Archive for the ‘Mitsubishi Miami’ Category
With half of 2021 already over, automakers are gearing up for the 2022 model year, already releasing new models and updated features. Mitsubishi Motors had us all in the dark for a while there, but after a shareholder meeting in late June 2021, Mitsubishi discussed its future plans in electric vehicle development. Recently this year, the automaker released the all-new redesigned 2022 Mitsubishi Outlander SUV, bringing its sales up and growing the brand’s popularity. The Mitsubishi Eclipse Cross, skipping a year, has also been revamped for 2022, but the 2020 model had enough spunk to win an award from AutoPacific during the 2021 AutoPacific Vehicle Satisfaction Awards.
Mitsubishi Motors has been going through some changes over the last few years, with talk of a new vehicle soon to replace the aging Outlander PHEV, the automaker’s popular plug-in hybrid SUV. Recently, Mitsubishi announced that a new model will not only replace the Outlander PHEV but will also replace the Mitsubishi Outlander as the flagship of the brand. The new face of Mitsubishi Motors will be an Eclipse Cross plug-in hybrid crossover. The new award from AutoPacific is just another plus for the automaker and the sporty crossover model.
AutoPacific is a trusted name by many automakers, known for its future-oriented automotive marketing research, AutoPacific tends to consult many automotive brands. Consumers also trust AutoPacific to provide them with up-to-date information on the latest and newest vehicles in the market. When looking for a new vehicle, consumers look for reviews to help guide them, and “Best of” lists and awards help highlight the best of the best. The 2021 AutoPacific Vehicle Satisfaction Awards measures owner satisfaction across 36 individual vehicle attributes, covering traits such as driving performance, features, usability, seating comfort, and interior design. Mitsubishi scored at the top of the compact crossover SUV segment, earning higher marks in 32 of the 36 measured attributes. AutoPacific praised the Mitsubishi Eclipse Cross for its safety features and its success over competing models, the Jeep Compass, Hyundai Tucson, and Subaru Crosstrek.
“We strive to ensure Mitsubishi vehicles exceed the expectations of the most important critics…our owners…To obtain top-in-class satisfaction marks from our Mitsubishi Eclipse Cross family of owners reinforces that we are delivering performance, design and safety that is changing the way consumers view the brand and its new, redesigned lineup of vehicles.” – Cason Grover, Director of Product Planning, MMNA
The 2021 AutoPacific Vehicle Satisfaction Awards has been going on for 25 years, and now that Mitsubishi Motors is changing things up, starting with a new look for its 2022 lineup, winning this award is a great way to start. Also praised by AutoPacific, the available 2022 Mitsubishi Eclipse Cross is already doing well, having received a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration (NHTSA). Making forward collision mitigation and lane departure warning as a standard, and making blind-spot warning with lane change assist and rear cross traffic alert available on half of the lineup, the crossover is already a strong contender.You can find your 2022 Mitsubishi Eclipse Cross at Miami Lakes Automall Mitsubishi.
Photo Source/Copyright: Mitsubishi
When the 2018 Mitsubishi Eclipse Cross was first revealed, there was a lot of backlash. Totally understandable, really. Mitsubishi Motors has pulled many of its sports cars out of the U.S., the Mitsubishi Eclipse amongst them, along with the Lancer and Lancer Evolution series. Some of the latter are still legends today. Teasing the revival of a rally car, only to reveal a crossover, was like salt on the wound, and the circulating artwork of a Lancer crossover isn’t helping. Talk of Mitsubishi Motors Corp (MMC) reviving Ralliart was reported recently by Forbes, and it feels like a rollercoaster all over again.
We can’t help but wonder if this comes from the recent auction for the last Mitsubishi Lancer Evolution Tommi Makinen Edition, sold in Europe for £100,100, or $121,000 USD. Mitsubishi Motors standing in Europe is currently confusing. The automaker is making its departure from the UK market, while simultaneously starting 2023 with two models produced by Groupe Renault but rebranded and restyled for Mitsubishi Motors. Only being released in selected markets in Europe, perhaps the automaker is looking for a cornerstone. After all, the press release from the Renault-Nissan-Mitsubishi Alliance was only two months ago (March 2021).
As the automotive industry makes its shift towards alternative fuel vehicles like plug-in hybrid electric vehicles (PHEVs) and battery-electric vehicles (BEVs), many automakers are starting to make the shift towards green fuel. One automaker making recent strides in electric vehicles (EVs) is Mitsubishi Motors. Known for its fleet of SUVs primarily in the US, a pickup truck overseas, and its plug-in hybrid SUV, the Outlander PHEV, the automaker joined the Renault-Nissan Alliance in 2017. Since then, the automaker has benefited from technology within, and two new green vehicles have already debuted overseas – a micro EV and a new plug-in hybrid SUV, AIRTEK.
The first new vehicle to debut from Mitsubishi was a joint-operation with Nissan. In 2020, Nissan announced a new EV platform that was flexible enough to work with a variety of vehicle types for each automaker in the Alliance – the Renault-Nissan-Mitsubishi Alliance. Since then, the Alliance held a digital conference to discuss future plans, starting with the release of vehicles by Mitsubishi Motors in one or more of its respective regions. The first may be its homeland of Japan.
In 2019, Mitsubishi Motors started an interesting project. Called the “Small Batch – Big Impact” Initiative, Mitsubishi produced a small batch of vehicles from its lineup and made use of each in ways that would benefit local communities. During much of this time, the Mitsubishi Outlander PHEV, a plug-in hybrid SUV, got a lot of free publicity, helping the Nashville-based Community Resource Center (CRC) with disaster relief efforts, and landing in the winner circle of the 2020 Rebelle Rally. What is coming up next is sure to make consumers think twice about going green and getting a plug-in hybrid, a mini documentary about renowned filmmaker Erika Gilsdorf’s year-long eco-tour across America in her 2020 Outlander PHEV. In partnership with Emergent Media, the production is called “Soul Pursuits”.
“Mitsubishi Motors applauds those who aren’t afraid to pursue their own path…Erika Gilsdorf is one of those people. Her mission to find and document the stories of other change makers really resonated with us, and the Outlander PHEV, which blends quiet, efficient EV technology with the capability of an SUV, is the perfect companion for her epic eco-tour. Through our partnership with Emergent Media, we’ve created a meaningful documentary series that is as inspiring and hopeful as it is unscripted and authentic.” – Mark Chaffin, Chief Operating Officer, MMNA
2020 is just about over, and before we hit 2021, Mitsubishi Motors is teasing us with a look at its next-generation Mitsubishi Outlander. There isn’t a whole lot to see – the overall body shape of the Outlander, some tracing around the headlights, and basically what we can expect from a tease. There isn’t much information, and we might have to wait a bit until Mitsubishi releases any more information. The good news is that we won’t have to wait too long. Mitsubishi Motors has stated that it will be debuting the new Mitsubishi Outlander during a livestream in February 2021.
“The OUTLANDER is an iconic SUV for the company, so when we developed the next generation model, we took inspirations from our rich SUV heritage to realize a bold and confident styling with a solid stance that excites our customers…The all-new OUTLANDER is the first model epitomizing the new generation of Mitsubishi design and the frontrunner of our design strategy.” – Seiji Watanabe, Division General Manager of Design (Head of Design), MMC
So, this is the next-generation of the Mitsubishi Outlander that we’re going to be seeing next year. We’re hoping this isn’t the new C-D segment vehicle Mitsubishi was talking about during its digital stream with the Renault-Nissan-Mitsubishi Alliance back in May 2020. We’re all hoping for a sports car or at least a small passenger car from Mitsubishi – the entire lineup is dominated by large cars, mostly SUVs, with the Mirage hatchback and Mirage G4 rarely getting any of the spotlight, although the Mitsubishi Mirage is a vehicle to love for years to come.
What has Mitsubishi shared so far is a hint at what we could expect. Upcoming and future Mitsubishi Motors vehicles will start to hit a new level of technology and luxury. Slowly adding more to the vehicles in its lineup, plus a new partnership with Google, and Mitsubishi will soon have a new suite of tech and features to offer us. Starting with the new next-gen Mitsubishi Outlander, the automaker is calling it ifuudoudou, pronounced as “I-Fu-Do-Do”, which means authentic and majestic, elegant, and luxurious. Basically, this next-gen Outlander should be a hot item in comparison with the rest of the lineup with new styling thanks to its also new generation Dynamic Shield design concept that transforms the looks of the Mitsubishi and will be the ongoing look for future models.
That brings us back to the question of the new C-D segment vehicle. When the Renault-Nissan-Mitsubishi Alliance announced the mid-term plans going forward, they shared a new “Follow-the-Leader” scheme, where each automaker focused on a certain region and one of them would then release a new vehicle in their respective region. If all went well, then the other automakers would release a rebadged or similar version of the vehicle in the other regions. Mitsubishi Motors is the first to take the lead, and we’re looking for any information we can get. Some of us are hoping the Lancer Evolution will return, some digital artists have rendered a Lancer Crossover, and then there is the Engelberg Tourer concept that was supposed to replace the Outlander PHEV altogether.
It’s all up in the air for now, but February is less than two months away. Come back and join us in February 2021 and follow us on Miami Lakes Mitsubishi social media.
Photo Source/Copyright: Mitsubishi Media
2020 is almost over, we’re so close! With the end of the year in mind, we’d like to do our usual yearly roundup of all the good news to remind us of the little wins to celebrate. Home to many automakers, Mitsubishi Motors included, at Miami Lakes Automall, we would like to point out some of the many prestigious winnings Mitsubishi Motor had this year. Although, when it comes to the likes of J.D. Power & Associates, there is no such thing as winning – just “high ranking”.
All-year long, J.D. Power & Associates conduct many studies in a variety of industries, and when it comes to automobiles, we’re always interested to see what the organization has to say. Well, that’s not true. Every study is conducted by sending out surveys to consumers who have either purchased or leased a new vehicle in the last 90 days. So, if Mitsubishi is ranked high, it’s because the people love it! The truth is in the pudding with Mitsubishi Motors ranking as the highest Japanese auto brand during the J.D. Power 2020 Initial Quality Study.
Mitsubishi Motors also did very well in the J.D. Power U.S. Customer Service Index (CSI) Study, with a focus on Service Initiation, Vehicle Pick-Up, Service Facility, Service Quality, and Service Advisory. Not so much the vehicles, but the service dealerships give them. Out of a 1000-pointcale, Mitsubishi received a score of 837. That’s like a B minus in grade school, so not bad. Another not product-related study was the J.D. Power 2020 Manufacturer Website Evaluation Study. This study is all about how easy it is for consumers to find the information they’re looking for on a manufacturer website, and so many automakers have such a down-right horrible design – even we get lost sometimes looking for the specs of our competitors – so it’s definitely a large issue. Mitsubishi Motors, however, did very well for the following key factors (in order of importance): information/content; appearance; navigation; and speed.
Mitsubishi Motors is also improving its automotive tech and how it helps consumers. One mobile app Mitsubishi consumers will be able to use is the Mitsubishi Road Assist+. This app collects driving behavior data through the telematics system and provides the driver with feedback to help improve unsafe driving behavior. The hardware-free, smartphone-based application also collects information from geospatial context to driving events, such as weather and road conditions to make drivers aware of what’s up ahead. This app got a lot of recognition, and Mitsubishi Motors received the 2020 Future Digital Awards for Road Assist+.
Follow the Leader
When the Renault-Nissan-Mitsubishi Alliance held a digital presentation of the new plans for automobile production over the next few years, there was a lot of discussion about self-driving vehicles, electric cars, and vehicle connectivity. Out of all of this, the Alliance also announced a new “Follow the Leader” business plan. Each automaker would be in charge of a specific region for sales. Then, an automaker would release a new vehicle in that region, and if it did well, the other automakers would release a similar vehicle in their own respective regions before crossing over for competition.
It seems Mitsubishi Motors is taking the lead on this one. The first vehicle to be released has been kept under wraps, but we know it will either be in the C or D car segment – or anything from a subcompact car to a large SUV. Mitsubishi has enough SUVs as it is, so we’re hoping for a reincarnated version of the Mitsubishi Lancer Evolution. The automaker had discussed bringing back the EVO nameplate on an electric or plug-in hybrid, so we’re eagerly waiting for more news.
With all those high-ranking accomplishments, Mitsubishi Motors is doing better than ever. Want to find yourself a new Mitsubishi vehicle? Come to Miami Lakes Automall or call us and ask about our at-home test drives.
We’ve all been wondering how the auto industry is going to come back from the global pandemic that was the coronavirus. With the economy struggling to get back up and many auto manufacturers skittish about what the future holds, there are several automakers hitting the ground running. Three of these automakers belong to the Renault-Nissan-Mitsubishi Alliance, and after a recent news conference, we’re now learning about the new plans the Alliance has to bounce back. It all comes down to a new strategy, a type of “Follow the Leader” agenda.
Initially, when Renault-Nissan added Mitsubishi Motors to the Alliance, the plan was to stay the course. The new Alliance would consist of three automotive brands, but each automaker continued to act as a competitor. At the same time, platforms and technologies were to be developed that could be shared across the three automakers, and some vehicles would even be rebadged. After the effects of the Coronavirus thrashing the automotive industry, many automakers are searching for ways to pick up themselves, but Renault, Nissan, and Mitsubishi Motors are leaning into their counterparts for support.
Imagine walking out the door every day to go to work, meet with friends, or join a party all the way downtown with multiple stops and methods of transportation. On average, many consumers do that on the daily, and they have multiple apps, cards, and payment methods to keep track of just to make it to their destination. Now imagine doing all that with one app and having access to bus, tram, taxi, car, bicycles, and more transportation services when you want it. That’s the Whim app, a smartphone application by a Finnish company in Helsinki, and Mitsubishi Motors Corp just bought shares in MaaS Global Oy, the parent company behind Whim.
“This is what a car tends to represent to people, it’s this promise of freedom to go anytime, anywhere on a whim…We really need to concentrate on delivering that.” – Chief Executive Officer Sampo Hietanen
No longer would people have to switch between ride-sharing apps like Uber or Lyft and manage multiple bus cards. Like Lulu from The Fifth Element, we have a Multi-Pass, except it unlocks a variety of modes of transportation versus rolling an ID and credit card into one – the future, everybody! There’s just one problem.
Currently, Whim mainly operates in its homeland of Finland, mostly in Helsingin seudun liikenne or HSL. Since its launch in 2017, MaaS Global has been able to expand the Whim service to Birmingham, U.K. and Antwerp, Belgium, but so far that’s it. That’s where Mitsubishi Motors Corp (MMC) comes in.
Remember back in the spring of 2017 when Mitsubishi Motors started talking up its autonomous vehicle technology? It’s okay if not, there actually hasn’t been a whole lot of news on self-driving technology from Mitsubishi Motors, or their subsidiary, Mitsubishi Electric, the department responsible for designing said autonomous technology in the first place. Based around several concepts – city infrastructure, GPS, cameras, and artificial intelligence – the Mobile Mapping System (MMS), as coined by Mitsubishi, is starting to go beyond just automobiles. Apparently, its implementation is much more simple than previously thought.
Mitsubishi Goes Autonomous
Mitsubishi Motors has yet to come out with their own self-driving vehicle as of yet, but their alliance with Renault-Nissan and the Alliance 2022 investment plan has a lot of focus on robotaxis and other transportation services. Mitsubishi Motors and Mitsubishi Electric have however debuted concepts at various auto shows when it comes to self-driving vehicles with artificial intelligence (A.I.).
Mitsubishi Motors sure likes to tease their vehicles. Just like the silhouette of the Mitsubishi Eclipse Cross, a return of the Mitsubishi Eclipse sports car as a crossover, the revival of the Mitsubishi truck is getting the same treatment in terms of its debut. Known as the L200 in some countries, and the Triton in others, the Mitsubishi Motors pickup truck got a bit of a refresh, and this time, it’s going global. With the automarket filling up with SUVs, crossovers, and trucks, now is the time for Mitsubishi to make a comeback into the North American market.
So we took the original Mitsubishi tease and shined a little light on it with some photoshop brightness/contrast filters. Nothing fancy, but it gives us an extra peek at what Mitsubishi is trying to hide. The thin headlights and and running daytime lights (RDL) above the bumper are still there, but the well-known honeycomb grille is still too far dark to get a look at it. If anything, the front fascia is looking a lot like a Mitsubishi Outlander. If we didn’t know any better, we’d say the new Triton is the Mitsubishi Outlander with a truck bed. Hey, if Jeep can do it with the Wrangler Scrambler, then why not Mitsubishi?