In October, Nissan Motors purchased a controlling interest in Mitsubishi Motors for $2.3 billion and it looks like the partnership will be is mutually beneficial.
For example, Mitsubishi as a brand has a strong presence in markets that Nissan has not been able to penetrate. Nissan doesn’t do as well as Mitsubishi in Asian markets, so Mitsubishi could help increase Nissan’s presence and reputation in the Asian car market arena.
There are a couple types of products Mitsubishi has been able to excel in both production and sales. The first market is the PHEV market and the second would be small crossover vehicles. Nissan is not as well versed in these markets and they could definitely use a helping hand from Mitsubishi’s engineers and marketing team. Read the rest of this entry