Posts Tagged ‘hispanic consumers’
2021 shook up the auto industry with the semiconductor chip shortage, but some vehicles managed to prevail regardless of what lack of resources they may be enduring. One of these automakers was Mitsubishi Motors, having spent its time and resources on the all-new and improved 2022 Mitsubishi Outlander SUV. Kicking things off on Amazon Live, Mitsubishi Motors launched its new “Thunderstruck” campaign, featuring music from AC/DC and highlighting features of the new SUV in a flash way. Winning awards all throughout the year, the 2022 Outlander was just named “SUV of the Year” by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards.
With all the awards Mitsubishi Motors earned, especially for the new Outlander, it comes as no surprise that more publications would be naming the SUV in their “Best of the Year” lists. The name Puros Autos may not be well-known, but it’s a largely trusted source on the web and the go-to site for the Hispanic demographic of the auto market. According to Puros Autos, one-out-of-every-four-cars purchased in the U.S. is by a Hispanic consumer, slowly making its way to a three-to-one ratio of the consumer base. With that in mind, the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry today.(more…)