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Mitsubishi Motors Signs Up with TomTom for Eclipse Cross Navigation

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Isn’t in-car navigation so handy? Or even the maps on a smartphone. It’s so nice to know where we’re going these days. Does anyone remember the old days when smart phones first came out, but it was still super easy to get lost? Nav systems have made that fear a thing of the past, but what happens when the phone dies or there is no Wi-Fi, or any kind of signal? That’s a real bummer. Thankfully, automakers are trying to find ways around that, especially with self-driving vehicles that can navigate uncharted areas. Before we let cars take the wheel, however, another great piece of navigation software is TomTom, and Mitsubishi Motors is putting the system into its newest Eclipse Cross.

TomTom should be a name consumers know – it’s a little old, but it had a ton of marketing when it first released in 2004. Known as a leading independent location technology specialist, TomTom provides consumers with highly accurate maps, navigation software, real-time traffic information, and other helpful services when on the road. The best part of all? No connection needed. That little number is a thankful addition with TomTom and company what3words.

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Mitsubishi Gives a Small Look at the Next-Gen Outlander

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2020 is just about over, and before we hit 2021, Mitsubishi Motors is teasing us with a look at its next-generation Mitsubishi Outlander. There isn’t a whole lot to see – the overall body shape of the Outlander, some tracing around the headlights, and basically what we can expect from a tease. There isn’t much information, and we might have to wait a bit until Mitsubishi releases any more information. The good news is that we won’t have to wait too long. Mitsubishi Motors has stated that it will be debuting the new Mitsubishi Outlander during a livestream in February 2021.

“The OUTLANDER is an iconic SUV for the company, so when we developed the next generation model, we took inspirations from our rich SUV heritage to realize a bold and confident styling with a solid stance that excites our customers…The all-new OUTLANDER is the first model epitomizing the new generation of Mitsubishi design and the frontrunner of our design strategy.” – Seiji Watanabe, Division General Manager of Design (Head of Design), MMC

So, this is the next-generation of the Mitsubishi Outlander that we’re going to be seeing next year. We’re hoping this isn’t the new C-D segment vehicle Mitsubishi was talking about during its digital stream with the Renault-Nissan-Mitsubishi Alliance back in May 2020. We’re all hoping for a sports car or at least a small passenger car from Mitsubishi – the entire lineup is dominated by large cars, mostly SUVs, with the Mirage hatchback and Mirage G4 rarely getting any of the spotlight, although the Mitsubishi Mirage is a vehicle to love for years to come.

What has Mitsubishi shared so far is a hint at what we could expect. Upcoming and future Mitsubishi Motors vehicles will start to hit a new level of technology and luxury. Slowly adding more to the vehicles in its lineup, plus a new partnership with Google, and Mitsubishi will soon have a new suite of tech and features to offer us. Starting with the new next-gen Mitsubishi Outlander, the automaker is calling it ifuudoudou, pronounced as “I-Fu-Do-Do”, which means authentic and majestic, elegant, and luxurious. Basically, this next-gen Outlander should be a hot item in comparison with the rest of the lineup with new styling thanks to its also new generation Dynamic Shield design concept that transforms the looks of the Mitsubishi and will be the ongoing look for future models.

That brings us back to the question of the new C-D segment vehicle. When the Renault-Nissan-Mitsubishi Alliance announced the mid-term plans going forward, they shared a new “Follow-the-Leader” scheme, where each automaker focused on a certain region and one of them would then release a new vehicle in their respective region. If all went well, then the other automakers would release a rebadged or similar version of the vehicle in the other regions. Mitsubishi Motors is the first to take the lead, and we’re looking for any information we can get. Some of us are hoping the Lancer Evolution will return, some digital artists have rendered a Lancer Crossover, and then there is the Engelberg Tourer concept that was supposed to replace the Outlander PHEV altogether.

It’s all up in the air for now, but February is less than two months away. Come back and join us in February 2021 and follow us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: Mitsubishi Media
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A Look at 2020 and Mitsubishi Motors

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2020 is almost over, we’re so close! With the end of the year in mind, we’d like to do our usual yearly roundup of all the good news to remind us of the little wins to celebrate. Home to many automakers, Mitsubishi Motors included, at Miami Lakes Automall, we would like to point out some of the many prestigious winnings Mitsubishi Motor had this year. Although, when it comes to the likes of J.D. Power & Associates, there is no such thing as winning – just “high ranking”.

J.D. Power

All-year long, J.D. Power & Associates conduct many studies in a variety of industries, and when it comes to automobiles, we’re always interested to see what the organization has to say. Well, that’s not true. Every study is conducted by sending out surveys to consumers who have either purchased or leased a new vehicle in the last 90 days. So, if Mitsubishi is ranked high, it’s because the people love it! The truth is in the pudding with Mitsubishi Motors ranking as the highest Japanese auto brand during the J.D. Power 2020 Initial Quality Study.

Mitsubishi Motors also did very well in the J.D. Power U.S. Customer Service Index (CSI) Study, with a focus on Service Initiation, Vehicle Pick-Up, Service Facility, Service Quality, and Service Advisory. Not so much the vehicles, but the service dealerships give them. Out of a 1000-pointcale, Mitsubishi received a score of 837. That’s like a B minus in grade school, so not bad. Another not product-related study was the J.D. Power 2020 Manufacturer Website Evaluation Study. This study is all about how easy it is for consumers to find the information they’re looking for on a manufacturer website, and so many automakers have such a down-right horrible design – even we get lost sometimes looking for the specs of our competitors – so it’s definitely a large issue. Mitsubishi Motors, however, did very well for the following key factors (in order of importance): information/content; appearance; navigation; and speed.

Mitsubishi Motors is also improving its automotive tech and how it helps consumers. One mobile app Mitsubishi consumers will be able to use is the Mitsubishi Road Assist+. This app collects driving behavior data through the telematics system and provides the driver with feedback to help improve unsafe driving behavior. The hardware-free, smartphone-based application also collects information from geospatial context to driving events, such as weather and road conditions to make drivers aware of what’s up ahead. This app got a lot of recognition, and Mitsubishi Motors received the 2020 Future Digital Awards for Road Assist+.

Follow the Leader

When the Renault-Nissan-Mitsubishi Alliance held a digital presentation of the new plans for automobile production over the next few years, there was a lot of discussion about self-driving vehicles, electric cars, and vehicle connectivity. Out of all of this, the Alliance also announced a new “Follow the Leader” business plan. Each automaker would be in charge of a specific region for sales. Then, an automaker would release a new vehicle in that region, and if it did well, the other automakers would release a similar vehicle in their own respective regions before crossing over for competition.

It seems Mitsubishi Motors is taking the lead on this one. The first vehicle to be released has been kept under wraps, but we know it will either be in the C or D car segment – or anything from a subcompact car to a large SUV. Mitsubishi has enough SUVs as it is, so we’re hoping for a reincarnated version of the Mitsubishi Lancer Evolution. The automaker had discussed bringing back the EVO nameplate on an electric or plug-in hybrid, so we’re eagerly waiting for more news.

With all those high-ranking accomplishments, Mitsubishi Motors is doing better than ever. Want to find yourself a new Mitsubishi vehicle? Come to Miami Lakes Automall or call us and ask about our at-home test drives.

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Mitsubishi Motors Releases a Virtual Reality Showroom

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Mitsubishi Motors is a little silent, working on the next big vehicle to come from the automaker – the mystery C/D vehicle. However, in the world of a pandemic, many potential consumers are shying away from dealerships and buying a new car with the still high hazard requirement to wear gloves (if possible) and masks, keeping six feet of distance, and avoiding enclosed spaces. Although many businesses and dealerships are diligent to clean and sanitize working environments, and some even offer an at home test drive, consumers may still be wary. A little good news – Mitsubishi Motors is one automaker making the switch to virtual reality and augmented reality to share vehicle information with consumers online.

Yeah, that’s right. Now, consumers interested in buying a new Mitsubishi Outlander, or an Eclipse Cross, or…well maybe not an L200 pickup truck, although it would really be some great competition if Mitsubishi brought it stateside. However, many vehicles are available for a virtual exploration…if living in Nigeria. Bummer, eh? Well, sort of.

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The Mitsubishi Mirage is a Vehicle to Love

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In a year where a lot has been left up to chance and preparation, consumers will always want something reliable. Some of us just have a curse where any piece of technology fails them and doesn’t work as intended, but we’re talking about cars today, not mobile phones and computers. If there is one thing a consumer can rely on is their cars. Getting them from point A to point B without much trouble along the way aside from traffic and people who think being in a car makes them virtually untouchable. Well, there is one vehicle that many may not expect, but is a valuable car nonetheless. It’s the very fuel-efficient Mitsubishi Mirage, and one couple drove it over 400,000 miles before trading it in – not that they had to.

According to Vincentric, a publication that highlights vehicles that hold the most value after years of ownership by comparing the total cost-of-ownership of a vehicle and its current market price. With a focus on purchase price, retained value, fixed and operating costs, and maintenance and repair costs, the lifetime cost of a vehicle could be worse than buying a new one altogether. This story isn’t true for the Mitsubishi Mirage. In 2019, Vincentric honored the 2020 Mitsubishi Mirage with the 2020 Vincentric Best CPO Value in America award. Plus, Mitsubishi Motors gives consumers long-lasting warranties to keep vehicles in shape, for free, keeping the value high.

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