Hispanic Consumers Vote 2022 Mitsubishi Outlander SUV of the Year

2021 shook up the auto industry with the semiconductor chip shortage, but some vehicles managed to prevail regardless of what lack of resources they may be enduring. One of these automakers was Mitsubishi Motors, having spent its time and resources on the all-new and improved 2022 Mitsubishi Outlander SUV. Kicking things off on Amazon Live, Mitsubishi Motors launched its new “Thunderstruck” campaign, featuring music from AC/DC and highlighting features of the new SUV in a flash way. Winning awards all throughout the year, the 2022 Outlander was just named “SUV of the Year” by another publication, Puros Autos, during their “Latin Flavor Cars of the Year 2021” awards.

With all the awards Mitsubishi Motors earned, especially for the new Outlander, it comes as no surprise that more publications would be naming the SUV in their “Best of the Year” lists. The name Puros Autos may not be well-known, but it’s a largely trusted source on the web and the go-to site for the Hispanic demographic of the auto market. According to Puros Autos, one-out-of-every-four-cars purchased in the U.S. is by a Hispanic consumer, slowly making its way to a three-to-one ratio of the consumer base. With that in mind, the 2022 Mitsubishi Outlander also has the highest percentage of Hispanic buyers in the industry today.

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Mitsubishi Electric Launches New Investment Fund for Green and Digital Startups

Mitsubishi Motors has been a tricky automaker to figure out over the last few years, hasn’t it? Joining the Renault-Nissan Alliance in 2017 has opened a lot of doors, but not all has gone as planned. Shortly after Mitsubishi joined the fray, a new funding campaign, Alliance Ventures, was announced. It was a $1 billion investment plan to be used to start partnerships with various start-ups working on electric vehicle (EV) development and autonomous self-driving car tech. There hasn’t been any news about new partners since 2019, and after Mitsubishi Electric held an exhibit at the 2022 Consumer Electronics Show, we wonder if Mitsubishi is striking out on its own again. The major technological advances promised are large, but the company just announced a new ME Innovation Fund with Global Brain Corporation.

The company is launching the fund immediately, a corporate venture capital (CVC) fund designed to invest in and partner with startups across the world, yet again. This fund is very similar to the Alliance Ventures fund, with a commitment to invest five billion yen over the next ten years in various startups and new tech. The pandemic in 2020 could have easily put an end to Alliance Ventures, and with Mitsubishi Motors also announcing new models, perhaps Mitsubishi Motors Corp saved the money for a rainy day fund and this is it.

In case you missed it, Mitsubishi Motors just teased a new Ralliart vehicle in Tokyo during the 2022 Tokyo Auto Salon called the Mitsubishi Vision Ralliart Concept. With the revival of Mitsubishi Ralliart, we’ve been wondering how the automotive group that made the legendary Mitsubishi Lancer Evolution rally car is going to mingle with EV development. This could have a hand in the new ME Innovation Fund, with a focus on green innovation, but the investments made between Mitsubishi Electric and Global Brain will also be supporting the growth of global startups working primarily in the digital domain. This is especially interesting after the 2022 Consumer Electronics Show, as mentioned above.

Many automakers introduced an idea of one of two things – a mobile ecosystem where everyone has access to mobile solutions for personal travel or errands like shopping for groceries, and an implementation of digital technologies into everyday life. Imagine being able to travel to Mars in a vehicle designed with the most advanced virtual reality, or being able to work on a computer that is more or less a tangible hologram. What is this, Star Wars?

It sounds like it, and digital worlds are becoming a part of many companies. When discussing the auto industry, Mitsubishi Electric previewed concepts of employees working together with robots and artificial intelligence (AI) to produce higher quality products within a completely digitized factory, a concept called eF@ctory. Not only does it allow workers to work from virtually anywhere, controlling the robots to do the fine detailed work, in a world still aware of social distancing and the pandemic, it can keep operations functional. On a smaller scale, the company is proposing digital solutions for overseeing performance and production of buildings like manufacturing plants. On the other hand, artificial intelligence systems may one day maintain the power grid in entire cities. Some automakers are even working on virtual reality where consumers can do things in a digital world that have an impact on their physical lives…it just might not happen for about a decade.We look forward to hearing what investments Mitsubishi Electric and Global Brain Corp make when using the new ME Innovation Fund. Follow along with us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright:  Mitsubishi Electric

Did Mitsubishi Preview the New Ralliart Vehicle in Tokyo?

Mitsubishi Motors may not have shown up at the 2022 Consumer Electronics Show – Mitsubishi Electric was the one rocking that stage. Both part of the Mitsubishi Motors Corporation (MMC), whatever tech the latter is working on will eventually find its way into upcoming Mitsubishi models. Speaking of which, we’re all still in the dark about the new vehicle coming from Mitsubishi since the Renault-Nissan-Mitsubishi Alliance broke the silence. We thought it might be a new sports car thanks to the revival of Mitsubishi Ralliart, but Mitsubishi is still focused on electric vehicle (EV) development. Instead, the Ralliart team will be there to spice up already existing models. During the 2022 Tokyo Auto Salon, Mitsubishi Motors showed us a little tease of how the Ralliart name can change the current lineup.

See, way back when, “Ralliart” was the name known for the Lancer Evolution, the still popular vehicle used by rally drag racers everywhere. Making it just an afterthought sounds blasphemous, but adding the same flair onto current models will save resources for whatever the automaker is working on in the background. If anything, the new vehicle teased during the Tokyo Auto Salon, the Mitsubishi Vision Ralliart Concept, could be what we’ve all been waiting for.

The tease is exactly that – a tease. Aside from a huge rear diffuser with a simple Ralliart badge, we can’t see much else. The automaker did chime in to give us a little more information about exterior features, including large brake rotors and six-piston brake calipers for more stopping power, 22-inch wheels with bigger tires, unique front and rear bumpers, wider fenders in the front and rear for more rugged looks, and a new front grille. It’s definitely sounding like a more muscular version of current SUVs in the lineup. With rumors circulating that the concept is built on the Outlander PHEV, that raises some interesting questions. Also during the auto show, Mitsubishi Motors introduced the Outlander SUV in Ralliart Style and an Eclipse Cross in Ralliart Style, and with the Outlander PHEV getting replaced by the Eclipse Cross PHEV as the new electric flagship of Mitsubishi, we know it’s not just another Outlander PHEV. According to the automaker, this concept “embodies Mitsubishi Motors’ vision for the new Ralliart”.

The Outlander Ralliart Style and Eclipse Cross Ralliart Style didn’t look too different in comparison to their counterparts, aside from red accents with new white/black badges. They’re most likely previews of Ralliart appearance packages that will become available during or after production. If Ralliart is going to do more than style and focus on aftermarket accessories, the Outlander Wild Adventure Style based on the PHEV was a great example. Outfitted with all-terrain tires, bumper protectors, mud guards, a roof carrier, trailer hitch, and more, this SUV is not only nature-friendly, but it’s made for the outdoors.

Other vehicles that popped up have been popular overseas but have yet to make it to the states, and probably never might. One is a new Mitsubishi Delica and the new generation of the EV minicar in Japan, known as “kei cars”. Able to be used as a commercial vehicle (electric taxi) or a personal vehicle, it’s interesting that Mitsubishi Motors hasn’t used it to expand the North American lineup.2021 was all about the Mitsubishi Outlander. Maybe 2022 will finally give us the new Mitsubishi vehicle we’ve been waiting on for the last two years. You can also check out the Mitsubishi Outlander and Eclipse Cross anytime at Miami Lakes Automall.

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Mitsubishi Electric Shares a World Vision at 2022 CES

Mitsubishi Motors, as an automaker, has been quiet and loud at the same time over the last two years. We heard the company was working on a new electric vehicle (EV), but we haven’t seen anything about it. The closest news is the Eclipse Cross PHEV to eventually replace the Outlander PHEV. Now that auto shows are starting up again, 2022 starts out with a bang with the Consumer Electronics Show (CES). Although the CES is mostly focused on consumer brands, many automakers show up as well, and now we know why Mitsubishi Motors has been so silent. Sister company Mitsubishi Electric has been pulling all the weight, and the future of Mitsubishi is all about “Life, Industry, Infrastructure, and Mobility”.

It seems the theme for automakers this year at 2022 CES is a huge hark back to the 2020 CES before the COVID-19 pandemic shut everything down. We’re talking about a mobility ecosystem and smart cars from Mitsubishi and just about every other huge automaker or automotive group. A mobile ecosystem is a society where everyone everywhere can get transportation, whether it’s a personal vehicle, a bus or shuttle, and one day, flight. Smart cars are also quickly becoming the new thing, turning vehicles into giant smartphones on wheels.

For the 2022 CES, Mitsubishi Electric broke it down into four categories: Life, Industry, Infrastructure, and Mobility.


Although split into four categories, they all sort of mesh together. For instance, the exhibit on Life talks about a lot of infrastructure changes that will help improve life. This involves features on a personal level for more efficient water heating and air conditioning for personal comfort with a 3D i-See Sensor that maps the room and can create an atmosphere. A Deluxe Wall-Mounted Indoor Unit works in tandem with this system and uses a Hyper-Heating Inverter for also controlling areas for heat and warmth, able to change the temperature of a room depending on the amount of people in a room and other variables. A personal HealthCam that non-invasively monitors the vitals of people in a room was also introduced.

Many operations in public buildings were also shared, such as PureRide Touchless Control, where consumers can hail for a vehicle from within an elevator, assumingly in a hotel. In today’s world, COVID-19 is still around and keeping surfaces clean is a must. The work around for this is a Hygienic Touch Operable Aerial Display, or a holographic surface that reads the spatial relationship of the user and what’s being projected. Lastly, Smart Buildings and Smart Places like the SUSTIE building Mitsubishi Electric built, able to reduce energy costs to less-than-zero.

Industry and Infrastructure

In the Industry category, a lot of this has to do with robotics and artificial intelligence. For instance, eF@ctory, a concept of a completely digitized factory where employees work together with robots and artificial intelligence (AI) to produce higher quality products more efficiently. In addition, supervisors and management can control entire areas with holographic surfaces that oversee factory operations. Another example of robots helping aid commercial businesses, RoboTire is a system that can be implemented into auto services and dealerships, able to precisely and safely replace a tire in 15 minutes. Think about how long it took the last time you needed to replace a tire compared to that.

On a much larger scale, Automation Software Solutions can oversee performance and production of buildings like production plants, or on a more structural level, monitoring the infrastructure of the building, even underground. In many ways, robotics and automated services may become the norm. Whether it’s maintaining the power grid with Power-I and using energy more efficiently in entire cities with Smarter Grid Solutions, or small-time things like Seamless Security, able to scan multiple people at once, making things the hassle of airport security a little easier.


Mobility is all over the place, and some of it we’ve already known about, like electrification. Just about every automaker has a hand in making electrified models to fill up their new lineup, but Mitsubishi Electric is also working on new devices that will help bring society into a carbon-neutral world. As we mentioned above, many of the categories blend, and robotics and artificial intelligence also play a part in mobility. Aside from personal mobile devices, robotic companions are being built to offer services to those who may not have mobile options available.

Robots were shown picking up packages, loading trucks, performing shopping for consumers, all automatically. One example showed a mother ordering groceries while picking up a child from daycare. A motorized robot arrives at the daycare at the same time of pickup, with all of the groceries safely stored inside the unit. Another example shows how these same devices can work as guides for patients in hospital or mobile equipment that can move between rooms. Then there’s the simple stuff, like robots delivering food orders to people, whenever, wherever.

Lastly, drivers will find vehicles much more enjoyable with driver assistance software that makes interacting with one’s car much more organic, like talking to a Smart Speaker. Autonomous driving is also still growing, with Level 3 and Level 4 popping up in the commercial industry. Many high-tech features will be popping up in future Mitsubishi vehicles such as lighting and air conditioning systems based on the occupants in the cabin, vital systems sensors, the above mentioned ability to shop and have a robot deliver the items (from the car). Many automakers want to turn vehicles into mobile living spaces, and with the push of a button, some concepts show a vehicle that retracts the dashboard and steering wheel and pushes the seats back to open up the cabin and enjoy a mobile lounge.It’s all incredibly futuristic, but Mitsubishi Electric has always been very ambitious. We look forward to seeing which of these technologies make it into the real world in the next few years, or decade. What do you think? Join the discussion on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Mitsubishi Electric