Archive for the ‘Mitsubishi Dealer in Miami’ Category

Mitsubishi Uses a little Thunder for the New 2022 Outlander Marketing Campaign

Wednesday, November 10th, 2021
miami-lakes-automall-2022-outlander-thunderstruck
miami-lakes-automall-2022-outlander-thunderstruck

Since the release of the new 2022 Mitsubishi Outlander, the automaker is putting a lot of focus on its flagship SUV before it makes the change to a fully EV-oriented future. The next model to take the stage is the upcoming Eclipse Cross PHEV, a plug-in hybrid electric vehicle. Before that happens, the Outlander is king, and Mitsubishi is increasing the hype with a new multi-faceted marketing campaign featuring music from AC/DC. The name of the campaign also shares its moniker with a very popular song – “Thunderstruck”.

It really feels like they missed a chance to get the God of Thunder Thor involved after a certain automaker grabbed actors from the Disney+ series WandaVision, Falcon and the Winter Soldier, and Loki. Alas, Mitsubishi Motors wants consumers to feel “thunderstruck” when they feast their eyes on the upgraded next-generation of the 2022 Mitsubishi Outlander SUV. Boasting style, modern tech like wireless Apple CarPlay Support (maybe Google Android Auto?), Mitsubishi Motors Super All-Wheel Control traction system with six modes, and the Outlander receiving a Top Safety Pick Plus (TSP+) rating from IIHS, also known as the Insurance Institute of Highway Safety, this ad highlights just enough.

“The all-new 2022 Mitsubishi Outlander is the most-connected, best-equipped vehicle we have ever sold in the U.S., and given how positively it’s already been received by members of the media, our dealer partners and consumers, it represents a huge opportunity to raise awareness and consideration for the Mitsubishi brand…The Outlander takes its place at the head of the Mitsubishi Motors lineup. With a car that stands out from the crowd the way this one does, we knew we needed a soundtrack that would help it be just as memorable and stand out in the crowded field of advertising.” – MMNA senior manager of marketing, Kim Ito

What makes this new campaign such a big deal is that the process it’s a first for the auto industry never done before. The new “Thunderstruck” campaign was created by Unite Digital in collaboration with The Sussman Agency in Detroit, developed in partnership with Unite Digital. The latter allowed the company to greatly increase the customization and personalization capabilities of the advertisement. That is to say, each of the company’s approximately 330 dealer partners will be able to personalize and customize the current national advertisement and tailor it for local use. At the same time, Mitsubishi Motors North America (MMNA) will be able to ensure consistent quality and production value to make sure the automaker doesn’t send out the wrong message via a dealership partner.

This campaign is a continuation of Mitsubishi Motors making noise for the Outlander. The first vehicle to ever be revealed to a global audience via Amazon Live, the new Outlander SUV has received a lot of praise and accolades on top of the TSP+ rating by the IIHS – recently, the 2022 Outlander was recently announced as a winner of the Wards 10 Best Interiors award. Now that’s a high mark for quality, and the ad above definitely shows us a comfy looking cabin with lush leather. Ready to check out this SUV? You can find the new 2022 Mitsubishi Outlander at Miami Lakes Automall today.

Photo Source/Copyright: Mitsubishi Motors

WardsAuto Names 2022 Mitsubishi Outlander on 10 Best Interiors List

Wednesday, October 27th, 2021
miami-lakes-mitsubishi-2021-wardsauto-10-best-interior-outlander
miami-lakes-mitsubishi-2021-wardsauto-10-best-interior-outlander

As the year gets closer to the end, automakers get to round up all the awards and accolades they receive for models of the current and new model year. Many automotive journalists and organizations also start to finalize the results from their reviews, analysis, and data collection to talk about the best vehicles out there. Oftentimes, that comes in the form of a list – “The Best” something or other. This time, the list is coming from a well-known name in the industry, WardsAuto, and the list is their “10 Best Interiors” list. Why are we talking about it? Because this year, the 2022 Mitsubishi Outlander has landed on such a list.

Now that’s some great news. The Mitsubishi Outlander has gone under a number of changes for 2022, and the design concept the interior was based on turned the cabin into an intuitive setting for passengers. The concept was called Omotenashi, or next-level Japanese hospitality, where an environment is designed to anticipate the needs of its guests. In a vehicle setting, an interior cabin would be designed with features and amenities to “anticipate” passenger needs. One example of this is Smartphone pockets built into the second row for passengers’ convenience.

Alongside such features, the 2022 Mitsubishi Outlander stands out for its allure of luxury at such a great price. With genuine leather seating surfaces available, the SUV has slowly added more upscale and high-end features to recent models. The new Outlander comes with many features to make it a more modern vehicle to compete with the rest of the market. Consumers can find a 12.3-inch digital instrument cluster on the left and 9-inch center screens with embedded navigation and wireless smartphone charging capability for Google Android Auto™ and Apple CarPlay® available in the new 2022 Outlander.

Although the 2022 Mitsubishi Outlander has a starting MSRP of $26,095 (plus destination fee), WardsAuto must have had a maxxed out SEL Touring trim. Starting at $34,646 (plus destination fee), this trim already comes with LED front fog lights, a hands free power remote liftgate, power panoramic sunroof, synthetic leather seating surfaces, heated front and rear seats with triple-zone automatic climate control, leather-wrapped, heated steering wheel and leather-wrapped shift knob to start the luxury aspects. Then the tech comes in with a great sound system to start – Bose™ premium audio with 10 speakers, a multi-view camera system, a 9-inch Smartphone-link Display Audio with Navigation – SiriusXM™ with 3-month All Access trial, HD Radio, and smartphone wireless charging. The 2022 Mitsubishi Outlander on the list is just shy of $40k.

“At $38,590, this interior stands out from the crowd because it looks so premium and luxurious,” – judge Drew Winter of the all-new Outlander

WardsAuto is well-known in the auto industry as an organization that covers the latest news, data, and analysis on the newest vehicles on the market today. For lists like the “10 Best Interiors” list, WardsAuto only includes car models and interiors that are all new or were significantly improved from the previous year to be included on the list. These changes can be something simple like adding color choices, the aesthetics like accents and stitching, styling, and the materials used in the cabin, or unique features with multiple functions, like an in-floor storage bin. The WardsAuto 10 Best Interiors List recognizes models for their outstanding achievement in aesthetics, comfort, ergonomics, materials usage, fit-and-finish, and user-friendliness of displays and controls. The 2022 Mitsubishi Outlander made it to the list and you can find the 2022 Mitsubishi Outlander at Miami Lakes Automall.

Photo Source/Copyright: Mitsubishi Motors

The IIHS Awards 2022 Mitsubishi Outlander with TSP+

Thursday, September 9th, 2021
miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain
miami-lakes-2021-mitsubishi-outlander-phev-new-powertrain

As we come closer to the end of the year, automakers are going to be introducing the new model year of their vehicles. With the 2021 global semiconductor chip shortage, this will be a chance for some automakers to bounce back, unable to fulfill orders or include certain features on their 2020 models. Aside from fancy features, consumers also care about safety, and automakers will need to rely on organizations like the National Highway Traffic Safety Administration and Insurance Institute of Highway Safety (IIHS) for high praise. Neither organization is a push over, so when the 2022 Mitsubishi Outlander receives a Top Safety Pick Plus (TSP+) rating from IIHS, the highest safety rating available from the organization, we know it’s a safe vehicle to choose.

Like we said, the IIHS is no pushover. When it comes to testing a vehicle for crashworthiness – or how well it handles a crash – the IIHS has five crash scenarios to test the vehicle’s structure and how well it reduces impact and damage to the driver and passengers inside the cabin. On top of this, safety features and systems designed to mitigate the damage or avoid a crash altogether are also tested. Each crash test receives a rating of “Poor”, “Marginal”, “Acceptable”, or “Good”, whereas the safety systems are rated with “Basic”, “Advanced”, and “Superior”.

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Mitsubishi Scores Highest for Premium Brands in 2021 J.D. Power IQS

Thursday, September 2nd, 2021
miami-lakes-automall-mitsubishi-sales-july-eclipse-cross
miami-lakes-automall-mitsubishi-sales-july-eclipse-cross

Last year, we missed out on many chances to celebrate reviews and awards with the virus causing many areas in the world to quarantine. Kind of makes it hard to get people together and talk about cars. Thankfully, this year is a little more relaxed. Auto shows have resumed, publications and organizations are getting together, and studies are being conducted to find the “best of the best”, the “top ten”, and generally just the best cars currently new and available in the auto market. That brings us to a big name in the industry – J.D. Power & Associates. Having recently completed its 2021 U.S. Initial Quality Study (IQS), we now have the results for the highest-ranking brands, and kind of surprising but also thrilling – Mitsubishi is at the top for premium auto brands. Shazam!

“The J.D. Power Initial Quality Study provides unparalleled insight into how new vehicle owners feel about their purchase in the critical first few months of ownership…We are thrilled to see that our vehicles deliver the quality and value that Mitsubishi Motors customers expect, and with the current sales success of the all-new 2022 Outlander and redesigned 2022 Eclipse Cross, we are excited for the future.” – Yoichi Yokozawa, president and CEO of Mitsubishi Motors North America, Inc.

On the grand scheme, the auto industry improved by about 2-percent in contrast to 2020, but the usual is 3-percent, so it’s not a huge loss considering 2020 and the semiconductor chip shortage crisis affecting many automakers. Despite this, quality is still a large part of the car-buying process, and how well a vehicle’s initial quality holds up, at least for the first few months before wear-and-tear sets in, and that’s why we have the J.D. Power IQS. Vehicles are scored based on how many problems per 100 vehicles (PP100) during the first 90 days of ownership that owners and lessees of new vehicles experience. A low number equals a high score in this study.

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Mitsubishi Motors NA Continues Its CUV Program

Wednesday, August 11th, 2021
miami-lakes-automall-mitsubishi-2020-rebelle-rally-outlander-phev
miami-lakes-automall-mitsubishi-2020-rebelle-rally-outlander-phev

Mitsubishi Motors North America (MMNA) started a new community program back in 2019 called the “Small Batch – Big Impact” initiative. More than a simple marketing campaign, Mitsubishi Motors got involved with community organizations and non-profit charities to help them in their missions and helping out the local community they serve. Throughout 2020, MMNA gave to multiple charities and donated one of their models, produced specifically for the “small batch” part of the initiative, to several foundations. This act quickly became known as MMNA’s Community Utility Vehicle (CUV) Program, and the latest generous act is a donation of a Mitsubishi Outlander Plug-in Hybrid Electric Vehicle (PHEV) to Middle Tennessee-based nonprofit organization Charis Health Center for six months.

“The Community Utility Vehicle Program amplifies the outreach and impact of small, community nonprofits in a way that only Mitsubishi Motors uniquely can – through loans of efficient, reliable, versatile vehicles…The partnership with Charis Health Center is the latest example of our commitment to safer, healthier communities across the country and at home in Middle Tennessee.” – MMNA Chief Operating Officer Mark Chaffin

The Charis Health Center is a health center for the uninsured in Mt. Juliet, Tennessee. Operated by a small staff and group of dedicated volunteers working together from two clinic locations, the Charis Health Center can benefit from the use of a plug-in hybrid SUV. Not only can the Mitsubishi Outlander PHEV offer 24-miles of all-electric range, not needing to gas up between transporting items and medication between clinics, but the Super All-Wheel Control all-wheel drive will help handle all sorts of road conditions. Not only this but the onboard 120-volt outlet in the Outlander PHEV can help power portable medical freezers. Charis can use these to help COVID vaccines and other temperature-sensitive medication.

This isn’t the first act by MMNA to help those in the city of Tennessee. In fact, during the first phase of the Coronavirus, Tennessee was hit by a couple of tornados and horrible storms. Those in Middle Tennessee were in dire need of help, and the Nashville-based Community Resource Center (CRC) went to work. Cooperating with over 100 nonprofit agencies in Middle Tennessee and provides them with new household goods, bedding, kitchenware, cleaning supplies, clothing, and personal hygiene items, the CRC needed as much help as it could get. Having recently moved its manufacturing plant from California to Tennessee, Mitsubishi Motors did the right thing by providing the CRC with a 2020 Mitsubishi Outlander PHEV to help with transporting all those items.

Throughout the year, Mitsubishi Motors also used the Small Batch – Big Impact CUV Program to donate a 2020 Mitsubishi Eclipse Cross to the Goodie Two Shoes Foundation. Another charity, Goodie Two Shoes provides disadvantaged children with many essential items required for good health and positive development. Mitsubishi Motors has also been returning to some of its racing roots with “Record the Journey”, a non-profit military veteran organization that helps military veterans transition back into civilian life and cope. Mitsubishi Motors donated a Mitsubishi Outlander PHEV to RTJ for the 2020 Rebelle Rally – the longest all-female racing event in the lower 48 states – and won.As Mitsubishi Motors continues to help out its community, you can also help support Mitsubishi. Come to Miami Lakes Automall and buy a new Mitsubishi Motors vehicle today.

Photo Source/Copyright: Mitsubishi Motors

2021 AutoPacific VSAs Award Mitsubishi Eclipse Cross

Tuesday, August 3rd, 2021
miami-lakes-2022-mitsubishi-eclipse-cross-safety-nhtsa
miami-lakes-2022-mitsubishi-eclipse-cross-safety-nhtsa

With half of 2021 already over, automakers are gearing up for the 2022 model year, already releasing new models and updated features. Mitsubishi Motors had us all in the dark for a while there, but after a shareholder meeting in late June 2021, Mitsubishi discussed its future plans in electric vehicle development. Recently this year, the automaker released the all-new redesigned 2022 Mitsubishi Outlander SUV, bringing its sales up and growing the brand’s popularity. The Mitsubishi Eclipse Cross, skipping a year, has also been revamped for 2022, but the 2020 model had enough spunk to win an award from AutoPacific during the 2021 AutoPacific Vehicle Satisfaction Awards.

Mitsubishi Motors has been going through some changes over the last few years, with talk of a new vehicle soon to replace the aging Outlander PHEV, the automaker’s popular plug-in hybrid SUV. Recently, Mitsubishi announced that a new model will not only replace the Outlander PHEV but will also replace the Mitsubishi Outlander as the flagship of the brand. The new face of Mitsubishi Motors will be an Eclipse Cross plug-in hybrid crossover. The new award from AutoPacific is just another plus for the automaker and the sporty crossover model.

AutoPacific is a trusted name by many automakers, known for its future-oriented automotive marketing research, AutoPacific tends to consult many automotive brands. Consumers also trust AutoPacific to provide them with up-to-date information on the latest and newest vehicles in the market. When looking for a new vehicle, consumers look for reviews to help guide them, and “Best of” lists and awards help highlight the best of the best. The 2021 AutoPacific Vehicle Satisfaction Awards measures owner satisfaction across 36 individual vehicle attributes, covering traits such as driving performance, features, usability, seating comfort, and interior design. Mitsubishi scored at the top of the compact crossover SUV segment, earning higher marks in 32 of the 36 measured attributes. AutoPacific praised the Mitsubishi Eclipse Cross for its safety features and its success over competing models, the Jeep Compass, Hyundai Tucson, and Subaru Crosstrek.

“We strive to ensure Mitsubishi vehicles exceed the expectations of the most important critics…our owners…To obtain top-in-class satisfaction marks from our Mitsubishi Eclipse Cross family of owners reinforces that we are delivering performance, design and safety that is changing the way consumers view the brand and its new, redesigned lineup of vehicles.” – Cason Grover, Director of Product Planning, MMNA

The 2021 AutoPacific Vehicle Satisfaction Awards has been going on for 25 years, and now that Mitsubishi Motors is changing things up, starting with a new look for its 2022 lineup, winning this award is a great way to start. Also praised by AutoPacific, the available 2022 Mitsubishi Eclipse Cross is already doing well, having received a 5-Star Overall Safety Rating from the National Highway Traffic Safety Administration (NHTSA). Making forward collision mitigation and lane departure warning as a standard, and making blind-spot warning with lane change assist and rear cross traffic alert available on half of the lineup, the crossover is already a strong contender.You can find your 2022 Mitsubishi Eclipse Cross at Miami Lakes Automall Mitsubishi.

Photo Source/Copyright: Mitsubishi

Check Out This Modified 706HP Lancer EVO

Monday, June 21st, 2021
miami-lakes-mitsubishi-lancer-evo-ix-mod

miami-lakes-mitsubishi-lancer-evo-ix-mod

It would seem that rally and race car fans have absolutely gone haywire in their efforts to show Mitsubishi Motors just how much their discontinued retail rally cars are missed and how much we want them back. It all started when the Renault-Nissan-Mitsubishi Alliance announced the Japanese automaker as the first of the three to launch a new vehicle, somewhere in the C- or D-car segment. This got people asking about the once beloved Lancer Evolution, but what really lit the match was the recent auctioning of the last Mitsubishi Lancer Evolution Tommi Makinen Edition in Europe and the release of never-before-seen concept art of the Mitsubishi Starion 4WD. This was a vehicle made by the one and only Ralliart, the high-performance team of Mitsubishi Motors recently taken out of retirement. People have been modifying the Mitsubishi Lancer and Lancer Evolution for more power in drag races, and a modified Lancer EVO IX in Europe is currently turning heads with its 706 horsepower.

Anything past 700 horsepower is a pretty crazy number for a standard vehicle, but the Lancer EVO IX is no passenger car, although it comes with four doors. This is a sports car, and it means business. We’ve talked about the Lancer EVO before, its high-performance and response that gives drivers a lot of control over a lot of power. Even at the sharpest of turns, the Lancer EVO could handle it no problem. Our last discussion was focused on the Lancer EVO VIII (eight-generation), with a video of TopGear with the Mitsubishi EVO racing a Lamborghini.

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Is Mitsubishi Replacing the Outlander PHEV?

Friday, June 18th, 2021
miami-lakes-mitsubishi-airtek-production

miami-lakes-mitsubishi-airtek-production

Over the last few years, Mitsubishi Motors has fiddled with a few new concepts, but nothing has some of them yet. The Mitsubishi Outlander PHEV, as successful as it is, is starting to show its age, and Mitsubishi wants to find its replacement. At the 2019 Geneva International Motor Show, there was the Engelberg Tourer, followed by the Mi-TECH at the 2019 Tokyo Motor Show. Neither of these concepts ever resurfaced again during the calamity of 2020, and now in 2021, Mitsubishi has released another concept, but the automaker has also revealed a finished model for production, the AIRTEK.

Possible Replacements for the Outlander PHEV

The first contended and the one that made the most sense was the Engelberg Tourer. Much like the Outlander PHEV, the Engelberg Tourer was sporty but luxurious. Designed for consumers that like to go off-road year-round, this new concept was outfitted with Mitsubishi Motors Super All-Wheel Control (S-AWC) system with an Active Yaw Control (AYC) for better torque control in various driving conditions. Also like the Outlander PHEV, the Engelberg Tourer had a plug-in hybrid powertrain with two electric motors (one in the front and one in the rear). Simply a more advanced version of the plug-in hybrid SUV, we expected this to be released in 2020, but clearly not.

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Cancelled Mitsubishi Starion 4WD is Revealed

Thursday, June 10th, 2021
miami-lakes-mitsubishi-starion-4wd

miami-lakes-mitsubishi-starion-4wd

At one time, Mitsubishi Motors was known for its rally cars. The first vehicle by the Japanese automaker entered into an international motorsports event set a track record – it was the Mitsubishi 500 Super Deluxe. The automaker would go on to soon be known as a legend, when a favorite model of consumers everywhere, won the World Rally Championship (WRC) for four years running. It was the Lancer Evolution Tommi Makinen Edition, and the last of which was recently auctioned off in Europe. Now, never before seen pictures of the last sports car coupe to come from Mitsubishi Motors are seeing light – the Starion 4WD.

As mentioned, the Starion 4WD never saw the light of day. Part of a collective called “Group B rally”, rally cars in this group were some of the fastest, most powerful, and most sophisticated rally cars manufactured. Some would go so far as to call it the golden era of rallying. However, due to some fatal events, including the death of late Champion Henri Toivonen and co-pilot Sergio Cresto during the Tour de Corse rally in 1986, Group B cars were banned from racing.

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2023 Mitsubishi Lancer Evolution Render

Friday, June 4th, 2021
miami-lakes-mitsubishi-2023-lancer-render

miami-lakes-mitsubishi-2023-lancer-render

There has been a lot of guessing at what Mitsubishi Motors is up to next. After the Renault-Nissan-Mitsubishi Alliance held a virtual press conference in May 2020 to share business strategies for the Alliance going forward, one of the highlights is that the first new model to come from the automotive group will be coming from none other than Japanese automaker Mitsubishi Motors. A mini electric vehicle designed by Nissan and Mitsubishi was previously launched in Japan, Mitsubishi previewed the AIRTEK at the Shanghai Auto Show, and eventually, Mitsubishi will adopt and rebadge a Renault vehicle to gain a foothold in the European market, already leaving the UK after auctioning off the last Lancer EVO VI Tommi Makinen Edition. Hold that thought, because none of the above is the C-D segment vehicle Mitsubishi has promised us –could it be the new Mitsubishi Lancer?

C-segment vehicles are the 3rd category used for passenger cars, typically described as “medium cars”, but can range between “small family car” and even “compact car” in the states. D-segment vehicles are the 4th category, and although known as “large family cars”, present day D-segment vehicles are known as mid-size and muscle cars. You can feel it, can’t you? Mitsubishi Motors might be breaking away from SUVs – finally – and bringing back what we all want.

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