Category Archives: Mitsubishi Dealer

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What Makes the Mitsubishi Mirage Lovable?

The 2023 Mitsubishi Mirage has a lot more going for it than consumers may realize. Sure, the model is getting little changes when compared to the rest of the lineup, but when it comes to this hatchback, too many changes could ruin what it’s known for – superb fuel efficiency. Plus, the Mirage has received many of the upgrades that have made it into the rest of the lineup, increasing its performance on the road and interior comfort.

Performance

Every trim on the 2023 Mitsubishi Mirage is powered by a 1.2L MIVEC DOHC engine under the hood. Able to generate 78 horsepower and 74 lb-ft of torque. Optimized with Mitsubishi Motors’ brand of variable valve timing technology (VVT), this adds to the incredible fuel efficiency of the vehicle, but more on that in a moment. Able to come with a continuously variable transmission (CVT), the engineering of the Mirage isn’t just modern.

The performance of the Mirage for this generation has always been excellent, and a part of that is due to its braking power. A firm brake pedal gives the driver more control than some of the competitors to the Mirage, with responsive feedback that lets the driver know how hard to press to come to a full stop with a progressive buildup of stopping power. The standard transmission is a 5-speed manual, found only on the base ES trim, but this trim level can upgrade to the CVT found standard in the rest of the lineup, offering a fuel economy of 36 mpg in the city and 43 mpg on the highway.

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Highlights of the 2023 Mitsubishi Eclipse Cross

Mitsubishi Motors has been changing things up as of late, and we’re all looking forward to what Renault-Nissan-Mitsubishi Alliance has planned. The Alliance shared a new business plan Alliance 2030 to shine some light on the next few years of electric vehicle (EV) technology and connected mobility, whereas Mitsubishi Motors’ current business strategy seems to be releasing new generations of models already in the lineup before it reveals something new. The last vehicle getting a next-generation model was the Mitsubishi Outlander Sport, but it seems the Eclipse Cross will beat it to the punch. Check out the highlights for the 2023 Mitsubishi Eclipse Cross.

Power

Across the entire lineup of this model, a 1.5-liter direct-injection turbo engine makes up the power. Able to generate up to 152 horsepower and 184 lb-ft of torque, this crossover may not win any drag races, but it does share some equipment with vehicles that race in the World Rally Championship and in the desert dunes of Dakar. The new 2023 Mitsubishi Eclipse Cross is equipped with Mitsubishi’s Super All-Wheel Control (S-AWC) all-wheel drive system, a combination of Adaptive Stability Control (ASC), Anti-lock Brakes (ABS), and Active Yaw Control (AYC) to distribute driving torque to the rear wheels and provide driver control in various types of terrain.

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2022 Mitsubishi Outlander Wins Vehicle of the Year Award

The all-new 2022 Mitsubishi Outlander has been winning since its release earlier this year, back in the first quarter. Crazy, right? Where does the time go…anyways, it’s all good. This Mitsubishi SUV has been rocking all it has to offer. In September, the Insurance Institute of Highway Safety (IIHS) awarded the 2022 Mitsubishi Outlander with its highest honor, a Top Safety Pick Plus (TSP+). Recently, the 2022 Outlander landed on the WardsAuto 10 Best Interiors List. To keep the commotion going, Mitsubishi Motors also launched a new marketing campaign using the popular AC/DC song – Thunderstruck. November brings us another accolade for the 2022 Mitsubishi Outlander – named “Vehicle of the Year” by the online publication Victory & Reseda.

“Since its launch in March of this year, the all-new 2022 Outlander has exceeded expectations, broken sales records and introduced Mitsubishi Motors to a new customer…Each award and each title the vehicle wins reinforces that now is the time to shop your local Mitsubishi Motors dealer, and take a look at our award-winning lineup. Special thanks to the editorial team at Victory & Reseda for this fantastic award, and to everyone who voted for the Outlander.” – Mark Chaffin, Mitsubishi Motors North America Chief Operating Officer

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Mitsubishi Motors and the 2021 Rebelle Rally

Back in 2018, Mitsubishi Motors started a campaign called the “Small Batch – Big Impact” initiative. The premise was simple – the automaker produced a sample size of the vehicles available in the lineup, and then donated these vehicles to worthwhile causes, usually charities in need of transportation. Mitsubishi has also provided much help in Nashville, TN, the hometown of its new manufacturing plant. In 2019 Mitsubishi Motors got a little gutsy and entered a rally to show what the Eclipse Cross can do. It was the 2019 Rebelle Rally, and the mark Mitsubishi left on team Record the Journey spawned a tradition that continues in October for the 2021 Rebelle Rally.

This race is a continuation of the partnership between Mitsubishi Motors and Record the Journey (RTJ), a military veterans charity dedicated to helping service members transition back into civilian life successfully. RTJ is also involved in advocating for PTSD awareness. Sergeant Major Rachael Ridenour, a U.S. Army combat veteran with 32 years of service, is the RTJ charity founder and served as team navigator during the 2019 Rebelle Rally in a Mitsubishi Eclipse Cross and the 2020 Rebelle Rally in a Mitsubishi Outlander PHEV. This year, the responsibility lies on the shoulders of Selena “Mason” Converse and Erin Mason, and their two-and-a-half year-old German Shepherd, Sammy.

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Mitsubishi Offering Rebadged Models

Mitsubishi Motors has been going through a bit of a crisis in 2021. After picking up the pieces of 2020, and the new business strategy for the Renault-Nissan-Mitsubishi Alliance put Mitsubishi at the forefront of which automaker to watch for the next big model of the 21st Century. Since then, all eyes have been on the Japanese automaker with all hopes on the next Lancer or sports car to be produced, especially after the release of the original Starion 4WD concept art. Mitsubishi finally dashed all hopes in late May 2021, when the automaker announced it was putting all of its focus on electric vehicle (EV) development. While it does so, the automaker needs models to put on the market. First, Renault was helping out with a rebadged model to regain footing in the European market, but now, Nissan is also joining the pull.

It’s not a fantastic look for Mitsubishi Motors, let’s be honest. Earlier this year, Mitsubishi decided to pull out of the European market, specifically the UK, before losing more money on developing vehicles with the steering wheel on the right-side of the vehicle (European editions). If anything, Mitsubishi Motors will still be making an appearance in Germany, France, Spain, and Italy – but it might not be a Mitsubishi vehicle at all. In spring 2021, Mitsubishi and Renault announced a deal to release a new Renault vehicle into the European market under the guise of the legendary Mitsubishi Dynamic Front Face Shield, and of course, a Mitsubishi badge.

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2022 Mitsubishi Outlander Setting a New Standard for SUVs

The 2022 Mitsubishi Outlander SUV is currently the bread-winner for Mitsubishi Motors North America (MMNA). That might not be the story for long, while the automaker shifts its focus to electric vehicle (EV) development and is set to make the new flagship of the automaker the Eclipse Cross PHEV. The original Eclipse Cross recently won a spot in the 2021 AutoPacific Vehicle Satisfaction Awards, so it’s already a great step in the right direction for the new flagship car of Mitsubishi Motors. For now, however, the 2022 Outlander is crushing it in sales and even with the current semiconductor chip shortage, the new SUV is attracting a higher-class crowd and big spenders that will keep Mitsubishi Motors going strong.

It may be surprising to think of an SUV as a luxury vehicle, but these large vehicles have become more than just machines that can handle various driving conditions. We’ve come a long way from the gas guzzlers SUVs once were, and these days, every automaker wants at least one SUV or model they can use to compete in the luxury vehicle class, and not just the mass market. Having sold 6,954 units so far, double the sales of 2020 to date, the new Outlander is forging the path for new and future Mitsubishi models.

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Mitsubishi Motors Introduces New Flagship PHEV

The Mitsubishi Eclipse Cross surprised everyone didn’t it? Once known as a sports car, the Mitsubishi Eclipse, there were some racing fans that didn’t like the fact that one of their favorites was coming back as a crossover. It was, at least in the first year, a huge disappointment. That tune quickly changed the following year as reviews about the Eclipse Cross and what it can offer consumers started to appear on the internet. Selling nearly 20,000 units in 2019, it was a better year for the crossover, and as it returns for the new model year, the 2022 Mitsubishi Eclipse Cross has found itself, produced with changes in appearance and features. The automaker is so confident, a Mitsubishi Eclipse Cross plug-in hybrid is currently in the works.

So, here’s the thing – Mitsubishi Motors finally broke its silence in late June 2021 about the rumors surrounding a revival of the Lancer Evolution series, a rally car the automaker became popular for. The signs were there for a return with Mitsubishi reopening Ralliart, the team responsible for the Lancer Evolution, and releasing concept art for the never-before-seen rally car, the Mitsubishi Starion 4WD. And yet, during a shareholders’ meeting, but the automaker confirmed that Mitsubishi Motors is focused on electric vehicle development.

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The New 2022 Mitsubishi Eclipse Cross

When Mitsubishi Motors brought the Eclipse back from the grave, it did so in a way not many fans of the once sports car were expecting – a crossover. Not an SUV, not a hatchback, and definitely not a sports car, the Mitsubishi Eclipse Cross came with some backlash, but that didn’t stop the new model from paving a way for the first of new and upcoming models from the automaker. Over the last several years, especially after joining Renault and Nissan into the Renault-Nissan-Mitsubishi Alliance, Mitsubishi Motors is trying to find itself. After disappearing for the 2021 model year, the Eclipse Cross returns for 2022 with a new sense of self and the looks to prove it.

What’s New for 2022?

Mitsubishi Motors has been integrating a new Dynamic Shield into the models of its lineup, a new face that will set a pattern for all models. The Mitsubishi Outlander and Mitsubishi Outlander Sport first wore the new Dynamic Shield with slimmer headlights and a new grille with a honeycomb pattern. A combination of lights are at each corner to join the illumination at the front of the vehicle. The new design also adds a little extra interior space.

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Mitsubishi Motors Breaks Its Silence About the EVO

In May 2020, the Renault-Nissan-Mitsubishi Alliance shared its news strategy of its Alliance 2022 business plan. The new strategy had a “Follow the Leader” pattern, with Mitsubishi Motors set to be the first automaker of the three to release a new vehicle. There is just one small problem – the complete lack of news from Mitsubishi Motors Corp (MMC) and the automaker about any upcoming models. Ever since, there has been a lot of talk on the internet about this new Mitsubishi vehicle being a sports car, and possibly the revival of the Lancer Evolution after the release of the never-before-seen Mitsubishi Starion 4WD concept art. Alas, Mitsubishi Motors finally broke its silence, and no Lancer is in sight. The future is still electric vehicles (EVs).

At the end of June 2021, Mitsubishi Motors held a shareholders meeting, and many in attendance were asking about the Lancer Evo or a new sports car, especially after Mitsubishi decided to bring back its high-performance Ralliart team. This is the same team that took the original Mitsubishi Lancer and turned it into a powerful rally car, the Lancer Evolution, that went on for several generations before meeting its eventual end. Sounds familiar, doesn’t it? However, unlike the Dodge//SRT team, Ralliart will be taking more of a backseat like MOPAR and serve as an after-market supplier of accessories consumers can use to enhance the performance of various future models.

Hopes – dashed.

“Electrification costs a lot of development, and we still don’t have enough strength as a company. We put out a big deficit in the previous fiscal year, so we want to revive the company first and then put out a little car that fans are waiting for.” – translated via Google Translate from Japanese publication Response by way of Japanese Nostalgic Car

Salt in the wound, isn’t it? Not that we’re trying to rub it in. Stings for us, too.

But we knew this going in. When discussing the future of the Renault-Nissan-Mitsubishi Alliance after the digital press release in May, we knew plug-in hybrid electric vehicles (PHEVs) and electric vehicles were coming to the forefront. Nissan and Renault have been developing new EV platforms and powertrains called ePTs, Nissan released a new EV platform for use across all three brands, and Mitsubishi has had its share of concepts over the years. Aside from the requests for the Lancer Evolution, the other question Mitsubishi Motors gets a lot is what plans are for the Outlander PHEV.

The Outlander PHEV might get a replacement within the next few years. Quickly putting on the years, the plug-in hybrid SUV has had its success and time in the spotlight, but with the new technology being introduced in today’s modern cars, the Outlander PHEV is falling behind. A plug-in hybrid SUV was once a rarity but is quickly meeting competition. There have been some contenders – in 2019, during the Geneva International Motor Show and Tokyo Motor Show, Mitsubishi revealed the Engelberg Tourer concept and the Mi-Tech concept, respectively. The Engelberg Tourer was more so a sporty version of the Outlander PHEV, whereas the Mi-Tech was a new take on plug-in hybrid technology, but there hasn’t been any news about either since.What is Mitsubishi Motors up to? If the Lancer EVO isn’t making a comeback, then what EV could Mitsubishi possibly be working on? Stay up to date with all Mitsubishi Motors-related news when you follow us on Miami Lakes Automall Mitsubishi social media.

Photo Source/Copyright: Mitsubishi Motors
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Mitsubishi Motors Signs Up with TomTom for Eclipse Cross Navigation

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Isn’t in-car navigation so handy? Or even the maps on a smartphone. It’s so nice to know where we’re going these days. Does anyone remember the old days when smart phones first came out, but it was still super easy to get lost? Nav systems have made that fear a thing of the past, but what happens when the phone dies or there is no Wi-Fi, or any kind of signal? That’s a real bummer. Thankfully, automakers are trying to find ways around that, especially with self-driving vehicles that can navigate uncharted areas. Before we let cars take the wheel, however, another great piece of navigation software is TomTom, and Mitsubishi Motors is putting the system into its newest Eclipse Cross.

TomTom should be a name consumers know – it’s a little old, but it had a ton of marketing when it first released in 2004. Known as a leading independent location technology specialist, TomTom provides consumers with highly accurate maps, navigation software, real-time traffic information, and other helpful services when on the road. The best part of all? No connection needed. That little number is a thankful addition with TomTom and company what3words.

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