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Bring Back the Mitsubishi Lancer Evolution

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Over the summer, Mitsubishi Motors revealed its upcoming lineup for the 2021 model year. They’re all the same classics Mitsubishi is known for, with no sight of the C/D segment vehicle teased during the discussion of the mid-term plans for the Renault-Nissan-Mitsubishi Alliance. Some of us are hoping for a smaller vehicle, being that a C/D segment car could be anything from a subcompact to another large vehicle. With the Lancer teased as a crossover, we’re not sure which way it could go, but we’re hoping if Mitsubishi brings back the Lancer, it doesn’t pull an Eclipse Cross and instead returns it to its former glory. Hate to say it though, but with high-performance automakers pulling out of the race to make the switch to alternative fuel, is a Lancer sports car in the cards? The Mitsubishi Lancer EVO is still a powerful sports car.

The Mitsubishi Lancer Evolution died out several years ago, discontinued and sold out. Owners who were lucky to purchase a Lancer EVO before it was chucked either love the EVO because of the ride it offers or love it because they love to race. Looking at the Mitsubishi Motors a lineup now, no one would guess that Mitsubishi is capable of a sports car, with only SUVs in the cards. However, that’s Mitsubishi Motors NORTH AMERICA. Overseas, it’s a different story.

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Mitsubishi Motors Rocks 2020 Rebelle Rally with Outlander PHEV

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Mitsubishi Motors has been quite the busy automaker in recent years, and after Mitsubishi Motors North America (MMNA) launched its corporate social responsibility initiative, “Small Batch – Big Impact”, the company has been busier than ever. The campaign was all about giving back to the community and helping to make the world a better place right here in our backyard, and with the disasters that 2020 has brought to the nation, and the world, we all could use a helping hand. Throughout 2019, Mitsubishi made several donations to charities and non-profit organizations, one of which was “Record the Journey”, a non-profit military veteran organization that helps military veterans transition back into civilian life and cope with their military experiences, such as combat, injury, and/or loss. Last year, Mitsubishi Motors and Record the Journey competed in the 2019 Rebelle Rally with a modified Eclipse Cross, and this year, the automaker and organization returned to the 2020 Rebelle Rally with the Mitsubishi Outlander PHEV.

This year, Record the Journey (RTJ) founder and navigator Sergeant Major Rachael Ridenour (Ret.), a 32-year U.S. Army combat veteran, experienced team navigator, multi-time Rebelle competitor, and past winner of the Rebelle Rally, returns to the cockpit. Last year, Air Force veteran Karah Behrend was in the driver’s seat, taking the Eclipse Cross through the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. This year, a new driver was getting behind the wheel, and RTJ needed another female veteran with the heart, grit, and tenacity that can handle more than 10 grueling days and more than 2,000 kilometers across the Nevada and California deserts in a blood-boiling competition of vehicles. After a long national search, RTJ found Master Sergeant Kristie Levy, a 25-year U.S. Army combat veteran and current federal law enforcement officer to get behind the wheel.

Rebelle Rally is the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. All of the drivers are women, and the vehicles entered into the race are competing for one of three categories: 4×4, Crossover, and battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV). Plug-in hybrid and electric vehicles were recently entered as a car segment for the Rally in 2020, allowing Mitsubishi Motors to enter the Outlander PHEV. With RTJ getting in the cockpit, the plug-in hybrid SUV needed a name and affectionately nicknamed “Electra” as it drove across the Nevada and California deserts, accumulating 1,034 points in the X-Cross class. This landed the Outlander PHEV another place on the podium in 2020.

“Electra served faithfully and reliably, impressing us with her versatility, capability and grit, not to mention her ability to travel on smooth, quiet electric power…Just completing the Rebelle is an accomplishment, and doing it in an electrified vehicle was a bit of an experiment, but the Outlander PHEV proved more than up to the task. She was a reliable partner in extreme circumstances – and being able to make coffee using the 110-volt outlet in the back was a luxurious taste of civilization in the middle of the desert.” – Ridenour

Looking to help Mitsubishi Motors give back? Want to help the world with a green vehicle? You can find your Mitsubishi Outlander PHEV at Miami Lakes Automall today.

Photo Source/Copyright: Mitsubishi Media
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Mitsubishi Motors Returning to Rebelle Rally to Aid Military Veterans

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Mitsubishi Motors North America (MMNA) started an interesting corporate social responsibility initiative called “Small Batch – Big Impact” in 2019. Aimed at giving back to the community, the automaker produced a small number of units of each model in its lineup – the small batch – but each vehicle produced was used for the greater good, to help the community and non-profit organizations help fulfill their goals – the big impact. Amongst helping charities like the Goodie Two Shoes Foundation, or with disaster relief in Tennessee, Mitsubishi Motors also partnered with a non-profit organization dedicated to helping military veterans adjust to civilian life through the use of outdoor photography adventures to ease hurtful military experiences, including combat, injury, and loss. Team Record the Journey returns for the 2020 Rebelle Rally and Mitsubishi Motors is there to help once more.

“Record the Journey stands for those who never stop challenging, never give up and never stop driving ambition. We are proud to support them with the quality, dependability and reliability built into every Mitsubishi vehicle, and are excited to enter the first ever PHEV in the Rebelle Rally…The Rebelle Rally is the ultimate test of teamwork, vehicle reliability, and the ability to overcome obstacles. Our continued partnership with Team Record the Journey proudly stands in support of everyone who says ‘I can do that’ in the face of adversity.” – MMNA Chief Operating Officer Mark Chaffin

Known as the first all-women’s off-road navigational rally raid in the U.S, the Rebelle Rally spans from the slopes of Lake Tahoe, California to the Imperial Dunes of Glamis, east of San Diego. It’s the longest event of its kind in the lower 48 states, making up a total 10-day, 2,000 km navigational course. Competition is always fierce, and this year has introduced a new category of winners. In addition to the 4×4 and Crossover class, Rebelle Rally added a category for hybrids and plug-in hybrids to highlight the highest-finishing battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle (PHEV) in each car segment.

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Mitsubishi Electric Develops Zero Energy Building

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Mitsubishi Motors Corp (MMC) has been pretty quiet lately. Pre-Coronavirus, lots of automotive companies were working on new technology and mobility projects to get ready for the next step to take in the automotive industry after alternative fuel vehicles and self-driving autonomous cars. A mobile ecosystem is next on the list, offering every consumer some form of transportation. All of that took a step back when COVID-19 shut down automotive manufacturing plants for months, and the reduction in sales automakers forced many of them to shelve new concepts and tech development and focus on releasing new vehicles. With Renault and Nissan behind Mitsubishi Motors in the Renault-Nissan-Alliance, the sister company, Mitsubishi Electric, is able to stay focused on its tasks – like the construction of possibly the world’s first net zero-energy building (ZEB).

The term a “zero-energy building” should ring a couple of bells. During the 2019 Geneva International Motor Show, Mitsubishi showcased the Dendo Drive House. This house is the residential version of a Building Energy Management System (BEMS). With a focus on consumer use, the Dendo Drive House (DDH) is outfitted with solar panels, converts solar energy into electricity, and then stores it in a battery that can power an entire home. Excess energy can be redirected into a plug-in hybrid to not only charge the vehicle but act as a portable energy unit. A lot of these developments came from the success of a neutral energy project between Mitsubishi Motors, Hitachi Europe Ltd., and ENGIE, the owner of a BEMS in France. Following the same formula as this project, the DDH was born.

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Mitsubishi Motors Releases New App for Eclipse Cross

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Just last week, Mitsubishi Motors North America (MMNA) released a teaser for the new 2021 Mitsubishi Eclipse Cross. With very little to go on, we’re not yet sure how much the crossover has changed in appearance, inside and out. We do, however, expect some good technology upgrades. Always getting the best Mitsubishi has to offer, the Eclipse Cross was one of the first vehicles to get a smartphone link display, Mitsubishi Motors ventured into infotainment systems and more interactive touchscreens with smartphone interfaces. Keeping connected with its consumers, Mitsubishi is one of many automakers developing smartphone apps to help keep consumers safe and keep their vehicles in great shape. The latest app from MMNA is the My MITSUBISHI CONNECT.

Right now, it’s not very flashy, but Mitsubishi Motors is the kind of automaker that works on multiple little things and then bring it all together into one big thing. My MITSUBISHI CONNECT is just a small piece of an even bigger puzzle. Right now, the mobile app has one main focus – help consumers make automotive maintenance easier. It sounds simple, right? But think about it – how many times have you realized you forgot to get an oil change because you couldn’t be bothered to take your car in for maintenance?

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