Mitsubishi Motors has been set on pumping up its lineup of SUVs over the last few years, especially when it comes to their sole plug-in hybrid entry into the North American market. The Mitsubishi Outlander PHEV was well-received when it first hit the states, and although sales have dwindled, with many more sales for every other model in the lineup, the automaker still receives a lot of popularity from one demographic. Year-after-year, Mitsubishi can owe popularity for the Outlander and Outlander PHEV to Hispanic consumers, currently making a three-to-one ratio of the consumer base. The PHEV variant was even named SUV of the Year by Puros Autos during the publication’s “2023 Car of the Year with a Latin Flavor” awards.
“We are honored to receive the coveted 2023 Car of the Year with a Latin Flavor award for the SUV category from Puros Autos for the second year in a row…With room for the whole family across three rows of seats, electric motoring for up to 38 miles with the added convenience of a gasoline engine, and a bold style that sets it apart from anything else on the road, the Outlander PHEV is the flagship of Mitsubishi Motors.” – Mark Chaffin, Mitsubishi Motors North America (MMNA) President and CEO
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