Posts Tagged ‘alternative fuel’
The Mitsubishi Outlander PHEV, or plug-in hybrid electric vehicle, has been very successful overseas, and has had some success stateside as well. Recently entered into the 2020 Rebelle Rally, the Mitsubishi Outlander PHEV will be making history with the first year the Rally set up a round for hybrid and electric vehicles to recognize and honor the highest-finishing battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle in each car segment. Some automotive publications call PHEVs the perfect transition vehicle for going electric, and with such success behind the Outlander PHEV, many wonder if Mitsubishi will return to all-electric vehicles one day.
According to a recent survey conducted by Kadence International in the United Kingdom (UK), 1,035 Mitsubishi drivers agree that a plug-in hybrid has changed their mind about vehicles that need to occasionally recharge, and are a great midway point to purchasing an all-electric vehicle. The total group was made up of three categories, with 48-percent of Outlander PHEV drivers who considered the PHEV to be an electric vehicle (EV), 9-percent of ICE drivers considering making the switch to an all-electric vehicle. 23-percent of drivers considered a PHEV, but the main concern isn’t actually needing to recharge – it’s driving range.
Although some may find it surprising, Mitsubishi Motors has been receiving a lot of praise recently from select publications and organizations. Most recently, Mitsubishi received some good words from the Automotive Science Group (ASG). Having recently concluded several assessments pertaining to vehicles that excel in three key areas in the automotive industry: environmental, social, and economic performance, we can already guess what some of the good news entails. With the auto market starting to shift towards an industry dominated by SUVs and crossovers, alternative fuel is also making a place for itself. Thus, the Mitsubishi Outlander PHEV and Mitsubishi Mirage both received awards for their current standing in the automotive world.
What Is the Automotive Science Group and Why Should I Care?
Established in 2007, the the Automotive Science Group was created to support Eco-innovations’ mission of addressing environmental challenges with market-based solutions that prompt informed consumer action. By informing consumer choice by enhancing product and technology comparison capabilities to better serve the environment, consumers can make informed decisions that are not only in their best economic interest, but also in the best interest of our environment.
With the conclusion of their recent Automotive Performance Index study, the ASG assessed 823 model year 2018 crossovers, SUVs, and minivans in North America, eight of which are made with plug-in hybrid or electric capabilities. The SUV segment was comprised of 372 models (including trim variants). Alternative fuel vehicles were of course considered out of the 823 models for their overall environmental impact as well as consumer benefits.
Renault-Nissan brought Mitsubishi Motors into the fold back in 2016 to create the new Renault-Nissan-Mitsubishi Alliance. Over a year, Mitsubishi Motors finished producing its last in-house vehicle, the 2018 Mitsubishi Eclipse Cross, and started to use Nissan’s resources to get a running start as part of the alliance. In January 2018, the Renault-Nissan-Mitsubishi Alliance began a new funding campaign called “Alliance Ventures” to invest $1 billion in order to support open innovation, start-ups, and entrepreneurs in technology with a focus on autonomous systems, electric vehicles (EVs), connectivity, and artificial intelligence. The fund will last five years, and to start things off, $200 million was allocated for the first year’s budget – $50 million of that budget has already been spent in the last five months. Here’s a list of all five investments.
Being that all three automakers are from the other side of the hemisphere, with Mitsubishi Motors and Nissan settled in Japan, and Renault in France, the investments started overseas. The first was with the DiDi Auto Alliance. Founded by DiDi, an artificial intelligence and autonomous technology conglomerate in China, the DiDi Auto Alliance is an intelligent ride-sharing alliance working on providing new smart mobility solutions in China. The main goal of the DiDi Auto Alliance aims to unite all its members to transform the business model of the automotive industry and become the largest full-capacity vehicle operator platform in the world by providing services like auto leasing and sales, auto finance, auto service, fleet operation, and car-sharing solutions. The Renault-Nissan-Mitsubishi Alliance struck a deal to help fund the DiDi Auto Alliance in exchange for their automotive services.
A France-based company, Kalray, has also received funding from Alliance Ventures, being that their current goals are very similar to those of the alliance. In addition to their plug-in electric hybrid vehicles, the alliance plans to develop fifteen models with autonomous features by 2022; Kalray is working on developing a microprocessor that can be used in autonomous driving. Sounds like the perfect match and a smart investment.
Mitsubishi Motors is really turning heads these days. Joining Nissan-Renault in the Nissan-Renault-Mitsubishi Alliance was probably the step up they needed, because ever since something new is coming from Mitsubishi that will surely make a statement. The first surprise was the all in-house 2018 Mitsubishi Eclipse Cross, the return of their Eclipse nameplate on a crossover. Over the last year, they’ve been working with the alliance to match the objectives of other automakers. Alternative fuel, self-driving cars, interconnected lifestyles – Mitsubishi Motors is getting in all of it. Next up, a platform that allows smart appliances to talk to each other!
The Venture and Technology
In mid-January 2018, the Nissan-Renault-Mitsubishi Alliance announced a new funding campaign called “Alliance Ventures”. Set to invest $1 billion in order to support open innovation, start-ups, and entrepreneurs in technology, their focus is on autonomous systems, electric vehicles (EVs), connectivity, and artificial intelligence. $200 billion was allocated for the first year’s budget, and we can see some of that money going into partnerships they’re seeking to build a fleet of Robotaxis.