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Mitsubishi and Renault to Rebadge Models for Europe

It’s been some time since we heard any developments from the Renault-Nissan-Mitsubishi Alliance. Almost a year ago, the Alliance held a digital press conference to discuss new plans and business strategies going forward. Always set to be a mutually beneficial but also competitive relationship, each automaker has something to gain, and resources and tech are expected to be shared between them for future and upcoming concepts. A new interesting development, separate from the plans set forth during the press release, is the adaptation of two Renault models for the Mitsubishi Motors lineup in Europe.

During the 2020 press release, the Renault-Nissan-Mitsubishi Alliance had a simple plan. One automaker would release a vehicle in a market region, and if its sales were good, the other automakers would do the same in their respective market regions before crossing over and creating competition. Mitsubishi Motors picked the short straw and will be the first automaker to release a new vehicle, but no matter what it is, the vehicle will probably only be sold overseas. At the moment, there are two great contenders –  the Mitsubishi and Nissan micro EV minicar project, or the Mitsubishi Airtek concept teased during the 2021 Shanghai Auto Show.

There isn’t much information on either of the above vehicles, only that one will be sold in Japan, one in China, and neither in North America. This gives us some hope that with the adaptation of two Renault vehicles for European sales, perhaps Mitsubishi will also bring the vehicles stateside. After all, Renault hasn’t been selling in the U.S. since 1992 after Chrysler bought their American partner, AMC. Their market share today wouldn’t be sufficient to enter the U.S., but Mitsubishi Motors already has a strong foothold on North American soil.

“I am very happy to see Mitsubishi Motors building a new line-up in Europe. The Alliance aims to enhance competitiveness and enable more effective resource-sharing for the benefit of all three companies. Our approach is collaborative, relying on mutual respect, with a clear intention to boost the performance of each company, allowing individual companies to capitalize on their own strengths, avoid duplication of resources and improve efficiencies.” – Jean-Dominique Senard, Chairman of the Alliance Operating Board and Renault.

Within the next two years, Mitsubishi will adopt and adapt two models currently produced by Groupe Renault. These aren’t new vehicles and aren’t a part of the new business strategy to test one vehicle in one region. The Alliance has yet to reveal the models that Mitsubishi will rebadge, but one can assume the Renault Clio is on the list. The best-selling vehicle in its segment and the second-best selling in all of Europe, this supermini car has sold 227,079 units in Europe. When rebadged by Mitsubishi Motors, they will also be redesigned to follow the brand’s DNA and new styling, such as the new Dynamic Shield built into the front fascia.

This is just the beginning of cross-platform sharing amongst the Renault-Nissan-Mitsubishi Alliance. That mini electric vehicle being sold in Japan is a joint-venture between Mitsubishi and Nissan, possibly built off the new EV platform Nissan developed last year. Heck, the Mitsubishi Outlander is powered by an engine from Nissan. All these new parts from Renault and Nissan, it’s all very reminiscent of the “Six Million Dollar Man”. Follow along with us and see what else happens for Mitsubishi Motors when you follow us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Renault-Nissan-Mitsubishi Alliance
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Mitsubishi Motors Expands Its Electric Lineup

As the automotive industry makes its shift towards alternative fuel vehicles like plug-in hybrid electric vehicles (PHEVs) and battery-electric vehicles (BEVs), many automakers are starting to make the shift towards green fuel. One automaker making recent strides in electric vehicles (EVs) is Mitsubishi Motors. Known for its fleet of SUVs primarily in the US, a pickup truck overseas, and its plug-in hybrid SUV, the Outlander PHEV, the automaker joined the Renault-Nissan Alliance in 2017. Since then, the automaker has benefited from technology within, and two new green vehicles have already debuted overseas – a micro EV and a new plug-in hybrid SUV, AIRTEK.

The first new vehicle to debut from Mitsubishi was a joint-operation with Nissan. In 2020, Nissan announced a new EV platform that was flexible enough to work with a variety of vehicle types for each automaker in the Alliance – the Renault-Nissan-Mitsubishi Alliance. Since then, the Alliance held a digital conference to discuss future plans, starting with the release of vehicles by Mitsubishi Motors in one or more of its respective regions. The first may be its homeland of Japan.

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Mitsubishi Motors and The Chamberlain Group Add myQ to Select Models

Mitsubishi Motors drivers may be aware of the My Mitsubishi Connect app. It’s a handy app that can work with select models to make auto maintenance and other services more readily available to the owner or driver. Recently, Mitsubishi Motors North America, Inc. (MMNA) decides that it was time to add another convenient feature to the My Mitsubishi Connect app. Every driver who owns or rents a house with a garage knows the joy of pulling in and having a place to store the car, away from the natural elements and safe. Those same drivers also know the pain of having to get out and punch in a code or something to get the garage door to go up – garage opener devices seem to fail us more often than not. Here is hoping the myQ Connected Garage, available through a partnership between The Chamberlain Group, Inc. (CGI) and MMNA, is more reliable.

CGI, global leader in access control solutions with its Chamberlain and LiftMaster garage door opener brands and myQ connected technology, is making Mitsubishi Motors the first automaker that gets a chance to make use of this technology in two models. Specifically, the all-new 2022 Mitsubishi Outlander and 2022 Eclipse Cross vehicles, as well as select 2018 and newer Eclipse Cross vehicles will be the first models to make use of this new feature, as long as they come equipped with Android Auto™ or have the My Mitsubishi Connect mobile app. Via either, drivers can easily use the myQ connected garage door opener from within the vehicle through the use of the touchscreen.

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The New Mitsubishi Outlander Offers A Lot More for 2022

2020 was a crazy year for the global economy and many industries that rely on the mass manufacturing of products. Although robots do a lot of the heavy lifting these days, it’s not all automated. Now that we’re in a new year, businesses are trying to bounce back, and more so than ever the automotive industry. Automakers are releasing plenty of new vehicles to stir up consumers and bring them back after the pandemic. One automaker refreshing its lineup for the new year is Mitsubishi Motors, and the new Outlander is quite the surprise.

The first surprise would be its questionable quarterly sales. Only 4106 units sold in comparison with its sporty sibling, the Outlander Sport, with 13,356 units sold. However, last year, during a pandemic, the Outlander outsold the Outlander Sport, but not by much. We think it could be because the Outlander Sport was offering a lot of features the Outlander did not. Well, that all changes with the new generation of the 2022 Mitsubishi Outlander.

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Mitsubishi Motors Launches Soul Pursuits Mini Documentary

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In 2019, Mitsubishi Motors started an interesting project. Called the “Small Batch – Big Impact” Initiative, Mitsubishi produced a small batch of vehicles from its lineup and made use of each in ways that would benefit local communities. During much of this time, the Mitsubishi Outlander PHEV, a plug-in hybrid SUV, got a lot of free publicity, helping the Nashville-based Community Resource Center (CRC) with disaster relief efforts, and landing in the winner circle of the 2020 Rebelle Rally. What is coming up next is sure to make consumers think twice about going green and getting a plug-in hybrid, a mini documentary about renowned filmmaker Erika Gilsdorf’s year-long eco-tour across America in her 2020 Outlander PHEV. In partnership with Emergent Media, the production is called “Soul Pursuits”.

“Mitsubishi Motors applauds those who aren’t afraid to pursue their own path…Erika Gilsdorf is one of those people. Her mission to find and document the stories of other change makers really resonated with us, and the Outlander PHEV, which blends quiet, efficient EV technology with the capability of an SUV, is the perfect companion for her epic eco-tour. Through our partnership with Emergent Media, we’ve created a meaningful documentary series that is as inspiring and hopeful as it is unscripted and authentic.” – Mark Chaffin, Chief Operating Officer, MMNA

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