Posts Tagged ‘customer service’
Customer satisfaction is a big deal in the auto industry, probably one of the largest affecting, too. In fact, it actually is – 77-percent of vehicle owners are most likely to promote their vehicle after one year of ownership? For better or for worse, the auto industry will thrive on word of mouth, and that’s why they rely on big organizations like J.D. Power to back them up when it comes to being credible and providing customer satisfaction. Having recently finished collecting and analyzing the data from their 2019 Customer Satisfaction Index Study (CSI), also known as Customer Service Index Study, Mitsubishi Motors placed third among the mass market of popular vehicle brands.
What does this mean for Mitsubishi Motors? Among non-luxury brands, Mitsubishi has jumped from the 10th position amongst mass-market brand from 2018 to 2019, winning over large names like GMC, Toyota, Nissan, and Subaru. With a score of 846-out-of-1000 based on survey responses from consumers with vehicles one-to-three years of age, Mitsubishi jumped from the 21st to 12th position in the overall industry ranking. This makes Mitsubishi Motors the fastest-growing Asian brand in the U.S. for the second consecutive year.