Posts Tagged ‘miami lakes auto’
Back in 2020, the world changed, possibly forever with the Covid-19 pandemic. Affecting people and businesses world-wide, many industries were hit hard, the auto industry included. It affected sales and resources, with the semi-conductor chip shortage that followed in 2021. People’s lives were affected as well, whether it was their health or the health of loved ones, but it also changed the daily grind for a lot of people. With the Coronavirus spreading, facilities were temporarily shutting down, many businesses went bankrupt, and companies that were still afloat sent their workers home. Remote work is quickly becoming the norm with the virus still making rounds across the globe, and honestly, most people can do their job from home these days. Mitsubishi Motors clearly knows this, and Mitsubishi Motors North America, Inc. (MMNA) recently announced a new work-from-home policy for its corporate workers.
“Our new work from home policy comes down to one thing: tremendous trust in our employee team…Over the last two years, our employees have risen to the challenges of a global pandemic and historic supply chain disruptions, and they’ve propelled the brand to record-breaking sales success. They’ve demonstrated they can do it all, while working from their home and company offices. That commitment should be rewarded with confidence and flexibility, and today, that’s what we’re doing.” – MMNA CEO Mark Chaffin
Anyone working on a computer right now knows this is the way to go. Why spend eight hours in a stuffy office that feels more like a fishbowl when you can spend a fraction of the time working at home? Not only that, many people have voiced how much their production and well-being has been affected by working from home. Many businesses are pressuring employees to return for the office to improve “morale” – more like a micromanaging power move – and it was the spark that lit the match on “The Great Resignation”. People are quitting their jobs after realizing how much the daily grind affects their lives, their health, and how the pay rate simply isn’t enough to make one’s well-being a second-priority. It never should be.(more…)
In 2021, Mitsubishi Motors was a little quiet. With a lot of the marketing surrounding the next generation of the Mitsubishi Outlander, such as the Mitsubishi Thunderstruck campaign. With a lot of mystery still surrounding the plug-in hybrid electric vehicle (PHEV) entry into the C/D segment coming from the automaker after the Renault-Nissan-Mitsubishi Alliance discussed the group’s midterm plans in 2020, the focus may be on the Outlander SUV, but this next generation model is a true winner.
In 2022, Mitsubishi Motors North America (MMNA) will officially be celebrating 40 years of sales in the U.S. market, having first started selling on American shores in 1982. As the automaker places more focus and resources on electric vehicle (EV) development, the Mitsubishi Outlander remains the flagship of the automaker and will be receiving a special edition to commemorate the 40 year anniversary. In the coming years, a new flagship vehicle, the Eclipse Cross PHEV will be the new icon of Mitsubishi Motors. As a matter of fact, the Eclipse Cross was one of the first Mitsubishi vehicles to win an award this year, a 2021 AutoPacific Vehicle Satisfaction Award. The Mitsubishi Eclipse won this due to owner satisfaction measured across 36 individual vehicle attributes.(more…)
Back in 2018, Mitsubishi Motors started a campaign called the “Small Batch – Big Impact” initiative. The premise was simple – the automaker produced a sample size of the vehicles available in the lineup, and then donated these vehicles to worthwhile causes, usually charities in need of transportation. Mitsubishi has also provided much help in Nashville, TN, the hometown of its new manufacturing plant. In 2019 Mitsubishi Motors got a little gutsy and entered a rally to show what the Eclipse Cross can do. It was the 2019 Rebelle Rally, and the mark Mitsubishi left on team Record the Journey spawned a tradition that continues in October for the 2021 Rebelle Rally.
This race is a continuation of the partnership between Mitsubishi Motors and Record the Journey (RTJ), a military veterans charity dedicated to helping service members transition back into civilian life successfully. RTJ is also involved in advocating for PTSD awareness. Sergeant Major Rachael Ridenour, a U.S. Army combat veteran with 32 years of service, is the RTJ charity founder and served as team navigator during the 2019 Rebelle Rally in a Mitsubishi Eclipse Cross and the 2020 Rebelle Rally in a Mitsubishi Outlander PHEV. This year, the responsibility lies on the shoulders of Selena “Mason” Converse and Erin Mason, and their two-and-a-half year-old German Shepherd, Sammy.(more…)
Last year, we missed out on many chances to celebrate reviews and awards with the virus causing many areas in the world to quarantine. Kind of makes it hard to get people together and talk about cars. Thankfully, this year is a little more relaxed. Auto shows have resumed, publications and organizations are getting together, and studies are being conducted to find the “best of the best”, the “top ten”, and generally just the best cars currently new and available in the auto market. That brings us to a big name in the industry – J.D. Power & Associates. Having recently completed its 2021 U.S. Initial Quality Study (IQS), we now have the results for the highest-ranking brands, and kind of surprising but also thrilling – Mitsubishi is at the top for premium auto brands. Shazam!
“The J.D. Power Initial Quality Study provides unparalleled insight into how new vehicle owners feel about their purchase in the critical first few months of ownership…We are thrilled to see that our vehicles deliver the quality and value that Mitsubishi Motors customers expect, and with the current sales success of the all-new 2022 Outlander and redesigned 2022 Eclipse Cross, we are excited for the future.” – Yoichi Yokozawa, president and CEO of Mitsubishi Motors North America, Inc.
On the grand scheme, the auto industry improved by about 2-percent in contrast to 2020, but the usual is 3-percent, so it’s not a huge loss considering 2020 and the semiconductor chip shortage crisis affecting many automakers. Despite this, quality is still a large part of the car-buying process, and how well a vehicle’s initial quality holds up, at least for the first few months before wear-and-tear sets in, and that’s why we have the J.D. Power IQS. Vehicles are scored based on how many problems per 100 vehicles (PP100) during the first 90 days of ownership that owners and lessees of new vehicles experience. A low number equals a high score in this study.(more…)
The 2022 Mitsubishi Outlander SUV is currently the bread-winner for Mitsubishi Motors North America (MMNA). That might not be the story for long, while the automaker shifts its focus to electric vehicle (EV) development and is set to make the new flagship of the automaker the Eclipse Cross PHEV. The original Eclipse Cross recently won a spot in the 2021 AutoPacific Vehicle Satisfaction Awards, so it’s already a great step in the right direction for the new flagship car of Mitsubishi Motors. For now, however, the 2022 Outlander is crushing it in sales and even with the current semiconductor chip shortage, the new SUV is attracting a higher-class crowd and big spenders that will keep Mitsubishi Motors going strong.
It may be surprising to think of an SUV as a luxury vehicle, but these large vehicles have become more than just machines that can handle various driving conditions. We’ve come a long way from the gas guzzlers SUVs once were, and these days, every automaker wants at least one SUV or model they can use to compete in the luxury vehicle class, and not just the mass market. Having sold 6,954 units so far, double the sales of 2020 to date, the new Outlander is forging the path for new and future Mitsubishi models.(more…)
Over the last few years, Mitsubishi Motors has fiddled with a few new concepts, but nothing has some of them yet. The Mitsubishi Outlander PHEV, as successful as it is, is starting to show its age, and Mitsubishi wants to find its replacement. At the 2019 Geneva International Motor Show, there was the Engelberg Tourer, followed by the Mi-TECH at the 2019 Tokyo Motor Show. Neither of these concepts ever resurfaced again during the calamity of 2020, and now in 2021, Mitsubishi has released another concept, but the automaker has also revealed a finished model for production, the AIRTEK.
Possible Replacements for the Outlander PHEV
The first contended and the one that made the most sense was the Engelberg Tourer. Much like the Outlander PHEV, the Engelberg Tourer was sporty but luxurious. Designed for consumers that like to go off-road year-round, this new concept was outfitted with Mitsubishi Motors Super All-Wheel Control (S-AWC) system with an Active Yaw Control (AYC) for better torque control in various driving conditions. Also like the Outlander PHEV, the Engelberg Tourer had a plug-in hybrid powertrain with two electric motors (one in the front and one in the rear). Simply a more advanced version of the plug-in hybrid SUV, we expected this to be released in 2020, but clearly not.
As the automotive industry makes its shift towards alternative fuel vehicles like plug-in hybrid electric vehicles (PHEVs) and battery-electric vehicles (BEVs), many automakers are starting to make the shift towards green fuel. One automaker making recent strides in electric vehicles (EVs) is Mitsubishi Motors. Known for its fleet of SUVs primarily in the US, a pickup truck overseas, and its plug-in hybrid SUV, the Outlander PHEV, the automaker joined the Renault-Nissan Alliance in 2017. Since then, the automaker has benefited from technology within, and two new green vehicles have already debuted overseas – a micro EV and a new plug-in hybrid SUV, AIRTEK.
The first new vehicle to debut from Mitsubishi was a joint-operation with Nissan. In 2020, Nissan announced a new EV platform that was flexible enough to work with a variety of vehicle types for each automaker in the Alliance – the Renault-Nissan-Mitsubishi Alliance. Since then, the Alliance held a digital conference to discuss future plans, starting with the release of vehicles by Mitsubishi Motors in one or more of its respective regions. The first may be its homeland of Japan.
Mitsubishi Motors sure is excited about new vehicles coming to the lineup, although many of them are new or revamped versions of the current models. There is still no news on the mystery vehicle Mitsubishi is working on for the C or D car segment, and before the end of 2020, we got a sneak peak at the next generation of the Mitsubishi Outlander. Set to be revealed during the first quarter of 2021, more specifically during a livestream in February, we expect great things if the automaker is keeping it so close to the chest until then. Before the new Outlander makes its grand entrance, however, the 2021 Outlander Sport crossover is released to the masses with two new special editions.
The Mitsubishi Outlander Sport has always been called the “sportier” version of the Outlander SUV, and in 2021, the crossover embraces that name. With ten trims to choose from and a number of configurations, two trims stand out: the new Limited Edition (LE) and Black Edition (BE). In contrast to the starting price of the 2021 Mitsubishi Outlander Sport, $20,995 (plus destination fee), the increase in price for the LE trim is not much, starting at $23,995 (plus destination fee), building off of the features available in the ES trim. This includes standard safety equipment consisting of rain sensing windshield wipers, LED fog lights, auto dimming mirror, and automatic headlights (not found on the ES trim).
2020 is just about over, and before we hit 2021, Mitsubishi Motors is teasing us with a look at its next-generation Mitsubishi Outlander. There isn’t a whole lot to see – the overall body shape of the Outlander, some tracing around the headlights, and basically what we can expect from a tease. There isn’t much information, and we might have to wait a bit until Mitsubishi releases any more information. The good news is that we won’t have to wait too long. Mitsubishi Motors has stated that it will be debuting the new Mitsubishi Outlander during a livestream in February 2021.
“The OUTLANDER is an iconic SUV for the company, so when we developed the next generation model, we took inspirations from our rich SUV heritage to realize a bold and confident styling with a solid stance that excites our customers…The all-new OUTLANDER is the first model epitomizing the new generation of Mitsubishi design and the frontrunner of our design strategy.” – Seiji Watanabe, Division General Manager of Design (Head of Design), MMC
So, this is the next-generation of the Mitsubishi Outlander that we’re going to be seeing next year. We’re hoping this isn’t the new C-D segment vehicle Mitsubishi was talking about during its digital stream with the Renault-Nissan-Mitsubishi Alliance back in May 2020. We’re all hoping for a sports car or at least a small passenger car from Mitsubishi – the entire lineup is dominated by large cars, mostly SUVs, with the Mirage hatchback and Mirage G4 rarely getting any of the spotlight, although the Mitsubishi Mirage is a vehicle to love for years to come.
What has Mitsubishi shared so far is a hint at what we could expect. Upcoming and future Mitsubishi Motors vehicles will start to hit a new level of technology and luxury. Slowly adding more to the vehicles in its lineup, plus a new partnership with Google, and Mitsubishi will soon have a new suite of tech and features to offer us. Starting with the new next-gen Mitsubishi Outlander, the automaker is calling it ifuudoudou, pronounced as “I-Fu-Do-Do”, which means authentic and majestic, elegant, and luxurious. Basically, this next-gen Outlander should be a hot item in comparison with the rest of the lineup with new styling thanks to its also new generation Dynamic Shield design concept that transforms the looks of the Mitsubishi and will be the ongoing look for future models.
That brings us back to the question of the new C-D segment vehicle. When the Renault-Nissan-Mitsubishi Alliance announced the mid-term plans going forward, they shared a new “Follow-the-Leader” scheme, where each automaker focused on a certain region and one of them would then release a new vehicle in their respective region. If all went well, then the other automakers would release a rebadged or similar version of the vehicle in the other regions. Mitsubishi Motors is the first to take the lead, and we’re looking for any information we can get. Some of us are hoping the Lancer Evolution will return, some digital artists have rendered a Lancer Crossover, and then there is the Engelberg Tourer concept that was supposed to replace the Outlander PHEV altogether.
It’s all up in the air for now, but February is less than two months away. Come back and join us in February 2021 and follow us on Miami Lakes Mitsubishi social media.
Photo Source/Copyright: Mitsubishi Media
2020 is almost over, we’re so close! With the end of the year in mind, we’d like to do our usual yearly roundup of all the good news to remind us of the little wins to celebrate. Home to many automakers, Mitsubishi Motors included, at Miami Lakes Automall, we would like to point out some of the many prestigious winnings Mitsubishi Motor had this year. Although, when it comes to the likes of J.D. Power & Associates, there is no such thing as winning – just “high ranking”.
All-year long, J.D. Power & Associates conduct many studies in a variety of industries, and when it comes to automobiles, we’re always interested to see what the organization has to say. Well, that’s not true. Every study is conducted by sending out surveys to consumers who have either purchased or leased a new vehicle in the last 90 days. So, if Mitsubishi is ranked high, it’s because the people love it! The truth is in the pudding with Mitsubishi Motors ranking as the highest Japanese auto brand during the J.D. Power 2020 Initial Quality Study.
Mitsubishi Motors also did very well in the J.D. Power U.S. Customer Service Index (CSI) Study, with a focus on Service Initiation, Vehicle Pick-Up, Service Facility, Service Quality, and Service Advisory. Not so much the vehicles, but the service dealerships give them. Out of a 1000-pointcale, Mitsubishi received a score of 837. That’s like a B minus in grade school, so not bad. Another not product-related study was the J.D. Power 2020 Manufacturer Website Evaluation Study. This study is all about how easy it is for consumers to find the information they’re looking for on a manufacturer website, and so many automakers have such a down-right horrible design – even we get lost sometimes looking for the specs of our competitors – so it’s definitely a large issue. Mitsubishi Motors, however, did very well for the following key factors (in order of importance): information/content; appearance; navigation; and speed.
Mitsubishi Motors is also improving its automotive tech and how it helps consumers. One mobile app Mitsubishi consumers will be able to use is the Mitsubishi Road Assist+. This app collects driving behavior data through the telematics system and provides the driver with feedback to help improve unsafe driving behavior. The hardware-free, smartphone-based application also collects information from geospatial context to driving events, such as weather and road conditions to make drivers aware of what’s up ahead. This app got a lot of recognition, and Mitsubishi Motors received the 2020 Future Digital Awards for Road Assist+.
Follow the Leader
When the Renault-Nissan-Mitsubishi Alliance held a digital presentation of the new plans for automobile production over the next few years, there was a lot of discussion about self-driving vehicles, electric cars, and vehicle connectivity. Out of all of this, the Alliance also announced a new “Follow the Leader” business plan. Each automaker would be in charge of a specific region for sales. Then, an automaker would release a new vehicle in that region, and if it did well, the other automakers would release a similar vehicle in their own respective regions before crossing over for competition.
It seems Mitsubishi Motors is taking the lead on this one. The first vehicle to be released has been kept under wraps, but we know it will either be in the C or D car segment – or anything from a subcompact car to a large SUV. Mitsubishi has enough SUVs as it is, so we’re hoping for a reincarnated version of the Mitsubishi Lancer Evolution. The automaker had discussed bringing back the EVO nameplate on an electric or plug-in hybrid, so we’re eagerly waiting for more news.
With all those high-ranking accomplishments, Mitsubishi Motors is doing better than ever. Want to find yourself a new Mitsubishi vehicle? Come to Miami Lakes Automall or call us and ask about our at-home test drives.