Posts Tagged ‘miami lakes auto’

Mitsubishi Scores Highest for Premium Brands in 2021 J.D. Power IQS

Thursday, September 2nd, 2021
miami-lakes-automall-mitsubishi-sales-july-eclipse-cross
miami-lakes-automall-mitsubishi-sales-july-eclipse-cross

Last year, we missed out on many chances to celebrate reviews and awards with the virus causing many areas in the world to quarantine. Kind of makes it hard to get people together and talk about cars. Thankfully, this year is a little more relaxed. Auto shows have resumed, publications and organizations are getting together, and studies are being conducted to find the “best of the best”, the “top ten”, and generally just the best cars currently new and available in the auto market. That brings us to a big name in the industry – J.D. Power & Associates. Having recently completed its 2021 U.S. Initial Quality Study (IQS), we now have the results for the highest-ranking brands, and kind of surprising but also thrilling – Mitsubishi is at the top for premium auto brands. Shazam!

“The J.D. Power Initial Quality Study provides unparalleled insight into how new vehicle owners feel about their purchase in the critical first few months of ownership…We are thrilled to see that our vehicles deliver the quality and value that Mitsubishi Motors customers expect, and with the current sales success of the all-new 2022 Outlander and redesigned 2022 Eclipse Cross, we are excited for the future.” – Yoichi Yokozawa, president and CEO of Mitsubishi Motors North America, Inc.

On the grand scheme, the auto industry improved by about 2-percent in contrast to 2020, but the usual is 3-percent, so it’s not a huge loss considering 2020 and the semiconductor chip shortage crisis affecting many automakers. Despite this, quality is still a large part of the car-buying process, and how well a vehicle’s initial quality holds up, at least for the first few months before wear-and-tear sets in, and that’s why we have the J.D. Power IQS. Vehicles are scored based on how many problems per 100 vehicles (PP100) during the first 90 days of ownership that owners and lessees of new vehicles experience. A low number equals a high score in this study.

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2022 Mitsubishi Outlander Setting a New Standard for SUVs

Wednesday, August 18th, 2021
miami-lakes-2022-mitsubishi-outlander-sales
miami-lakes-2022-mitsubishi-outlander-sales

The 2022 Mitsubishi Outlander SUV is currently the bread-winner for Mitsubishi Motors North America (MMNA). That might not be the story for long, while the automaker shifts its focus to electric vehicle (EV) development and is set to make the new flagship of the automaker the Eclipse Cross PHEV. The original Eclipse Cross recently won a spot in the 2021 AutoPacific Vehicle Satisfaction Awards, so it’s already a great step in the right direction for the new flagship car of Mitsubishi Motors. For now, however, the 2022 Outlander is crushing it in sales and even with the current semiconductor chip shortage, the new SUV is attracting a higher-class crowd and big spenders that will keep Mitsubishi Motors going strong.

It may be surprising to think of an SUV as a luxury vehicle, but these large vehicles have become more than just machines that can handle various driving conditions. We’ve come a long way from the gas guzzlers SUVs once were, and these days, every automaker wants at least one SUV or model they can use to compete in the luxury vehicle class, and not just the mass market. Having sold 6,954 units so far, double the sales of 2020 to date, the new Outlander is forging the path for new and future Mitsubishi models.

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Is Mitsubishi Replacing the Outlander PHEV?

Friday, June 18th, 2021
miami-lakes-mitsubishi-airtek-production

miami-lakes-mitsubishi-airtek-production

Over the last few years, Mitsubishi Motors has fiddled with a few new concepts, but nothing has some of them yet. The Mitsubishi Outlander PHEV, as successful as it is, is starting to show its age, and Mitsubishi wants to find its replacement. At the 2019 Geneva International Motor Show, there was the Engelberg Tourer, followed by the Mi-TECH at the 2019 Tokyo Motor Show. Neither of these concepts ever resurfaced again during the calamity of 2020, and now in 2021, Mitsubishi has released another concept, but the automaker has also revealed a finished model for production, the AIRTEK.

Possible Replacements for the Outlander PHEV

The first contended and the one that made the most sense was the Engelberg Tourer. Much like the Outlander PHEV, the Engelberg Tourer was sporty but luxurious. Designed for consumers that like to go off-road year-round, this new concept was outfitted with Mitsubishi Motors Super All-Wheel Control (S-AWC) system with an Active Yaw Control (AYC) for better torque control in various driving conditions. Also like the Outlander PHEV, the Engelberg Tourer had a plug-in hybrid powertrain with two electric motors (one in the front and one in the rear). Simply a more advanced version of the plug-in hybrid SUV, we expected this to be released in 2020, but clearly not.

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Mitsubishi Motors Expands Its Electric Lineup

Thursday, April 22nd, 2021
miami-lakes-mitsubishi-phev-suv-shangai-auto-show-2021

miami-lakes-mitsubishi-phev-suv-shangai-auto-show-2021

As the automotive industry makes its shift towards alternative fuel vehicles like plug-in hybrid electric vehicles (PHEVs) and battery-electric vehicles (BEVs), many automakers are starting to make the shift towards green fuel. One automaker making recent strides in electric vehicles (EVs) is Mitsubishi Motors. Known for its fleet of SUVs primarily in the US, a pickup truck overseas, and its plug-in hybrid SUV, the Outlander PHEV, the automaker joined the Renault-Nissan Alliance in 2017. Since then, the automaker has benefited from technology within, and two new green vehicles have already debuted overseas – a micro EV and a new plug-in hybrid SUV, AIRTEK.

The first new vehicle to debut from Mitsubishi was a joint-operation with Nissan. In 2020, Nissan announced a new EV platform that was flexible enough to work with a variety of vehicle types for each automaker in the Alliance – the Renault-Nissan-Mitsubishi Alliance. Since then, the Alliance held a digital conference to discuss future plans, starting with the release of vehicles by Mitsubishi Motors in one or more of its respective regions. The first may be its homeland of Japan.

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The 2021 MItsubishi Outlander Sport – Available Now

Wednesday, January 6th, 2021
miami-lakes-mitsubishi-outlander-sport-2021

miami-lakes-mitsubishi-outlander-sport-2021

Mitsubishi Motors sure is excited about new vehicles coming to the lineup, although many of them are new or revamped versions of the current models. There is still no news on the mystery vehicle Mitsubishi is working on for the C or D car segment, and before the end of 2020, we got a sneak peak at the next generation of the Mitsubishi Outlander. Set to be revealed during the first quarter of 2021, more specifically during a livestream in February, we expect great things if the automaker is keeping it so close to the chest until then. Before the new Outlander makes its grand entrance, however, the 2021 Outlander Sport crossover is released to the masses with two new special editions.

The Mitsubishi Outlander Sport has always been called the “sportier” version of the Outlander SUV, and in 2021, the crossover embraces that name. With ten trims to choose from and a number of configurations, two trims stand out: the new Limited Edition (LE) and Black Edition (BE). In contrast to the starting price of the 2021 Mitsubishi Outlander Sport, $20,995 (plus destination fee), the increase in price for the LE trim is not much, starting at $23,995 (plus destination fee), building off of the features available in the ES trim. This includes standard safety equipment consisting of rain sensing windshield wipers, LED fog lights, auto dimming mirror, and automatic headlights (not found on the ES trim).

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Mitsubishi Gives a Small Look at the Next-Gen Outlander

Tuesday, December 22nd, 2020
miami-lakes-mitsubishi-next-gen-outlander-tease

miami-lakes-mitsubishi-next-gen-outlander-tease

2020 is just about over, and before we hit 2021, Mitsubishi Motors is teasing us with a look at its next-generation Mitsubishi Outlander. There isn’t a whole lot to see – the overall body shape of the Outlander, some tracing around the headlights, and basically what we can expect from a tease. There isn’t much information, and we might have to wait a bit until Mitsubishi releases any more information. The good news is that we won’t have to wait too long. Mitsubishi Motors has stated that it will be debuting the new Mitsubishi Outlander during a livestream in February 2021.

“The OUTLANDER is an iconic SUV for the company, so when we developed the next generation model, we took inspirations from our rich SUV heritage to realize a bold and confident styling with a solid stance that excites our customers…The all-new OUTLANDER is the first model epitomizing the new generation of Mitsubishi design and the frontrunner of our design strategy.” – Seiji Watanabe, Division General Manager of Design (Head of Design), MMC

So, this is the next-generation of the Mitsubishi Outlander that we’re going to be seeing next year. We’re hoping this isn’t the new C-D segment vehicle Mitsubishi was talking about during its digital stream with the Renault-Nissan-Mitsubishi Alliance back in May 2020. We’re all hoping for a sports car or at least a small passenger car from Mitsubishi – the entire lineup is dominated by large cars, mostly SUVs, with the Mirage hatchback and Mirage G4 rarely getting any of the spotlight, although the Mitsubishi Mirage is a vehicle to love for years to come.

What has Mitsubishi shared so far is a hint at what we could expect. Upcoming and future Mitsubishi Motors vehicles will start to hit a new level of technology and luxury. Slowly adding more to the vehicles in its lineup, plus a new partnership with Google, and Mitsubishi will soon have a new suite of tech and features to offer us. Starting with the new next-gen Mitsubishi Outlander, the automaker is calling it ifuudoudou, pronounced as “I-Fu-Do-Do”, which means authentic and majestic, elegant, and luxurious. Basically, this next-gen Outlander should be a hot item in comparison with the rest of the lineup with new styling thanks to its also new generation Dynamic Shield design concept that transforms the looks of the Mitsubishi and will be the ongoing look for future models.

That brings us back to the question of the new C-D segment vehicle. When the Renault-Nissan-Mitsubishi Alliance announced the mid-term plans going forward, they shared a new “Follow-the-Leader” scheme, where each automaker focused on a certain region and one of them would then release a new vehicle in their respective region. If all went well, then the other automakers would release a rebadged or similar version of the vehicle in the other regions. Mitsubishi Motors is the first to take the lead, and we’re looking for any information we can get. Some of us are hoping the Lancer Evolution will return, some digital artists have rendered a Lancer Crossover, and then there is the Engelberg Tourer concept that was supposed to replace the Outlander PHEV altogether.

It’s all up in the air for now, but February is less than two months away. Come back and join us in February 2021 and follow us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Mitsubishi Media

A Look at 2020 and Mitsubishi Motors

Friday, December 18th, 2020
miami-lakes-mitsubishi-awards-2020-review

miami-lakes-mitsubishi-awards-2020-review

2020 is almost over, we’re so close! With the end of the year in mind, we’d like to do our usual yearly roundup of all the good news to remind us of the little wins to celebrate. Home to many automakers, Mitsubishi Motors included, at Miami Lakes Automall, we would like to point out some of the many prestigious winnings Mitsubishi Motor had this year. Although, when it comes to the likes of J.D. Power & Associates, there is no such thing as winning – just “high ranking”.

J.D. Power

All-year long, J.D. Power & Associates conduct many studies in a variety of industries, and when it comes to automobiles, we’re always interested to see what the organization has to say. Well, that’s not true. Every study is conducted by sending out surveys to consumers who have either purchased or leased a new vehicle in the last 90 days. So, if Mitsubishi is ranked high, it’s because the people love it! The truth is in the pudding with Mitsubishi Motors ranking as the highest Japanese auto brand during the J.D. Power 2020 Initial Quality Study.

Mitsubishi Motors also did very well in the J.D. Power U.S. Customer Service Index (CSI) Study, with a focus on Service Initiation, Vehicle Pick-Up, Service Facility, Service Quality, and Service Advisory. Not so much the vehicles, but the service dealerships give them. Out of a 1000-pointcale, Mitsubishi received a score of 837. That’s like a B minus in grade school, so not bad. Another not product-related study was the J.D. Power 2020 Manufacturer Website Evaluation Study. This study is all about how easy it is for consumers to find the information they’re looking for on a manufacturer website, and so many automakers have such a down-right horrible design – even we get lost sometimes looking for the specs of our competitors – so it’s definitely a large issue. Mitsubishi Motors, however, did very well for the following key factors (in order of importance): information/content; appearance; navigation; and speed.

Mitsubishi Motors is also improving its automotive tech and how it helps consumers. One mobile app Mitsubishi consumers will be able to use is the Mitsubishi Road Assist+. This app collects driving behavior data through the telematics system and provides the driver with feedback to help improve unsafe driving behavior. The hardware-free, smartphone-based application also collects information from geospatial context to driving events, such as weather and road conditions to make drivers aware of what’s up ahead. This app got a lot of recognition, and Mitsubishi Motors received the 2020 Future Digital Awards for Road Assist+.

Follow the Leader

When the Renault-Nissan-Mitsubishi Alliance held a digital presentation of the new plans for automobile production over the next few years, there was a lot of discussion about self-driving vehicles, electric cars, and vehicle connectivity. Out of all of this, the Alliance also announced a new “Follow the Leader” business plan. Each automaker would be in charge of a specific region for sales. Then, an automaker would release a new vehicle in that region, and if it did well, the other automakers would release a similar vehicle in their own respective regions before crossing over for competition.

It seems Mitsubishi Motors is taking the lead on this one. The first vehicle to be released has been kept under wraps, but we know it will either be in the C or D car segment – or anything from a subcompact car to a large SUV. Mitsubishi has enough SUVs as it is, so we’re hoping for a reincarnated version of the Mitsubishi Lancer Evolution. The automaker had discussed bringing back the EVO nameplate on an electric or plug-in hybrid, so we’re eagerly waiting for more news.

With all those high-ranking accomplishments, Mitsubishi Motors is doing better than ever. Want to find yourself a new Mitsubishi vehicle? Come to Miami Lakes Automall or call us and ask about our at-home test drives.

Mitsubishi Continues to Aid Nashville Relief Efforts

Thursday, November 12th, 2020
miami-lakes-mitsubishi-nashville-disaster-relief

miami-lakes-mitsubishi-nashville-disaster-reliefmiami-lakes-mitsubishi-nashville-disaster-relief

If there’s one thing people like to see, it’s when big businesses, with all the money they make and the many over-produced models they own, many of which have a percentage sitting on dealership lots for years, do something other than focus on the sales. It’s nice when one of these businesses, with millions of dollars to spare, get involved with the local community and give back. So when 2020 nearly destroyed the economy, and the automotive industry took a hit, and an automaker still spares the resources it can to help those in need – well that’s an automaker to get behind. One of several is Mitsubishi Motors North America (MMNA), making use of its Small Batch – Big Impact campaign, to help Nashville-based Community Resource Center (CRC) provide many non-profit organizations with the supplies needed to serve the community. MMNA has been doing this since March and has committed to another six months of aid. (more…)

Mitsubishi Motors Releases New App for Eclipse Cross

Thursday, October 1st, 2020
miami-lakes-mitsubishi-eclipse-cross-connect-mobile-app

miami-lakes-mitsubishi-eclipse-cross-connect-mobile-app

Just last week, Mitsubishi Motors North America (MMNA) released a teaser for the new 2021 Mitsubishi Eclipse Cross. With very little to go on, we’re not yet sure how much the crossover has changed in appearance, inside and out. We do, however, expect some good technology upgrades. Always getting the best Mitsubishi has to offer, the Eclipse Cross was one of the first vehicles to get a smartphone link display, Mitsubishi Motors ventured into infotainment systems and more interactive touchscreens with smartphone interfaces. Keeping connected with its consumers, Mitsubishi is one of many automakers developing smartphone apps to help keep consumers safe and keep their vehicles in great shape. The latest app from MMNA is the My MITSUBISHI CONNECT.

Right now, it’s not very flashy, but Mitsubishi Motors is the kind of automaker that works on multiple little things and then bring it all together into one big thing. My MITSUBISHI CONNECT is just a small piece of an even bigger puzzle. Right now, the mobile app has one main focus – help consumers make automotive maintenance easier. It sounds simple, right? But think about it – how many times have you realized you forgot to get an oil change because you couldn’t be bothered to take your car in for maintenance?

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Mitsubishi Motors and Nashville Join Forces to Create the Small Batch – Big Ideas Entrepreneur Network

Thursday, September 17th, 2020
miami-lakes-mitsubishi-nashville-entrepreneur-network

miami-lakes-mitsubishi-nashville-entrepreneur-network

Mitsubishi Motors sure has been busy since the announcement of the mid-term plans from the Renault-Nissan-Mitsubishi Alliance. With a soon-to-be-released vehicle from the C/D segment, a lot of us are hoping for a possible new sports car from Mitsubishi to be released, but those are very high hopes. The most recent news was about the Outlander plug-in hybrid, entering the 2020 Rebelle Rally, a racing competition not unfamiliar to the automaker, all part of its Small Batch – Big Impact Initiative. Over the course of a year, now coming to an end, Mitsubishi Motors has one more push, and has partnered with the Nashville Entrepreneur Center (EC) to create the first-ever Small Batch – Big Ideas Entrepreneur Network.

The Small Batch – Big Initiative has sparked a lot of community involvement with Mitsubishi Motors North America (MMNA). Along with entering the Rebelle Rally twice, once with the Outlander PHEV and last year with a modified Eclipse Cross, Mitsubishi Motors has also helped charities and donated vehicles during the 2019 Mitsubishi Motors Las Vegas Bowl. This wouldn’t be the first time MMNA has partnered with Nashville either. Having helped the Nashville-based Community Resource Center (CRC) in its disaster relief efforts after a 2020 Tornado event in early March affected Middle Tennessee and surrounding areas, Mitsubishi returns to push the community forward. This time, it’s on a more positive note with the new network.

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