For the past few years, the Hyundai Motor Group (HMG, parent group of Kia Corp) has been working on new forms of mobility and robotics. The most recent advancement is the eVOTL Aircraft, a personal aircraft designed to shuttle passengers between their origin point and their destination via flight. Designed between HMG and Uber, this concept was first unveiled to us during the 2020 Consumer Electronics Show (CES) and was finally introduced to us during the Farnborough International Airshow. Just the beginning of a futuristic outlook, just this year, during the 2022 CES, HMG and Kia shared concepts for an ecosystem of mobility with personal mobile pods, purpose-built vehicles (PBVs), and of course this aircraft. Alongside these promises were steps forward into robotics for personal companionship, performing work functions without the need of human workers on-site (say, working with high-voltage machinery), and even making use of the budding Metaverse. With that in mind, HMG and Kia are taking one metaverse concept and turning it into a reality – Lunar Surface Exploration.Read the rest of this entry
The Mitsubishi Lancer Evolution was a rally car by the Japanese automaker that really changed the way consumers looked at the brand. Starting in 1992 and spanning over ten generations, the days of Mitsubishi sports cars have long since passed. With so much history and a legend in the world of rally cars, Mitsubishi has multiple well-known vehicles that have won titles and many races. Last week, we talked about the Mitsubishi Galant AMG, based off of the Galant VR4 (sixth generation). Only a true fan would know another vehicle was based off of the Galant VR4 when it first launched – none other than the Lancer Evolution.
It’s true. The first generation of the Lancer Evolution was built using the 2.0 L turbocharged DOHC engine and AWD drivetrain from the original Galant VR4. Using a different chassis, the vehicle was sold as a “Gran Sport Racing” (GRS) model and a “Rally Sport” (RS) model. The one and only Ralliart was responsible for the Lancer Evolution, the name behind some of Mitsubishi Motors most well-known racing vehicles. They made the Mitsubishi Lancer Evolution VI that won the World Rally Championship (WRC) for four years in a row from 1996 – 1999, driven by rally driver Tommi Maikinen. The Galant VR4 also won a championship title from the WRC, but the four year winning of the Lancer EVO earned it a special Tommi Makinen Edition that was auctioned off in 2021 in Europe for £100,100. Back in 2016, another treasure, the Lancer EVO X was sold on eBay in 2016 for $76,400.Read the rest of this entry
It wasn’t too long ago that Mitsubishi Motors sent racing fans for a whirl when the automaker revived the Ralliart team, responsible for turning the Mitsubishi Lancer into the Lancer Evolution, becoming a staple for rally cars and amateur racing fans everywhere. Like Dodge//SRT, the latter is known for taking vehicles fans already love and making them more powerful than ever before. Ralliart does the same, and shortly after its revival, the canceled Mitsubishi Starion 4WD was revealed. Sadly, it would remain canceled, and although the automaker has claimed its only focus is electric vehicle (EV) development, fans of its rally car roots are still hoping for a return of the Evolution nameplate, or even a mashup of Mitsubishi and AMG once more. Sure, the name is mostly associated with Mercedes-Benz these days, but back in 1991, AMG and Mitsubishi teamed up to make a product unlike any Mitsubishi vehicle before it – the AMG-tuned Mitsubishi Galant.
AMG, performance-enhancing folks from Affalterbach, play to the tune of Mercedes-Benz, but before 1999, the group had no ties to any one automaker. If they were willing to pay, then AMG was willing to modify and enhance any vehicle model that came their way. That’s what happened in 1991 when about 500 AMG Galants were produced, all exclusive to Japan. It’s a surprise, too, because the Mitsubishi Galant AMG was not the first time AMG partnered with the automaker? Ever hear of the Mitsubishi Debonair V 3000 Royal AMG? The partnership can be traced back to 1987, but the body was more so a Debonair with few AMG upgrades, but the name stuck.Read the rest of this entry
Mitsubishi Motors is currently placing all of its focus on reincarnations of every model in its lineup. Although we’re all waiting for something new, it would seem the Japanese automaker wants to release the best version of every model it can before releasing an unknown vehicle. The latest to get a renewal is the Mitsubishi Outlander PHEV, released for the 2023 model year. Recently released in America in 2017 as a 2018 model, the vehicle has reinforced its credentials as the best-selling PHEV sport-utility vehicle in the world. With the 2023 model scheduled to go on sale in the second half of 2022, the PHEV made its debut at the 2022 Twin Cities Auto Show.
“Since its launch in March 2022, the gasoline version of all-new Outlander has been a homerun, setting sales records monthly even in the face of global supply challenges…When sales begin in the U.S., the 2023 Outlander PHEV will take its place as the flagship of the Mitsubishi fleet. It is the most advanced and best equipped vehicle we have ever sold, and it is the perfect blend of quiet and clean electric motoring, with the range and ease of refueling of a gasoline-powered vehicle.” Mark Chaffin, MMNA president and CEO
Running May 14-22, 2022, the 2022 Twin Cities Auto Show got its first glimpse at the new Mitsubishi Outlander PHEV. A plug-in hybrid electric vehicle (PHEV), this SUV is high up there on the lineup when it comes to sales and success, right next to the original Mitsubishi Outlander. Outfitted with the automaker’s Super All-Wheel Control (S-AWC) all-wheel drive system, this SUV will always be able to handle a variety of terrains and driving conditions. Plus, S-AWC offers seven drive modes that the consumer can choose from, depending on their driving style and road conditions. This gives consumers a sense of security, confidence, and comfortable driving.Read the rest of this entry
Back in 2020, the world changed, possibly forever with the Covid-19 pandemic. Affecting people and businesses world-wide, many industries were hit hard, the auto industry included. It affected sales and resources, with the semi-conductor chip shortage that followed in 2021. People’s lives were affected as well, whether it was their health or the health of loved ones, but it also changed the daily grind for a lot of people. With the Coronavirus spreading, facilities were temporarily shutting down, many businesses went bankrupt, and companies that were still afloat sent their workers home. Remote work is quickly becoming the norm with the virus still making rounds across the globe, and honestly, most people can do their job from home these days. Mitsubishi Motors clearly knows this, and Mitsubishi Motors North America, Inc. (MMNA) recently announced a new work-from-home policy for its corporate workers.
“Our new work from home policy comes down to one thing: tremendous trust in our employee team…Over the last two years, our employees have risen to the challenges of a global pandemic and historic supply chain disruptions, and they’ve propelled the brand to record-breaking sales success. They’ve demonstrated they can do it all, while working from their home and company offices. That commitment should be rewarded with confidence and flexibility, and today, that’s what we’re doing.” – MMNA CEO Mark Chaffin
Anyone working on a computer right now knows this is the way to go. Why spend eight hours in a stuffy office that feels more like a fishbowl when you can spend a fraction of the time working at home? Not only that, many people have voiced how much their production and well-being has been affected by working from home. Many businesses are pressuring employees to return for the office to improve “morale” – more like a micromanaging power move – and it was the spark that lit the match on “The Great Resignation”. People are quitting their jobs after realizing how much the daily grind affects their lives, their health, and how the pay rate simply isn’t enough to make one’s well-being a second-priority. It never should be.Read the rest of this entry
The 2022 Mitsubishi Outlander SUV sure has been a hit for the automaker. A key part of the business strategy for Mitsubishi Motors, the Outlander has brought the brand back into the land of profitability, and is setting up Mitsubishi for the next phase in its production. A part of the Renault-Nissan-Mitsubishi Alliance, a recent conference was held by the Alliance to announce Alliance 2030, a new six year business strategy to revolutionize electric vehicles (EVs) and create a world of connected mobility. Currently, Mitsubishi is releasing next-generation variants of models in its current lineup, like the new generation of the Outlander for 2022, the Outlander PHEV, and the next-generation of the Mitsubishi Outlander Sport. It’s all adding up to a mystery vehicle, and we don’t think it’s one of the Renault vehicles Mitsubishi is tinkering with for Europe. Making as much dough as possible before the new release, in case it’s a flop, Mitsubishi just released a Bolder Black Edition Package for the 2022 Mitsubishi Outlander…except it’s not all black.
Now just an appearance package, this is actually an all-new trim being added to the Mitsubishi Outlander lineup. It makes sense that the automaker would add a new trim in its second year as the best-selling Outlander model for years. The new trim is already being made available at dealerships nationwide, and comes with a few changes, mainly to the appearance. This treatment for the Outlander is what many automakers call a “blacked-out” package. The most notable enhancements to the SUV are black front and rear bumper garnish, black door handle trim, black side mirrors, and black headliner and pillars, riding on 20-inch black alloy wheels. Built on the SE-trim level, these appearance changes don’t affect the list of great features already made available to the 2022 Outlander SE. It does add dual-zone climate control and a power panoramic sunroof, however, so that’s a nice touch.Read the rest of this entry
Wow, we were just talking about what the Renault-Nissan-Mitsubishi Alliance is up to and the little news that’s come from the Alliance since 2020. Flying under the radar, the Alliance actually shared some big news in February 2022! It seems every major automotive group has one number on its mind – 2030. That’s the new golden year for automakers, the end goal for big plans dealing with electric vehicles (EVs), connected vehicles, and even autonomous vehicles. Alliance 2030 has all that and more, starting with Mitsubishi Motors still playing the leader.
Following the Leader, the Leader, the Leader…
Mitsubishi Motors is still in line to be the first automaker of the Alliance to release a new model in a specific region. Previously leaving the European market, Mitsubishi Motors will attempt to regain its foothold overseas by sharing resources with Renault. Mitsubishi is all set to release two new models based on Renault’s best-selling models, repurposed and redesigned for the Mitsubishi Motors lineup. It’s not just a rebadge, and the next-generation of the Mitsubishi Outlander Sport is among them. As the three automakers continue to become more integrated, sharing resources across common platforms and technologies is said to increase to 80-percent by 2026. They should just merge already.Read the rest of this entry
Okay, seriously, what is Mitsubishi Motors up to? A lot has happened to the automaker since it joined the Renault-Nissan Alliance, and even more so since the now Renault-Nissan-Mitsubishi Alliance discussed mid-term plans for its five-year business strategy. What was supposed to be a “follow the leader” strategy where Mitsubishi Motors was supposed to be the first automaker of the three to release a brand new model, since then, Mitsubishi pulled out of the race in the European market before Renault agreed to build vehicles for Mitsubishi, and with the next-generation of the Mitsubishi Outlander being the main focus, whatever happened to the new car? The latest reports have been about an Eclipse Cross PHEV taking the spotlight, a Ralliart concept, and a next-generation Outlander Sport.
This may sound like a bad thing, the company and the Alliance doesn’t seem to be making good on its new business plan, but at the same time, Mitsubishi Motors definitely reignited its presence in the auto market with the release of the new generation of the Outlander and the fourth-generation of the Outlander PHEV last year (2021). Shaking up the competition, the new Outlander PHEV could sway consumers from Honda and Toyota when it came to the full-sized, plug-in electric SUV segment. It wasn’t so much a change in style that got attention, although there were just enough changes to the appearance, but the performance.Read the rest of this entry
Mitsubishi Electric has been doing some pretty fancy things lately when it comes to technology and the features we might see in future automobiles or even entire buildings. Based on what the 2022 Consumer Electronics Show, Mitsubishi Electric showed us its world vision for digital and mobile living spaces, robotics, and being able to do more than work remotely, but operate physical robotic surrogates to do jobs that require machinery, electric work, or heavy lifting. Mitsubishi Electric also designed SUSTIE, a ZEB building that uses so a small amount of energy, it actually generates it throughout the year. In Feb 2022, Mitsubishi Electric announced the details of its New Building Systems subsidiary. Details are slim, but could this be the integration of SUSTIE into all building systems owned by Mitsubishi Motoes Corp (MMC)?
Mitsubishi Electric Building Solutions Corporation, a new subsidiary to be established in April 2022 is the first building systems management business by the company. With the announcement, Mitsubishi Electric shared that it would be integrating its building systems following a split in October. With Mitsubishi Electric having its hands in many things, from home electronics to city infrastructure, the company needs to start building teams that can focus on one thing and make it great. The summary of the business talks about development, manufacture, sales, installation, maintenance, repair, etc. of building management systems, as well as systems that can be maintained and monitored by such. Sounds a lot like the SUSTIE building.Read the rest of this entry
Mitsubishi Motors has seen some crazy ups and downs over the last two years. Just when the Renault-Nissan-Mitsubishi Alliance was gearing up for the mid-term plans of Alliance 2022, the Coronavirus pandemic hit in full force. It messed up a lot of things in the economy, and the semiconductor shortage that followed in 2021 just worsened things. Mitsubishi Motors is supposed to be coming out with a new vehicle, but so far we’ve just seen the revival of the Ralliart as an appearance package during the 2022 Tokyo Auto Salon with Ralliart-infused Outlander and Eclipse Cross models. Right now, the 2022 Mitsubishi Outlander SUV is carrying the automaker into the land of profits, and sales are going up. The new generation really changed things up, and has become the break Mitsubishi needed.
The power under the hood of the 2022 Mitsubishi Outlander SUV may not have changed much, with a 2.5-liter MIVEC DOHC four-cylinder direct-injection engine capable of generating 181 horsepower and 181lb-ft of torque. Keeping things fresh, the standard transmission is a continuously variable transmission (CVT) that helps to improve the control and fuel economy of the vehicle. Speaking of control, a new chassis and suspension have been installed for improved stability and performance, and with Mitsubishi’s new All-Wheel Control technology, this SUV can handle various types of terrain. Six drive modes have also been added to meet the demands of the driver.Read the rest of this entry