Posts Tagged ‘anniversary’
This year, Mitsubishi Motors is celebrating their 100-year Anniversary. It’s quite the milestone for any company, and it makes one think back on how it all started. Even moreso, where is the motor company heading now? Before thinking about the future, we need to take a step back to where it all began.
Mitsubishi Motors was born in the early 1900s, and their very first automobile was the Mitsubishi Model-A. Not a fancy name, but the vehicle was designed for luxury and important people. Sort of like horse-drawn carriages, one would expect someone important is traveling, so it makes sense. We don’t expect many of our readers to remember the world 100 years ago, but if you do, you might remember World War I was being fought.
In 1961 Mitsubishi found their passion … racing. They entered and set a track record at an international motorsports event with their new vehicle, the Mitsubishi 500 Super Deluxe. However, even with international acknowledgement, Mitsubishi was still mostly in Japan in the 60’s, and it would be a little while until they came to America. Here in the states, you may remember Martin Luther King Jr, the top Soul Brother that changed a country.
Here’s when Mitsubishi started to really make a name for themselves, research electric vehicle technology, and shortly after becoming the first automaker to massively market an electric vehicle. This is also the year they came to America, but to break the ice, their vehicle was bought and sold by Dodge under the veil of the Dodge Colt for more than 20 years. The 1970s were largely a time of change with many people of color and gender fighting for their rights, and protests against the ongoing Vietnam War.
Mitsubishi Motors has had its ups and downs and recently they partnered up with Nissan. However, the two companies have clearly stated they’re still in competition with one another, so it’s clear that Mitsubishi is going to stay strong. Currently, Mitsubishi is celebrating their 100-year anniversary and their strongest vehicle is the official face of Mitsubishi – the Mitsubishi Outlander.
Yep, it’s been 100 years. The first Mitsubishi Model-A was put into mass-production in Japan in 1917. When the company launched the Outlander in 2001, Mitsubishi didn’t just want the Outlander to blend in with their other models, so they made it the face of Mitsubishi Motors. If you go to mitsubishicars.com, the first slide you’ll see is the announcement of their anniversary with the Model-A and the Outlander side-by-side. Not only that, but with the recent shut down of the Lancer, Mitsubishi has decided to focus on its SUVs and crossovers, like the 2017 Mitsubishi Outlander and 2017 Mitsubishi Outlander Sport.
So aside from being the new face of Mitsubishi, what are some other things the Outlander has going for it? How about its ability to live up to its name “Sports Utility Vehicle”? One would think it has a lot of cargo space, right?