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Is the Mitsubishi Outlander Setting the Stage For a Transition to EVs

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The Mitsubishi Outlander PHEV, or plug-in hybrid electric vehicle, has been very successful overseas, and has had some success stateside as well. Recently entered into the 2020 Rebelle Rally, the Mitsubishi Outlander PHEV will be making history with the first year the Rally set up a round for hybrid and electric vehicles to recognize and honor the highest-finishing battery-powered electric vehicle (BEV) and hybrid or plug-in hybrid electric vehicle in each car segment. Some automotive publications call PHEVs the perfect transition vehicle for going electric, and with such success behind the Outlander PHEV, many wonder if Mitsubishi will return to all-electric vehicles one day.

According to a recent survey conducted by Kadence International in the United Kingdom (UK), 1,035 Mitsubishi drivers agree that a plug-in hybrid has changed their mind about vehicles that need to occasionally recharge, and are a great midway point to purchasing an all-electric vehicle. The total group was made up of three categories, with 48-percent of Outlander PHEV drivers who considered the PHEV to be an electric vehicle (EV), 9-percent of ICE drivers considering making the switch to an all-electric vehicle. 23-percent of drivers considered a PHEV, but the main concern isn’t actually needing to recharge – it’s driving range.

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Mitsubishi Motors Enters Outlander PHEV into 2020 Rebelle Rally

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2020 has been some year, and it’s not even close to over. We still have several months and plenty of holidays to get through. While the year drags on, many automakers are doing their part to join the fray and help healthcare workers everywhere. It’s a real time to jump in and help the community. One automaker in particular has had a focus on the community since 2019 with a new marketing vision forging them ahead – it’s Mitsubishi Motors. Known for the “Small Batch – Big Impact” Initiative, Mitsubishi Motors North America has spread far and wide across the country, engaging communities in need of aid, whether its disaster relief during these troubling times or making history. Mitsubishi Motors plans to repeat history in 2020 with the first-ever all women’s hybrid or plug-in hybrid race.

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Mitsubishi Motors Corp to Freeze New Models for Now

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It feels like a long time ago that the Renault-Nissan-Mitsubishi Alliance was formed, and just this year, the automotive group got back in the spotlight when announcing the mid-term plans for the Alliance going forward. A new strategy, with the Coronavirus pandemic causing a lot of hardship for many industries and markets, automakers are quick to find a way to bounce back. To do that, they need to focus on the auto markets that show them the most love, and for some reason, North America isn’t one of them. Recently, the Mitsubishi Motors Corporation (MMC) its own set of mid-term plans for the next three years, and it would seem that this is only solidifying the plan.

When we first learned of the midterm plans for the Alliance, it all sounded pretty good. If anything, the three automakers seemed to be blending together more, sharing technology, body platforms, and even whole vehicles. To keep competition between the three automakers going strong, instead of releasing the same vehicle in every region, the automakers will release a new vehicle, one-by-one, in a region that works best for them. For Mitsubishi, that’s the Association of Southeast Asian Nations (ASEAN). However, this doesn’t mean Mitsubishi Motors will have full control over the ASEAN region, but more so, it will be the first automaker to release a new vehicle in that region, and it’s successful, Renault and Nissan will release something similar in their regions before releasing something for the ASEAN.

The Alliance called it a “Follow-the-Leader” strategy where one automaker rolled the dice, and if successful, the other automakers would follow suit. That brings us to the upcoming model from Mitsubishi Motors, set to be a part of the C/D car segment, so either a subcompact car or a large vehicle – not many details at this point, but we probably don’t need to get our hopes up. Recently, Mitsubishi Motors announced its own plans for bouncing back after the Coronavirus, and it seems the automaker is focused on saving itself while chasing after new tech.

We can’t really blame Mitsubishi for pulling on the reins a bit. It’s time to rebuild. However, we don’t think anyone expected something as drastic as placing a freeze on the sale of new models, starting with Europe. Called the “Small but Beautiful” plan, the MMC will be concentrating its resources on the ASEAN region where it is most competitive, while further enhancing unique and competitive automotive technologies, for plug-in hybrid electric vehicles (PHEVs), electric vehicles (EVs), and even hydrogen-powered vehicles (HEVs). Mitsubishi FUSO Mitsubishi FUSO Truck and Bus Corp. have already started on the production of hydrogen fuel cell-powered trucks, but we won’t see it until closer to 2030.

This may not sound great for the North American market, but we’re not really missing anything at the moment. Aside from the Mitsubishi pickup truck that’s been doing really well in other markets, the next vehicle on the list for release aside from the mystery C/D car is the next generation of the Mitsubishi Xpander MPV and Xpander Cross SUV – one is a multi-purpose vehicle (just a fancy word for a minivan) and the other if a crossover/SUV? The minivan segment is all but dead in America, and the market is already oversaturated with SUVs and crossovers. We only hope the new technologies to come from Mitsubishi will find their way to the states, as there were some pretty neat concepts last year, like the Mitsubishi Engelberg Tourer PHEV and Mi-Tech Powertrain.

Time will only tell what happens next for the Japanese automaker. Follow along with us on Miami Lakes Mitsubishi social media.

Photo Source/Copyright: MitsubishiCars.com
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New Human-Interface Tech from Mitsubishi Electric Talks like People

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The Renault-Nissan-Mitsubishi Alliance shared its mid-term plans for Alliance 2022, and it may sound like Renault and Nissan are the most busy of the three automakers, with a lot of hybrid technology and self-driving technology being the highlight of their contribution. However, Mitsubishi isn’t just on the verge of revealing a new vehicle for the subcompact or large car segment. Within the Mitsubishi Motors Corporation (MMC) is sister company Mitsubishi Electric, and within this company is a team known as “Mitsubishi Electric’s AI creates the State-of-the- ART in technology” team, or Maisart for short. Last we heard about Maisart, the team had designed a smarter form of virtual assistants to create a seamless experience between human-machine interfaces via intuitive and more human-like understanding of words and commands. Now, Maisart has put this technology to work in vehicles, and is testing a new form of GPS that can give more organic commands.

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