2023 Mitsubishi Outlander PHEV Named SUV of the Year by Puros Autos

Mitsubishi Motors has been set on pumping up its lineup of SUVs over the last few years, especially when it comes to their sole plug-in hybrid entry into the North American market. The Mitsubishi Outlander PHEV was well-received when it first hit the states, and although sales have dwindled, with many more sales for every other model in the lineup, the automaker still receives a lot of popularity from one demographic. Year-after-year, Mitsubishi can owe popularity for the Outlander and Outlander PHEV to Hispanic consumers, currently making a  three-to-one ratio of the consumer base. The PHEV variant was even named SUV of the Year by Puros Autos during the publication’s “2023 Car of the Year with a Latin Flavor” awards.

“We are honored to receive the coveted 2023 Car of the Year with a Latin Flavor award for the SUV category from Puros Autos for the second year in a row…With room for the whole family across three rows of seats, electric motoring for up to 38 miles with the added convenience of a gasoline engine, and a bold style that sets it apart from anything else on the road, the Outlander PHEV is the flagship of Mitsubishi Motors.” – Mark Chaffin, Mitsubishi Motors North America (MMNA) President and CEO

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Mitsubishi Electric at the 2023 Consumer Electronics Show

Last year, Mitsubishi Electric announced that it would be going with the theme “Smart Society” for the 2023 Consumer Electronics Show. Every year there seems to be some overarching theme, usually surrounding mobility or futuristic technology. Last year, robotics, the metaverse, and visions of what an inter-connected city dominated the show. Mitsubishi Electric was even going so far as to change industry infrastructure to include artificial intelligence (AI) and robotic companions to do jobs that may be too difficult or dangerous for a human, or even perform repairs remotely if the technician can’t be present to do them. This year, the corporation wants to present its future vision to provide technologies and solutions for five challenge areas: Carbon neutral, Circular economy, Safety/Security, Inclusion, and Well-being.

“We develop a wide range of offerings across industries such as power, transportation, home appliances, infrastructure, manufacturing, IT/communications and others, all of which are vital contributors to growing a smart society…That puts us in a unique position to gather data-driven, cross-industry business insights that can improve our offerings and support the interconnection of people-centric technology and systems that are hallmarks of a truly sustainable smart society.” – Mike Corbo, President and CEO at Mitsubishi Electric US, Inc.

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