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Mitsubishi Supports Team Mitsubishi Ralliart in AXCR 2022

In recent years, Mitsubishi Motors has been showing off their racing stripes and reigniting its old school years of rally cars. One of the most notable events would be the annual Rebelle Rally, an all-women’s off-road navigational rally raid in the U.S, the Rebelle Rally spans from the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego – the first of its kind. Mitsubishi competed in the 2019 Rebelle Rally with the Eclipse Cross, the 2020 Rebelle Rally with the Outlander PHEV, and the 2021 Rebelle Rally with the new 2022 Mitsubishi Outlander. Each time, Mitsubishi Motors showed off another one of its models and its capabilities, landing in the winner’s circle. Overseas, a cross country rally is taking place this summer, and Mitsubishi Motors is entering as technical support for Team Mitsubishi Ralliart.

“For many years, Mitsubishi Motors competed in the World Rally Championship and the Dakar Rally, winning championships in both of them and improving the driving performance of Mitsubishi cars that can be enjoyed with peace of mind in any weather or road conditions…Mitsubishi Motors’ participation in the AXCR in the form of technical support will strengthen our product uniqueness, especially for ASEAN strategic models including 1-ton pickup truck and SUVs. Team Mitsubishi Ralliart will make preparations to meet the expectations of our fans, so please stay tuned.” – Hiroshi Masuoka, team director of Team Mitsubishi Ralliart

Always the sponsor, and not the driver, Mitsubishi Motors is showing its support for Team Mitsubishi Ralliart, a private team owned by TANT SPORTS in Thailand, led by Hiroshi Masuoka as team director. Masuoka is a two-time Dakar Rally champion driver back in 2002 and 2003. Their vehicle of choice is the automaker’s global strategic model, the Mitsubishi Triton 1-ton pickup truck, an overseas vehicle we’ve been waiting to come stateside. With the pickup truck market showing growth for midsize trucks, it would be a good time to expand the lineup from SUVs. Competing in the Asia Cross Country Rally (AXCR) 2022, this will be a great time to see what the truck can do.

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2022 Mitsubishi Outlander Receives New Blacked-Out Trim

The 2022 Mitsubishi Outlander SUV sure has been a hit for the automaker. A key part of the business strategy for Mitsubishi Motors, the Outlander has brought the brand back into the land of profitability, and is setting up Mitsubishi for the next phase in its production. A part of the Renault-Nissan-Mitsubishi Alliance, a recent conference was held by the Alliance to announce Alliance 2030, a new six year business strategy to revolutionize electric vehicles (EVs) and create a world of connected mobility. Currently, Mitsubishi is releasing next-generation variants of models in its current lineup, like the new generation of the Outlander for 2022, the Outlander PHEV, and the next-generation of the Mitsubishi Outlander Sport. It’s all adding up to a mystery vehicle, and we don’t think it’s one of the Renault vehicles Mitsubishi is tinkering with for Europe. Making as much dough as possible before the new release, in case it’s a flop, Mitsubishi just released a Bolder Black Edition Package for the 2022 Mitsubishi Outlander…except it’s not all black.

Now just an appearance package, this is actually an all-new trim being added to the Mitsubishi Outlander lineup. It makes sense that the automaker would add a new trim in its second year as the best-selling Outlander model for years. The new trim is already being made available at dealerships nationwide, and comes with a few changes, mainly to the appearance. This treatment for the Outlander is what many automakers call a “blacked-out” package. The most notable enhancements to the SUV are black front and rear bumper garnish, black door handle trim, black side mirrors, and black headliner and pillars, riding on 20-inch black alloy wheels. Built on the SE-trim level, these appearance changes don’t affect the list of great features already made available to the 2022 Outlander SE. It does add dual-zone climate control and a power panoramic sunroof, however, so that’s a nice touch.

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Mitsubishi Outlander Wins Crossover Utility of the Year by HMPA 2022

The all-new 2022 Mitsubishi Outlander sure has been quite the big news for Mitsubishi Motors. Then “Thunderstruck” campaign still captures attention when the ad plays, and the automaker is gearing up to launch a new lineup. Before it does that, the current lineup is getting next generation models (except for the Mirage and Mirage G4 – what, no love for the sedans and hatchbacks?). The Renault-Nissan-Mitsubishi Alliance shared its plans for the future with Alliance 2030, and it seems like something big is about to happen. Even if those plans are for way in the future, the Mitsubishi Motors lineup today is prime for automotive publications “Best of” lists and awards. In fact, although clearly an SUV, the 2022 Mitsubishi Outlander has been named Crossover Utility of the Year by the Hispanic Motor Press, during their annual Hispanic Motor Press Awards.

“The features that make the 2022 Mitsubishi Outlander an award winner from the Hispanic Motor Press are the same features that every customer seeks in a new vehicle: value, bold styling, engaging driving dynamics and an industry-leading warranty…Since its launch in 2021, the all-new Outlander has broken sales records, exceeded customers’ expectations and taken its place as the flagship of Mitsubishi Motors’ all-new or extensively revised showroom lineup. We could not be prouder to add this prestigious award to the vehicle’s growing trophy cabinet, and we thank all the jurors for the honor.” – MMNA Chief Operating Officer Mark Chaffin

This isn’t the first time the Mitsubishi Outlander has been highlighted by the Hispanic community. Back in January, 2022, Hispanic consumers voted for the 2022 Mitsubishi Outlander as the SUV of the Year by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards. According to Puros Autos, the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry. According to Ricardo Rodriguez-Long, founder and president of the Hispanic Motor Press and editor-in-chief at Garage Latino, Hispanic consumers make up 30-percent of the growth in new-vehicle sales.

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Renault-Nissan-Mitsubishi Alliance 2030 Announces Big News

Wow, we were just talking about what the Renault-Nissan-Mitsubishi Alliance is up to and the little news that’s come from the Alliance since 2020. Flying under the radar, the Alliance actually shared some big news in February 2022! It seems every major automotive group has one number on its mind – 2030. That’s the new golden year for automakers, the end goal for big plans dealing with electric vehicles (EVs), connected vehicles, and even autonomous vehicles. Alliance 2030 has all that and more, starting with Mitsubishi Motors still playing the leader.

Following the Leader, the Leader, the Leader…

Mitsubishi Motors is still in line to be the first automaker of the Alliance to release a new model in a specific region. Previously leaving the European market, Mitsubishi Motors will attempt to regain its foothold overseas by sharing resources with Renault. Mitsubishi is all set to release two new models based on Renault’s best-selling models, repurposed and redesigned for the Mitsubishi Motors lineup. It’s not just a rebadge, and the next-generation of the Mitsubishi Outlander Sport is among them. As the three automakers continue to become more integrated, sharing resources across common platforms and technologies is said to increase to 80-percent by 2026. They should just merge already.

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Mitsubishi Motors Current Business Strategy

Okay, seriously, what is Mitsubishi Motors up to? A lot has happened to the automaker since it joined the Renault-Nissan Alliance, and even more so since the now Renault-Nissan-Mitsubishi Alliance discussed mid-term plans for its five-year business strategy. What was supposed to be a “follow the leader” strategy where Mitsubishi Motors was supposed to be the first automaker of the three to release a brand new model, since then, Mitsubishi pulled out of the race in the European market before Renault agreed to build vehicles for Mitsubishi, and with the next-generation of the Mitsubishi Outlander being the main focus, whatever happened to the new car? The latest reports have been about an Eclipse Cross PHEV taking the spotlight, a Ralliart concept, and a next-generation Outlander Sport.

This may sound like a bad thing, the company and the Alliance doesn’t seem to be making good on its new business plan, but at the same time, Mitsubishi Motors definitely reignited its presence in the auto market with the release of the new generation of the Outlander and the fourth-generation of the Outlander PHEV last year (2021). Shaking up the competition, the new Outlander PHEV could sway consumers from Honda and Toyota when it came to the full-sized, plug-in electric SUV segment. It wasn’t so much a change in style that got attention, although there were just enough changes to the appearance, but the performance.

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