4k, the entire infotainment system is controlled via the Android OS – recalling a news piece on Mitsubishi and the Google Android back in 2018. Through collaboration, Mitsubishi Electric worked with an AI startup to develop a customized automotive AI assistant that can aid consumers with some basic automotive applications. A simple example – the engine light comes on. The driver can ask the AI assistant to address the problem and schedule a service appointment if an immediate fix is needed. A display at the center of the dashboard will provide visuals for the user as well as offer user/assistant interaction.

“We aim to be ahead of the trends in the industry…The Mitsubishi Electric technologies in this demonstration system have received very positive feedback from our customers and partners and we continue to work towards realizing creative, premium entertainment solutions.” – Mark Rakoski, vice president, Advanced Engineering, Mitsubishi Electric Automotive America

Cool Features

Mitsubishi Electric is making it easier for Mitsubishi Motors consumers to make use of their vehicle in a multitude of ways. When used as a personal vehicle, the infotainment system becomes active throughout the cabin, giving access to all passengers. We did say eight displays, all with powerful computing and connectivity features through the cockpit platform. Passengers can browse personal music libraries, adjust the temperature of their zone in the cabin, and for those that like to play navigator, the two front displays can be linked together into one long monitor. Then, the front-passenger can collect navigation information and slide it onto the driver’s screen for upcoming directions and information.

The Android OS also helps with Mitsubishi consumers who use their vehicle also as a commercial vehicle, like ridesharing applications and food delivery. An external visor can be controlled to denote a ride-share or delivery service or when the vehicle is autonomous. Yes, self-driving functionality has also been hinted at. The driver can customize content on the display to better illustrate the service they are providing.

Mitsubishi Electric is also adding some helpful features for on and off the road. Although no parent should forget about their infant in the vehicle, an infant detection system has been installed for all rows. Continuing to hint at autonomous driving, an HD driving mode that can help the vehicle avoid lane blockage or heavy traffic, provide lane-level guidance, and report problems and road conditions. Lastly, Mitsubishi Electric has been working on cyber security.

Lots of cool stuff to talk about, finally. It’s been a while. Nice to see that Mitsubishi Electric is still working on some cool stuff for upcoming Mitsubishi Motors vehicles. Keep up with all the new tech coming from Mitsubishi Electric when you follow us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Mitsubishi Electric

Mitsubishi Auctions Off Lancer EVO VI TME Before Leaving UK Market

Friday, May 7th, 2021
miami-lakes-mitsubishi-lancer-evo-tommi-makinen-edition

miami-lakes-mitsubishi-lancer-evo-tommi-makinen-edition

The last Mitsubishi Lancer Evolution Tommi Makinen Edition was just sold at an auction in Europe for £100,100. In terms of USD, that’s just under $121,000. It sounds a little absurd that someone would pay over $100,000 for an old sports sedan, but then again, back in 2016, someone spent $76,400 on a Mitsubishi-joint-eBay auction for the last Mitsubishi Lancer Evolution Final Edition. This one was also for the children, with all proceeds going to charity (Feeding America and Second Harvest Food Bank). We’re not sure if the same outcome happened this time around, but it’s a historic moment all the same. Not only did the Lancer EVO VI Tommi Makinen Edition (TME) set a record for the most expensive Mitsubishi ever sold at an auction, but it also marks the departure of Mitsubishi Motors from the UK market.

Wow, that’s a big one. Back in May 2020, the Renault-Nissan-Mitsubishi Alliance shared a new business strategy, along with previews at new and upcoming technology and concepts, with Mitsubishi Motors set as the first automaker in the bunch to release a new vehicle. Since then, we haven’t seen much aside from a Mitsubishi and Nissan mini electric vehicle project and the Mitsubishi Airtek concept, debuted at the 2021 Shanghai Auto Show. Each automaker in the Alliance will also be setting its sights on different regions to drive sales and pulling out of the UK market might be a part of this new strategy if Mitsubishi doesn’t fare well in parts of Europe.

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Check Out What’s New for the 2022 Mitsubishi Outlander SUV

Friday, February 19th, 2021
miami-lakes-mitsubishi-2022-outlander-reveal

miami-lakes-mitsubishi-2022-outlander-reveal

We’ve just begun the new year for 2021, the middle of February, but that’s not stopping the leading Japanese automaker from releasing a brand-new model for the 2022 model year. That’s right – we’re talking about Mitsubishi Motors, introducing the all-new 2022 Mitsubishi Outlander with a special virtual reveal. For the first time ever, a vehicle made its global debut on Amazon Live. Entering a new generation for the SUV, Mitsubishi is bringing a whole new look to the Outlander with new style fit for the next generation. Check out all the highlights below.

Power and Engineering

Making up the underpinnings of this SUV is a new combination of a newly developed platform to drive on. A 2.5-liter four-cylinder engine is under the hood, the Mitsubishi’s rally-derived Super All-Wheel Control is available if not standard to keep everything under control for drivers in all environments. Able to take on off-road rallies, it should be able to, and with available large-diameter 20-inch wheels, unsavory roads won’t shake up the Outlander SUV. With bolder proportions and a strong stance, this is the new SUV to look for in 2021.

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The 2021 MItsubishi Outlander Sport – Available Now

Wednesday, January 6th, 2021
miami-lakes-mitsubishi-outlander-sport-2021

miami-lakes-mitsubishi-outlander-sport-2021

Mitsubishi Motors sure is excited about new vehicles coming to the lineup, although many of them are new or revamped versions of the current models. There is still no news on the mystery vehicle Mitsubishi is working on for the C or D car segment, and before the end of 2020, we got a sneak peak at the next generation of the Mitsubishi Outlander. Set to be revealed during the first quarter of 2021, more specifically during a livestream in February, we expect great things if the automaker is keeping it so close to the chest until then. Before the new Outlander makes its grand entrance, however, the 2021 Outlander Sport crossover is released to the masses with two new special editions.

The Mitsubishi Outlander Sport has always been called the “sportier” version of the Outlander SUV, and in 2021, the crossover embraces that name. With ten trims to choose from and a number of configurations, two trims stand out: the new Limited Edition (LE) and Black Edition (BE). In contrast to the starting price of the 2021 Mitsubishi Outlander Sport, $20,995 (plus destination fee), the increase in price for the LE trim is not much, starting at $23,995 (plus destination fee), building off of the features available in the ES trim. This includes standard safety equipment consisting of rain sensing windshield wipers, LED fog lights, auto dimming mirror, and automatic headlights (not found on the ES trim).

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Mitsubishi Continues to Aid Nashville Relief Efforts

Thursday, November 12th, 2020
miami-lakes-mitsubishi-nashville-disaster-relief

miami-lakes-mitsubishi-nashville-disaster-reliefmiami-lakes-mitsubishi-nashville-disaster-relief

If there’s one thing people like to see, it’s when big businesses, with all the money they make and the many over-produced models they own, many of which have a percentage sitting on dealership lots for years, do something other than focus on the sales. It’s nice when one of these businesses, with millions of dollars to spare, get involved with the local community and give back. So when 2020 nearly destroyed the economy, and the automotive industry took a hit, and an automaker still spares the resources it can to help those in need – well that’s an automaker to get behind. One of several is Mitsubishi Motors North America (MMNA), making use of its Small Batch – Big Impact campaign, to help Nashville-based Community Resource Center (CRC) provide many non-profit organizations with the supplies needed to serve the community. MMNA has been doing this since March and has committed to another six months of aid. (more…)

Bring Back the Mitsubishi Lancer Evolution

Friday, October 30th, 2020
miami-lakes-mitsubishi-lancer-evo-viii

miami-lakes-mitsubishi-lancer-evo-viii

Over the summer, Mitsubishi Motors revealed its upcoming lineup for the 2021 model year. They’re all the same classics Mitsubishi is known for, with no sight of the C/D segment vehicle teased during the discussion of the mid-term plans for the Renault-Nissan-Mitsubishi Alliance. Some of us are hoping for a smaller vehicle, being that a C/D segment car could be anything from a subcompact to another large vehicle. With the Lancer teased as a crossover, we’re not sure which way it could go, but we’re hoping if Mitsubishi brings back the Lancer, it doesn’t pull an Eclipse Cross and instead returns it to its former glory. Hate to say it though, but with high-performance automakers pulling out of the race to make the switch to alternative fuel, is a Lancer sports car in the cards? The Mitsubishi Lancer EVO is still a powerful sports car.

The Mitsubishi Lancer Evolution died out several years ago, discontinued and sold out. Owners who were lucky to purchase a Lancer EVO before it was chucked either love the EVO because of the ride it offers or love it because they love to race. Looking at the Mitsubishi Motors a lineup now, no one would guess that Mitsubishi is capable of a sports car, with only SUVs in the cards. However, that’s Mitsubishi Motors NORTH AMERICA. Overseas, it’s a different story.

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