Posts Tagged ‘augmented reality’

Mitsubishi Uses Augmented Reality to Help Explain Vehicle Tech

Wednesday, September 12th, 2018
Miami Lakes Automall Mitsubishi Augmented Reality App

Miami Lakes Automall Mitsubishi Augmented Reality App

With consumer and automotive technology on the up swing, automakers are starting to get more involved in the digital age to connect with their consumer base. In 2016, when the Kia Niro was still on the production line, Kia advertised their hybrid crossover with a Facebook Messenger bot, the Niro Bot, to answer questions about the vehicle. In early 2018, soon after the 2018 Jeep Wrangler JL debuted, Jeep also released their “New Jeep Adventure App”, a virtual reality app that allowed consumers to configure, take pictures of, and virtually sit inside their own Jeep Wrangler JL. Now, Mitsubishi Motors is doing something similar to continue to raise sales for the Mitsubishi Outlander PHEV by implementing augmented reality in dealerships, starting with Canada.

Canada is part of the North American market, although they may get various versions due to different federal regulations and what not. Why Mitsubishi is taking this technology to our neighbors of the north first is anyone’s guess, but it’s still a neat feature that can travel down to us in the next year or so. The augmented reality Mitsubishi dealerships will be using is actually an app developed for Mitsubishi North York, Ont.-based St. Joseph Communications.

The app is used to help sales people explain to customers the technology of the 2018 Outlander plug-in hybrid electric utility vehicle. All a salesperson needs to do is point the tablet towards a part of the plug-in that’s visible, say, the front tire. Once the app registers and locks into place, the app then allows the viewer to do a virtual walk around to see the vehicle from different positions via hyper-accurate tracking and registration coding techniques with tracking markers.

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