Archive for the ‘Mitsubishi Dealer in Miami’ Category

Mitsubishi Unveils 2023 Outlander PHEV at 2022 Twin Cities Auto Show

Thursday, May 19th, 2022
miami-lakes-automall-mitsubishi-2020-rebelle-rally-outlander-phev
miami-lakes-automall-mitsubishi-2020-rebelle-rally-outlander-phev

Mitsubishi Motors is currently placing all of its focus on reincarnations of every model in its lineup. Although we’re all waiting for something new, it would seem the Japanese automaker wants to release the best version of every model it can before releasing an unknown vehicle. The latest to get a renewal is the Mitsubishi Outlander PHEV, released for the 2023 model year. Recently released in America in 2017 as a 2018 model, the vehicle has reinforced its credentials as the best-selling PHEV sport-utility vehicle in the world. With the 2023 model scheduled to go on sale in the second half of 2022, the PHEV made its debut at the 2022 Twin Cities Auto Show.

“Since its launch in March 2022, the gasoline version of all-new Outlander has been a homerun, setting sales records monthly even in the face of global supply challenges…When sales begin in the U.S., the 2023 Outlander PHEV will take its place as the flagship of the Mitsubishi fleet. It is the most advanced and best equipped vehicle we have ever sold, and it is the perfect blend of quiet and clean electric motoring, with the range and ease of refueling of a gasoline-powered vehicle.” Mark Chaffin, MMNA president and CEO

Running May 14-22, 2022, the 2022 Twin Cities Auto Show got its first glimpse at the new Mitsubishi Outlander PHEV. A plug-in hybrid electric vehicle (PHEV), this SUV is high up there on the lineup when it comes to sales and success, right next to the original Mitsubishi Outlander. Outfitted with the automaker’s Super All-Wheel Control (S-AWC) all-wheel drive system, this SUV will always be able to handle a variety of terrains and driving conditions. Plus, S-AWC offers seven drive modes that the consumer can choose from, depending on their driving style and road conditions. This gives consumers a sense of security, confidence, and comfortable driving.

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Mitsubishi North America Releases New Work-From-Home Policy

Wednesday, April 20th, 2022
Mitsubishi_logo - Mitsubishi in Miami
Mitsubishi_logo - Mitsubishi in Miami

Back in 2020, the world changed, possibly forever with the Covid-19 pandemic. Affecting people and businesses world-wide, many industries were hit hard, the auto industry included. It affected sales and resources, with the semi-conductor chip shortage that followed in 2021. People’s lives were affected as well, whether it was their health or the health of loved ones, but it also changed the daily grind for a lot of people. With the Coronavirus spreading, facilities were temporarily shutting down, many businesses went bankrupt, and companies that were still afloat sent their workers home. Remote work is quickly becoming the norm with the virus still making rounds across the globe, and honestly, most people can do their job from home these days. Mitsubishi Motors clearly knows this, and Mitsubishi Motors North America, Inc. (MMNA) recently announced a new work-from-home policy for its corporate workers.

“Our new work from home policy comes down to one thing: tremendous trust in our employee team…Over the last two years, our employees have risen to the challenges of a global pandemic and historic supply chain disruptions, and they’ve propelled the brand to record-breaking sales success. They’ve demonstrated they can do it all, while working from their home and company offices. That commitment should be rewarded with confidence and flexibility, and today, that’s what we’re doing.” – MMNA CEO Mark Chaffin

Anyone working on a computer right now knows this is the way to go. Why spend eight hours in a stuffy office that feels more like a fishbowl when you can spend a fraction of the time working at home? Not only that, many people have voiced how much their production and well-being has been affected by working from home. Many businesses are pressuring employees to return for the office to improve “morale” – more like a micromanaging power move – and it was the spark that lit the match on “The Great Resignation”. People are quitting their jobs after realizing how much the daily grind affects their lives, their health, and how the pay rate simply isn’t enough to make one’s well-being a second-priority. It never should be.

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2022 Mitsubishi Outlander Receives New Blacked-Out Trim

Wednesday, March 23rd, 2022
miami-lakes-mitsubishi-outlander-black-edition
miami-lakes-mitsubishi-outlander-black-edition

The 2022 Mitsubishi Outlander SUV sure has been a hit for the automaker. A key part of the business strategy for Mitsubishi Motors, the Outlander has brought the brand back into the land of profitability, and is setting up Mitsubishi for the next phase in its production. A part of the Renault-Nissan-Mitsubishi Alliance, a recent conference was held by the Alliance to announce Alliance 2030, a new six year business strategy to revolutionize electric vehicles (EVs) and create a world of connected mobility. Currently, Mitsubishi is releasing next-generation variants of models in its current lineup, like the new generation of the Outlander for 2022, the Outlander PHEV, and the next-generation of the Mitsubishi Outlander Sport. It’s all adding up to a mystery vehicle, and we don’t think it’s one of the Renault vehicles Mitsubishi is tinkering with for Europe. Making as much dough as possible before the new release, in case it’s a flop, Mitsubishi just released a Bolder Black Edition Package for the 2022 Mitsubishi Outlander…except it’s not all black.

Now just an appearance package, this is actually an all-new trim being added to the Mitsubishi Outlander lineup. It makes sense that the automaker would add a new trim in its second year as the best-selling Outlander model for years. The new trim is already being made available at dealerships nationwide, and comes with a few changes, mainly to the appearance. This treatment for the Outlander is what many automakers call a “blacked-out” package. The most notable enhancements to the SUV are black front and rear bumper garnish, black door handle trim, black side mirrors, and black headliner and pillars, riding on 20-inch black alloy wheels. Built on the SE-trim level, these appearance changes don’t affect the list of great features already made available to the 2022 Outlander SE. It does add dual-zone climate control and a power panoramic sunroof, however, so that’s a nice touch.

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Renault-Nissan-Mitsubishi Alliance 2030 Announces Big News

Friday, March 11th, 2022
Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments
Miami Lakes Automall Nissan-Renault-Mitsubishi Five Investments

Wow, we were just talking about what the Renault-Nissan-Mitsubishi Alliance is up to and the little news that’s come from the Alliance since 2020. Flying under the radar, the Alliance actually shared some big news in February 2022! It seems every major automotive group has one number on its mind – 2030. That’s the new golden year for automakers, the end goal for big plans dealing with electric vehicles (EVs), connected vehicles, and even autonomous vehicles. Alliance 2030 has all that and more, starting with Mitsubishi Motors still playing the leader.

Following the Leader, the Leader, the Leader…

Mitsubishi Motors is still in line to be the first automaker of the Alliance to release a new model in a specific region. Previously leaving the European market, Mitsubishi Motors will attempt to regain its foothold overseas by sharing resources with Renault. Mitsubishi is all set to release two new models based on Renault’s best-selling models, repurposed and redesigned for the Mitsubishi Motors lineup. It’s not just a rebadge, and the next-generation of the Mitsubishi Outlander Sport is among them. As the three automakers continue to become more integrated, sharing resources across common platforms and technologies is said to increase to 80-percent by 2026. They should just merge already.

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Mitsubishi Motors Current Business Strategy

Thursday, March 3rd, 2022
Mitsubishi_logo - Mitsubishi in Miami
Mitsubishi_logo - Mitsubishi in Miami

Okay, seriously, what is Mitsubishi Motors up to? A lot has happened to the automaker since it joined the Renault-Nissan Alliance, and even more so since the now Renault-Nissan-Mitsubishi Alliance discussed mid-term plans for its five-year business strategy. What was supposed to be a “follow the leader” strategy where Mitsubishi Motors was supposed to be the first automaker of the three to release a brand new model, since then, Mitsubishi pulled out of the race in the European market before Renault agreed to build vehicles for Mitsubishi, and with the next-generation of the Mitsubishi Outlander being the main focus, whatever happened to the new car? The latest reports have been about an Eclipse Cross PHEV taking the spotlight, a Ralliart concept, and a next-generation Outlander Sport.

This may sound like a bad thing, the company and the Alliance doesn’t seem to be making good on its new business plan, but at the same time, Mitsubishi Motors definitely reignited its presence in the auto market with the release of the new generation of the Outlander and the fourth-generation of the Outlander PHEV last year (2021). Shaking up the competition, the new Outlander PHEV could sway consumers from Honda and Toyota when it came to the full-sized, plug-in electric SUV segment. It wasn’t so much a change in style that got attention, although there were just enough changes to the appearance, but the performance.

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Mitsubishi Electric Starts New Building Management System Business

Friday, February 25th, 2022
miami-lakes-mitsubishi-electric-logo
miami-lakes-mitsubishi-electric-logo

Mitsubishi Electric has been doing some pretty fancy things lately when it comes to technology and the features we might see in future automobiles or even entire buildings. Based on what the 2022 Consumer Electronics Show, Mitsubishi Electric showed us its world vision for digital and mobile living spaces, robotics, and being able to do more than work remotely, but operate physical robotic surrogates to do jobs that require machinery, electric work, or heavy lifting. Mitsubishi Electric also designed SUSTIE, a ZEB building that uses so a small amount of energy, it actually generates it throughout the year. In Feb 2022, Mitsubishi Electric announced the details of its New Building Systems subsidiary. Details are slim, but could this be the integration of SUSTIE into all building systems owned by Mitsubishi Motoes Corp (MMC)?

Mitsubishi Electric Building Solutions Corporation, a new subsidiary to be established in April 2022 is the first building systems management business by the company. With the announcement, Mitsubishi Electric shared that it would be integrating its building systems following a split in October. With Mitsubishi Electric having its hands in many things, from home electronics to city infrastructure, the company needs to start building teams that can focus on one thing and make it great. The summary of the business talks about development, manufacture, sales, installation, maintenance, repair, etc. of building management systems, as well as systems that can be maintained and monitored by such. Sounds a lot like the SUSTIE building.

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The 2022 Outlander Has Made Mitsubishi Motors Profitable Once More

Thursday, February 17th, 2022
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year
miami-lakes-2022-mitsubishi-outlander-vehicle-of-the-year

Mitsubishi Motors has seen some crazy ups and downs over the last two years. Just when the Renault-Nissan-Mitsubishi Alliance was gearing up for the mid-term plans of Alliance 2022, the Coronavirus pandemic hit in full force. It messed up a lot of things in the economy, and the semiconductor shortage that followed in 2021 just worsened things. Mitsubishi Motors is supposed to be coming out with a new vehicle, but so far we’ve just seen the revival of the Ralliart as an appearance package during the 2022 Tokyo Auto Salon with Ralliart-infused Outlander and Eclipse Cross models. Right now, the 2022 Mitsubishi Outlander SUV is carrying the automaker into the land of profits, and sales are going up. The new generation really changed things up, and has become the break Mitsubishi needed.

Engineering

The power under the hood of the 2022 Mitsubishi Outlander SUV may not have changed much, with a 2.5-liter MIVEC DOHC four-cylinder direct-injection engine capable of generating 181 horsepower and 181lb-ft of torque. Keeping things fresh, the standard transmission is a continuously variable transmission (CVT) that helps to improve the control and fuel economy of the vehicle. Speaking of control, a new chassis and suspension have been installed for improved stability and performance, and with Mitsubishi’s new All-Wheel Control technology, this SUV can handle various types of terrain. Six drive modes have also been added to meet the demands of the driver.

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Hispanic Consumers Vote 2022 Mitsubishi Outlander SUV of the Year

Tuesday, January 25th, 2022
miami-lakes-mitsubishi-2022-outlander-reveal
miami-lakes-mitsubishi-2022-outlander-reveal

2021 shook up the auto industry with the semiconductor chip shortage, but some vehicles managed to prevail regardless of what lack of resources they may be enduring. One of these automakers was Mitsubishi Motors, having spent its time and resources on the all-new and improved 2022 Mitsubishi Outlander SUV. Kicking things off on Amazon Live, Mitsubishi Motors launched its new “Thunderstruck” campaign, featuring music from AC/DC and highlighting features of the new SUV in a flash way. Winning awards all throughout the year, the 2022 Outlander was just named “SUV of the Year” by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards.

With all the awards Mitsubishi Motors earned, especially for the new Outlander, it comes as no surprise that more publications would be naming the SUV in their “Best of the Year” lists. The name Puros Autos may not be well-known, but it’s a largely trusted source on the web and the go-to site for the Hispanic demographic of the auto market. According to Puros Autos, one-out-of-every-four-cars purchased in the U.S. is by a Hispanic consumer, slowly making its way to a three-to-one ratio of the consumer base. With that in mind, the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry today.

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Mitsubishi Electric Launches New Investment Fund for Green and Digital Startups

Thursday, January 20th, 2022
miami-lakes-mitsubishi-electric-logo
miami-lakes-mitsubishi-electric-logo

Mitsubishi Motors has been a tricky automaker to figure out over the last few years, hasn’t it? Joining the Renault-Nissan Alliance in 2017 has opened a lot of doors, but not all has gone as planned. Shortly after Mitsubishi joined the fray, a new funding campaign, Alliance Ventures, was announced. It was a $1 billion investment plan to be used to start partnerships with various start-ups working on electric vehicle (EV) development and autonomous self-driving car tech. There hasn’t been any news about new partners since 2019, and after Mitsubishi Electric held an exhibit at the 2022 Consumer Electronics Show, we wonder if Mitsubishi is striking out on its own again. The major technological advances promised are large, but the company just announced a new ME Innovation Fund with Global Brain Corporation.

The company is launching the fund immediately, a corporate venture capital (CVC) fund designed to invest in and partner with startups across the world, yet again. This fund is very similar to the Alliance Ventures fund, with a commitment to invest five billion yen over the next ten years in various startups and new tech. The pandemic in 2020 could have easily put an end to Alliance Ventures, and with Mitsubishi Motors also announcing new models, perhaps Mitsubishi Motors Corp saved the money for a rainy day fund and this is it.

In case you missed it, Mitsubishi Motors just teased a new Ralliart vehicle in Tokyo during the 2022 Tokyo Auto Salon called the Mitsubishi Vision Ralliart Concept. With the revival of Mitsubishi Ralliart, we’ve been wondering how the automotive group that made the legendary Mitsubishi Lancer Evolution rally car is going to mingle with EV development. This could have a hand in the new ME Innovation Fund, with a focus on green innovation, but the investments made between Mitsubishi Electric and Global Brain will also be supporting the growth of global startups working primarily in the digital domain. This is especially interesting after the 2022 Consumer Electronics Show, as mentioned above.

Many automakers introduced an idea of one of two things – a mobile ecosystem where everyone has access to mobile solutions for personal travel or errands like shopping for groceries, and an implementation of digital technologies into everyday life. Imagine being able to travel to Mars in a vehicle designed with the most advanced virtual reality, or being able to work on a computer that is more or less a tangible hologram. What is this, Star Wars?

It sounds like it, and digital worlds are becoming a part of many companies. When discussing the auto industry, Mitsubishi Electric previewed concepts of employees working together with robots and artificial intelligence (AI) to produce higher quality products within a completely digitized factory, a concept called eF@ctory. Not only does it allow workers to work from virtually anywhere, controlling the robots to do the fine detailed work, in a world still aware of social distancing and the pandemic, it can keep operations functional. On a smaller scale, the company is proposing digital solutions for overseeing performance and production of buildings like manufacturing plants. On the other hand, artificial intelligence systems may one day maintain the power grid in entire cities. Some automakers are even working on virtual reality where consumers can do things in a digital world that have an impact on their physical lives…it just might not happen for about a decade.We look forward to hearing what investments Mitsubishi Electric and Global Brain Corp make when using the new ME Innovation Fund. Follow along with us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright:  Mitsubishi Electric

Mitsubishi Uses a little Thunder for the New 2022 Outlander Marketing Campaign

Wednesday, November 10th, 2021
miami-lakes-automall-2022-outlander-thunderstruck
miami-lakes-automall-2022-outlander-thunderstruck

Since the release of the new 2022 Mitsubishi Outlander, the automaker is putting a lot of focus on its flagship SUV before it makes the change to a fully EV-oriented future. The next model to take the stage is the upcoming Eclipse Cross PHEV, a plug-in hybrid electric vehicle. Before that happens, the Outlander is king, and Mitsubishi is increasing the hype with a new multi-faceted marketing campaign featuring music from AC/DC. The name of the campaign also shares its moniker with a very popular song – “Thunderstruck”.

It really feels like they missed a chance to get the God of Thunder Thor involved after a certain automaker grabbed actors from the Disney+ series WandaVision, Falcon and the Winter Soldier, and Loki. Alas, Mitsubishi Motors wants consumers to feel “thunderstruck” when they feast their eyes on the upgraded next-generation of the 2022 Mitsubishi Outlander SUV. Boasting style, modern tech like wireless Apple CarPlay Support (maybe Google Android Auto?), Mitsubishi Motors Super All-Wheel Control traction system with six modes, and the Outlander receiving a Top Safety Pick Plus (TSP+) rating from IIHS, also known as the Insurance Institute of Highway Safety, this ad highlights just enough.

“The all-new 2022 Mitsubishi Outlander is the most-connected, best-equipped vehicle we have ever sold in the U.S., and given how positively it’s already been received by members of the media, our dealer partners and consumers, it represents a huge opportunity to raise awareness and consideration for the Mitsubishi brand…The Outlander takes its place at the head of the Mitsubishi Motors lineup. With a car that stands out from the crowd the way this one does, we knew we needed a soundtrack that would help it be just as memorable and stand out in the crowded field of advertising.” – MMNA senior manager of marketing, Kim Ito

What makes this new campaign such a big deal is that the process it’s a first for the auto industry never done before. The new “Thunderstruck” campaign was created by Unite Digital in collaboration with The Sussman Agency in Detroit, developed in partnership with Unite Digital. The latter allowed the company to greatly increase the customization and personalization capabilities of the advertisement. That is to say, each of the company’s approximately 330 dealer partners will be able to personalize and customize the current national advertisement and tailor it for local use. At the same time, Mitsubishi Motors North America (MMNA) will be able to ensure consistent quality and production value to make sure the automaker doesn’t send out the wrong message via a dealership partner.

This campaign is a continuation of Mitsubishi Motors making noise for the Outlander. The first vehicle to ever be revealed to a global audience via Amazon Live, the new Outlander SUV has received a lot of praise and accolades on top of the TSP+ rating by the IIHS – recently, the 2022 Outlander was recently announced as a winner of the Wards 10 Best Interiors award. Now that’s a high mark for quality, and the ad above definitely shows us a comfy looking cabin with lush leather. Ready to check out this SUV? You can find the new 2022 Mitsubishi Outlander at Miami Lakes Automall today.

Photo Source/Copyright: Mitsubishi Motors