Tag Archives: initial quality study

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Mitsubishi Scores Highest for Premium Brands in 2021 J.D. Power IQS

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Last year, we missed out on many chances to celebrate reviews and awards with the virus causing many areas in the world to quarantine. Kind of makes it hard to get people together and talk about cars. Thankfully, this year is a little more relaxed. Auto shows have resumed, publications and organizations are getting together, and studies are being conducted to find the “best of the best”, the “top ten”, and generally just the best cars currently new and available in the auto market. That brings us to a big name in the industry – J.D. Power & Associates. Having recently completed its 2021 U.S. Initial Quality Study (IQS), we now have the results for the highest-ranking brands, and kind of surprising but also thrilling – Mitsubishi is at the top for premium auto brands. Shazam!

“The J.D. Power Initial Quality Study provides unparalleled insight into how new vehicle owners feel about their purchase in the critical first few months of ownership…We are thrilled to see that our vehicles deliver the quality and value that Mitsubishi Motors customers expect, and with the current sales success of the all-new 2022 Outlander and redesigned 2022 Eclipse Cross, we are excited for the future.” – Yoichi Yokozawa, president and CEO of Mitsubishi Motors North America, Inc.

On the grand scheme, the auto industry improved by about 2-percent in contrast to 2020, but the usual is 3-percent, so it’s not a huge loss considering 2020 and the semiconductor chip shortage crisis affecting many automakers. Despite this, quality is still a large part of the car-buying process, and how well a vehicle’s initial quality holds up, at least for the first few months before wear-and-tear sets in, and that’s why we have the J.D. Power IQS. Vehicles are scored based on how many problems per 100 vehicles (PP100) during the first 90 days of ownership that owners and lessees of new vehicles experience. A low number equals a high score in this study.

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Mitsubishi Motors Ranks Number One for Japanese Brands According to J.D. Power

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In these mysterious times of COVID-19 coming in waves across the globe, the average consumer is rethinking their safety and their health when returning to the economy. To thrive, businesses will have to be more in tune with their consumer demographic more than ever. People need to be reassured of their choices, and the automotive industry is listening. With many automakers starting to shift their focus to smaller vehicles, quality is also going up. Every year, J.D. Power & Associates conducts various studies on new vehicles in the automotive industry, and recently, this organization released the results of the J.D. Power 2020 Initial Quality Study. Out of the competition for Japanese brands in the industry, Mitsubishi Motors was ranked the highest amongst consumers.

If the name is unfamiliar, J.D. Power is a global leader in consumer insights, advisory services and data and analytics. Having worked in multiple industries since 1968 and expanding on a global scale with offices in North America, Asia Pacific and Europe, J.D. Power has become a household name to some, especially those actively looking for a new vehicle to buy or lease. The recent study, the 2020 Initial Quality Study, is in its 34th year and was redesigned for its fifth generation. This study took an updated look at the problems owners are having with their new vehicles, including those related to new technologies, within the first 90 days of ownership.

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