Posts Tagged ‘Miami lakes Automall kia’
In 2021, Mitsubishi Motors was a little quiet. With a lot of the marketing surrounding the next generation of the Mitsubishi Outlander, such as the Mitsubishi Thunderstruck campaign. With a lot of mystery still surrounding the plug-in hybrid electric vehicle (PHEV) entry into the C/D segment coming from the automaker after the Renault-Nissan-Mitsubishi Alliance discussed the group’s midterm plans in 2020, the focus may be on the Outlander SUV, but this next generation model is a true winner.
In 2022, Mitsubishi Motors North America (MMNA) will officially be celebrating 40 years of sales in the U.S. market, having first started selling on American shores in 1982. As the automaker places more focus and resources on electric vehicle (EV) development, the Mitsubishi Outlander remains the flagship of the automaker and will be receiving a special edition to commemorate the 40 year anniversary. In the coming years, a new flagship vehicle, the Eclipse Cross PHEV will be the new icon of Mitsubishi Motors. As a matter of fact, the Eclipse Cross was one of the first Mitsubishi vehicles to win an award this year, a 2021 AutoPacific Vehicle Satisfaction Award. The Mitsubishi Eclipse won this due to owner satisfaction measured across 36 individual vehicle attributes.(more…)
With all the sour news going on, it’s nice to know that there are some beams of light here and there. Although the auto industry is putting a pause on things to help stop the spread of COVID-19, automobile reviewers and publications don’t have to slow down in the digital age. Recently, the well-known name Kelley Blue Book finished putting together some lists, their usual “Best of” for each car segment, and that includes family cars. It doesn’t seem like anyone can get enough of the large SUV from Kia Motors, the 2020 Kia Telluride, recently winning the Automobile All-Stars award, the “Triple Crown” of Automobile Awards, and the 2020 MAMA Family Vehicle of the Year (held by the Midwest Automotive Media Association). Doesn’t take a genius to guess that Kelley Blue Book also put the 2020 Kia Telluride on their list of the “12 Best Family Cars”.
A 3-row SUV with a lot of possibilities, the Kia Telluride is the new vehicle for active families who are always on-the-go and in need of the extra space. Kelley Blue Book was sure to focus on the number one reason the Kia Telluride makes for a great family car – safety. Along with amazing car warranties, Kia Motors is all about keeping passengers safe, and their latest vehicles come with an assortment of safety features and more advanced safety options. Standard in all 2020 Kia Telluride models is the Kia’s Drive Wise package, an assortment of safety systems to help keep rides in the SUV incident-free.
The year may be coming to an end, but Mitsubishi Motors will most likely continue the expansion of the “Small Batch – Big Impact” initiative the automaker started in 2019. Going beyond a marketing campaign, going beyond the publicity, Mitsubishi Motors is also finding ways to give back to the community that will benefit others for years to come. We’ve covered the first two events of this, the 2019 Rebelle Rally and the National Teen Defensive Driving Program in Nashville, TN. The Las Vegas Bowl took place on 12/21, go Huskies, and the primary charity partner of the MMLVB, Goodie Two Shoes became the next organization to get a little love back for all it does for the community.
Goodie Two Shoes
Owned and operated by former San Diego Chargers lineman and current Las Vegas resident, Tony Berti, and his wife Nikki, Goodie Two Shoes provides disadvantaged children, and other children in crisis, with many of the essential items required for good health and positive development. These, of course, include new shoes and socks. During halftime of the 2019 MMLVB, Goodie Two Shoes received a number of blessings – a 2020 Mitsubishi Eclipse Cross “Community Utility Vehicle” to assist their charitable efforts going forward, a $10,000 donation from Ally Financial to offset the charity’s operational expenses, and local Mitsubishi dealer-partner Johnny Legends was offering tickets to the game to anyone who would donate a new pair of socks.
With consumer and automotive technology on the up swing, automakers are starting to get more involved in the digital age to connect with their consumer base. In 2016, when the Kia Niro was still on the production line, Kia advertised their hybrid crossover with a Facebook Messenger bot, the Niro Bot, to answer questions about the vehicle. In early 2018, soon after the 2018 Jeep Wrangler JL debuted, Jeep also released their “New Jeep Adventure App”, a virtual reality app that allowed consumers to configure, take pictures of, and virtually sit inside their own Jeep Wrangler JL. Now, Mitsubishi Motors is doing something similar to continue to raise sales for the Mitsubishi Outlander PHEV by implementing augmented reality in dealerships, starting with Canada.
Canada is part of the North American market, although they may get various versions due to different federal regulations and what not. Why Mitsubishi is taking this technology to our neighbors of the north first is anyone’s guess, but it’s still a neat feature that can travel down to us in the next year or so. The augmented reality Mitsubishi dealerships will be using is actually an app developed for Mitsubishi North York, Ont.-based St. Joseph Communications.
The app is used to help sales people explain to customers the technology of the 2018 Outlander plug-in hybrid electric utility vehicle. All a salesperson needs to do is point the tablet towards a part of the plug-in that’s visible, say, the front tire. Once the app registers and locks into place, the app then allows the viewer to do a virtual walk around to see the vehicle from different positions via hyper-accurate tracking and registration coding techniques with tracking markers.